9. IT, Computer Hardware & Software, and Drive-Thru Technologies. The estimated initial investment includes costs related to the mandatory purchase of POS System hardware and software as well as video surveillance, security cameras, audio equipment, IT networking, electronic menu boards, televisions, and drive-thru technologies for the Franchised Business. We reserve the right to implement as a part of our standards and specifications contained in the Manuals the requirement that you obtain approved accounting, reporting and operational software. We do not currently anticipate that any required software will be customized and proprietary, thus the terms and conditions of any software license or other agreement which may be required to be executed by you in connection with software are not known to us at this time. Our current POS System is the NCR ALOHA point-of-Sale. Our current Back Office System is the NCR Back Office (NBO). We have the right to change both the POS and Back Office Systems. In the future, we may offer franchisees the opportunity to enter into an optional IT support service agreement with a third party vendor.
From the filings
Black Rifle Coffee Company
Quick service restaurantSoftware purchasing at Black Rifle Coffee Company is controlled from the franchisor level, where the FDD requires franchisees to install and maintain systems per HQ standards. The 2025 filing names NCR Aloha and NCR Back Office by NCR Voyix, and the addressable market is 37 total US locations (20 franchised, 17 company-owned).
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
6% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Recorded percentage components
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 technology requirements are recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.
9. IT, Computer Hardware & Software, and Drive-Thru Technologies. The estimated initial investment includes costs related to the mandatory purchase of POS System hardware and software as well as video surveillance, security cameras, audio equipment, IT networking, electronic menu boards, televisions, and drive-thru technologies for the Franchised Business. We reserve the right to implement as a part of our standards and specifications contained in the Manuals the requirement that you obtain approved accounting, reporting and operational software. We do not currently anticipate that any required software will be customized and proprietary, thus the terms and conditions of any software license or other agreement which may be required to be executed by you in connection with software are not known to us at this time. Our current POS System is the NCR ALOHA point-of-Sale. Our current Back Office System is the NCR Back Office (NBO). We have the right to change both the POS and Back Office Systems. In the future, we may offer franchisees the opportunity to enter into an optional IT support service agreement with a third party vendor.
Free Range American Media Company LLC Free Range American produces a podcast is a Delaware limited liability company focused on promoting our brand. organized on September 5, 2019. Signal Mountain Media Works LLC is a Texas Signal Mountain produces YouTube videos limited liability company organized on and other digital media content for us. December 29, 2017. Grounds and Hounds conducts online retail Grounds and Hounds Coffee Company LLC sale of bagged coffee and merchandise (not is a Delaware limited liability company under the “Black Rifle Coffee Company” organized on June 5, 2018. marks) with a focus on home delivery.
Franchisor behaviours
What the franchisor requires
30 requirements the franchisor states in this filing, each in its own words; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
You agree to afford us unimpeded access to your Computer System and Required Software, including all information and data maintained thereon, in the manner, form, and at the times that we request.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
agree to provide us, at your expense, and in a format that we reasonably specify, a complete annual financial statement prepared on a review basis by an independent certified public accountant (as to whom we do not have a reasonable objection) within ninety (90) days after the end of each fiscal year of the…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 7
We (and possibly one of our affiliates) are the only designated supplier for certain items (including coffee for use in store and some retail items including bagged coffee, merchandise, and certain apparel) that you must buy for the operation of your Franchised Business.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 7
We have the right to change both the POS and Back Office Systems.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
2216649.66Item 7
During the fiscal year ended December 31, 2024, we derived revenue in the amount of $2,216,649.66 from the sale of products to our franchisees and licensees (under 1% of the company’s total revenue of $391,489,933.32 from its financial statements for fiscal year 2024).
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 7
We and our affiliates derive revenue based on franchisee purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
80Item 7
We estimate that the cost of your purchases and leases from sources that we designate or approve, as well as purchases in accordance with our standards and specifications, will be approximately 90% of the total cost of establishing a Franchised Business and approximately 80% of the cost of continued operation of the…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 7
Either you or the proposed new supplier must pay us a charge (which will not exceed the reasonable cost of the inspection and the actual cost of the tests).
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 7
If you want to buy any supplies, or any other items from an unapproved supplier, you first must submit to us a written request asking for our approval to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
In addition, you will cease use of all telephone numbers and any domain names, websites, e-mail addresses, and any other print and online identifiers, whether or not authorized by us, that you have while operating the Franchised Business, and must promptly execute such documents or take such steps necessary to remove
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 3
Finally, you must also follow the Payment Card Industry Data Security Standards and comply with applicable privacy laws relating to customer credit card transactions.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You agree to participate in such programs as we require, and promptly pay the then-current
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
In addition to the provisions of Section 12.6 above, you also grant to us and our agents the right to enter upon the Franchised Business premises at any reasonable time for the purpose of conducting inspections, for among other purposes, preserving the validity of the Proprietary Marks, and verifying your compliance…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We have the right to revise the contents of the Brand Manual whenever we deem it appropriate to do so, and you agree to make corresponding revisions to your copy of the Brand Manual and to comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
1.2.1.1 you agree to enter into the site selection addendum (the “Site Selection Addendum,” attached as Exhibit G to this Agreement) at the same time as you sign this Agreement; and 1.2.1.2 you will then find a site which will become the Accepted Location after we have given you our written approval for that site and…
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Unless we have otherwise approved in writing, you agree to neither establish nor permit any other party to establish a Digital Site relating in any manner whatsoever to the Franchised Business or referring to the Proprietary Marks.
Is a minimum grand opening advertising spend required?
