Facebook
social blogs, wikis, podcasts, pictures and videos) through which users create or use online networks or communities (including but not limited through online communities such as Facebook, Twitter, In
From the filings
HQ-led decisions
CAFÉ MEXICALI
Quick service restaurantSoftware purchasing at CAFÉ MEXICALI is controlled at the headquarters level, with Co-Founder and Chief Technology Officer Matthew Krammer overseeing technology decisions. The franchise currently mandates the CAFÉ MEXICALI Operating System and QuickBooks by Intuit Inc. across its 6 total units (2 franchised, 4 company-owned). This creates a small but concentrated addressable market for vendors whose tools complement or replace these mandated systems.
For software vendors selling into US franchise brands.
Live signals
Total units
6
2 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
4%
national + local
Initial fee
$45K
per unit
Investment range
$668K–$1.25M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
10%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Heartland Restaurant
ed suppliers for Approved Supplies, Products and Services, including the following: Authorized Distributor Our Rebates or Goods or Services Offered or Vendor Payments (if any) The Heartland Restaurant
Instagram
pictures and videos) through which users create or use online networks or communities (including but not limited through online communities such as Facebook, Twitter, Instagram, SnapChat, LinkedIn, Yo
LinkedIn
and videos) through which users create or use online networks or communities (including but not limited through online communities such as Facebook, Twitter, Instagram, SnapChat, LinkedIn, YouTube, Ye
QuickBooks
of Sale Equipment – Two to Three Stations Labeling Machine Temperature Control System Software Café Mexicali – Franchising, LLC Page 30 of 58 Franchise Disclosure Document | 2026 QuickBooks Accounting
Snapchat
pictures and videos) through which users create or use online networks or communities (including but not limited through online communities such as Facebook, Twitter, Instagram, SnapChat, LinkedIn, Yo
Twitter
ogs, wikis, podcasts, pictures and videos) through which users create or use online networks or communities (including but not limited through online communities such as Facebook, Twitter, Instagram,
Yelp
h which users create or use online networks or communities (including but not limited through online communities such as Facebook, Twitter, Instagram, SnapChat, LinkedIn, YouTube, Yelp or Wikipedia an
YouTube
s) through which users create or use online networks or communities (including but not limited through online communities such as Facebook, Twitter, Instagram, SnapChat, LinkedIn, YouTube, Yelp or Wik
Franchisor behaviours
What the franchisor requires
30 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 2 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must also obtain and utilize services of a credit card processor that we have approved.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We may electronically poll your Restaurant's Technology and Information Systems to obtain Gross Sales data, as well as other financial and operating information, including Customer Information and other information from the CAFÉ MEXICALI Operating System (if applicable), which will be available to us twenty-four…
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
In addition to the annual reports required above, no later than the last business day of the month following the close of each fiscal quarter (other than the fourth fiscal quarter), Franchisee will deliver to Franchisor an unaudited balance sheet as of the end of such fiscal quarter and an income statement for such…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
As of the date of this Disclosure Document, our affiliate, Spice Company, is a required supplier.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may change or expand the list of Approved Supplies, Products and Services or the list of suppliers for Approved Supplies, Products and Services in the future.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
For the fiscal year ended December 31, 2025, we received $0 from franchisee purchases or leases, which was 0% of our total revenues of $52,729.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We reserve the right to contract with manufacturers, suppliers and distributors who provide us volume discounts, rebates and other cash payments based on volume purchases of Approved Supplies, Products and Services used by our franchised, company-owned or affiliated CAFÉ MEXICALI Restaurants.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
approximately 50% to 60% of your ongoing operating expenses.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If we elect to test the samples or inspect the proposed supplier’s facilities, you will be charged a fee not to exceed the actual cost of such inspection or testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase any products or services from a supplier that has not already been approved, you must obtain our prior written approval, which may take up to 90 days from our receipt of all requested information, including information regarding the supplier’s fiscal strength, demonstrated customer service…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon the Franchise’s termination or expiration, Franchisor may immediately instruct the telephone company and all other directory publishers (both web-based and print) to transfer use and control of Franchisee’s Restaurant’s telephone number(s) and all director listings to Franchisor or its designee.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must implement and maintain an approved Payment Card Industry (PCI) compliance program for Franchisee’s Restaurant.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisee will permit Franchisor representatives to conduct unannounced QSC Reviews of Franchisee’s Restaurant at any time during normal business hours.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may instruct Franchisee to adapt Franchisee’s Restaurant to the Brand Standards through a supplement to the Brand Standards Manual.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
If you have not already secured a site before signing the Franchise Agreement, then within 180 days after signing the Franchise Agreement, you must locate and obtain our approval for a site within an agreed target area (described in the Franchise Agreement) for the establishment and operation of your Restaurant.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we agree in writing, neither you nor your Principals, employees or agents may use the Marks or otherwise mention your CAFÉ MEXICALI Restaurant, the CAFÉ MEXICALI Network or System in connection with any business or personal uses of Social Media
Is a minimum grand opening advertising spend required?
