The vendor opportunity at Body and Brain
Body and Brain is a fitness concept headquartered in Arizona with 67 total locations, 47 of which are company-owned and 20 franchised. The system shrank by 5.6% year-over-year, a net loss of four units. For a software vendor, the opportunity is narrow but direct: a small, HQ-controlled network where a single decision-maker can mandate technology across both corporate and franchised locations. The most recent Franchise Disclosure Document is the 2026 filing, and it names a lean leadership team with no parent company on file—Body and Brain appears independently owned.
Average unit volume is not disclosed in the FDD. The royalty rate is 10%, and the initial franchise term is 5 years. These economics suggest operators are cost-conscious, making ROI-focused software pitches essential.
Who controls software purchasing
The 2026 FDD lists three members of the Board of Managers: Joung Yoon, who serves as President; Eun Jeong Lee, Operations/Administrative Manager; and Hyunsook Lee, also a Board member. With no CIO, CTO, or procurement officer named, the buying center is almost certainly these two operational executives—Yoon and Eun Jeong Lee. Vendors should direct outreach to the President’s office in Arizona. There is no mapped operator footprint in our corpus, meaning no multi-unit franchisee influence has been identified outside of corporate.
Mandated and current tech stack
Body and Brain mandates exactly one system: BRMNet. The FDD does not list any recommended or optional technology vendors. BRMNet serves as the operational backbone, and any software pitch must address integration with or replacement of that platform. No POS, payroll, scheduling, or CRM systems are disclosed as mandated or recommended, which may indicate either an open environment beyond BRMNet or a gap in the FDD’s Item 11 disclosures. Vendors should clarify the de facto stack during discovery.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract regarding procurement restrictions. This absence suggests the franchisor does not publish a designated supplier list or approved vendor program in the disclosure document. In practice, that can mean purchasing decisions are made ad hoc at HQ. Item 17 outlines renewal conditions: franchisees in good standing may renew for 3- or 5-year terms, up to a 15-year maximum, and must sign the then-current franchise agreement, pay a renewal fee, and remodel to current standards. The renewal fee is the same regardless of term length. Because only 20 units are franchised and the system is contracting, renewal-triggered technology evaluations will be rare. The larger, more immediate target is the 47 corporate locations, where HQ can implement software without franchisee consent.
How to read the Body and Brain FDD
The full 2026 Franchise Disclosure Document is embedded below. Key sections for a vendor: Item 1 (the executives named above), Item 11 (the BRMNet mandate), Item 8 (no procurement constraints disclosed), and Item 17 (renewal terms and conditions). The FDD is filed with state franchise regulators; the embedded viewer provides the complete text. For a ranked list of franchise systems that match your software category, FranCloud can help.