HQ-led decisions

C3 Wellness Spa

Personal services

Software purchasing at C3 Wellness Spa is controlled at the headquarters level by CEO Crystal Bethea and CFO Marcus Bethea. The brand mandates Mindbody by Mindbody, Inc. and Prompt across its operations. With only 2 company-owned units and no franchised locations disclosed, the immediate addressable market is extremely small, making this a narrow, high-touch sales target.

Live signals

Total units
2
0 franchised
Unit growth YoY
vs prior filing
AUV
$2.15M
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$45K
per unit
Investment range
$653K–$859K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

MindbodyMindbody, Inc.
Mandatory
BookingItem 11

System You must purchase, license and use the computer, point of sale, business management, and ordering systems that we designate. Presently, you are required to license and use Mindbody and Prompt a

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
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The vendor opportunity at C3 Wellness Spa

C3 Wellness Spa is a personal-services concept headquartered in Florida. The most recent Franchise Disclosure Document (2024 FDD) reports a total of 2 units, both company-owned. No franchised locations are disclosed, and year-over-year unit growth is not available. For a software vendor, the immediate addressable market is confined to these two locations. The brand charges a 6.0% royalty on gross sales, though average unit volume (AUV) is not disclosed. The initial franchise term runs 10 years. This is a micro-system where every sale is a headquarters sale.

Who controls software purchasing

Item 1 of the FDD lists Crystal Bethea as Chief Executive Officer and Marcus Bethea as Chief Financial Officer. In a system this small, these two individuals are the de facto buying center. There is no separate CIO, CTO, or VP of Operations on file. Any vendor pitch should be directed to the CEO and CFO, who jointly control the budget and operational mandates. There is no multi-unit operator layer to navigate because no franchised operators are mapped in our corpus.

Mandated and current tech stack

The FDD mandates two systems: Mindbody by Mindbody, Inc. and Prompt. Mindbody is a well-known business management platform for the wellness industry, handling scheduling, point-of-sale, and client management. Prompt is likely used for additional operational or communication workflows, though its exact function is not detailed in the FDD extract. These mandates are non-negotiable for any franchisee that may join the system. For a vendor, this means your solution must either integrate with Mindbody and Prompt or replace a non-mandated function that HQ has not yet locked down. There is no indication of an approved vendor list beyond these two named systems.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, provided no extract in our data. This absence means the public filing does not specify whether franchisees must buy from designated suppliers, may choose from approved suppliers, or have an open purchasing model. In practice, with only two company-owned units, procurement is entirely controlled by HQ. Item 17 outlines renewal conditions: a franchisee must provide 180 days' prior written notice, sign the then-current Franchise Agreement, execute a general release, pay a renewal fee, and have the owners personally guarantee the new agreement. The renewal term is 10 years. With no franchised units currently operating, these renewal windows are theoretical for now but signal a long-term contractual cycle once franchising begins.

How to read the C3 Wellness Spa FDD

The 2024 FDD is the primary source for all data on this page. It was filed with state franchise regulators and contains the legal and financial disclosures required under the FTC Franchise Rule. The embedded PDF viewer below provides the full document. Key sections for a software vendor include Item 1 (the executives named above), Item 11 (the mandated Mindbody and Prompt systems), and Item 17 (the 10-year renewal with 180-day notice). Because no Item 8 extract is available, you will need to inquire directly about any supplier restrictions during your discovery call. For a ranked target list of franchise systems that match your ideal customer profile, reach out to FranCloud.

Questions vendors ask

C3 Wellness Spa, answered from the filing

CEO Crystal Bethea and CFO Marcus Bethea are the key executives listed in the FDD. As a small, HQ-controlled system, purchasing decisions likely run directly through them.
The 2024 FDD mandates Mindbody by Mindbody, Inc. and Prompt. Any new software must integrate with or complement this existing, non-negotiable stack.
There are 2 total units, both company-owned. No franchised units are reported, placing it among the smallest personal-service franchise systems.
The FDD does not provide an Item 8 procurement extract. Without designated or approved supplier language, the model is not publicly defined, suggesting direct HQ negotiation.
Renewals require 180 days' written notice under a 10-year term. With no franchised units and no growth data, contract windows are unpredictable and tied to HQ's internal calendar.
The 2024 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below for detailed legal and operational disclosures.
Source

Read the filing itself

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C3 Wellness Spa2024 FDDView only
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Operator footprint

Who runs the locations

3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit3

Top states by locations

WI1
FL1
NC1

Related Personal services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.