Blowfish Poke

The vendor opportunity at Blowfish Poke

Blowfish Poke is a quick-service restaurant concept headquartered in Maryland. According to its 2025 Franchise Disclosure Document, the system consists of 5 total units, all of which are company-owned. No franchised unit count is disclosed, and year-over-year unit growth is not reported. Average unit volume is also not provided. For software vendors, this represents a small, centralized opportunity where all purchasing decisions are made at headquarters.

The franchise charges a 6.0% royalty fee and offers an initial term of 10 years. Renewal terms extend for an additional 10 years for brick-and-mortar locations or 5 years for food truck or trailer operations, subject to entering a then-current franchise agreement and meeting specific conditions. The addressable market is limited to the existing 5 company-owned units, with no operator footprint mapped in our corpus and no parent company on file, indicating an independently owned system.

Who controls software purchasing

The 2025 FDD names two executives in Item 1: Jennie Kwon, CEO, and Sae “Steve” Kwon, CFO. In a system of this size, these individuals are the likely decision-makers for any software evaluation or procurement. Vendors should direct outreach to the C-suite, focusing on how their tools can streamline operations, payroll, or financial management within the existing mandated tech stack.

Mandated and current tech stack

Blowfish Poke mandates a specific set of technology systems for its locations. The FDD lists the following as required: ADP by ADP, Inc. for payroll, Clover by Fiserv, Inc. as the point-of-sale system, First Data for credit card processing, and QuickBooks Online by Intuit Inc. for accounting. These systems form a closed, integrated stack that any new software vendor must either complement or displace. There is no mention of additional mandated or recommended tools beyond these four core systems.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement and purchasing requirements, contains no extract in our data. This means the franchise’s supplier approval process—whether designated, approved, or open—is not publicly disclosed. Vendors will need to inquire directly with HQ to understand how to become an approved supplier.

Renewal conditions, detailed in Item 17, require franchisees to have fully complied with their agreement, made necessary capital expenditures for system uniformity, satisfied all monetary obligations, and signed a general release. The renewal fee is required, and the new agreement may contain materially different terms. For software vendors, these renewal windows—every 10 or 5 years—may present natural opportunities to introduce new solutions, though the small unit count means such windows will be rare.

How to read the Blowfish Poke FDD

The 2025 FDD is embedded below for full review. It was filed with state franchise regulators and contains the complete legal and operational disclosures for the franchise. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), Item 8 (procurement, if present), and Item 17 (renewal and transfer conditions). Use these sections to build a targeted pitch aligned with the franchise’s existing commitments and decision-making structure. For a ranked list of franchise targets matched to your software category, FranCloud can help.