From the filings

+36.364% units YoYHQ-led decisions

Campero USA

Quick service restaurant

Software purchasing at Campero USA is directed by Jorge De La Parra, Director of IT, from the brand's Texas headquarters. The franchise already mandates a tightly integrated stack including NCR Voyix's Aloha POS and Olo for digital ordering. With 92 total units and 36.4% year-over-year unit growth, the addressable market for complementary or replacement technology is expanding rapidly.

For software vendors selling into US franchise brands.

Live signals

Total units
92
15 franchised
Unit growth YoY
+36.364%
vs prior filing
AUV
$3.85M
Item 19, 2023
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$1.55M–$3.75M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

6%of gross sales (FY2024)

Ongoing fees: 6% of gross sales (FY2024)Royalty 5%, Ad fund 1%. Total 6% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

NCR
Mandatory
POSItem 11

t’s operation. The required Computer System currently consists of a point-of-sale (POS) system and a restaurant information system (RIS). They are NCR Aloha®, NCR Back Office, and NCR Network Security

NCR Aloha
Mandatory
POSItem 11

of the semi-integrated credit card and gift card functionality for both POS systems, you must sign up with an approved merchant processing service program that is compatible with NCR Aloha. Neither we

Olo
Mandatory
DeliveryItem 11

®. These are the only approved systems for your Restaurant. We also require you to use a POLLO CAMPERO-specific menu program package. The POLLO CAMPERO online ordering platform is Olo; it is the manda

Facebook
MarketingItem 11

in name, homepage, electronic address, metatag, or other marketing in connection with any website or other online presence. “Social Media” means blogs, common social networks like Facebook and Instagr

Instagram
MarketingItem 11

page, electronic address, metatag, or other marketing in connection with any website or other online presence. “Social Media” means blogs, common social networks like Facebook and Instagram, professio

LinkedIn
MarketingItem 11

other marketing in connection with any website or other online presence. “Social Media” means blogs, common social networks like Facebook and Instagram, professional networks like LinkedIn, live-blogg

Twitter
MarketingItem 11

any website or other online presence. “Social Media” means blogs, common social networks like Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, virtual wor

Franchisor behaviours

What the franchisor requires

24 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 9 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

you must establish and maintain at your own expense a bookkeeping, accounting, and recordkeeping system conforming to the requirements and formats (including, at our option, the accounting methods and chart of accounts) we prescribe from time to time.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We and our designee have unlimited, independent access to all sales, menu mix, financial, and other operational information on the Computer System, excluding employee or employment-related information.

How the franchisor buys

Is there a franchisee advisory council, association or committee?

Yes

Item 20

For information about the National Advisory Council that we formed in March 2009 (consisting of 3 franchisee members), please contact Blas Escarcega, Jr., our Director of Franchise Development, at our corporate office (the Council does not have its own contact address or telephone number).

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

During 2023, we and our affiliates did not receive any revenue from selling or leasing any items or services directly to our franchisees.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

100

Item 8

Collectively, your purchases and leases from us or our affiliates, from designated or approved suppliers, or according to our standards and specifications represent about 100% of your overall purchases and leases to establish and then to operate the Restaurant.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to purchase or lease any Operating Assets or other products or services from a supplier or distributor we have not then approved (if we require you to buy or lease the product or service only from an approved supplier or distributor), then you must establish to our reasonable satisfaction that the quality…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

assigning telephone and telecopy numbers and directory listings

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must obtain and use the computer hardware and software, point-of-sale system, dedicated telephone and power lines, modems, printers, tablets, smart phones, on-line, digital, and mobile-app ordering systems, on-line inventory-ordering system, and other computer-related accessories and peripheral equipment we…

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

quality-assurance, food-safety-audit, guest-satisfaction, “mystery-shop,” and similar programs, including your using and paying directly (or reimbursing us for) our designated third-party service providers;

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

we and our designated representatives and vendors (including “mystery” shoppers) have the right before you open the Restaurant for business and afterward from time to time during your regular business hours, and without prior notice to you, to inspect and evaluate the Restaurant, observe and record operations…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may modify the Operations Manual periodically to reflect changes in Brand Standards, but those modifications will not alter your fundamental rights or status under the Franchise Agreement.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

You will operate the Restaurant at a specific location we first must accept.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not develop, maintain, or authorize any Digital Marketing or Social Media mentioning or describing the Restaurant or displaying any Marks without our prior written approval and, if applicable, without complying with our Brand Standards for such Digital Marketing and Social Media.

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

You must spend at least Twenty-Thousand Dollars ($20,000) on a market introduction program for the Restaurant beginning approximately one (1) month before and continuing for approximately six (6) months after the Restaurant opens

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must spend at least 1% of your Restaurant’s monthly Gross Sales on approved Marketing Materials and programs for the Restaurant.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

You automatically will become a member of any existing or new Cooperative formed in your market area and must participate in the Cooperative as we require.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

However, you currently must buy the Restaurant’s equipment, food ingredients, proprietary seasonings and products, chicken, beverages, logoed paper products and packaging, operating supplies, computer/point-of-sale system, printed marketing/advertising materials, online ordering services, and gift card/loyalty…

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

However, you currently must buy the Restaurant’s equipment, food ingredients, proprietary seasonings and products, chicken, beverages, logoed paper products and packaging, operating supplies, computer/point-of-sale system, printed marketing/advertising materials, online ordering services, and gift card/loyalty…

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

You agree to authorize us to debit your business checking or other account automatically for the Royalty, Brand Fund contribution, and other amounts due under this Agreement and any related agreement between us (or our affiliates) and you.

