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From the filings

HQ-led decisions

Benefit Personal Training

Fitness

At Benefit Personal Training, software purchasing authority rests with President and CEO Bentley W. Ritter, Jr. and Vice President Faith Ritter. The system currently mandates Keap, QuickBooks (desktop and Online), and BooXkeeping, and operates just 3 total units (2 franchised, 1 company-owned). The addressable market for software vendors is therefore extremely small, limited to this single corporate entity and two franchisees.

For software vendors selling into US franchise brands.

Live signals

Total units
3
2 franchised
Franchised outlet growth
—
Item 20, last two year-ends
AUV
—
Item 19
Royalty
Complete royalty terms unconfirmed
percentage component
Ad fund
—
percentage component
Initial fee
$16K
per unit
Investment range
$21K–$35K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

Complete royalty terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Mandated & recommended tech

The systems vendors compete with

4 technology requirements are recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.

BooXkeepingBooXkeeping
Mandatory
AccountingItem 8

There are no purchasing or distribution cooperatives. We negotiate purchase arrangements with BooXkeeping and Keap, including the price terms. We do not provide material benefits to you based on your purchase of particular products or services or use of particular suppliers. BooXkeeping, our designated supplier for bookkeeping services, pays us a rebate of 5% of all franchisee purchases. Keap, our designated supplier for Customer Relationship Management (CRM) software, pays us a rebate of 20% of all franchisee purchases. The Print Parlor, our designated supplier for car wraps and vehicle magnets, pays us a rebate of $100 to $399 depending on the number and type of car wraps and vehicle magnets the franchisee purchases.

KeapThryv
Mandatory
CrmItem 8

There are no purchasing or distribution cooperatives. We negotiate purchase arrangements with BooXkeeping and Keap, including the price terms. We do not provide material benefits to you based on your purchase of particular products or services or use of particular suppliers. BooXkeeping, our designated supplier for bookkeeping services, pays us a rebate of 5% of all franchisee purchases. Keap, our designated supplier for Customer Relationship Management (CRM) software, pays us a rebate of 20% of all franchisee purchases. The Print Parlor, our designated supplier for car wraps and vehicle magnets, pays us a rebate of $100 to $399 depending on the number and type of car wraps and vehicle magnets the franchisee purchases.

QuickBooksIntuit
Mandatory
AccountingItem 11

You must use Keap software for your business, a cloud-based Customer Relationship Management (CRM) system that serves as a client and prospect database and enables scheduling, automated marketing and other process automation. The current cost is approximately $230 per month. You may be eligible for a promotion for 50% off Keap software for the first 3 months. We will receive a commission for your use of this software. You must use BooXkeeping for bookkeeping services, which is currently approximately $100 per month and QuickBooks online, which is currently $50 per month if purchased through BooXkeeping or $55 per month if purchased directly through QuickBooks. You must use payment processing software, which is offered by QuickBooks or other vendors such as Square. You will pay approximately 3% per transaction for credit card or ACH payments. The estimated cost for the required computer system is between $500 and $1,200, depending on whether you already have the computer hardware that can process the required functions. The estimated annual expense you will incur for optional or required maintenance for the computer system is $500. The hardware and software manufacturers have no obligation to provide ongoing maintenance, repairs, upgrades or updates.

QuickBooks OnlineIntuit
Mandatory
AccountingItem 11

You must use Keap software for your business, a cloud-based Customer Relationship Management (CRM) system that serves as a client and prospect database and enables scheduling, automated marketing and other process automation. The current cost is approximately $230 per month. You may be eligible for a promotion for 50% off Keap software for the first 3 months. We will receive a commission for your use of this software. You must use BooXkeeping for bookkeeping services, which is currently approximately $100 per month and QuickBooks online, which is currently $50 per month if purchased through BooXkeeping or $55 per month if purchased directly through QuickBooks. You must use payment processing software, which is offered by QuickBooks or other vendors such as Square. You will pay approximately 3% per transaction for credit card or ACH payments.

FacebookMeta
MarketingItem 13

We own and manage an official Benefit Personal Training Facebook Page. We may, but are not obligated to, establish other social media pages in future. You may display your position as a Benefit Personal Training Franchised Business Owner on your personal LinkedIn profile. You may share posts from the official Benefit Personal Training Facebook Page to your personal social media pages. With our prior written approval, you may post on your personal social media pages about your Benefit Personal Training Franchised Business. You must submit the content to us at least 15 days prior to posting it. We have the right to require you to delete any posting, even if we have previously approved it. Other than described above, you agree not to register the Marks on the internet or any other electronic service, including Social Media and smart phone marketing applications. With our prior written approval, you may use the Marks online for specific uses, including online directories, Google AdWords, Facebook content and ads, display ads, and other online ads.

