HQ-led decisions

CAFÉ MEXICALI

Quick service restaurant

Software purchasing at CAFÉ MEXICALI is controlled at the headquarters level, with Co-Founder and Chief Technology Officer Matthew Krammer overseeing technology decisions. The franchise currently mandates the CAFÉ MEXICALI Operating System and QuickBooks by Intuit Inc. across its 6 total units (2 franchised, 4 company-owned). This creates a small but concentrated addressable market for vendors whose tools complement or replace these mandated systems.

Live signals

Total units
6
2 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
4%
national + local
Initial fee
$45K
per unit
Investment range
$668K–$1.25M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

QuickBooks
Mandatory
AccountingItem 11

of Sale Equipment – Two to Three Stations Labeling Machine Temperature Control System Software Café Mexicali – Franchising, LLC Page 30 of 58 Franchise Disclosure Document | 2026 QuickBooks Accounting

Snapchat
Mandatory
MarketingItem 11

pictures and videos) through which users create or use online networks or communities (including but not limited through online communities such as Facebook, Twitter, Instagram, SnapChat, LinkedIn, Yo

Heartland
POSItem 8

ed suppliers for Approved Supplies, Products and Services, including the following: Authorized Distributor Our Rebates or Goods or Services Offered or Vendor Payments (if any) The Heartland Restaurant

Heartland Restaurant
POSItem 8

ed suppliers for Approved Supplies, Products and Services, including the following: Authorized Distributor Our Rebates or Goods or Services Offered or Vendor Payments (if any) The Heartland Restaurant

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at CAFÉ MEXICALI

CAFÉ MEXICALI is a quick-service restaurant concept headquartered in Colorado with a total footprint of 6 units—4 company-owned and 2 franchised. For software vendors, the immediate addressable market is the 2 franchised locations, as company-owned units typically follow HQ purchasing decisions directly. The franchise is small, with no multi-unit operators on file and a unit-band split showing both franchised units fall in the 1-unit operator category. This means any sale into the franchisee base would involve two independent operators, each running a single location. The royalty rate is 6.0%, and the initial franchise term is 10 years. Average unit volume is not disclosed in the most recent FDD.

Who controls software purchasing

Technology purchasing authority sits at the headquarters level. The FDD lists five named executives in Item 1, and the most relevant for a software pitch is Matthew Krammer, who holds the title of Chief Technology Officer and is a Co-Founder. Richard A. Krammer serves as Co-Founder and Chief Executive Officer, and R. Seth Krammer is Chief Operating Officer. David Hoffman, Co-Founder and Chief Development Officer, and Casey John Krammer, Chief Coordination Officer, round out the leadership team. With a dedicated CTO, the organization signals that technology decisions are intentional and likely evaluated against the existing mandated stack. Vendors should expect a centralized evaluation process rather than franchisee-level autonomy.

Mandated and current tech stack

The FDD mandates four technology components. First, the CAFÉ MEXICALI Operating System is required—this is a proprietary or branded system that likely covers core operational workflows. Second, QuickBooks by Intuit Inc. is mandated, along with the QuickBooks Accounting Pro Software Package, indicating a standardized approach to financial management. Third, Scheduling and Equipment Temperature Monitoring Services are mandated, though the specific vendor for these services is not named in the available extract. Any vendor proposing a replacement or integration must address how their solution coexists with or improves upon these mandated systems. The presence of a proprietary operating system suggests deep integration with operations, making displacement a heavier lift than augmenting reporting or adding adjacent functionality.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the procurement model—whether designated supplier, approved supplier list, or open market—is not disclosed. Vendors should clarify this directly during discovery. On renewals, Item 17 provides a clear window: franchise agreements run 10 years, and renewal is conditional on not being in default, giving notice, paying a renewal fee, upgrading the restaurant to current standards, signing the then-current form of franchise agreement (which may contain materially different terms), signing a general release, and attending training if required. This renewal trigger is a natural point when franchisees may be required to adopt new or updated technology. With only 2 franchised units and no disclosed year-over-year unit growth, the pipeline of new openings is not a reliable sales channel; renewal-driven upgrades are the more realistic entry point.

How to read the CAFÉ MEXICALI FDD

The 2026 Franchise Disclosure Document is the authoritative source for understanding CAFÉ MEXICALI's technology mandates, executive structure, and contractual obligations. Item 1 identifies the leadership team and corporate history. Item 11 details the mandated systems and equipment, including the CAFÉ MEXICALI Operating System and QuickBooks. Item 17 governs renewal and termination, outlining the conditions under which franchisees must upgrade their operations. The embedded PDF viewer below contains the full document. For vendors building a ranked target list of franchise systems, understanding these FDD details is essential to prioritizing outreach. FranCloud helps software vendors identify which franchise systems match their ideal customer profile using structured FDD data like the facts on this page.

Questions vendors ask

CAFÉ MEXICALI, answered from the filing

Technology decisions are centralized. Matthew Krammer, Chief Technology Officer and Co-Founder, is the key executive. CEO Richard A. Krammer and COO R. Seth Krammer may also influence major software investments.
The CAFÉ MEXICALI Operating System is mandated for operations. QuickBooks by Intuit Inc. and the QuickBooks Accounting Pro Software Package are mandated for accounting. Scheduling and Equipment Temperature Monitoring Services are also required.
There are 6 total units: 4 company-owned and 2 franchised. The franchised units are in Colorado (1) and Arizona (1). No multi-unit franchisees are on file.
The most recent FDD does not include an Item 8 procurement extract. Whether the franchisor designates specific suppliers, maintains an approved list, or allows open purchasing is not disclosed.
Franchise agreements run 10 years. Renewal requires notice, a fee, restaurant upgrades, signing the then-current agreement, a general release, and possible training. Renewal terms may differ materially from the original.
The 2026 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below. It contains the full legal disclosures, including Item 11 tech mandates and Item 17 renewal conditions.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.

CAFÉ MEXICALI2026 FDDView only
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Operator footprint

Who runs the locations

2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit2

Top states by locations

CO1
AZ1

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.