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

You must participate in, and comply with the requirements of, our gift/loyalty/stored-value card and other customer loyalty programs.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

The Restaurant must have at least 3 fully-trained managers, including the Operator.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

These are the only approved systems for your Restaurant.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We and our designee have unlimited, independent access to all sales, menu mix, financial, and other operational information on the Computer System, excluding employee or employment-related information.

Training

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

Besides attending and/or participating in the various training courses and programs described above, at least 1 of your representatives (the Managing Owner, the Operator, or another designated representative we approve) must at our request attend an annual meeting of all POLLO CAMPERO Restaurant franchisees for up to…

The filing answers no to 1 question
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Campero USA

Campero USA operates 92 quick-service restaurants, with a heavy tilt toward company-owned locations—77 are corporate-run, while only 15 are franchised. That corporate density concentrates software purchasing decisions at the brand's Texas headquarters. The average unit volume sits at $3,852,695, and the system grew unit count by 36.4% year-over-year. For a software vendor, that combination of high AUV, rapid expansion, and centralized control creates a clear target: a single buying center that can deploy technology across dozens of high-revenue sites on a single decision cycle.

The initial franchise term is 10 years, and the royalty rate is 5%. Renewal is not automatic. Franchisees in good standing may acquire up to two successor franchises of 10 years each, but only after a business review, a remodel or upgrade, and execution of the then-current franchise agreement. Those renewal triggers—particularly the remodel requirement—often force operators to revisit their entire tech stack, opening windows for vendors who can demonstrate ROI during a capital-intensive refresh.

Who controls software purchasing

The 2024 Franchise Disclosure Document names four executives in Item 1. Jorge De La Parra holds the title Director of IT and is the most direct entry point for a software pitch. Luis Javier Rodas serves as Executive President, Chief Operating Officer, and Managing Director, giving him authority over operational tools that touch store-level workflows. Carlos Santiago, Director of Supply Chain and Sourcing, is the likely buyer for any platform that intersects procurement, inventory, or logistics. James M. Meyer, Esq., Vice President and General Counsel, will review any agreement that reaches the contract stage. Jose Gregorio Baquero, CEO of CMI Foods, sits at the top of the org chart.

Because 77 of the 92 units are company-owned, the franchisor itself is the largest operator. That means the IT director and COO are not just setting standards—they are the end customer for their own mandates. A vendor does not need to convince a fragmented base of franchisees; it needs to convince a single corporate team that manages its own P&L across those 77 stores.

Mandated and current tech stack

Campero USA's Item 11 disclosures reveal a tightly prescribed technology environment. The point-of-sale system is Aloha POS by NCR Voyix, and the brand explicitly mandates NCR Aloha and NCR Back Office. Digital ordering runs on Olo by Olo Inc. There is also a POLLO CAMPERO-specific menu program package that franchisees must use. This stack leaves little room for a core POS displacement play, but it creates adjacency opportunities: labor scheduling, inventory management, business intelligence overlays, or customer engagement platforms that integrate with NCR and Olo.

The fact that NCR Back Office is mandated suggests the brand already has a handle on above-store reporting. A vendor pitching analytics or operational software should come prepared to explain how their tool complements—rather than replaces—the NCR environment. Integration with Aloha and Olo is table stakes.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract in our corpus, so the formal procurement model—whether Campero USA designates specific suppliers, maintains an approved list, or leaves purchasing open—is not publicly confirmed. In practice, the mandated tech list functions as a de facto designated-supplier regime for core systems. For non-mandated categories, vendors should assume a corporate review process led by the IT and supply chain directors.

Timing a pitch around the renewal cycle is straightforward. The 10-year term means franchisees who signed in 2014 are approaching their renewal window in 2024. The remodel requirement attached to renewal creates a capital event where operators are already budgeting for upgrades. New unit growth—36.4% in the most recent period—offers a parallel path: every new company-owned store needs a full tech deployment, and the corporate team makes those decisions before the doors open.

How to read the Campero USA FDD

The full 2024 Franchise Disclosure Document is embedded below. Item 1 lists the executives who control purchasing. Item 11 details the mandated technology stack. Item 17 spells out the renewal conditions and successor franchise terms. For a software vendor, these three Items form the core of a pre-call research memo: who buys, what they already use, and when they are likely to buy again.

FranCloud helps SaaS vendors rank franchise systems by fit, using FDD data to surface the brands where your product solves a documented pain point. Talk to us about a ranked target list built for your ICP.

Questions vendors ask

Campero USA, answered from the filing

Jorge De La Parra, Director of IT, is the named technology executive. The buying center also includes the COO, Luis Javier Rodas, and the supply chain director, Carlos Santiago, for operational tools.
The 2024 FDD mandates Aloha POS by NCR Voyix, NCR Aloha, NCR Back Office, and Olo by Olo Inc. A proprietary POLLO CAMPERO-specific menu program package is also required.
There are 92 total units, consisting of 77 company-owned and 15 franchised locations. The brand is a quick-service restaurant concept headquartered in Texas.
The specific procurement model (designated vs. approved supplier) is not disclosed in the most recent FDD. Item 8 did not yield an extract in our corpus.
Franchisees sign 10-year initial terms. Renewals require a business review and a remodel, creating a natural re-evaluation point. The brand's 36.4% unit growth also signals new-location deployment opportunities.
The 2024 FDD was filed with state franchise regulators. You can read the full document in the embedded PDF viewer below.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

57 operators run 57 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit57

Top states by locations

NC11
GA9
TX5
NY5
MN5

Ownership

The portfolio behind Campero USA

unknown of campero international holdings.

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.