From the filings

HQ-led decisions

Bruegger’s Franchise

Quick service restaurant

Bruegger's Franchise runs 169 quick-service units, and the majority — 124 of them — are company-owned, with 45 franchised. Item 11 mandates both NCR and NCR Menulink from NCR Voyix as the point-of-sale and menu management stack. Unit count is down 6.25% year over year, and mapped operators show 8 multi-unit franchisees running clusters as large as 9 locations, concentrated in California and Arizona. For a vendor, the mandated NCR stack is the incumbent to sell alongside or against.

For software vendors selling into US franchise brands.

Live signals

Total units
169
45 franchised
Franchised outlet growth
-6.25%
Item 20, last two year-ends
AUV
—
Item 19
Royalty
5% component; full terms unconfirmed
percentage component
Ad fund
3.5%
percentage component
Initial fee
$35K
per unit
Investment range
$694K–$1.23M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
1 years
from the filing
Item 19
No claims
from the filing

Ordinary royalty terms

5% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

Recorded percentage components (FY2026)Ad fund 3.5%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 3.5%

Mandated & recommended tech

The systems vendors compete with

2 technology requirements are recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.

NCRNCR Voyix
Mandatory
POSItem 11

You must purchase/subscribe to these items directly from the vendor. The cost of purchasing or subscribing to computer hardware and software for the Bakery will vary depending upon the Bakery’s size, style, and the volume of products offered. For example, a Bakery with a drive-thru window will require an additional POS terminal. We currently estimate the cost of purchasing the required POS system, computer hardware, and Approved Software to range from $26,000 to $34,000 per Bakery, or estimated at $200 to $300 per month on a subscription based program for legacy contracts through NCR. For franchisees who migrate into our new POS subscription model, costs may vary from $500 to $1,100 per month. You must comply with the then-current Payment Card Industry Data Security Standards (PCI/DSS), as those standards may be revised by the PCI Security Standards Council, LLC (see www.pcisecuritystandards.org) or successor organization.

NCR MenulinkNCR Voyix
Mandatory
InventoryItem 11

• NCR/Aloha Point of Sale and Kitchen Display Systems • NCR Menulink/NBO Inventory Management System • MonkeyMedia Catering and Online Ordering System You may be required to purchase and install a new technology suite, or particular components, in the course of your franchise, regardless of the age or condition of your existing technology suite when the new requirement takes effect.

FacebookMeta
MarketingItem 11

Online Sites. Online Sites (as defined below) are considered “marketing” under the Franchise Agreement and License Agreement, and are subject (among other things) to our review and prior written approval before they may be used. The term “Online Site” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, YouTube, TikTok, Pinterest, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iOS or Android apps), and other applications, etc., and that refers to the Bakery, Proprietary Marks, us, or the System. In connection with any Online Site, the Franchise Agreement and License Agreement provide that you may not establish an Online Site, nor may you offer, promote, or sell any products or services, or make any use of the Proprietary Marks, through the Internet without our prior written approval. As a condition to granting consent, we will have the right to establish any requirement that we deem appropriate, including for example that you comply with our social media policy or that your only presence on the Internet be through one or more webpages that we establish on our website.

LinkedInLinkedIn
MarketingItem 11

Online Sites. Online Sites (as defined below) are considered “marketing” under the Franchise Agreement and License Agreement, and are subject (among other things) to our review and prior written approval before they may be used. The term “Online Site” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, YouTube, TikTok, Pinterest, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iOS or Android apps), and other applications, etc., and that refers to the Bakery, Proprietary Marks, us, or the System. In connection with any Online Site, the Franchise Agreement and License Agreement provide that you may not establish an Online Site, nor may you offer, promote, or sell any products or services, or make any use of the Proprietary Marks, through the Internet without our prior written approval. As a condition to granting consent, we will have the right to establish any requirement that we deem appropriate, including for example that you comply with our social media policy or that your only presence on the Internet be through one or more webpages that we establish on our website.

NCR AlohaNCR Voyix
POSItem 11

Bruegger’s Franchise Corporation Disclosure Document 2026 Page 34 ACTIVE 718221066v3 Technology Suite. Under the Franchise Agreement, you must purchase and install a technology suite for the Bakery. As of the date of this disclosure document, the approved Bakery solutions are the following systems: • NCR/Aloha Point of Sale and Kitchen Display Systems • NCR Menulink/NBO Inventory Management System • MonkeyMedia Catering and Online Ordering System You may be required to purchase and install a new technology suite, or particular components, in the course of your franchise, regardless of the age or condition of your existing technology suite when the new requirement takes effect.

