Facebook
Mandatory. (Franchise Agreement, Section 6.M) Social Media You must comply with our policies and requirements (as we periodically modify them) concerning blogs, common social networks like Facebook, profession
From the filings
HQ-led decisions
Buffalo Wild Wings GO
Quick service restaurantSoftware purchasing at Buffalo Wild Wings GO is controlled at the headquarters level, with key decision-makers including Chief Technology & AI Acceleration Officer Yasir Anwar and Chief Information Security Officer Haddon Bennett. The brand mandates a specific tech stack featuring Aloha by NCR Voyix for its POS. With 219 total units, the addressable market for vendors is concentrated within this quick-service chicken wing concept.
For software vendors selling into US franchise brands.
Live signals
Total units
219
194 franchised
Unit growth YoY
—
vs prior filing
AUV
$929K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1.65%
national + local
Initial fee
$30K
per unit
Investment range
$391K–$935K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7.65%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Instagram
rks like Facebook, professional networks like Linked-In, live-blogging tools like X (f/k/a Twitter), virtual worlds, file, audio and video sharing sites like TikTok, Pinterest and Instagram, and other
Pinterest
n social networks like Facebook, professional networks like Linked-In, live-blogging tools like X (f/k/a Twitter), virtual worlds, file, audio and video sharing sites like TikTok, Pinterest and Instag
TikTok
s, common social networks like Facebook, professional networks like Linked-In, live-blogging tools like X (f/k/a Twitter), virtual worlds, file, audio and video sharing sites like TikTok, Pinterest an
Twitter
s and requirements (as we periodically modify them) concerning blogs, common social networks like Facebook, professional networks like Linked-In, live-blogging tools like X (f/k/a Twitter), virtual wo
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You must compile, keep and submit to us the books, records and reports on the forms and using the methods of bookkeeping and accounting as we periodically may prescribe.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have unlimited, independent access to your Restaurant’s Computer System and may retrieve, analyze, download and use all software, data and files generated or stored on the Computer System.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You must compile, keep and submit to us the books, records and reports on the forms and using the methods of bookkeeping and accounting as we periodically may prescribe.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
You acknowledge and agree that certain of such products and services may only be made available from one source, and we or our affiliates may be that source.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
You acknowledge and agree that we have the right to modify, add to or rescind any requirement, standard or specification that we prescribe under this Agreement from time to time to adapt the System to changing conditions, competitive circumstances, business strategies, business practices and technological innovations…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
Neither we nor our affiliates received any revenue during our 2025 fiscal year from selling products or services to BWW GO franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
During our 2025 fiscal year, we and our affiliates received a total of $231,201 from suppliers of certain food products based on franchisees’ purchases from those suppliers.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You must notify us in writing if you want to offer for sale at the Restaurant any brand of product, or to use in the operation of the Restaurant any brand of food ingredient or other material, item or supply, that we have not then approved, or to purchase any product from a supplier that we have not designated as an…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You must assign to us or our designee all right, title and interest in the telephone numbers for the Restaurant and cancel or assign to us or our designee, at our option, any assumed name rights or equivalent registrations filed with authorities.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must comply with the Payment Card Industry Data Security Standards (“PCI DSS”), as the Payment Card Industry Security Standards Council (or any successor or replacement organization we may specify) may periodically modify them, and the Fair and Accurate Credit Transactions Act (“FACTA”) and other applicable laws…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We and/or our authorized representatives have the right to enter your Restaurant at all reasonable times during business hours for the purpose of making periodic evaluations and to ascertain if you are complying with this Agreement, to inspect and evaluate the Authorized Location and its building, land and equipment…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may revise the manuals and these standards, procedures, techniques and management systems periodically to meet changing conditions of developing and operating BWW GO Restaurants.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You may not develop a Restaurant at any site unless we have communicated our acceptance of the site in writing.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 7
You must spend $15,000 on these opening activities during the period starting 45 days before your Restaurant opens and ending 60 days after your Restaurant opens.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
However, we currently only require you to contribute 3.25% of Gross Sales to the Brand Fund and spend 1% of Gross Sales on Local Marketing, and we currently do not require any Cooperative contributions, so the current Marketing Spending Requirement is only 4.25% of Gross Sales.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 6
Your BWW GO Restaurant must participate in our and our affiliates’ consumer loyalty program (the “Loyalty Program”).
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
We may designate local advertising markets for BWW GO Restaurants, and if we do, you must participate in and contribute to the Cooperative we establish for that market, unless if the Restaurant will be located at a Non-Traditional Location.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Currently, you must acquire certain construction-related services, equipment (including the POS system and related services and online ordering solution), Restaurant signage, smallwares, music, food and beverage products, uniforms and other branded merchandise, and gift and stored value cards, checks and similar…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Currently, you must acquire certain construction-related services, equipment (including the POS system and related services and online ordering solution), Restaurant signage, smallwares, music, food and beverage products, uniforms and other branded merchandise, and gift and stored value cards, checks and similar…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must sign an electronic transfer of funds authorization that we periodically specify to authorize and direct your bank or financial institution to transfer electronically, on a weekly basis, directly to our or our affiliate’s account and to charge to your account all amounts due to us or our affiliates.
