ding delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub, ezCater, or DoorDash) (“Third-Pa
From the filings
Birdcall Franchising
Quick service restaurantSoftware purchasing at Birdcall Franchising is controlled at the corporate level, with CEO Mark Lohmann and CFO J. Ryan O'Haro listed as key executives in the 2026 FDD. The brand currently operates 16 company-owned quick-service restaurants and mandates the Poncho point-of-sale system. With no franchised units yet reported, the addressable market for vendors is limited to the corporate entity and any future franchise expansion.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub, ezCater, or DoorDash)
harges or fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub, ezCater, or
ancillary charges or fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates, Grubhub,
cludes all ancillary charges or fees, including delivery fees and other service charges, that are paid to you by a customer or by a third-party delivery or catering service (e.g., Uber Eats, Postmates
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information and data on the POS System, and there are no contractual limitations on our right to access that information.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You must, at your expense, submit to us, in the form prescribed by us, the following reports for the Franchised Restaurant: (a) a monthly profit and loss and balance sheet (both of which may be unaudited) within 20 days after the end of each calendar month; (b) a year to date quarterly profit and loss statement and…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
You are required to purchase a point-of-sale system provided by our affiliate, BCTech LLC).
Is there a franchisee advisory council, association or committee?
YesFranchise agreement
We may establish a Franchise Advisory Board.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
Because computer designs and functions change periodically, we may make substantial modifications to our computer requirements or require installation of entirely different systems during the term of the Franchise Agreement.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive rebates, commissions, or other payments from third-party suppliers based on your purchases from them.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
We estimate that the purchase of products from us, our affiliates, or our approved or designated suppliers and/or products that are subject to our standards and specifications represents approximately 30% to 90% of your total purchases and leases in the establishment and continuing operation of the Franchised…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You agree to pay to us a reasonable fee, not to exceed the actual cost of the inspection and testing the proposed product or evaluating the proposed supplier, including personnel and travel costs, whether or not the product or supplier is accepted.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like to purchase other products or services from a supplier which we have not approved, you must submit a written request for approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
We will have the option, exercisable by written notice within 30 days after the termination or expiration of this Agreement, to take an assignment of all telephone numbers, facsimile numbers, domain names, social media accounts (and associated domain names) or other numbers, names and directory listings…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
comply with the Payment Card Industry Data Security Standard (“PCI DSS”) at all times
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You agree to participate in programs initiated to verify customer satisfaction and/or your compliance with all operational and other aspects of the System, including (but not limited to) an 800 number, secret shoppers or other programs as we may require.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
During and after the Term, we have the right to inspect, copy and audit your books and records, your federal, state and local tax returns and any other forms, reports, information or data that we may reasonably designate.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We, in our sole discretion, may periodically change the System, including modifications to the Manual, the menu, the required equipment, the signage, the Marks and the Trade Dress.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless approved by us, you may not establish an independent site or page on any Social Media.
Is a minimum grand opening advertising spend required?
YesItem 7
You must conduct grand opening advertising in the amount of $50,000 for the first Franchised Restaurant in the trade area; $25,000 for the second or greater Franchised Restaurant in the trade area.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend the greater of 1% of Gross Sales or $1,500 for local marketing in authorized advertising media and for authorized advertising expenditures.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Regional Advertising Fund is established for a geographical area that includes the Franchised Location, you must contribute to that Regional Advertising Fund in the amount that we specify.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You are required to purchase a point-of-sale system provided by our affiliate, BCTech LLC).
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You are also required to purchase merchant services from PaySimple.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must participate in our electronic funds transfer program, which authorizes us to use a pre-authorized bank draft system.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must accept debit cards, credit cards, stored value gift cards or other non-cash payment systems specified by us to enable customers to purchase authorized products and you must obtain all necessary hardware and/or software used in connection with these non-cash payment systems.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
The Franchised Restaurant must employ 2 managerial personnel each of whom have met our training requirements for their position.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
to display the Marks in the Franchised Restaurant, on the Franchised Location, and on brochures and other printed materials, employee uniforms and vehicles only in the manner that we authorize;
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must obtain and install, at your expense, the Poncho point-of-sale system (“POS System”), and its related modules
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information and data on the POS System, and there are no contractual limitations on our right to access that information.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge a fee for these courses as determined by us.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
We may require you and your Trained Personnel to attend and complete satisfactorily various training courses that we periodically choose to provide at the times and locations that we designate, as well as periodic conventions, regional meetings, and conferences that we specify.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Birdcall
Birdcall Franchising is a quick-service restaurant concept headquartered in Colorado. According to the 2026 Franchise Disclosure Document, the system consists of 16 total units, all of which are company-owned. No franchised locations are reported, and the operator footprint shows a single mapped operator across approximately one located unit, with no multi-unit operators. The brand’s average unit volume sits at $2,294,506, and the royalty rate is 6% of gross sales. Initial franchise terms run 10 years.
For software vendors, the immediate addressable market is narrow: 16 corporate locations with no current franchisee base. However, the presence of a Vice President of Franchise Development—Justin Livingston—signals an intent to expand through franchising. Any future franchise growth would multiply the number of potential software-consuming units, making this a brand to monitor for early-stage vendor positioning.
Who controls software purchasing
The 2026 FDD identifies three executives in Item 1: Mark Lohmann, Chief Executive Officer; J. Ryan O'Haro, Chief Financial Officer; and Justin Livingston, Vice President of Franchise Development. No chief information officer, chief technology officer, or dedicated IT leadership is listed. In a system of this size and ownership structure, software purchasing authority almost certainly rests with the CEO and CFO. Vendors should direct outreach to these individuals, framing value in terms of operational efficiency, financial controls, and scalability for future franchise operations.
Mandated and current tech stack
Birdcall mandates one technology system in its FDD: the Poncho point-of-sale system. This is the only named vendor or system appearing in the disclosure. No other operational, back-office, HR, inventory, or marketing technology is identified as required or recommended. The absence of additional mandates does not mean other tools are not in use—only that they are not prescribed by the franchisor. Vendors offering complementary solutions that integrate with Poncho POS may find a receptive audience, particularly if they can demonstrate value without disrupting the mandated stack.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract regarding procurement restrictions, designated suppliers, or approved vendor programs. This suggests an open procurement environment where the franchisor has not formalized vendor relationships or purchasing requirements. For software vendors, this means fewer barriers to entry but also less visibility into existing contracts or preferred providers.
Renewal conditions, detailed in Item 17, require franchisees to provide timely notice, demonstrate substantial compliance with the expiring agreement, avoid defaults under any related leases or vendor agreements, renovate and modernize the restaurant to current brand standards, sign a general release, complete additional training, and pay a renewal fee. The renewal term is 10 years. Since no franchised units currently exist, these conditions are prospective. For corporate-owned locations, software contract timing will follow internal budget cycles rather than franchise renewal calendars.
How to read the Birdcall FDD
The full Birdcall Franchise Disclosure Document is available below. This document, filed with state franchise regulators in 2026, contains the legal and operational disclosures that govern the franchise relationship. Software vendors should pay particular attention to Item 11 (franchisor’s obligations) for any technology-related support requirements, Item 8 for procurement restrictions, and Item 17 for renewal and modernization triggers that may create software switching opportunities. The executive roster in Item 1 identifies the individuals who control purchasing decisions at the brand level.
For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on unit counts, tech mandates, and decision-maker signals.
Questions vendors ask
Birdcall Franchising, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Birdcall Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| ID | 1 |
|---|
Ownership
The portfolio behind Birdcall Franchising
unknown of birdcall holdings.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.