From the filings

HQ-led decisions

Buena Onda

Quick service restaurant

Software purchasing decisions at Buena Onda are controlled at the HQ level, with President Peter Boylan, III and CFO Jeffery Giavotella as key contacts. The franchise currently mandates QuickBooks by Intuit Inc. for its financial tech stack. With only 5 total units (2 franchised, 3 company-owned), the addressable market is extremely small, making this a niche, high-touch sales opportunity.

For software vendors selling into US franchise brands.

Live signals

Total units
5
2 franchised
Unit growth YoY
—
vs prior filing
AUV
$1.52M
Item 19, 2022
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$471K–$884K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2023)

Ongoing fees: 7% of gross sales (FY2023)Royalty 6%, Ad fund 1%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

Facebook
MarketingItem 11

other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, LinkedIn, Ins

Instagram
MarketingItem 11

the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, LinkedIn, Instagram, Pinterest,

LinkedIn
MarketingItem 11

resence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, LinkedIn, Instagram,

Pinterest
MarketingItem 11

et, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, LinkedIn, Instagram, Pinterest, Twitter,

QuickBooks
AccountingItem 11

with the Franchised Business, including, without limitation, a laptop or other computer that meets our System specifications and is capable of running accounting software such as QuickBooks, printers

Twitter
MarketingItem 11

rwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube or

YouTube
MarketingItem 11

ertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube or any other

Franchisor behaviours

What the franchisor requires

24 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 6 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

We have the right to specify or require that you use certain brands, types, makes, and/or models of computer hardware and software in connection with the Franchised Business, including, without limitation, a laptop or other computer that meets our System specifications and is capable of running accounting software…

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

Franchisor may, without notice to Franchisee, have the right to independently and remotely access and view Franchisee’s computer system used in connection with the Franchised Business (the “Computer System”) via the Internet, other electronic means or by visiting the Restaurant, in order to obtain Net Sales, tenant…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

As of the Issue Date, our affiliate (Affiliate Supplier) serves as our designated Approved Supplier for the certain of the inventory and/or operational supplies and/or branded items described in subparts (iii) and (iv) of the paragraph above.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisor reserves the right to supplement, revise or otherwise modify the System or any aspect/component thereof

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

During our fiscal year ending December 25, 2023, neither we nor our affiliates derived any revenue on account of our franchisees’ required purchases because we are a new franchise offering as of the Issue Date.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and/or our Affiliates may receive payments or other compensation from Approved Suppliers or any other suppliers on account of these suppliers’ dealings with us, you, or other Franchised Businesses in the System, such as rebates, commissions or other forms of compensation.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

55

Item 8

approximately 55% to 85% of your ongoing costs to operate the Franchised Business after the initial start-up phase.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You must pay our then-current supplier or non-approved product evaluation fee when submitting your request.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

We may, but are not obligated to, grant your request to offer any products or services in connection with your Franchised Business that are not Approved Products and Services, or purchase any item or service we require you to purchase from an Approved Supplier from an alternative supplier.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee agrees to direct the telephone company servicing Franchisee, per Franchisor’s request, to disconnect the telephone number used in connection with the Franchised Business or transfer such number to Franchisor or to any person or location of Franchisor’s choosing.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor will, as it deems appropriate in its sole discretion, conduct inspections and/or audits of the Franchised Business and Premises to ensure that Franchisee is operating its Franchised Business in compliance with the terms of this Agreement, the Manuals and the System standards and specifications.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

The Manuals may be amended or modified by us to reflect changes in the System.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

You may only operate your Franchised Business from the Premises we approve.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Item 11

You are required to expend $10,000 to promote and advertise the grand opening of your Franchised Business within your Designated Territory (the “Initial Marketing Spend Requirement”), and this amount must be expended during the thirty (30) days immediately before and sixty (60) days immediately following the opening…

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

you must expend a minimum of one percent (1%) of the Net Sales of your Restaurant each calendar month (based on the Net Sales of the Franchised Business during the preceding calendar month) on local advertising and marketing (the “Local Advertising Requirement”).

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

Franchisee must: (i) purchase any and all Required Items that Franchisor designates for use in connection with the Franchised Business, including without limitation, all products, supplies, inventory, fixtures, Computer System, parts, and materials required for the operation of the Franchised Business; (ii) ensure…

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

We currently require you to use our Approved Supplier for the following products, services or items you are required to acquire and/or use in connection with your Franchised Business buildout and/or operations: (i) certain pre-opening architectural/design services that must be performed in connection with the…

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Franchisee shall pay all fees and other amounts due to Franchisor and/or its affiliates under this Agreement through an electronic funds transfer program (the “EFT Program”), under which Franchisor automatically deducts all payments owed to Franchisor under this Agreement, or any other agreement between Franchisee…

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

Your Restaurant must, at all times, be managed and staffed with at least one (1) individual who has successfully completed our Initial Training Program.