PinterestPinterest
MarketingItem 11

Online Sites. Online Sites (as defined below) are considered “marketing” under the Franchise Agreement and License Agreement, and are subject (among other things) to our review and prior written approval before they may be used. The term “Online Site” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, YouTube, TikTok, Pinterest, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iOS or Android apps), and other applications, etc., and that refers to the Bakery, Proprietary Marks, us, or the System. In connection with any Online Site, the Franchise Agreement and License Agreement provide that you may not establish an Online Site, nor may you offer, promote, or sell any products or services, or make any use of the Proprietary Marks, through the Internet without our prior written approval. As a condition to granting consent, we will have the right to establish any requirement that we deem appropriate, including for example that you comply with our social media policy or that your only presence on the Internet be through one or more webpages that we establish on our website.

TikTokTikTok
MarketingItem 11

Online Sites. Online Sites (as defined below) are considered “marketing” under the Franchise Agreement and License Agreement, and are subject (among other things) to our review and prior written approval before they may be used. The term “Online Site” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, YouTube, TikTok, Pinterest, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iOS or Android apps), and other applications, etc., and that refers to the Bakery, Proprietary Marks, us, or the System. In connection with any Online Site, the Franchise Agreement and License Agreement provide that you may not establish an Online Site, nor may you offer, promote, or sell any products or services, or make any use of the Proprietary Marks, through the Internet without our prior written approval. As a condition to granting consent, we will have the right to establish any requirement that we deem appropriate, including for example that you comply with our social media policy or that your only presence on the Internet be through one or more webpages that we establish on our website.

TwitterX
MarketingItem 11

Online Sites. Online Sites (as defined below) are considered “marketing” under the Franchise Agreement and License Agreement, and are subject (among other things) to our review and prior written approval before they may be used. The term “Online Site” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, YouTube, TikTok, Pinterest, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iOS or Android apps), and other applications, etc., and that refers to the Bakery, Proprietary Marks, us, or the System. In connection with any Online Site, the Franchise Agreement and License Agreement provide that you may not establish an Online Site, nor may you offer, promote, or sell any products or services, or make any use of the Proprietary Marks, through the Internet without our prior written approval. As a condition to granting consent, we will have the right to establish any requirement that we deem appropriate, including for example that you comply with our social media policy or that your only presence on the Internet be through one or more webpages that we establish on our website.

YouTubeGoogle
MarketingItem 11

Online Sites. Online Sites (as defined below) are considered “marketing” under the Franchise Agreement and License Agreement, and are subject (among other things) to our review and prior written approval before they may be used. The term “Online Site” means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, YouTube, TikTok, Pinterest, etc.), blogs, vlogs, applications to be installed on mobile devices (e.g., iOS or Android apps), and other applications, etc., and that refers to the Bakery, Proprietary Marks, us, or the System. In connection with any Online Site, the Franchise Agreement and License Agreement provide that you may not establish an Online Site, nor may you offer, promote, or sell any products or services, or make any use of the Proprietary Marks, through the Internet without our prior written approval. As a condition to granting consent, we will have the right to establish any requirement that we deem appropriate, including for example that you comply with our social media policy or that your only presence on the Internet be through one or more webpages that we establish on our website.

Franchisor behaviours

What the franchisor requires

29 requirements the franchisor states in this filing, each in its own words; 5 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We reserve the right to have independent access to your computer for the purpose of downloading sales and other data.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Interim unaudited income statements and balance sheets not less often than quarterly, within forty-five (45) days after the end of the period to which the statements relate.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We and our affiliates may earn a profit on products and services sold to you and other Bakery franchisees or receive rebates or other consideration from unaffiliated suppliers with respect to their sales of products or services to you or other Bakery franchisees, whether or not the product or service is presently…

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We have established an Advisory Board to provide input on the administration of the SMF.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

We may unilaterally supplement, improve, and modify the System from time to time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

1249000

Item 8

In the fiscal year ended December 30, 2025, ENRG had revenue of $1,249,000 from the sale of bagels to these Bruegger’s franchisees, which represented less than one percent of ENRG’s revenue of $680 million.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates may earn a profit on products and services sold to you and other Bakery franchisees or receive rebates or other consideration from unaffiliated suppliers with respect to their sales of products or services to you or other Bakery franchisees, whether or not the product or service is presently…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

65

Item 8

We estimate that 90% to 100% of your total purchases and leases in establishing a Bakery and 65% to 80% of your total purchases and leases in operating a Bakery will be subject to at least one of the restrictions described in this item.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We may require you to pay a fee to cover our costs of reviewing a proposed supplier, which you must pay whether or not we approve the supplier.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If we require you to use an approved supplier or distributor for a particular item, but you wish to purchase the item from a source that we have not approved, you may submit a written request for approval of the supplier or distributor, unless it is an item for which we have designated a specific vendor.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

You agree that we may designate, and own, the telephone numbers for your Bakery.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must comply with the then-current Payment Card Industry Data Security Standards (PCI/DSS), as those standards may be revised by the PCI Security Standards Council, LLC (see www.pcisecuritystandards.org) or successor organization.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

The program may include, among other things, customer satisfaction surveys, mystery shopper reports, employee satisfaction and perception surveys, health and safety reviews, product and ingredient testing, and observation of food preparation areas and processes.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 8

We and our third party auditors may, at any time, access your Bakeries for the purpose of assessing compliance with our standards, specifications, requirements and instructions or for any other reason.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 1

We have the right to change the Manuals and the elements of the System at any time without consultation with you.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Before acquiring a site for the Bakery, you must submit any information that we reasonably request to evaluate the proposed site.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

In connection with any Online Site, the Franchise Agreement and License Agreement provide that you may not establish an Online Site, nor may you offer, promote, or sell any products or services, or make any use of the Proprietary Marks, through the Internet without our prior written approval.