Google AdsGoogle
MarketingItem 13

We own and manage an official Benefit Personal Training Facebook Page. We may, but are not obligated to, establish other social media pages in future. You may display your position as a Benefit Personal Training Franchised Business Owner on your personal LinkedIn profile. You may share posts from the official Benefit Personal Training Facebook Page to your personal social media pages. With our prior written approval, you may post on your personal social media pages about your Benefit Personal Training Franchised Business. You must submit the content to us at least 15 days prior to posting it. We have the right to require you to delete any posting, even if we have previously approved it. Other than described above, you agree not to register the Marks on the internet or any other electronic service, including Social Media and smart phone marketing applications. With our prior written approval, you may use the Marks online for specific uses, including online directories, Google AdWords, Facebook content and ads, display ads, and other online ads. You are strictly prohibited from creating or maintaining a website for your Franchised Business, or a website that uses our Marks. We have the sole right to create, establish, own, and control the website for your Franchised Business. You agree to display the Marks prominently and in the manner prescribed by us on signs, forms, and other materials and articles. Further, you agree to give such notices of trademark or service mark ownership or registration and copyrights as we specify and to obtain such fictitious or assumed name registrations as may be required under applicable law. Any and all uses of the Marks will be subject to our prior written approval, and a request for such approval will include such information and samples as we may require. You may not use the name "Benefit Personal Training" or a derivative of that name in your corporate or other formal name.

LinkedInLinkedIn
MarketingItem 13

We own and manage an official Benefit Personal Training Facebook Page. We may, but are not obligated to, establish other social media pages in future. You may display your position as a Benefit Personal Training Franchised Business Owner on your personal LinkedIn profile. You may share posts from the official Benefit Personal Training Facebook Page to your personal social media pages. With our prior written approval, you may post on your personal social media pages about your Benefit Personal Training Franchised Business. You must submit the content to us at least 15 days prior to posting it. We have the right to require you to delete any posting, even if we have previously approved it. Other than described above, you agree not to register the Marks on the internet or any other electronic service, including Social Media and smart phone marketing applications. With our prior written approval, you may use the Marks online for specific uses, including online directories, Google AdWords, Facebook content and ads, display ads, and other online ads.

Franchisor behaviours

What the franchisor requires

21 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 6 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

You must use BooXkeeping for bookkeeping services, which is currently approximately $100 per month and QuickBooks online, which is currently $50 per month if purchased through BooXkeeping or $55 per month

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We reserve the right to independently access information and data pertaining to the Franchised Business produced by and/or stored on your computer system, including all web-based software and applications.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

by the fifteenth (15th) day of the month a profit and loss statement for the preceding calendar month, a year-to-date profit and loss statement, and a balance sheet as of the end of the preceding month; (iv) within seventy-five (75) days after the end of each fiscal year of the Franchised Business, an annual profit…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

You must purchase marketing and advertising materials and specialty items, uniforms, equipment and other items bearing our Marks from us or our affiliate or an approved or designated supplier.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right to revoke our approval of any products or suppliers previously authorized at any time upon written notice to you

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

In our fiscal year ended December 31, 2022, neither we nor our affiliate derived revenue from the purchase of goods and services by our Franchisees.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

BooXkeeping, our designated supplier for bookkeeping services, pays us a rebate of 5% of all franchisee purchases.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

10

Item 8

approximately 10% to 20% of your total expenses in operating the Franchised Business

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

Alternative based on costs approval Supplier incurred by us in making determination Refresher or Then current fee As incurred.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you propose to use any of type or brand of equipment, uniform, gear, or supplies, and/or suppliers which are not then approved, you must first notify us and submit sufficient information, specifications and samples concerning such product type or brand and/or supplier as we request for our determination of whether…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

or if we request, transfer to us or our designee the telephone number of the Franchised Business and all telephone directory listings associated with the Marks

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We or our agents shall have the right to enter and inspect the operation of your Benefit Personal Training Business, including but not limited to the operations and the services being performed, at all reasonable times and without prior notice to you.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We may make reasonable modifications to the Manual from time to time to reflect changes in the specifications, standards and operating procedures of Benefit Personal Training Franchised Businesses.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

You are strictly prohibited from creating your own Social Media account or posting anything on Social Media involving your Franchised Business, or that uses our Marks, except as provided in Paragraph 9.o.ii(b) below.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase software, car wraps, and magnetic signs for vehicles from a supplier we designate.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase marketing and advertising materials and specialty items, uniforms, equipment and other items bearing our Marks from us or our affiliate or an approved or designated supplier.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

You shall make payments of the royalty fee, marketing fund contributions and all other payments due us through an Electronic Bank Draft Plan on a bank account you are required to establish and maintain for the purpose of making payments to us.

