From the filings

HQ-led decisions

Brain Tune Cafe

Quick service restaurant

Brain Tune Cafe operates both of its quick-service units directly, with no franchisees to work through. The FDD names eight social platforms under Item 11 — Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube — but none of them is required. For a vendor, this is a small, fully corporate system where co-owners Gurpreet Singh and Keerthy Sunder are the entire buying committee.

For software vendors selling into US franchise brands.

Live signals

Total units
2
0 franchised
Franchised outlet growth
—
Item 20, last two year-ends
AUV
—
Item 19
Royalty
5% component; full terms unconfirmed
percentage component
Ad fund
1%
percentage component
Initial fee
$35K
per unit
Investment range
$178K–$256K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

5% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2024)

Recorded percentage components (FY2024)Ad fund 1%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

1 technology requirement is recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.

SquareBlock
Mandatory
POSItem 11

You will purchase, use and maintain any and all computer software programs (“Software”) which we have developed or may develop and/or designate for use for the System, and will purchase such computer hardware as may be necessary for the efficient operation of the Software. Specifically, you must obtain the software programs designated by us for use in the operation of Boba Tea Shop. Currently, you must obtain and use the Square point of sale system, software, and INFI Kiosk for your Boba Tea Shop, but we may change the brand of point-of-sale software in the future. You must also have access to general office software such as Microsoft Office or a similar software program for email, word processing, and spreadsheet management.

FacebookMeta
MarketingItem 11

Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Boba Tea Shops, including any profile on Facebook, Pinterest, Twitter, LinkedIn, Instagram, YouTube, Snapchat or any other social media and/or networking site. If such approval is granted by us, you must: (i) establish and operate such Internet site in accordance with System standards and any other policies we designate in the Operating Manual or otherwise in writing from time to time; and (ii) utilize any templates that we provide to you to create and/or modify such site(s). (Franchise Agreement - Paragraph 14.8(E)). We have the right to modify our policies regarding both our and your use of Internet websites as we deem necessary or appropriate for the best interests of the System. (Franchise Agreement, Section 12.3.4). You acknowledge that we and/or our affiliates are the lawful, rightful and sole owner of the Internet domain name www.thirstea.com, as well as any other Internet domain names registered by us, and you unconditionally disclaim any ownership interest in such domain names and any similar Internet domain names. You agree not to register any Internet domain name in any class or category that contains words used in or similar to any brand name owned by us or our affiliates or any abbreviation, acronym, phonetic variation or visual variation of those words. (Franchise Agreement - Paragraph 14.8(E)).

InstagramMeta
MarketingItem 11

Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Boba Tea Shops, including any profile on Facebook, Pinterest, Twitter, LinkedIn, Instagram, YouTube, Snapchat or any other social media and/or networking site. If such approval is granted by us, you must: (i) establish and operate such Internet site in accordance with System standards and any other policies we designate in the Operating Manual or otherwise in writing from time to time; and (ii) utilize any templates that we provide to you to create and/or modify such site(s). (Franchise Agreement - Paragraph 14.8(E)). We have the right to modify our policies regarding both our and your use of Internet websites as we deem necessary or appropriate for the best interests of the System. (Franchise Agreement, Section 12.3.4). You acknowledge that we and/or our affiliates are the lawful, rightful and sole owner of the Internet domain name www.thirstea.com, as well as any other Internet domain names registered by us, and you unconditionally disclaim any ownership interest in such domain names and any similar Internet domain names. You agree not to register any Internet domain name in any class or category that contains words used in or similar to any brand name owned by us or our affiliates or any abbreviation, acronym, phonetic variation or visual variation of those words. (Franchise Agreement - Paragraph 14.8(E)).

LinkedInLinkedIn
MarketingItem 11

Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Boba Tea Shops, including any profile on Facebook, Pinterest, Twitter, LinkedIn, Instagram, YouTube, Snapchat or any other social media and/or networking site. If such approval is granted by us, you must: (i) establish and operate such Internet site in accordance with System standards and any other policies we designate in the Operating Manual or otherwise in writing from time to time; and (ii) utilize any templates that we provide to you to create and/or modify such site(s). (Franchise Agreement - Paragraph 14.8(E)). We have the right to modify our policies regarding both our and your use of Internet websites as we deem necessary or appropriate for the best interests of the System. (Franchise Agreement, Section 12.3.4). You acknowledge that we and/or our affiliates are the lawful, rightful and sole owner of the Internet domain name www.thirstea.com, as well as any other Internet domain names registered by us, and you unconditionally disclaim any ownership interest in such domain names and any similar Internet domain names. You agree not to register any Internet domain name in any class or category that contains words used in or similar to any brand name owned by us or our affiliates or any abbreviation, acronym, phonetic variation or visual variation of those words. (Franchise Agreement - Paragraph 14.8(E)).