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

certain other inventory and supply items that you must purchase to establish and continue operations of your Franchised Business, including (a) uniforms and related items, and (b) food and ingredients necessary to prepare the authorized menu items and other Approved Products that you offer and sell from your Premises.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

Currently, you must purchase our designated POS System that will use the software we designate.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will also have the right to, at any time without notice, electronically and independently connect with your Computer System to monitor or retrieve data stored on the Computer System (or for any other purpose we deem necessary).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisor may, as it deems appropriate in its discretion, develop additional and refresher training courses, and require Franchisee and its management to attend such courses.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Franchisee must also complete any additional or refresher training the Franchisor is permitted to require Franchisee to attend each year, and Franchisee must attend Franchisor’s annual conference if conducted.

The filing answers no to 4 questions
  • Is there a franchisee advisory council, association or committee?Item 20
  • Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Buena Onda

Buena Onda is a quick-service restaurant concept headquartered in Pennsylvania with a very small operational footprint. According to the 2023 Franchise Disclosure Document, the system consists of 5 total units, split between 3 company-owned locations and 2 franchised outlets. This makes the addressable market for software vendors extremely limited—just 2 franchised units across two states: North Dakota and California. The average unit volume sits at $1,516,688, and the franchise charges a 6.0% royalty on a 10-year initial term. Year-over-year unit growth is not disclosed, suggesting a stable or static development pipeline. For a software vendor, this is not a volume play; it is a relationship-driven sale targeting a single decision-making hub.

Who controls software purchasing

The buying center at Buena Onda is concentrated at the corporate level. The FDD lists Peter Boylan, III as President and Jeffery Giavotella as Chief Financial Officer. These two executives are the most likely points of contact for any software vendor pitching financial, operational, or back-office tools. The Board of Directors—Scott Ballard, Paul Ballard, and Steven Ballard—may also weigh in on significant technology investments, but day-to-day purchasing authority likely rests with the President and CFO. There are no multi-unit franchisees; the operator footprint shows 2 mapped operators, none of whom control more than a single unit. This means there is no separate franchisee buying layer to navigate. All software decisions flow through HQ.

Mandated and current tech stack

The 2023 FDD explicitly mandates one technology system: QuickBooks by Intuit Inc. This is the only named vendor in the mandated or recommended tech stack. No point-of-sale system, online ordering platform, or kitchen display technology is disclosed as required or suggested. For a vendor selling complementary or replacement financial software, the presence of QuickBooks is a critical data point. It signals that the finance function is already digitized, but it also represents a potential displacement opportunity if you can demonstrate superior integration or functionality for a QSR environment. For vendors selling non-financial tools—such as POS, HR, or inventory management—the tech landscape appears wide open, with no incumbent mandated by the franchisor.

Procurement, renewals, and timing

Procurement rules at Buena Onda are not detailed in the most recent FDD. Item 8, which typically outlines designated or approved supplier requirements, contains no extract. This absence means vendors cannot assume a formal, franchisor-controlled purchasing process. It is possible that procurement is handled informally at the HQ level or that franchisees have autonomy, though the tiny franchisee base makes the latter less relevant. The franchise agreement carries a 10-year initial term, and Item 17 specifies that renewal requires signing the then-current agreement, which may include different terms and higher royalty or advertising fees. With only 2 franchised units and no disclosed growth, renewal-driven software evaluation cycles will be infrequent. Vendors should focus on the existing company-owned units as a beachhead, pitching directly to the President and CFO with a clear ROI case tied to the $1.5M AUV.

How to read the Buena Onda FDD

The full 2023 Buena Onda Franchise Disclosure Document is embedded below for your review. This filing, submitted to state franchise regulators, contains the legal and operational disclosures that govern the franchise relationship. Key sections for software vendors include Item 11, which details the franchisor's obligations regarding technology and equipment, and Item 8, which covers restrictions on sources of products and services. Reading the FDD directly is the most reliable way to verify the mandated tech stack and identify any undisclosed procurement requirements before you engage the buying center. For a ranked target list of franchise systems that match your software's ideal customer profile, FranCloud can help.

Questions vendors ask

Buena Onda, answered from the filing

The buying center includes President Peter Boylan, III and CFO Jeffery Giavotella. The board, consisting of Scott, Paul, and Steven Ballard, may also influence major operational technology decisions.
The 2023 FDD mandates QuickBooks by Intuit Inc. No other operational or POS systems are disclosed as mandated or recommended in the most recent filing.
There are 5 total units: 3 company-owned and 2 franchised. The operator footprint is mapped across 2 locations in North Dakota and California.
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract regarding designated or approved suppliers, leaving the purchasing process undefined for vendors.
With a 10-year initial term and only 2 franchised units, renewal-driven opportunities are rare. The renewal agreement may impose different terms, including higher fees, but specific timing windows are not disclosed.
The 2023 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze the complete Item 11 and Item 8 disclosures.
Source

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Buena Onda2023 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit3

Top states by locations

ND1
WI1
CA1

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.