From the filings

HQ-led decisions

Black Rock Bar & Grill

Quick service restaurant

Software purchasing at Black Rock Bar & Grill is controlled at the corporate level, with Chief Executive Officer Lonny Morganroth and Chief Financial Officer Branden Morganroth named in the 2025 FDD. The chain currently mandates Aloha by NCR Voyix as its point-of-sale system across 11 franchised and 1 company-owned location. With an average unit volume of $3,424,595 and a 20-year initial term, the addressable market is small but high-value for vendors targeting polished casual dining.

For software vendors selling into US franchise brands.

Live signals

Total units
12
11 franchised
Unit growth YoY
-21.429%
vs prior filing
AUV
$3.42M
Item 19, 2024
Royalty
4%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$1.52M–$5.00M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

6%of gross sales (FY2025)

Ongoing fees: 6% of gross sales (FY2025)Royalty 4%, Ad fund 2%. Total 6% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 4%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Aloha
Mandatory
POSItem 6

age your Restaurant, and you must reimburse our expenses Point of Sale $1,000 Yearly Payable to approved supplier. System Support Your Point of Sale System must be kept up to date Aloha Pulse $125 Mon

NCR
Mandatory
POSItem 6

of Sale $1,000 Yearly Payable to approved supplier. System Support Your Point of Sale System must be kept up to date Aloha Pulse $125 Monthly Payable to the third party supplier (NCR.) It is a real ti

Sysco
Mandatory
InventoryItem 19

Costs performance, as well as the median, and low and Black Rock Bar & Grill UNIT FDD 2025 RS 50 high range. Food Costs include all food and non-alcoholic beverage inventory from Sysco and our approve

Facebook
MarketingItem 11

ietary Marks. You are not permitted to promote your Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as, without limitation, Facebook, FourSquare

Instagram
MarketingItem 11

not permitted to promote your Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as, without limitation, Facebook, FourSquare, Instagram, Snapchat,

LinkedIn
MarketingItem 11

Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as, without limitation, Facebook, FourSquare, Instagram, Snapchat, Tik Tok, LinkedIn or Twitter,

Snapchat
MarketingItem 11

ed to promote your Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as, without limitation, Facebook, FourSquare, Instagram, Snapchat, Tik Tok, L

Twitter
MarketingItem 11

r use any of the Proprietary Marks in any manner on any social or networking websites, such as, without limitation, Facebook, FourSquare, Instagram, Snapchat, Tik Tok, LinkedIn or Twitter, without our

Franchisor behaviours

What the franchisor requires

26 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 7 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

The computer system must be set up to enable us to have independent and immediate access to the information monitored, generated and stored by the system, and there is no contractual limitation on our access or use of the information we obtain.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You shall also submit to us, for review or auditing, such other forms, reports, records, information and data as we may reasonably designate, and which pertain to the Franchised Business, in the form and at the times and places reasonably required by us, upon request and as specified from time to time in writing.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Our affiliate Black Rock Distribution Co. is the only approved supplier of equipment or products such as our cooking rocks, ovens, oven parts, various plates, cooking tools, utensils and small wares that you must purchase or lease.

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We may, in our discretion, form an advisory council to work with us to improve the System, the products offered by Black Rock Bar & Grill Restaurants, advertising conducted by the Brand Development Fund, and any other matters that we deem appropriate.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may revoke our prior approval of any product or supplier at any time, and after your receipt of written notice from us regarding our revocation you must stop using that product or stop purchasing from that supplier.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

896333

Item 8

In the last fiscal year ended December 31, 2024, we and our affiliates earned Allowances in the amount of $896,333.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We have the right to collect and retain any and all allowances, rebates, credits, incentives, or benefits (collectively, “Allowances”) offered by manufacturers, suppliers, and distributors to you, to us, or to our affiliates, based upon your purchases of products and services from manufacturers, suppliers, and…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

70

Item 8

approximately 70% to 80% of your total purchases in the continuing operation of the Restaurant.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to purchase, lease or use any products that we have not previously approved, or purchase or lease from a supplier we have not previously approved, you must submit a written request for approval or you must request the supplier to do so.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

You agree to comply with the then-current Payment Card Industry Data Security Standards as those standards may be revised and modified by the PCI Security Standards Council (see www.pcisecuritystandards.org), or any successor organization or standards that we may reasonably specify.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You shall participate in all customer surveys and satisfaction audits, which may require that you provide discounted or complimentary products, provided that such discounted or complimentary sales shall not be included in the Gross Sales of the Franchised Business.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

As we reasonably determine necessary, visits to and evaluations of the Restaurant and the products and services provided to make sure that our high standards of quality, appearance and service of the System are maintained.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We may from time to time revise the contents of the Manuals and the contents of any other manuals and materials created or approved for use in the operation of the Franchised Business.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

No site may be used for the location of the Franchised Business unless it is first accepted in writing by us.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Restaurant; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic…

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

you shall be required to spend a minimum of Ten Thousand Dollars ($10,000) on a grand opening advertising campaign to advertise and promote the opening of the Franchised Business.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

At a minimum you must spent 2% of Gross Sales or $6,000 each month, whichever amount is higher, on local advertising for your Restaurant, and each month you must spend the equivalent of 1% of retail cost for food promotions.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If a Cooperative has been established for a geographic area where your Restaurant is located when the Franchise Agreement is signed, or if any Cooperative is established during the term of the Franchise Agreement, you must become a member of the Cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

You shall not purchase or lease from any supplier until and unless such supplier has been approved in writing by us.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must obtain all food and beverage items, ingredients, supplies, materials, fixtures, furnishings, equipment (including point of sale, computer hardware and software, security systems, communication systems and audio/visual equipment), and other products used or offered for sale at the Restaurant solely from…

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

At all times, you shall maintain credit card relationships with the credit and debit card issuers or sponsors, check or credit verification services, financial center services, and electronic funds transfer systems (together, “Credit Card Vendors”) that we designate as mandatory.

