From the filings

HQ-led decisions

BODYBAR Franchising

Fitness

Software purchasing at BODYBAR Franchising is controlled at the corporate level, with founders and C-suite executives setting technology mandates across all 73 franchised locations. The system already mandates Mariana Tek for studio management, CDS for development services, and a suite of benchmarking and marketing tools. For vendors, this means a concentrated sale to a small but growing fitness franchise with a clear appetite for mandated, integrated solutions.

For software vendors selling into US franchise brands.

Live signals

Total units
73
73 franchised
Franchised outlet growth
—
Item 20, last two year-ends
AUV
$767K
Item 19, 2025
Royalty
7% component; full terms unconfirmed
percentage component
Ad fund
2%
percentage component
Initial fee
$60K
per unit
Investment range
$431K–$756K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

7% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

Recorded percentage components (FY2026)Ad fund 2%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

1 technology requirement is recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.

Mariana TekXplor
Mandatory
BookingItem 6

(6) We will make available to you a business management software program that you will use in the operation of your Studio. Currently, the approved and required software for use in the Studio is “Mariana Tek,” an online/web-based business management program. You will pay the third- party vendor directly for all fees associated with the use of the software. We have the right to access any and all information stored in the program that pertains to the Studio through file transfer protocol or polling through the Internet, at our discretion.

FacebookMeta
MarketingItem 11

Upon request, you must give us a quarterly report of your local advertising expenditure within 15 days following the end of each calendar quarter. You cannot include expenditures for any of the following to satisfy your Local Advertising Requirement: (i) incentive programs for your employees or agents; (ii) charitable, political or other contributions or donations; (iii) Studio fixtures or equipment; (iv) paid website listings; (v) grand opening expenses; or (vi) Social Media Platform and Social Media Materials described below (vii) third party agency or management fees. (Franchise Agreement, Section VIII.B.) You are prohibited from using any Social Media Platforms (defined as web based platforms such as Facebook, X, LinkedIn, Instagram, Snapchat, BeReal., TikTok, blogs and other networking and sharing sites currently in existence or that may come into existence at a later date) or use Social Media Materials (defined as any material on any Social Media Platform that makes use of or contains our Marks, name, brand, products or your Franchise whether created by us, you or a third- party) without our prior written consent and without granting us primary administrative rights to such account, site or page if we require you to do so. We do not have to agree to any use of Social Media Platforms by you. We may, in our sole discretion, prohibit the use of any Social Media Platforms by you or all System franchisees. (Franchise Agreement, Section IX.F.) You may be asked to participate in marketing tests, pilots and surveys. If you are approved to participate, you may be required to enter into an agreement that outlines all the requirements for marketing tests and surveys. All test and survey requirements, processes and procedures must be adhered to, and any applicable costs will be your responsibility. You must provide complete data statistics on the tests or surveys for our review and evaluation. Since such tests and surveys involve the evaluation and analysis of product pricing in a test environment, we will recommend pricing to effectively evaluate the full scope of the test.

Google Business ProfileGoogle
MarketingItem 11

You will not have any right to update, upgrade, amend or host the Website. The Website and its content are updated based upon our judgment of what is appropriate; all changes, deletions and additions are at our sole discretion. We may restrict, limit, control or designate nearly every aspect of your use of websites, the Internet, intranets, worldwide web home pages or e-mail, and require you to participate in a centralized website. You may not establish any website, blog, Instagram account, Snapchat account, Facebook page, X account, TikTok account, BeReal. account, Google Business Profile account, Apple business account, email distribution list, or other World Wide Web or Internet-based presence which uses or displays any of our intellectual property without our prior written consent, and, at our sole option, you will take such action necessary to cause certain websites, including, but not limited to, Facebook, Instagram, X and other such mediums, currently in existence or developed in the future, to assign primary administrative rights to us for your Franchise. We will then, at our sole discretion, provide you with subordinate administrative access to, and guidelines for your use of, such mediums, so that you may promote your business locally. We also have the right to request that you turn over all passwords to any social media websites or similar internet-based mediums immediately upon creation. Upon termination or expiration of the Franchise Agreement, we will remove your administrative access, and we retain ownership and control of all content created during the franchise term.

InstagramMeta
MarketingItem 11

You will not have any right to update, upgrade, amend or host the Website. The Website and its content are updated based upon our judgment of what is appropriate; all changes, deletions and additions are at our sole discretion. We may restrict, limit, control or designate nearly every aspect of your use of websites, the Internet, intranets, worldwide web home pages or e-mail, and require you to participate in a centralized website. You may not establish any website, blog, Instagram account, Snapchat account, Facebook page, X account, TikTok account, BeReal. account, Google Business Profile account, Apple business account, email distribution list, or other World Wide Web or Internet-based presence which uses or displays any of our intellectual property without our prior written consent, and, at our sole option, you will take such action necessary to cause certain websites, including, but not limited to, Facebook, Instagram, X and other such mediums, currently in existence or developed in the future, to assign primary administrative rights to us for your Franchise. We will then, at our sole discretion, provide you with subordinate administrative access to, and guidelines for your use of, such mediums, so that you may promote your business locally. We also have the right to request that you turn over all passwords to any social media websites or similar internet-based mediums immediately upon creation. Upon termination or expiration of the Franchise Agreement, we will remove your administrative access, and we retain ownership and control of all content created during the franchise term.

