Brooklyn Dumpling Shop

The vendor opportunity at Brooklyn Dumpling Shop

Brooklyn Dumpling Shop is a quick-service restaurant brand operating just 3 locations—2 franchised and 1 company-owned—according to its 2023 Franchise Disclosure Document. The concept is independently owned with no parent company on file, and its headquarters sits in New Jersey. For software vendors, the immediate addressable market is tiny: 3 total units. The brand does not disclose average unit volume (AUV) or year-over-year unit growth in the FDD, so sizing a recurring-revenue opportunity requires direct discovery. What makes this account worth a pitch is the centralized, mandate-heavy technology environment. If you can displace an incumbent or fill a gap at the corporate level, you capture the entire system.

Who controls software purchasing

The buying center is concentrated at HQ. The FDD’s Item 1 identifies five executives: Stratis Morfogen (Chief Executive Officer), Robert Cummins (President), Michael Liristis (Chief Operating Officer), David Thomas (Partner), and Peter Olcan (Vice President of Business Development). In a 3-unit system, these individuals are the decision-makers for any technology evaluation. There is no disclosed CIO or VP of Technology, so the COO and CEO likely own operational software decisions directly. Vendors should map their outreach to this small group rather than expecting a decentralized, franchisee-led buying process.

Mandated and current tech stack

The 2023 FDD mandates three named technology systems. Eyecatch is listed as a mandated system—likely handling digital menu boards or kitchen display functions in a quick-service setting. Restaurant365, by Restaurant365, is also mandated, covering accounting and back-office operations. Tray appears twice in the mandates: once as “Tray from suppliers POS system” and once as “Tray from suppliers Vendsy Inc.” This suggests the POS environment is built around Tray, sourced through Vendsy Inc and possibly other supplier channels. Any vendor pitching POS-adjacent software—loyalty, online ordering, delivery integration, or labor scheduling—must integrate with or work alongside this Tray-centric stack.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal purchasing rules—whether the franchisor designates specific suppliers or maintains an approved-supplier list—are not publicly known. Given the small unit count and the explicit tech mandates, the practical procurement model is almost certainly top-down. Renewal timing is governed by Item 17: the initial franchise term is 10 years, and a successor agreement for an additional 10 years is available if the franchisee is in good standing, provides 6 months’ written notice, pays a $5,000 successor agreement fee, and executes a general release. The franchisor reserves the right to offer materially different terms in a successor agreement. With only 3 units and no disclosed growth rate, natural contract-renewal windows will be rare, but any system-wide technology refresh will be an HQ-driven event.

How to read the Brooklyn Dumpling Shop FDD

The 2023 FDD is embedded below for full-text review. Use it to verify the mandated technology vendors, confirm the executive roster, and check for any updates to Item 8 or Item 11 that may have occurred after the filing date. Pay close attention to Item 17 for renewal conditions that could trigger a technology re-evaluation, and note that the absence of an operator footprint in our corpus means all franchisee-level contacts must be sourced elsewhere. For vendors building a ranked target list of franchise systems, FranCloud can map this account against your ideal customer profile and surface lookalike brands with similar mandate profiles.