HQ-led decisions

Brilliant Massage & Skin

Personal services

Software purchasing at Brilliant Massage & Skin is controlled at the headquarters level by its small leadership team. The brand currently operates just 2 company-owned locations and mandates Mytime as its point-of-sale and CRM platform. With no franchised units yet on file, the addressable market for vendors is limited to the existing corporate footprint and any future franchise expansion.

Live signals

Total units
2
0 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$35K
per unit
Investment range
$121K–$255K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
unaudited

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

MyTime
Mandatory
SchedulingItem 11

r business. 18 Brilliant Massage & Skin FDD 2025 Point of Sale and Computer Systems We require you to buy (or lease) and use a point-of-sale system and computer system as follows: Mytime POS/CRM Conne

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
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The vendor opportunity at Brilliant Massage & Skin

Brilliant Massage & Skin is a personal-services brand headquartered in Vermont with a total of 2 company-owned units. The number of franchised locations is not disclosed in the most recent FDD. For software vendors, the immediate addressable market is small—just those two corporate locations—but the brand’s franchise offering creates a potential pipeline if unit growth accelerates. The initial franchise term is 10 years, and the royalty rate is 6.0% of gross revenue. Average unit volume is not disclosed in the 2025 FDD.

Because the system is entirely company-owned at this stage, any software sale must go through the corporate office. There is no multi-unit operator network to sell into separately. Vendors who can demonstrate value in a tight, owner-operated environment—especially around appointment booking, client management, and payment processing—will find the most relevant entry point.

Who controls software purchasing

The 2025 FDD lists only one executive in Item 1: Jolita Sakmanaite, identified as Agent for Service of Process. No CIO, VP of Technology, or procurement lead is named. In a system this small, software purchasing authority almost certainly sits with the owner or a general manager operating from the Vermont headquarters. Vendors should prepare to engage a single decision-maker who likely wears multiple operational hats.

There is no parent company on file; the brand appears independently owned. This means no layered corporate approvals from a larger holding entity. A direct pitch to the HQ contact can move quickly if the value proposition aligns with the brand’s immediate operational needs.

Mandated and current tech stack

Brilliant Massage & Skin mandates Mytime as its point-of-sale and customer relationship management platform. This is the only named technology vendor in the FDD. Mytime handles scheduling, client records, and payment processing, which means any complementary software—such as marketing automation, payroll, or advanced analytics—must integrate with or sit alongside Mytime.

No other mandated or recommended systems appear in the disclosure. The brand does not list an online ordering platform, a learning management system, or a specific accounting package. For vendors selling adjacent tools, the absence of a crowded tech stack can be an advantage: there is less incumbent competition, and the brand may be open to adding capabilities that Mytime does not natively provide.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the brand’s supplier model—whether designated, approved, or open—is not publicly disclosed. Vendors should clarify during initial conversations whether the franchisor requires corporate approval for software purchases or allows locations to choose their own tools.

Renewal terms offer a potential timing signal. Franchisees can obtain up to two additional 5-year terms after the initial 10-year agreement. To renew, they must sign the then-current form of franchise agreement, which may include updated technology requirements. This creates natural reevaluation points where new software could be introduced. However, with no franchised units currently mapped, these windows remain theoretical until the brand begins selling franchises.

How to read the Brilliant Massage & Skin FDD

The 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 11 (franchisor’s obligations), which surfaces the Mytime mandate, and Item 17 (renewal), which outlines the conditions under which franchisees must adopt the then-current system standards. Item 1 confirms the lean leadership structure, and the absence of an Item 8 extract means procurement rules are not publicly detailed. Review these sections to understand where your software fits and who you need to convince. For a ranked target list of franchise brands that match your ideal customer profile, FranCloud can help you prioritize your outreach.

Questions vendors ask

Brilliant Massage & Skin, answered from the filing

The FDD lists Jolita Sakmanaite as Agent for Service of Process, indicating a lean HQ structure. Software decisions likely rest with ownership or a general manager at the Vermont headquarters.
The 2025 FDD mandates Mytime as the point-of-sale and customer relationship management system for all locations.
The brand operates 2 company-owned units. The number of franchised locations is not disclosed in the most recent FDD.
The FDD does not include an Item 8 procurement extract, so whether the brand uses designated suppliers, an approved-supplier program, or an open model is not publicly disclosed.
Initial franchise terms run 10 years, with two optional 5-year renewals. Renewal requires signing the then-current franchise agreement, which may trigger technology re-evaluation windows.
The 2025 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to review the full disclosure document.
Source

Read the filing itself

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Brilliant Massage & Skin2025 FDDView only
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Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Related Personal services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.