LinkedInLinkedIn
MarketingItem 11

Upon request, you must give us a quarterly report of your local advertising expenditure within 15 days following the end of each calendar quarter. You cannot include expenditures for any of the following to satisfy your Local Advertising Requirement: (i) incentive programs for your employees or agents; (ii) charitable, political or other contributions or donations; (iii) Studio fixtures or equipment; (iv) paid website listings; (v) grand opening expenses; or (vi) Social Media Platform and Social Media Materials described below (vii) third party agency or management fees. (Franchise Agreement, Section VIII.B.) You are prohibited from using any Social Media Platforms (defined as web based platforms such as Facebook, X, LinkedIn, Instagram, Snapchat, BeReal., TikTok, blogs and other networking and sharing sites currently in existence or that may come into existence at a later date) or use Social Media Materials (defined as any material on any Social Media Platform that makes use of or contains our Marks, name, brand, products or your Franchise whether created by us, you or a third- party) without our prior written consent and without granting us primary administrative rights to such account, site or page if we require you to do so. We do not have to agree to any use of Social Media Platforms by you. We may, in our sole discretion, prohibit the use of any Social Media Platforms by you or all System franchisees. (Franchise Agreement, Section IX.F.) You may be asked to participate in marketing tests, pilots and surveys. If you are approved to participate, you may be required to enter into an agreement that outlines all the requirements for marketing tests and surveys. All test and survey requirements, processes and procedures must be adhered to, and any applicable costs will be your responsibility. You must provide complete data statistics on the tests or surveys for our review and evaluation. Since such tests and surveys involve the evaluation and analysis of product pricing in a test environment, we will recommend pricing to effectively evaluate the full scope of the test.

SnapchatSnapchat
MarketingItem 11

Upon request, you must give us a quarterly report of your local advertising expenditure within 15 days following the end of each calendar quarter. You cannot include expenditures for any of the following to satisfy your Local Advertising Requirement: (i) incentive programs for your employees or agents; (ii) charitable, political or other contributions or donations; (iii) Studio fixtures or equipment; (iv) paid website listings; (v) grand opening expenses; or (vi) Social Media Platform and Social Media Materials described below (vii) third party agency or management fees. (Franchise Agreement, Section VIII.B.) You are prohibited from using any Social Media Platforms (defined as web based platforms such as Facebook, X, LinkedIn, Instagram, Snapchat, BeReal., TikTok, blogs and other networking and sharing sites currently in existence or that may come into existence at a later date) or use Social Media Materials (defined as any material on any Social Media Platform that makes use of or contains our Marks, name, brand, products or your Franchise whether created by us, you or a third- party) without our prior written consent and without granting us primary administrative rights to such account, site or page if we require you to do so. We do not have to agree to any use of Social Media Platforms by you. We may, in our sole discretion, prohibit the use of any Social Media Platforms by you or all System franchisees. (Franchise Agreement, Section IX.F.) You may be asked to participate in marketing tests, pilots and surveys. If you are approved to participate, you may be required to enter into an agreement that outlines all the requirements for marketing tests and surveys. All test and survey requirements, processes and procedures must be adhered to, and any applicable costs will be your responsibility. You must provide complete data statistics on the tests or surveys for our review and evaluation. Since such tests and surveys involve the evaluation and analysis of product pricing in a test environment, we will recommend pricing to effectively evaluate the full scope of the test.

TikTokTikTok
MarketingItem 11

Upon request, you must give us a quarterly report of your local advertising expenditure within 15 days following the end of each calendar quarter. You cannot include expenditures for any of the following to satisfy your Local Advertising Requirement: (i) incentive programs for your employees or agents; (ii) charitable, political or other contributions or donations; (iii) Studio fixtures or equipment; (iv) paid website listings; (v) grand opening expenses; or (vi) Social Media Platform and Social Media Materials described below (vii) third party agency or management fees. (Franchise Agreement, Section VIII.B.) You are prohibited from using any Social Media Platforms (defined as web based platforms such as Facebook, X, LinkedIn, Instagram, Snapchat, BeReal., TikTok, blogs and other networking and sharing sites currently in existence or that may come into existence at a later date) or use Social Media Materials (defined as any material on any Social Media Platform that makes use of or contains our Marks, name, brand, products or your Franchise whether created by us, you or a third- party) without our prior written consent and without granting us primary administrative rights to such account, site or page if we require you to do so. We do not have to agree to any use of Social Media Platforms by you. We may, in our sole discretion, prohibit the use of any Social Media Platforms by you or all System franchisees. (Franchise Agreement, Section IX.F.) You may be asked to participate in marketing tests, pilots and surveys. If you are approved to participate, you may be required to enter into an agreement that outlines all the requirements for marketing tests and surveys. All test and survey requirements, processes and procedures must be adhered to, and any applicable costs will be your responsibility. You must provide complete data statistics on the tests or surveys for our review and evaluation. Since such tests and surveys involve the evaluation and analysis of product pricing in a test environment, we will recommend pricing to effectively evaluate the full scope of the test.