Must the franchisee participate in a gift card program?
YesFranchise agreement
We have developed a gift card program and you must sign the then-current form of agreement to participate in the gift card program.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
In addition to the Control Person and your Unit General Manager, your Restaurant must have at least 3 shift managers at all times during the Franchise Agreement’s term.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
You must require all your employees to work in clean uniforms approved by us.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
Franchisees must use the POS system we specify.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have unlimited, independent access to your Restaurant’s Computer System and may retrieve, analyze, download and use all software, data and files generated or stored on the Computer System.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We may require you to purchase access to training videos or other instructional materials from us.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Your Control Person or another representative of the Restaurant whom we approve must attend, at your expense, all annual franchise conferences we may hold or sponsor and all meetings relating to new products or product preparation procedures, new operational procedures or programs, training, restaurant management…
The filing answers no to 1 question
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Buffalo Wild Wings GO
Buffalo Wild Wings GO is a quick-service restaurant concept with a total footprint of 219 units, of which 194 are franchised and 25 are company-owned. The brand operates with an average unit volume of $928,702 and a 6.0% royalty rate. For software vendors, the addressable market is defined by this unit count, and the sales motion is heavily influenced by headquarters-level mandates. The initial franchise term is 10 years, with a single 10-year successor term available, creating long technology adoption cycles.
Who controls software purchasing
Technology purchasing authority sits at the headquarters level. The 2026 FDD lists Yasir Anwar as Chief Technology & AI Acceleration Officer of Inspire Brands and Haddon Bennett as Chief Information Security Officer of Inspire Brands. These executives represent the core buying center for any software vendor. Paul Brown serves as Chief Executive Officer. The presence of a dedicated CTO and CISO signals a centralized, security-conscious evaluation process. Vendors should prepare for a top-down sales approach targeting this leadership group rather than individual franchisees.
Mandated and current tech stack
The brand mandates a specific set of technology systems. The point-of-sale system is Aloha by NCR Voyix. Operational compliance is managed through Ecosure. Franchise sales and data management rely on Franchise Sales Automation (FSA), its electronic data interface, and zHUB. These mandated systems represent the entrenched incumbents that any new vendor must either integrate with or displace. The tech stack is defined by these named vendors, leaving limited room for franchisee-level experimentation.
Procurement, renewals, and timing
The procurement model is not disclosed in the most recent FDD. Item 8, which typically outlines designated supplier requirements, provides no extract. This absence means vendors must engage directly with HQ to understand approval processes. Regarding timing, the franchise agreement runs for a 10-year initial term. The Item 17 renewal signal confirms a single successor franchise term of 10 years is available if conditions are met. These decadal cycles suggest that major technology evaluations and rip-and-replace opportunities are infrequent and likely tied to renewal negotiations or system-wide refresh initiatives.
How to read the Buffalo Wild Wings GO FDD
The 2026 Franchise Disclosure Document is the authoritative source for this data, filed with state franchise regulators. Key items for software vendors include Item 11 for the mandated tech stack, Item 1 for HQ executive identification, and Item 17 for renewal and term structures. The embedded PDF viewer below provides the full document. For a ranked target list of franchise brands based on tech compatibility and buying signals, FranCloud can help prioritize your outbound efforts.
Questions vendors ask
Buffalo Wild Wings GO, answered from the filing
The buying center includes Yasir Anwar (Chief Technology & AI Acceleration Officer) and Haddon Bennett (Chief Information Security Officer), both of parent Inspire Brands, indicating centralized technology decisions.
The 2026 FDD mandates Aloha by NCR Voyix for point-of-sale, Ecosure for operational standards, and Franchise Sales Automation (FSA) with its electronic data interface and zHUB.
The system comprises 219 total units, with 194 franchised locations and 25 company-owned stores, positioning it as a focused quick-service restaurant chain.
The procurement model is not disclosed in the most recent FDD. Item 8 does not provide an extract specifying designated or approved supplier requirements.
With a 10-year initial term and a single 10-year successor franchise renewal option, contract cycles are long. Windows likely align with these decadal renewal periods, but specific timing is not disclosed.
The 2026 FDD is filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal document and its detailed Item disclosures.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Buffalo Wild Wings GO files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
114 operators run 114 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit114
Top states by locations
| NY | 15 |
|---|---|
| CA | 14 |
| FL | 9 |
| TX | 9 |
| PA | 7 |
Ownership
The portfolio behind Buffalo Wild Wings GO
unknown of buffalo wild wings.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.