Apple iPad
Mandatory, Guides, or Playbooks. Computer and Tablet Systems You must use our required vendor to install and maintain at least one laptop or desktop computer (Windows or Apple) and two (2) Apple iPads to serve
HQ-led decisions
BODYBAR Franchising
FitnessSoftware purchasing at BODYBAR Franchising is controlled at the corporate level, with founders and C-suite executives setting technology mandates across all 73 franchised locations. The system already mandates Mariana Tek for studio management, CDS for development services, and a suite of benchmarking and marketing tools. For vendors, this means a concentrated sale to a small but growing fitness franchise with a clear appetite for mandated, integrated solutions.
Live signals
Total units
73
73 franchised
Unit growth YoY
—
vs prior filing
AUV
$767K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$431K–$756K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
unaudited
Mandated & recommended tech
The systems vendors compete with
4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Mariana Tek
Mandatory, financial and operational benchmarking software(s), and our online learning systems. Such fees are subject to change at any time. Additionally, you must obtain a subscription to Mariana Tek business
Snapchat
Mandatoryent fees. (Franchise Agreement, Section VIII.B.) You are prohibited from using any Social Media Platforms (defined as web based platforms such as Facebook, X, LinkedIn, Instagram, Snapchat, BeReal., T
TikTok
Mandatorye Agreement, Section VIII.B.) You are prohibited from using any Social Media Platforms (defined as web based platforms such as Facebook, X, LinkedIn, Instagram, Snapchat, BeReal., TikTok, blogs and ot
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at BODYBAR
BODYBAR Franchising operates 73 franchised fitness studios, all under a centralized technology mandate. With an average unit volume of $766,821 and a 7% royalty rate, the system generates meaningful per-location revenue that supports investment in mandated software. For vendors, the addressable market is exactly 73 units—no company-owned locations exist to dilute the franchisee-focused sales motion. The headquarters in Texas controls the tech stack, meaning a single successful pitch can unlock deployment across the entire system.
Who controls software purchasing
The buying center at BODYBAR sits with the founders and C-suite. Matt McCollum, Founder and Chief Executive Officer, and Kamille McCollum, Founder, President, and Chief Brand Officer, are the top decision-makers. Michael Piermarini, Chief Operations Officer, likely owns operational technology evaluation and implementation. Founders and Directors Stephen Gatlin and Laurie Gatlin may also influence major vendor decisions. For a software vendor, the path is direct: engage the executive team at HQ, not individual franchisees.
Mandated and current tech stack
BODYBAR’s 2026 FDD mandates several technology categories. Mariana Tek is the required studio management software, serving as the operational backbone for scheduling, point-of-sale, and client management. Consolidated Development Services (CDS) is mandated for development-related functions. The system also requires financial and operational benchmarking software, an applicant tracking system, and marketing management software—though specific vendors for these categories are not named in the FDD extract. This stack leaves room for complementary tools in areas like payroll, business intelligence, or member engagement, provided they integrate with Mariana Tek.
Procurement, renewals, and timing
BODYBAR’s procurement model is not detailed in the available FDD extract. Item 8, which typically outlines designated versus approved suppliers, is absent from our corpus. Similarly, the initial franchise term and Item 17 renewal conditions are not disclosed. Without these data points, vendors cannot pinpoint contract renewal windows or mandatory refresh cycles from the FDD alone. The safest approach is to treat BODYBAR as a relationship-driven sale: build a case for ROI, demonstrate integration with Mariana Tek, and present directly to the executive team.
How to read the BODYBAR FDD
The 2026 Franchise Disclosure Document for BODYBAR Franchising is the definitive source for understanding the system’s technology mandates, fee structure, and executive leadership. The embedded viewer below contains the full filing. Pay close attention to Item 11 for the franchisor’s obligations around technology and Item 1 for the current leadership team. For software vendors, the FDD confirms a centralized purchasing model and a mandated core stack—making it a high-efficiency target if your solution complements the existing systems.
For a ranked list of franchise systems that match your software, including detailed buyer profiles and tech stack gaps, FranCloud can help.
Questions vendors ask
BODYBAR Franchising, answered from the filing
Technology mandates are set by the executive team, including Founder and CEO Matt McCollum, President Kamille McCollum, and COO Michael Piermarini. These leaders control the approved vendor list and system-wide software adoption.
BODYBAR mandates Mariana Tek for studio management. Additional mandated systems include Consolidated Development Services (CDS), financial and operational benchmarking software, an applicant tracking system, and marketing management software.
As of the 2026 FDD, BODYBAR has 73 total units, all of which are franchised. No company-owned units are disclosed.
The FDD does not include an Item 8 extract, so the procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed in the most recent filing.
The initial term length and Item 17 renewal signals are not disclosed in the 2026 FDD. Without term or renewal data, contract windows cannot be estimated from the filing alone.
The 2026 BODYBAR FDD is filed with state franchise regulators. You can review the embedded PDF viewer below for full details on tech mandates, fees, and executive contacts.
Source
Read the filing itself
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FDD alert
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Operator footprint
Who runs the locations
133 operators run 133 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit133
Top states by locations
| FL | 26 |
|---|---|
| TX | 23 |
| CA | 9 |
| GA | 8 |
| AZ | 7 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.