PinterestPinterest
MarketingItem 11

In order to maintain a consistent image and message and to protect the Marks and System, you must not participate or market through the use of social technology, social media such as Facebook, Instagram, TikTok, Pinterest and Twitter, social networking platforms or other forms of electronic media not yet developed (“Social Media Platforms”) using the Marks, or in connection with the your Boba Tea Shop, without our prior written consent. If you separately register any Social Media Platform account (a “Social Media Account”) containing the Marks or related to your Boba Tea Shop, whether with our prior consent or not (i) you must promptly notify us and provide us with all necessary information related to the Social Media Account we require or demand, without compensation to you; and (ii) the Social Media account will become our property, without compensation to you. We will be the sole owner of all related intellectual property rights in all Social Media Accounts and all content posted on Social Media Accounts.

SnapchatSnapchat
MarketingItem 11

Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Boba Tea Shops, including any profile on Facebook, Pinterest, Twitter, LinkedIn, Instagram, YouTube, Snapchat or any other social media and/or networking site. If such approval is granted by us, you must: (i) establish and operate such Internet site in accordance with System standards and any other policies we designate in the Operating Manual or otherwise in writing from time to time; and (ii) utilize any templates that we provide to you to create and/or modify such site(s). (Franchise Agreement - Paragraph 14.8(E)). We have the right to modify our policies regarding both our and your use of Internet websites as we deem necessary or appropriate for the best interests of the System. (Franchise Agreement, Section 12.3.4). You acknowledge that we and/or our affiliates are the lawful, rightful and sole owner of the Internet domain name www.thirstea.com, as well as any other Internet domain names registered by us, and you unconditionally disclaim any ownership interest in such domain names and any similar Internet domain names. You agree not to register any Internet domain name in any class or category that contains words used in or similar to any brand name owned by us or our affiliates or any abbreviation, acronym, phonetic variation or visual variation of those words. (Franchise Agreement - Paragraph 14.8(E)).

TikTokTikTok
MarketingItem 11

In order to maintain a consistent image and message and to protect the Marks and System, you must not participate or market through the use of social technology, social media such as Facebook, Instagram, TikTok, Pinterest and Twitter, social networking platforms or other forms of electronic media not yet developed (“Social Media Platforms”) using the Marks, or in connection with the your Boba Tea Shop, without our prior written consent. If you separately register any Social Media Platform account (a “Social Media Account”) containing the Marks or related to your Boba Tea Shop, whether with our prior consent or not (i) you must promptly notify us and provide us with all necessary information related to the Social Media Account we require or demand, without compensation to you; and (ii) the Social Media account will become our property, without compensation to you. We will be the sole owner of all related intellectual property rights in all Social Media Accounts and all content posted on Social Media Accounts.

TwitterX
MarketingItem 11

Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Boba Tea Shops, including any profile on Facebook, Pinterest, Twitter, LinkedIn, Instagram, YouTube, Snapchat or any other social media and/or networking site. If such approval is granted by us, you must: (i) establish and operate such Internet site in accordance with System standards and any other policies we designate in the Operating Manual or otherwise in writing from time to time; and (ii) utilize any templates that we provide to you to create and/or modify such site(s). (Franchise Agreement - Paragraph 14.8(E)). We have the right to modify our policies regarding both our and your use of Internet websites as we deem necessary or appropriate for the best interests of the System. (Franchise Agreement, Section 12.3.4). You acknowledge that we and/or our affiliates are the lawful, rightful and sole owner of the Internet domain name www.thirstea.com, as well as any other Internet domain names registered by us, and you unconditionally disclaim any ownership interest in such domain names and any similar Internet domain names. You agree not to register any Internet domain name in any class or category that contains words used in or similar to any brand name owned by us or our affiliates or any abbreviation, acronym, phonetic variation or visual variation of those words. (Franchise Agreement - Paragraph 14.8(E)).