YesItem 11
You must make the Grand Opening Ad Expenditure (currently at least $12,000) during the 45 days before the scheduled opening date and for the 45 days following the commencement of operations of your CAFÉ MEXICALI Restaurant for an initial opening advertising and promotion program to be conducted in accordance with our…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Throughout the term of the Franchise Agreement, you must spend the Local Ad Expenditure on approved local advertising.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
You must participate in any such gift card, gift certificate, voucher or customer loyalty program we establish, and honor any such gift cards, gift certificates, vouchers or loyalty awards presented for redemption at the CAFÉ MEXICALI Restaurant.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
Franchisee agrees (i) to join, participate in, and actively support any Area Cooperative established in Franchisee’s Restaurant’s DMA, and (ii) to make contributions to each Area Cooperative on the payment schedule adopted by the Area Cooperative’s members and at the contribution rate approved by Franchisor;
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase designated spices from Spice Company for use in the recipes we provide.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Likewise, you must purchase or obtain Approved Supplies, Products and Services only from approved suppliers we designate or approve from time to time.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must also obtain and utilize services of a credit card processor that we have approved.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
All Continuing Fees due under this Agreement will be payable each Accounting Period by automatic debit of Franchisee’s account on the 1st day following each Accounting Period with respect to Franchisee’s Gross Sales for the immediately preceding Accounting Period.
Must the franchisee participate in a gift card program?
YesItem 11
You must participate in any such gift card, gift certificate, voucher or customer loyalty program we establish, and honor any such gift cards, gift certificates, vouchers or loyalty awards presented for redemption at the CAFÉ MEXICALI Restaurant.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee must also recruit and hire an Operator with the minimum requisite eligibility standards as set in the Brand Standards Manual.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
Point of Sale System (as described in Brand Standards Manual)
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have continuous, uninterrupted access to your Restaurant’s Technology and Information Systems.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor reserves the right to charge an additional fee to Franchisee for any additional required or optional training before or after the Restaurant opens for business and training for other or subsequent personnel in addition to the Training Team.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Attendance to such conventions, seminars and other franchisee-oriented functions will be mandatory, unless otherwise agreed by Franchisor in writing.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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The vendor opportunity at CAFÉ MEXICALI
CAFÉ MEXICALI is a quick-service restaurant concept headquartered in Colorado with a total footprint of 6 units—4 company-owned and 2 franchised. For software vendors, the immediate addressable market is the 2 franchised locations, as company-owned units typically follow HQ purchasing decisions directly. The franchise is small, with no multi-unit operators on file and a unit-band split showing both franchised units fall in the 1-unit operator category. This means any sale into the franchisee base would involve two independent operators, each running a single location. The royalty rate is 6.0%, and the initial franchise term is 10 years. Average unit volume is not disclosed in the most recent FDD.