YesItem 7
You are responsible for grand opening marketing and promotional programs in conjunction with the initial launch of your BRCC Shop, an amount which we estimate will range between $15,000 and $20,000.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
You must spend such amounts on local marketing and promotion as we specify in Sections 13.1.3 and 13.1.4 above on a continuous basis (monthly if not otherwise as agreed with us in writing).
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You agree to offer for sale, and to honor for purchases by customers, all gift cards and other incentive or convenience programs that we may periodically institute (including loyalty programs that we or a third party vendor operate, as well as mobile payment and/or customer affinity applications); and you agree to do…
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If a Regional Fund for the DMA in which the Franchised Business is located has been established at the time you commence operations under this Agreement, then you must immediately become a member of such Regional Fund.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 7
We (and possibly one of our affiliates) are the only designated supplier for certain items (including coffee for use in store and some retail items including bagged coffee, merchandise, and certain apparel) that you must buy for the operation of your Franchised Business.
Must equipment be purchased from designated or approved suppliers?
YesItem 7
You may not buy items from any supplier that we do not approve in writing, and you must stop buying items from any supplier that we may have approved but later disapprove.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
12.4.3 You agree not to use any Credit Card Vendor for which we have not given you our prior written approval or as to which we have revoked our earlier approval.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 7
All fees due to us or our affiliates (such as royalty fees, advertising contributions, amounts due for your purchases from us or our affiliates, and other amounts due under the Franchise Agreement) must be paid through electronic funds transfer (using the ACH network).
Must the franchisee participate in a gift card program?
YesFranchise agreement
You agree to offer for sale, and to honor for purchases by customers, all gift cards and other incentive or convenience programs that we may periodically institute (including loyalty programs that we or a third party vendor operate, as well as mobile payment and/or customer affinity applications); and you agree to do…
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
6.1.3 If you do not have a Store Manager then you must employ at least one (1) general manager and at least one (1) assistant manager (or someone serving in an equivalent capacity, subject to our prior written approval) at all times in the Franchised Business throughout the term of this Agreement, who have…
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
8.3.3 Your employees must comply with such dress code and other brand standards as we may reasonably require, which may include use of branded (or other “uniform”) apparel, and otherwise identify themselves with the Proprietary Marks at all times in the manner we specify (whether in the Brand Manual or otherwise in…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
14.6 POS Systems. You agree to record all sales only on integrated computer-based point of sale systems we approve or on such other types of cash registers and other devices (such as iPads, touch screens, printers, bar code readers, card readers, cash drawers, battery back-up, etc.) that we may designate in the Brand…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
You agree to at all times maintain a continuous high-speed Ethernet-cabled (not wireless) connection to the Internet to send and receive POS data to us.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We may require that you and your Operating Owner, Store Manager, and Additional Trained Personnel attend such refresher courses, seminars, and other training programs as we may reasonably require periodically.
The vendor opportunity at Black Rifle Coffee
Black Rifle Coffee Company operates 37 total US locations — 20 franchised and 17 company-owned — according to its 2025 FDD. Franchised outlets grew 11.1% year over year, a modest but positive signal for vendors looking at a small, HQ-controlled account. The FDD makes no financial performance representation under Item 19, so unit-level revenue benchmarks are not available from the filing.
The operator footprint is thin: one mapped operator, no multi-unit operators, and a single located unit in Minnesota. That concentration means software sales will be won or lost at the franchisor level, not through a fragmented franchisee base.
Who controls software purchasing
Item 11 of the FDD puts technology control squarely at headquarters. Franchisees must install, use, maintain, update, and replace the computer system and required software at their own expense, and they must follow franchisor standards for any software the company develops or has developed — including online training software. The filing names no individual officers in Item 2, so the buying center is the technology or operations leadership at the Utah headquarters rather than a named CIO or CTO.
Tech named in the FDD, and what is actually required
The FDD names NCR Aloha and NCR Back Office by NCR Voyix in Item 7. Item 11 requires franchisees to install and maintain any computer software programs or accounting system software the franchisor develops or has developed, including software for online training. The filing does not describe NCR Aloha or NCR Back Office as optional, and it does not name any other POS or operational system. Vendors should read Item 11's own words carefully: the franchisor's standards govern what franchisees must run, and those standards can change.
Procurement, renewals, and timing
Item 8 establishes a designated-supplier model. The franchisor is presently the only approved supplier for coffee, some food items, and some furniture, fixtures, and equipment. Franchisees must purchase from designated or approved suppliers and cannot use non-conforming items without prior written consent. The franchisor may limit the number of approved suppliers, designate sources for some or all products and services, and refuse to approve new supplier proposals if it believes that would be in the best interests of the system.
Initial franchise terms run 10 years. Item 17 allows renewal for two additional five-year terms, but only if the franchisee signs the then-current franchise agreement — which may contain terms materially different from the original — and completes refurbishment to then-current standards. That renewal trigger is the most likely moment for a technology stack review, since franchisees must bring their operations into compliance with whatever standards HQ has adopted by then.
How to read the Black Rifle Coffee FDD
The embedded PDF below is the brand's 2025 Franchise Disclosure Document. Start with Item 11 for technology and training requirements, Item 8 for supplier and procurement rules, Item 17 for renewal and transfer terms, and Item 20 for outlet counts. The filing is the authoritative source for what franchisees must buy, install, and maintain — and it is the document your champion inside the brand will cite when evaluating a new vendor. Talk to FranCloud for a ranked target list built from this filing and others like it.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
Black Rifle Coffee Company, answered from the filing
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
Request an email alert when a newer filing for Black Rifle Coffee Company is available.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| MN | 1 |
|---|
Related Quick service restaurant brands
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.