Franchisor behaviours

What the franchisor requires

31 requirements the franchisor states in this filing, each in its own words; 3 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

You must select your bookkeeping agency from one of our Approved Suppliers.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We may have independent access to your sales information and data produced by your POS System and Computer System.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Franchisee shall, at Franchisee’s expense, submit to Franchisor, in the form prescribed by Franchisor, Franchisee’s monthly balance sheet and profit and loss statement (which may be unaudited) within fifteen (15) days after the end of each month during the term hereof.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Franchise agreement

Franchisor may designate itself or an affiliate or a third party as the sole approved suppliers of any item.

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We currently have an advisory council composed of franchisees that assist us with various components of our System, including products and services offered by Studios, marketing and promotion, training, and other aspects of the System.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We have the right to revoke approval of a supplier or items commissioned at any time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

1045838

Item 8

In the last fiscal year ending December 31, 2025, we earned $1,045,838 or 15% of our total revenue of $7,085,756 from the sale of required goods and services to franchisees.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We currently earn rebate income from our designated third-party supplier of the Pilates Equipment Package, which ranges between 7% and 15%, as well as from our audio/visual set-up vendor, which ranges between 7.5% to 8% of all amounts invoiced to franchisees for qualifying purchases.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

10

Item 8

approximately 10% to 20% of your total purchases in the continuing operation of the Franchise.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

A charge, not to exceed the cost of the inspection and of the test (including Franchisor’s administrative costs attributable to both), shall be paid by Franchisee or the supplier.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

If Franchisee desires to purchase, lease, or use any products or other items from an unapproved supplier, Franchisee shall submit to Franchisor a written request for such approval, or shall request the supplier itself to do so.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

(10) At Franchisor’s option, assign to Franchisor all rights to the telephone numbers of the Studio and any related business directory listings and execute all forms and documents required by Franchisor and any telephone company at any time to transfer such service BODYBAR Franchising, LLC 2026 Franchise Agreement 48…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You are also required to maintain your credit card processing hardware and software in compliance with the Payment Card Industry (PCI) Data Security Standard.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

In our sole discretion, conduct periodic evaluations of your operations.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisor has the right to add to or modify the Manuals from time to time to, among other reasons, change operating procedures, maintain the goodwill associated with the Marks, and enable the System to remain competitive.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

Franchisor shall provide Franchisee with written notice of approval or disapproval of the proposed site within fourteen (14) days after receiving Franchisee’s written proposal.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You are prohibited from using any Social Media Platforms (defined as web based platforms such as Facebook, X, LinkedIn, Instagram, Snapchat, BeReal., TikTok, blogs and other networking and sharing sites currently in existence or that may come into existence at a later date) or use Social Media Materials (defined as…

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must spend at least $20,000 on a grand opening promotional campaign to promote the opening of your Franchise in accordance with our standards, including those related to the type and size of the grand opening promotion.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

We require you to spend a minimum of $36,000 per year on local advertising (in addition to the grand opening promotion expenditures) (the “Local Advertising Requirement”).

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

(a) all customer loyalty and reward program, (b) any membership program (including any membership program permitting customers or members to utilize multiple studio locations and (c) all contests, sweepstakes and other prize promotions, which Franchisor may develop from time to time.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If a Cooperative is established for an area that includes your Protected Area (defined in Item 12 below), you must execute the Cooperative documents promptly upon our request and participate as a member of the Cooperative by contributing the amounts required by the Cooperative’s governing documents.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

If we have Approved Suppliers for any Pilates and fitness equipment, food and beverage items, supplies, materials, fixtures, furnishings, other equipment (including computer hardware and software), apparel, merchandise, services, and other products used or offered for sale at the Franchise, you must obtain these…

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

Currently, you must purchase the Pilates Equipment Package from our designated vendor.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

To accept debit cards, credit cards, stored value cards, payment application or other non-cash systems specified by Franchisor to enable customers to purchase authorized services and products and to acquire and install all necessary hardware and/or software used in connection with these non-cash systems and pay all…

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Mariana Tek, our designated vendor, will automatically draft Royalty Fees, Marketing Fund Contributions, Technology Fees and any additional fees or amounts owed to us from your bank account according to the terms of the Franchise Agreement.