Who controls software purchasing
Technology purchasing authority sits at the headquarters level. The FDD lists five named executives in Item 1, and the most relevant for a software pitch is Matthew Krammer, who holds the title of Chief Technology Officer and is a Co-Founder. Richard A. Krammer serves as Co-Founder and Chief Executive Officer, and R. Seth Krammer is Chief Operating Officer. David Hoffman, Co-Founder and Chief Development Officer, and Casey John Krammer, Chief Coordination Officer, round out the leadership team. With a dedicated CTO, the organization signals that technology decisions are intentional and likely evaluated against the existing mandated stack. Vendors should expect a centralized evaluation process rather than franchisee-level autonomy.
Mandated and current tech stack
The FDD mandates four technology components. First, the CAFÉ MEXICALI Operating System is required—this is a proprietary or branded system that likely covers core operational workflows. Second, QuickBooks by Intuit Inc. is mandated, along with the QuickBooks Accounting Pro Software Package, indicating a standardized approach to financial management. Third, Scheduling and Equipment Temperature Monitoring Services are mandated, though the specific vendor for these services is not named in the available extract. Any vendor proposing a replacement or integration must address how their solution coexists with or improves upon these mandated systems. The presence of a proprietary operating system suggests deep integration with operations, making displacement a heavier lift than augmenting reporting or adding adjacent functionality.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract, so the procurement model—whether designated supplier, approved supplier list, or open market—is not disclosed. Vendors should clarify this directly during discovery. On renewals, Item 17 provides a clear window: franchise agreements run 10 years, and renewal is conditional on not being in default, giving notice, paying a renewal fee, upgrading the restaurant to current standards, signing the then-current form of franchise agreement (which may contain materially different terms), signing a general release, and attending training if required. This renewal trigger is a natural point when franchisees may be required to adopt new or updated technology. With only 2 franchised units and no disclosed year-over-year unit growth, the pipeline of new openings is not a reliable sales channel; renewal-driven upgrades are the more realistic entry point.
How to read the CAFÉ MEXICALI FDD
The 2026 Franchise Disclosure Document is the authoritative source for understanding CAFÉ MEXICALI's technology mandates, executive structure, and contractual obligations. Item 1 identifies the leadership team and corporate history. Item 11 details the mandated systems and equipment, including the CAFÉ MEXICALI Operating System and QuickBooks. Item 17 governs renewal and termination, outlining the conditions under which franchisees must upgrade their operations. The embedded PDF viewer below contains the full document. For vendors building a ranked target list of franchise systems, understanding these FDD details is essential to prioritizing outreach. FranCloud helps software vendors identify which franchise systems match their ideal customer profile using structured FDD data like the facts on this page.
Questions vendors ask
CAFÉ MEXICALI, answered from the filing
Technology decisions are centralized. Matthew Krammer, Chief Technology Officer and Co-Founder, is the key executive. CEO Richard A. Krammer and COO R. Seth Krammer may also influence major software investments.
The CAFÉ MEXICALI Operating System is mandated for operations. QuickBooks by Intuit Inc. and the QuickBooks Accounting Pro Software Package are mandated for accounting. Scheduling and Equipment Temperature Monitoring Services are also required.
There are 6 total units: 4 company-owned and 2 franchised. The franchised units are in Colorado (1) and Arizona (1). No multi-unit franchisees are on file.
The most recent FDD does not include an Item 8 procurement extract. Whether the franchisor designates specific suppliers, maintains an approved list, or allows open purchasing is not disclosed.
Franchise agreements run 10 years. Renewal requires notice, a fee, restaurant upgrades, signing the then-current agreement, a general release, and possible training. Renewal terms may differ materially from the original.
The 2026 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below. It contains the full legal disclosures, including Item 11 tech mandates and Item 17 renewal conditions.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment CAFÉ MEXICALI files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit2
Top states by locations
| CO | 1 |
|---|---|
| AZ | 1 |
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.