Must the franchisee participate in a gift card program?

Yes

Item 6

We have developed a gift card program for Black Rock Restaurants. and you must participate in it.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

You must also retain other personnel as are needed to operate and manage the Restaurant.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

Unless we designate a different system, you must purchase the Aloha computer/point of sale system.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

The computer system must be set up to enable us to have independent and immediate access to the information monitored, generated and stored by the system, and there is no contractual limitation on our access or use of the information we obtain.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

We reserve the right to conduct additional or refresher training programs, seminars and other related activities regarding the operation of the Franchised Business.

The filing answers no to 1 question
  • Is attendance at an annual convention or conference mandatory for the franchisee?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Black Rock Bar & Grill

Black Rock Bar & Grill operates 12 locations—11 franchised and 1 company-owned—making it a compact but concentrated target for software vendors. The brand’s average unit volume sits at $3,424,595, which signals healthy per-location revenue and the budget capacity to invest in operational technology. However, year-over-year unit growth declined by 21.4%, so the near-term expansion pipeline appears limited. For vendors, the play is less about new-unit rollouts and more about displacing or integrating with the existing mandated stack at current locations.

The chain is headquartered in Michigan and files its FDD with state franchise regulators. The 2025 disclosure provides a clear view of who controls purchasing, what technology is already locked in, and how renewal cycles work. Because the system is small, a single HQ decision can cover nearly the entire footprint.

Who controls software purchasing

The 2025 FDD names five executives in Item 1. Lonny Morganroth serves as Chief Executive Officer, and Branden Morganroth is Chief Financial Officer. Bradley Gasser holds the title of Vice President of Franchise Operations, with Jeff Cox as Director of Operations and Madelyn Coponen as Director of Marketing. No chief information officer or chief technology officer is listed, which is common for a system of this size. In practice, technology purchasing decisions likely route through the CEO and CFO, with operational input from the VP of Franchise Operations and the Director of Operations. Marketing technology may fall under the Director of Marketing’s purview.

For a vendor making outbound contact, the CFO and VP of Franchise Operations are the most probable entry points for operational software. The CEO is the ultimate approver but may delegate evaluation to the operations team.

Mandated and current tech stack

The only technology mandate disclosed in the 2025 FDD is the point-of-sale system: Aloha by NCR Voyix. This is a widely deployed platform in full-service and polished casual dining, and it carries a substantial ecosystem of integrated partners for payments, loyalty, kitchen display, and labor scheduling. Vendors offering complementary or replacement solutions should be prepared to address integration with Aloha.

No other operational, back-office, or marketing technology mandates or recommendations appear in the FDD. That absence creates an opening for vendors in areas like inventory management, scheduling, accounting, and guest engagement—provided they can demonstrate compatibility with the existing POS environment.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 extract, so the brand’s procurement model—whether it uses designated suppliers, approved suppliers, or an open purchasing framework—is not publicly disclosed. Vendors should clarify this directly during the sales process, as it affects whether a product can be sold at the franchisee level or must be approved and adopted by the franchisor.

Item 17 outlines a 20-year initial term with automatic renewals for franchisees in substantial compliance. The renewal process begins in the final six months of the term, when the franchisor sends a renewal fee bill and required documents. Franchisees must execute those documents and complete any required updates within six months of notice. This structure means that major technology changes are most likely to align with renewal windows, when franchisees are already required to bring locations into compliance. With recent unit contraction, however, the number of upcoming renewals may be smaller than the total unit count suggests.

How to read the Black Rock Bar & Grill FDD

The full 2025 FDD is embedded below. Key sections for software vendors include Item 1 (executive officers), Item 11 (franchisor’s obligations and mandated technology), Item 8 (procurement restrictions, though absent here), and Item 17 (renewal and transfer conditions). Reading these sections directly will help you understand exactly what the franchisor requires, what franchisees are allowed to purchase independently, and when contract windows are most likely to open. For a ranked list of franchise targets matched to your software category, FranCloud can help.

Questions vendors ask

Black Rock Bar & Grill, answered from the filing

The 2025 FDD lists Lonny Morganroth (CEO) and Branden Morganroth (CFO) as principal officers. Bradley Gasser (VP of Franchise Operations) and Jeff Cox (Director of Operations) are likely operational buyers. No dedicated CIO or CTO is named.
Aloha by NCR Voyix is the mandated point-of-sale system, per the 2025 FDD. No other operational or back-of-house technology mandates or recommendations are disclosed in the current filing.
The system has 12 total units: 11 franchised and 1 company-owned. Year-over-year unit growth declined by 21.4%, suggesting recent closures or non-renewals.
The 2025 FDD does not include an Item 8 procurement extract. Without that disclosure, the designated-supplier versus approved-supplier structure is not publicly known. Vendors should inquire directly about purchasing requirements.
Renewals are automatic for compliant franchisees, with a 20-year term. The FDD describes a renewal process triggered in the final 6 months of the initial term. Given recent unit contraction, near-term openings may be limited to replacement or compliance-driven upgrades.
The 2025 FDD is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze Item 11 tech mandates, Item 17 renewal conditions, and executive disclosures directly.
Source

Read the filing itself

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Black Rock Bar & Grill2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

13 operators run 13 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit13

Top states by locations

MI7
FL3
OH2

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.