Campero USA

The vendor opportunity at Campero USA

Campero USA operates 92 quick-service restaurants, with a heavy tilt toward company-owned locations—77 are corporate-run, while only 15 are franchised. That corporate density concentrates software purchasing decisions at the brand's Texas headquarters. The average unit volume sits at $3,852,695, and the system grew unit count by 36.4% year-over-year. For a software vendor, that combination of high AUV, rapid expansion, and centralized control creates a clear target: a single buying center that can deploy technology across dozens of high-revenue sites on a single decision cycle.

The initial franchise term is 10 years, and the royalty rate is 5%. Renewal is not automatic. Franchisees in good standing may acquire up to two successor franchises of 10 years each, but only after a business review, a remodel or upgrade, and execution of the then-current franchise agreement. Those renewal triggers—particularly the remodel requirement—often force operators to revisit their entire tech stack, opening windows for vendors who can demonstrate ROI during a capital-intensive refresh.

Who controls software purchasing

The 2024 Franchise Disclosure Document names four executives in Item 1. Jorge De La Parra holds the title Director of IT and is the most direct entry point for a software pitch. Luis Javier Rodas serves as Executive President, Chief Operating Officer, and Managing Director, giving him authority over operational tools that touch store-level workflows. Carlos Santiago, Director of Supply Chain and Sourcing, is the likely buyer for any platform that intersects procurement, inventory, or logistics. James M. Meyer, Esq., Vice President and General Counsel, will review any agreement that reaches the contract stage. Jose Gregorio Baquero, CEO of CMI Foods, sits at the top of the org chart.

Because 77 of the 92 units are company-owned, the franchisor itself is the largest operator. That means the IT director and COO are not just setting standards—they are the end customer for their own mandates. A vendor does not need to convince a fragmented base of franchisees; it needs to convince a single corporate team that manages its own P&L across those 77 stores.

Mandated and current tech stack

Campero USA's Item 11 disclosures reveal a tightly prescribed technology environment. The point-of-sale system is Aloha POS by NCR Voyix, and the brand explicitly mandates NCR Aloha and NCR Back Office. Digital ordering runs on Olo by Olo Inc. There is also a POLLO CAMPERO-specific menu program package that franchisees must use. This stack leaves little room for a core POS displacement play, but it creates adjacency opportunities: labor scheduling, inventory management, business intelligence overlays, or customer engagement platforms that integrate with NCR and Olo.

The fact that NCR Back Office is mandated suggests the brand already has a handle on above-store reporting. A vendor pitching analytics or operational software should come prepared to explain how their tool complements—rather than replaces—the NCR environment. Integration with Aloha and Olo is table stakes.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract in our corpus, so the formal procurement model—whether Campero USA designates specific suppliers, maintains an approved list, or leaves purchasing open—is not publicly confirmed. In practice, the mandated tech list functions as a de facto designated-supplier regime for core systems. For non-mandated categories, vendors should assume a corporate review process led by the IT and supply chain directors.

Timing a pitch around the renewal cycle is straightforward. The 10-year term means franchisees who signed in 2014 are approaching their renewal window in 2024. The remodel requirement attached to renewal creates a capital event where operators are already budgeting for upgrades. New unit growth—36.4% in the most recent period—offers a parallel path: every new company-owned store needs a full tech deployment, and the corporate team makes those decisions before the doors open.

How to read the Campero USA FDD

The full 2024 Franchise Disclosure Document is embedded below. Item 1 lists the executives who control purchasing. Item 11 details the mandated technology stack. Item 17 spells out the renewal conditions and successor franchise terms. For a software vendor, these three Items form the core of a pre-call research memo: who buys, what they already use, and when they are likely to buy again.

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