Burn Boot Camp

The vendor opportunity at Burn Boot Camp

Burn Boot Camp operates 395 total locations, 388 of which are franchised units, with an average unit volume of $732,444. The brand is headquartered in North Carolina and led by Co-Founders Devan Kline and Morgan Kline. For software vendors, the opportunity is concentrated: nearly all units operate under a single franchisor that mandates multiple technology systems. The 2026 FDD confirms a 6% royalty and a 10-year initial term, signaling a stable, long-horizon customer base. With 388 franchised locations, a vendor selling into this system can address a footprint that spans the US, though the FDD does not break out state-level concentration.

Who controls software purchasing

Software purchasing authority sits at the corporate level. The FDD lists Morgan Kline as Co-Founder and Chief Executive Officer, and Amber Burke as Chief Operating Officer—both likely hold sway over technology decisions. Trish Pena, Vice President of Marketing, may influence martech and member-experience tools. No dedicated CIO or CTO is named in the filing, but the concentration of mandated systems suggests a top-down procurement model. Vendors should prepare to engage the C-suite rather than individual franchisees when pitching new software.

Mandated and current tech stack

The 2026 FDD mandates several categories of technology. Franchisees must use the Burn App, a proprietary platform central to the member experience. Customer relationship management software is also mandated, though no specific vendor is named. Franchise Management Software and Member Management and Point-of-Sale Software are required, along with accounting software. The absence of named vendors for CRM, POS, and accounting creates an opening for vendors who can demonstrate integration with the Burn App and compliance with franchisor standards.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. Renewal terms, however, are explicit: franchisees must provide written notice, be in full compliance, pay a renewal fee, and sign the then-current franchise agreement, which may contain materially different terms. They must also upgrade their facility to current standards and execute a general release. This 10-year cycle, combined with the potential for renegotiation at renewal, creates natural windows for technology evaluation and vendor switching.

How to read the Burn Boot Camp FDD

The full 2026 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 11 (mandated systems), Item 17 (renewal and contract timing), and Item 1 (executive team). Because the FDD does not disclose a designated supplier list in Item 8, vendors should use the mandated categories as a starting point for gap analysis. For a ranked target list of franchise systems aligned to your software category, FranCloud can help.