Blowfish Poke

The vendor opportunity at Blowfish Poke

Blowfish Poke is a quick-service restaurant concept headquartered in Maryland that reported 5 total units in its 2025 FDD, all of which are company-owned. The addressable market for a software vendor is therefore extremely small—limited to a single operator with a single decision-making center. The reported average unit volume of $1,708,041 is strong for a fast-casual poke brand, suggesting a healthy per-location revenue base despite the tiny footprint. However, the zero reported year-over-year unit growth and absence of any multi-unit franchisee operators mean a vendor should view this not as a land-grab opportunity but as a single-account enterprise-style sale to the franchisor’s corporate entity.

The brand operates with a 6.0% royalty and a 10-year initial term for brick-and-mortar units, with a separate 5-year term for food trailers. The renewal conditions are explicit: a franchisee must sign a then-current franchise agreement with materially different terms, pay a renewal fee, and execute a general release. No private-equity parent is on file; the franchisor appears to be independently owned by the named officers.

Who controls software purchasing

The 2025 FDD’s Item 1 identifies only two executives: Jennie Kwon, listed as CEO, and Sae “Steve” Kwon, listed as CFO. In a system with no franchisees on file and no mapped multi-unit operators, the buying center is entirely concentrated in these two individuals at the Maryland headquarters. A vendor pitching a financial operations tool would find the CFO as the natural entry point, while an operational or guest-experience platform would likely need CEO buy-in. There is no disclosed IT, procurement, or VP-level operations contact, so outreach should be executive-level and tightly aligned to the concept’s immediate operational pain points.

Mandated and current tech stack

The FDD discloses three mandated technology relationships. ADP is mandated for payroll processing, First Data is mandated for payment processing, and QuickBooks Online is mandated for accounting. These are classic small-business operational pillars and suggest the brand relies on well-known, broadly adopted SMB platforms. A point-of-sale system is not explicitly named in the available data; First Data’s mandate may cover the payment acceptance layer, but it is unclear whether that extends to a full front-of-house POS or kitchen display system. For vendors selling upstream or adjacent tools—inventory management, scheduling, catering, or loyalty—this tech stack represents both integration targets and displacement opportunities if the franchisor is dissatisfied with its current vendors’ capabilities.

Procurement, renewals, and timing

The FDD’s Item 8 procurement signal was not available as an extract in this dataset. This gap means a vendor cannot determine from the current document alone whether Blowfish Poke employs a designated-supplier model, an approved-supplier list, or a largely open procurement policy for non-mandated categories. For technology not already named in the mandated list, the practical procurement path likely runs directly through the CEO and CFO, who would evaluate a product on its merits without a formal RFP apparatus. Given the 10-year franchise term and the all-corporate unit structure, there is no franchisee-driven renewal cycle that would force periodic technology reevaluation. A vendor’s window to displace an incumbent or insert a new tool is entirely driven by HQ dissatisfaction with a current process or by organic business initiatives—such as a decision to begin franchising in earnest or to open additional corporate locations.

How to read the Blowfish Poke FDD

The embedded viewer below contains the complete Franchise Disclosure Document for Blowfish Poke, filed with state franchise regulators in 2025. For a software vendor, the critical sections are Item 1 (officers and ownership), Item 11 (franchisor’s obligations and mandated suppliers), Item 17 (renewal and termination), and Item 20 (outlet summary tables). In this document, Item 1 reveals the concentrated executive team; Item 11 provides the ADP, First Data, and QuickBooks Online mandates; Item 17 lays out a 10-year brick-and-mortar term with a materially different re-negotiation at renewal; and Item 20 confirms the all-corporate, five-unit system. Review these sections directly to validate the research above and to identify any additional technology references—such as digital ordering platforms or training systems—that may appear in the franchisor’s operational playbook.

This page is a FranCloud research utility, built to help software vendors evaluate whether to invest sales resources in a specific franchise concept. For a ranked, data-driven list of the franchise brands that best match your product, reach out to FranCloud.