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

You must expend a minimum of Ten Thousand Dollars ($10,000) to conduct grand opening marketing activities pursuant to a grand opening marketing plan developed by us.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Franchise agreement

You must expend a minimum of Ten Thousand Dollars ($10,000) to conduct grand opening marketing activities pursuant to a grand opening marketing plan developed by us.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 16

You must participate in any customer loyalty programs we prescribe.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If a Marketing Co-op is applicable to your Bakery, you must become a member and begin contributing.

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must use and/or offer for sale only food products, beverages, ingredients, packaging materials, menus, forms, labels and other supplies and other products and services that conform to our specifications and quality standards and/or are purchased from vendors we have approved.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

You agree to maintain, at all times, credit-card relationships with the credit- and debit-card issuers or sponsors, check or credit verification services, financial-center services, merchant service providers, and electronic-fund-transfer systems (together, “Payment Vendors”) that we may periodically designate as…

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We will obtain payment by electronic debit to your account each week, and you must sign and return to us the forms we periodically require in order to authorize such debits.

Must the franchisee participate in a gift card program?

Yes

Item 16

You must also participate in programs we establish relating to gift cards, gift certificates, stored value cards, online or mobile coupons or credits, online or mobile ordering systems, and other electronic money programs.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

The Bakery must at all times be under the active, full-time management of your Operating Partner (as defined in Item 11) or a Certified Manager who has passed operations and proficiency tests and successfully completed the applicable training program.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

You must utilize POS Systems that are fully compatible with any program, software program, and/or system which we, in our discretion, may employ

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We reserve the right to have independent access to your computer for the purpose of downloading sales and other data.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

If you ask that we provide additional on–site training, and we are able to do so, then you will pay us $350 per person to be trained per day plus our then–current per diem charges and out–of–pocket expenses.

The vendor opportunity at Bruegger's Franchise Bruegger's Franchise runs 169 quick-service units, and the majority — 124 — are company-owned, with 45 franchised. Unit count is down 6.25% year over year, and the franchised base includes 8 multi-unit operators, some running as many as 9 locations, concentrated in California, Arizona, and North Carolina.

Procurement, renewals, and timing Item 8 designates suppliers only: purchases must meet Bruegger's specifications and come from designated or approved sources, with distribution of food products and soft drinks sometimes limited to a single supplier. Proprietary items — dough and cream cheese — must come only from the franchisor, its affiliate, its parent company, or its designees. The 10-year initial term renews under Item 17 for a 10-year successor agreement, or under separate License Agreement paths of two 5-year terms or, for airport locations, one additional 10-year term.

How to read the Bruegger's Franchise FDD The 2026 FDD makes no financial performance representation and was filed with state franchise regulators that year; it's embedded in the PDF viewer below. Talk to FranCloud for a ranked target list of comparable quick-service systems.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

Bruegger’s Franchise, answered from the filing

Item 2 names Jessica DePetro as President, CEO, and Director, and Markus Lonnquist as Chief Information Officer — the direct technology contact. With NCR and NCR Menulink already mandated at the franchisor level, and 124 of 169 units company-owned, headquarters holds the purchasing authority.
NCR and NCR Menulink, both by NCR Voyix, are mandated under Item 11. Facebook, LinkedIn, Pinterest, TikTok, Twitter, and NCR Aloha are also named in Item 11, but nothing requires their use.
169 units: 124 company-owned and 45 franchised, in the quick-service segment. Unit count fell 6.25% year over year. Mapped operators include 8 multi-unit franchisees, with California, Arizona, and North Carolina holding the largest clusters.
Item 8 designates suppliers only: purchases must meet Bruegger's specifications and come from designated or approved suppliers, with some categories single-sourced. Proprietary items like dough and cream cheese must come only from the franchisor, its affiliate, parent company, or designees.
The initial term is 10 years. Item 17 offers a 10-year successor franchise agreement for operators in good standing, plus separate License Agreement paths of two additional 5-year terms or, for airport locations, one additional 10-year term.
The full FDD, filed with state franchise regulators in 2026, is embedded in the PDF viewer below.
Source

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Bruegger’s Franchise2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

21 operators run 47 mapped locations. 8 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit13
2–9 units8

Top states by locations

CA17
AZ9
NC6
OH3
MN3

Ownership

The portfolio behind Bruegger’s Franchise

Parent company: Bruegger's Enterprises, Inc..

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.