YouTubeGoogle
MarketingItem 11

Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Boba Tea Shops, including any profile on Facebook, Pinterest, Twitter, LinkedIn, Instagram, YouTube, Snapchat or any other social media and/or networking site. If such approval is granted by us, you must: (i) establish and operate such Internet site in accordance with System standards and any other policies we designate in the Operating Manual or otherwise in writing from time to time; and (ii) utilize any templates that we provide to you to create and/or modify such site(s). (Franchise Agreement - Paragraph 14.8(E)). We have the right to modify our policies regarding both our and your use of Internet websites as we deem necessary or appropriate for the best interests of the System. (Franchise Agreement, Section 12.3.4). You acknowledge that we and/or our affiliates are the lawful, rightful and sole owner of the Internet domain name www.thirstea.com, as well as any other Internet domain names registered by us, and you unconditionally disclaim any ownership interest in such domain names and any similar Internet domain names. You agree not to register any Internet domain name in any class or category that contains words used in or similar to any brand name owned by us or our affiliates or any abbreviation, acronym, phonetic variation or visual variation of those words. (Franchise Agreement - Paragraph 14.8(E)).

Franchisor behaviours

What the franchisor requires

28 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 3 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

You must obtain, maintain, and use the certain brands, types, makes, and/or models of communications, computer systems, and hardware we specify for use in the operation of your Boba Tea Shop.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We reserve the right to have independent access to any data you collect electronically.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

within sixty (60) days of the end of each calendar quarter; (i) a statement of cash flow and cash on hand, an unaudited balance sheet as of the end of each a calendar quarter and an unaudited quarterly statement of profit and loss and financial condition of the Boba Tea Shop prepared on an accrual basis

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We reserve the right to designate ourselves or an affiliate as an approved, or the sole approved, supplier for any item you must purchase in connection with the Boba Tea Shop.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right to designate ourselves or an affiliate as an approved, or the sole approved, supplier for any item you must purchase in connection with the Boba Tea Shop.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

Because we have just begun franchising, we have not received any revenues from franchisee purchases from us, our affiliates, or any approved or designated suppliers.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

80

Item 8

approximately 80 % to 90% of your annual costs to operate your Boba Tea Shop on an ongoing basis.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

We reserve the right to charge you for our reasonable expenses in testing and/or evaluating any proposed item or vendor submitted by you and will require a $500.00 application fee.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

In the event you wish to purchase any unapproved item, including inventory, and/or acquire approved items from an unapproved supplier, you must provide us the name, address and telephone number of the proposed supplier, a description of the item you wish to purchase, and the purchase price of the item, if known.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

You acknowledge that we have the sole rights to and interest in all telephone numbers, post office boxes, and directory listings relating to any Mark, and you authorize us to direct the telephone company, the postal service, and all listing agencies to transfer all telephone numbers, post office boxes, and directory…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

You agree to abide by the Payment Card Industry Data Security Standards enacted by the applicable Card Associations, as applicable to your business.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We or our designee will have the right at any time during business hours and without prior notice to conduct reasonable inspections of the Boba Tea Shop, its operations and its business records, including, but not limited to, information from the Business Management and Technology System, and records and documents…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 8

We have the right, under the Franchise Agreement, to change the standards and specifications applicable to operation of the franchise, including standards and specifications for products, signs, interior designs and furnishings, supplies, fixtures, inventory and equipment by written notice to you or through changes…

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Before you open the Boba Tea Shop, we will: 1. Approve the location of your Boba Tea Shop (the “Approved Location”) and designate such location in the Franchise Agreement.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Except as approved in advance in writing by us, you may not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Boba Tea Shops, including any profile on Facebook, Pinterest…

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

Contemporaneous with your execution of this Agreement, you must spend at least $5,000 to conduct a grand opening advertising campaign, payable to a third-party marketing company designated or approved by us (the “Grand Opening Marketing Spend”).

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

you must spend a minimum of $500 per month for the first three months of operation on local advertising and promotion implemented in a format and using materials and designs approved by us as your “Local Advertising, Marketing, and Promotional Expenditure.”