People

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

You shall require all employees to maintain a neat and clean appearance and to conform to the employee uniform requirements as we specify.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We reserve the right to independently access information and data pertaining to the Franchised Business produced by and/or stored on your computer system, including all web-based software and applications.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

You must use Keap software for your business, a cloud-based Customer Relationship Management (CRM) system that serves as a client and prospect database and enables scheduling, automated marketing and other process automation.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We reserve the right to charge you a fee for refresher and supplemental training.

The filing answers no to 7 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Must the franchisor approve the franchisee's site or location before opening?Item 12
  • Is a minimum grand opening advertising spend required?Item 7
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

The vendor opportunity at Benefit Personal Training

Benefit Personal Training is a micro-franchise fitness concept headquartered in New Jersey, with just 3 total units reported in its 2023 Franchise Disclosure Document. The system is composed of 2 franchised locations and 1 company-owned unit, spread across three states: Maryland (2 units), New York (1), and Virginia (1). All four mapped operators are single-unit owners; no multi-unit franchisees exist. For software vendors, the addressable market is extraordinarily small. Sales outreach should be calibrated for a single decision-making entity and two independent operators with limited scale.

Who controls software purchasing

Software purchasing authority is concentrated at the corporate level. The FDD’s Item 1 lists Bentley W. Ritter, Jr. as President and Chief Executive Officer, and Faith Ritter as Vice President. These two executives represent the entirety of the known corporate leadership. With no parent company on file—the brand appears independently owned—the Ritters are the sole buyers to engage for any enterprise-level technology proposal. The operator base consists of non-multi-unit franchisees who are unlikely to have independent procurement budgets or decision-making autonomy over core systems.

Mandated and current tech stack

The 2023 FDD mandates three specific technology solutions. Keap is required, serving as the CRM and marketing automation backbone. QuickBooks and QuickBooks Online are both mandated for accounting. BooXkeeping is mandated for bookkeeping services. Additionally, the brand lists Facebook, Google Ads, and LinkedIn among its technology tools, though these are not explicitly flagged as mandated in the same manner. No point-of-sale system is disclosed. Vendors offering complementary or replacement solutions for CRM, accounting, or bookkeeping face a high barrier due to these mandates, but adjacent tools—such as scheduling, member management, or payroll—may represent a gap.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement and supplier restrictions, contains no extractable signal in this filing. The procurement model remains unknown; it is unclear whether the franchisor designates exclusive suppliers, maintains an approved vendor list, or permits open purchasing. Vendors must clarify this directly with HQ. Renewal terms, however, are detailed in Item 17: franchisees in good standing may renew for a single additional 5-year term by providing 6 to 12 months’ notice, paying a $1,000 renewal fee, signing a new agreement and a release, and upgrading equipment to then-current standards. This 6-to-12-month window before term expiration is the natural inflection point for technology reevaluation. Because the initial term is 5 years, vendors should map contract cycles based on each unit’s original signing date.

How to read the Benefit Personal Training FDD

The 2023 Benefit Personal Training Franchise Disclosure Document is the authoritative source for all legal, financial, and operational details discussed here. It contains the Item 7 investment tables, Item 19 financial performance representations (if any), and the complete franchise agreement governing renewal and system standards. Use the embedded PDF viewer below to examine the filing directly. For a ranked target list of franchise systems that align with your software category, reach out to FranCloud's research tools to prioritize your outreach efficiently.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

Benefit Personal Training, answered from the filing

President and CEO Bentley W. Ritter, Jr. and Vice President Faith Ritter are the executives on file. As the sole corporate officers, they control all purchasing decisions for the system.
The FDD mandates Keap (CRM), QuickBooks and QuickBooks Online (accounting), and BooXkeeping (bookkeeping). No POS system is disclosed. Facebook, Google Ads, and LinkedIn are also used.
There are 3 total units: 2 franchised and 1 company-owned. Units are located in Maryland (2), New York (1), and Virginia (1). No multi-unit operators exist.
The FDD does not disclose Item 8 procurement details. It is unknown whether suppliers are designated, approved, or open, leaving software vendors to inquire directly.
With 5-year initial terms and a single 5-year renewal option available if in good standing, contract review windows align with the 6–12 month notice period required before term expiration.
The 2023 FDD was filed with state franchise regulators. You can explore the full document using the embedded PDF viewer below for detailed legal and operational disclosures.
Source

Read the filing itself

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Benefit Personal Training2023 FDDView only

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The brands you can actually sell into, from the filings.

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Operator footprint

Who runs the locations

4 operators run 4 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit4

Top states by locations

MD2
NY1
VA1

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Primary franchise filings · updated August 2026. Read the original filing for definitions, conditions, and qualifications.