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

Franchisee shall participate in any gift card program for Studios operating under the System, as prescribed in the Manuals or otherwise in writing from time to time

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

Additionally, Franchisee must designate a “Fitness Manager” to oversee recruitment of instructors, quality assurance and the scheduling and provision of fitness classes.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must use our required vendor to install and maintain at least one laptop or desktop computer (Windows or Apple) and two (2) Apple iPads to serve as a Point-of-Sale (POS) computer system (“POS System”) for each Studio approved by us and which meets our then-current specifications and standards.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We may have independent access to your sales information and data produced by your POS System and Computer System.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We also reserve the right to require your Operating Principal, Developer, or a designated representative from your organization to attend additional and refresher training programs and seminars each year as we may require in our sole discretion.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Franchisor requires, and Franchisee hereby agrees, that Franchisee’s Operating Principal shall attend, and encourages the Studio Manager and/or Fitness Manager to also attend the Annual Franchise Meeting.

The vendor opportunity at BODYBAR

BODYBAR Franchising operates 73 franchised fitness studios, all under a centralized technology mandate. For vendors, the addressable market is exactly 73 units—no company-owned locations exist to dilute the franchisee-focused sales motion. The headquarters in Texas controls the tech stack, meaning a single successful pitch can unlock deployment across the entire system.

Who controls software purchasing

The buying center at BODYBAR sits with the founders and C-suite. Matt McCollum, Founder and Chief Executive Officer, and Kamille McCollum, Founder, President, and Chief Brand Officer, are the top decision-makers. Michael Piermarini, Chief Operations Officer, likely owns operational technology evaluation and implementation. Founders and Directors Stephen Gatlin and Laurie Gatlin may also influence major vendor decisions. For a software vendor, the path is direct: engage the executive team at HQ, not individual franchisees.

Mandated and current tech stack

BODYBAR’s 2026 FDD mandates several technology categories. Mariana Tek is the required studio management software, serving as the operational backbone for scheduling, point-of-sale, and client management. Consolidated Development Services (CDS) is mandated for development-related functions. The system also requires financial and operational benchmarking software, an applicant tracking system, and marketing management software—though specific vendors for these categories are not named in the FDD extract. This stack leaves room for complementary tools in areas like payroll, business intelligence, or member engagement, provided they integrate with Mariana Tek.

Procurement, renewals, and timing

BODYBAR’s procurement model is not detailed in the available FDD extract. Item 8, which typically outlines designated versus approved suppliers, is absent from our corpus. Similarly, the initial franchise term and Item 17 renewal conditions are not disclosed. Without these data points, vendors cannot pinpoint contract renewal windows or mandatory refresh cycles from the FDD alone. The safest approach is to treat BODYBAR as a relationship-driven sale: build a case for ROI, demonstrate integration with Mariana Tek, and present directly to the executive team.

How to read the BODYBAR FDD

The 2026 Franchise Disclosure Document for BODYBAR Franchising is the definitive source for understanding the system’s technology mandates, fee structure, and executive leadership. The embedded viewer below contains the full filing. Pay close attention to Item 11 for the franchisor’s obligations around technology and Item 1 for the current leadership team. For software vendors, the FDD confirms a centralized purchasing model and a mandated core stack—making it a high-efficiency target if your solution complements the existing systems.

For a ranked list of franchise systems that match your software, including detailed buyer profiles and tech stack gaps, FranCloud can help.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

BODYBAR Franchising, answered from the filing

Technology mandates are set by the executive team, including Founder and CEO Matt McCollum, President Kamille McCollum, and COO Michael Piermarini. These leaders control the approved vendor list and system-wide software adoption.
BODYBAR mandates Mariana Tek for studio management. Additional mandated systems include Consolidated Development Services (CDS), financial and operational benchmarking software, an applicant tracking system, and marketing management software.
As of the 2026 FDD, BODYBAR has 73 total units, all of which are franchised. No company-owned units are disclosed.
The FDD does not include an Item 8 extract, so the procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed in the most recent filing.
The initial term length and Item 17 renewal signals are not disclosed in the 2026 FDD. Without term or renewal data, contract windows cannot be estimated from the filing alone.
The 2026 BODYBAR FDD is filed with state franchise regulators. You can review the embedded PDF viewer below for full details on tech mandates, fees, and executive contacts.
Source

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BODYBAR Franchising2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

113 operators run 133 mapped locations. 19 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit94
2–9 units19

Top states by locations

FL26
TX23
CA9
GA8
AZ7

Related Fitness brands

Primary franchise filings · updated June 2026. Read the original filing for definitions, conditions, and qualifications.