Birdcall Franchising

The vendor opportunity at Birdcall

Birdcall Franchising is a quick-service restaurant concept headquartered in Colorado. According to the 2026 Franchise Disclosure Document, the system consists of 16 total units, all of which are company-owned. No franchised locations are reported, and the operator footprint shows a single mapped operator across approximately one located unit, with no multi-unit operators. The brand’s average unit volume sits at $2,294,506, and the royalty rate is 6% of gross sales. Initial franchise terms run 10 years.

For software vendors, the immediate addressable market is narrow: 16 corporate locations with no current franchisee base. However, the presence of a Vice President of Franchise Development—Justin Livingston—signals an intent to expand through franchising. Any future franchise growth would multiply the number of potential software-consuming units, making this a brand to monitor for early-stage vendor positioning.

Who controls software purchasing

The 2026 FDD identifies three executives in Item 1: Mark Lohmann, Chief Executive Officer; J. Ryan O'Haro, Chief Financial Officer; and Justin Livingston, Vice President of Franchise Development. No chief information officer, chief technology officer, or dedicated IT leadership is listed. In a system of this size and ownership structure, software purchasing authority almost certainly rests with the CEO and CFO. Vendors should direct outreach to these individuals, framing value in terms of operational efficiency, financial controls, and scalability for future franchise operations.

Mandated and current tech stack

Birdcall mandates one technology system in its FDD: the Poncho point-of-sale system. This is the only named vendor or system appearing in the disclosure. No other operational, back-office, HR, inventory, or marketing technology is identified as required or recommended. The absence of additional mandates does not mean other tools are not in use—only that they are not prescribed by the franchisor. Vendors offering complementary solutions that integrate with Poncho POS may find a receptive audience, particularly if they can demonstrate value without disrupting the mandated stack.

Procurement, renewals, and timing

Item 8 of the FDD contains no extract regarding procurement restrictions, designated suppliers, or approved vendor programs. This suggests an open procurement environment where the franchisor has not formalized vendor relationships or purchasing requirements. For software vendors, this means fewer barriers to entry but also less visibility into existing contracts or preferred providers.

Renewal conditions, detailed in Item 17, require franchisees to provide timely notice, demonstrate substantial compliance with the expiring agreement, avoid defaults under any related leases or vendor agreements, renovate and modernize the restaurant to current brand standards, sign a general release, complete additional training, and pay a renewal fee. The renewal term is 10 years. Since no franchised units currently exist, these conditions are prospective. For corporate-owned locations, software contract timing will follow internal budget cycles rather than franchise renewal calendars.

How to read the Birdcall FDD

The full Birdcall Franchise Disclosure Document is available below. This document, filed with state franchise regulators in 2026, contains the legal and operational disclosures that govern the franchise relationship. Software vendors should pay particular attention to Item 11 (franchisor’s obligations) for any technology-related support requirements, Item 8 for procurement restrictions, and Item 17 for renewal and modernization triggers that may create software switching opportunities. The executive roster in Item 1 identifies the individuals who control purchasing decisions at the brand level.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on unit counts, tech mandates, and decision-maker signals.