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

You must fully participate in all guest loyalty or frequent customer programs now or in the future adopted or approved by us.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

All franchisees in the designated geographical area must participate in the Cooperative.

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

Currently, we require all non-perishable supplies, equipment and computer hardware to be purchased from our affiliates, as listed in the Operations Manual.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

As of the date of this disclosure document, we require payment by Automatic Clearing House (ACH) or electronic funds transfer and you must designate an account at a commercial bank of your choice and furnish the bank with authorizations at the time of signing your franchise agreement to permit us to make withdrawals…

Must the franchisee participate in a gift card program?

Yes

Item 8

You must participate in all gift certificate and/or gift card administration programs as we may designated from time to time.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

At all times that your Boba Tea Shop is open for business, it must be under the personal, on-premises supervision of either you, your Controlling Person, your Key Manager, or a trained attendant.

Must employees wear uniforms specified by the franchisor?

Yes

Item 16

All food ingredients, beverage products, cooking materials, containers, packaging materials, other paper and plastic products, utensils, uniforms, menus, forms, cleaning and sanitation materials and other supplies and materials used in the operation of the Boba Tea Shop must conform to the specifications and quality…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

Currently, you must obtain and use the Square point of sale system, software, and INFI Kiosk for your Boba Tea Shop, but we may change the brand of point-of-sale software in the future.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We reserve the right to have independent access to any data you collect electronically.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 8

In addition, you must purchase, enroll in or subscribe to, as applicable, all CRM, social media analytics and online and mobile ordering software or programs that we designate.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may also, at our option, require you, your Controlling Person, or your Key Manager to attend supplemental or additional training programs which may be offered from time to time by us or our affiliates during the term of the franchise.

The filing answers no to 3 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement

The vendor opportunity at Brain Tune Cafe Brain Tune Cafe runs 2 quick-service units, and both are company-owned. There's no franchisee layer to work through — every purchasing decision sits with the two co-owners.

Who controls software purchasing Item 2 names Gurpreet Singh and Keerthy Sunder as co-owners, with no separate operations or technology officer listed. At this scale, a vendor pitch goes straight to them.

Tech named in the FDD, and what is actually required Item 11 names eight social platforms — Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube — but the filing requires none of them. No point-of-sale or back-office system is named.

Procurement, renewals, and timing Item 8 runs an approved-supplier list: proprietary tea, boba, and coffee recipes, branded products, beverages, and packaging under the Thirstea by Brain Tune Cafe line must come from the franchisor or its affiliates, though franchisees may propose an alternative supplier for approval. The initial term is 10 years, with one additional 10-year renewal under Item 17 — conditioned on 5 months' notice, a renewal fee equal to 25% of the then-current franchise fee, retained possession of the boba tea shop site or an approved alternative, and either a refurbishment or a relocation.

How to read the Brain Tune Cafe FDD The 2024 FDD makes a financial performance representation under Item 19 and was filed with state franchise regulators that year; it's embedded in the PDF viewer below. Talk to FranCloud for a ranked target list of comparable quick-service systems.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

Brain Tune Cafe, answered from the filing

Both units are company-owned, and Item 2 names Gurpreet Singh and Keerthy Sunder as co-owners — the direct contacts for a vendor pitch at this 2-unit system.
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube are all named in Item 11, but the FDD requires none of them.
2 locations, both company-owned, in the quick-service restaurant segment.
Item 8 runs an approved-supplier list. Proprietary tea, boba, and coffee recipes, branded products, and packaging under the Thirstea by Brain Tune Cafe line must come from the franchisor or its affiliates; franchisees may propose an alternative supplier for approval.
The initial term is 10 years, with a single additional 10-year renewal under Item 17. Renewal requires 5 months' notice, a fee equal to 25% of the then-current franchise fee, retained site possession or an approved alternative, and refurbishment or relocation of the shop.
The full FDD, filed with state franchise regulators in 2024, is embedded in the PDF viewer below.
Source

Read the filing itself

Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.

Brain Tune Cafe2024 FDDView only

Loading filing…

View only A one-time purchase: the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

Request an email alert when a newer filing for Brain Tune Cafe is available.

The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

7 operators run 7 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit7

Top states by locations

WA2
SD1
NY1
IN1
MI1

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.