From the filings

HQ-led decisions

Benefit Personal Training

Fitness

At Benefit Personal Training, software purchasing authority rests with President and CEO Bentley W. Ritter, Jr. and Vice President Faith Ritter. The system currently mandates Keap, QuickBooks (desktop and Online), and BooXkeeping, and operates just 3 total units (2 franchised, 1 company-owned). The addressable market for software vendors is therefore extremely small, limited to this single corporate entity and two franchisees.

For software vendors selling into US franchise brands.

FDD key facts2023

FDD year	2023
Franchise term	5 years
AUV (Item 19)	—
Royalty	—
Ad fund	—
Addressable units	3
Decision level	HQ
Tech landscape	—
Investment range	$21K–$35K
Procurement	Approved supplier
Company-owned units	1

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Read the full FDD

Live signals

Total units

2 franchised

Unit growth YoY

—

vs prior filing

AUV

—

Item 19, 2023

Royalty

—

of gross sales

Ad fund

—

national + local

Initial fee

$16K

per unit

Investment range

$21K–$35K

all-in, Item 7

Procurement

Approved supplier

from the filing

Non-compete

2 years

from the filing

Item 19

Claims

from the filing

Mandated & recommended tech

The systems vendors compete with

4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

BooXkeeping

Mandatory

AccountingItem 8

oXkeeping and Keap, including the price terms. We do not provide material benefits to you based on your purchase of particular products or services or use of particular suppliers. BooXkeeping, our des

Keap

Mandatory

CrmItem 11

proprietary software, you may be required to enter into a software license agreement and pay a software license fee. You must have an iPhone or an Android cell phone. You must use Keap software for yo

QuickBooks

Mandatory

AccountingItem 11

h is currently approximately $100 per month and QuickBooks online, which is currently $50 per month if purchased through BooXkeeping or $55 per month if purchased directly through QuickBooks. You must

QuickBooks Online

Mandatory

AccountingItem 11

We will receive a commission for your use of this software. You must use BooXkeeping for bookkeeping services, which is currently approximately $100 per month and QuickBooks online, which is currently

Facebook

MarketingItem 13

y display your position as a Benefit Personal Training Franchised Business Owner on your personal LinkedIn profile. You may share posts from the official Benefit Personal Training Facebook Page to you

Google Ads

MarketingItem 13

vice, including Social Media and smart phone marketing applications. With our prior written approval, you may use the Marks online for specific uses, including online directories, Google AdWords, Face

MarketingItem 13

ay, but are not obligated to, establish other social media pages in future. You may display your position as a Benefit Personal Training Franchised Business Owner on your personal LinkedIn profile. Yo

Franchisor behaviours

What the franchisor requires

20 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 7 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

You must use BooXkeeping for bookkeeping services, which is currently approximately $100 per month and QuickBooks online, which is currently $50 per month if purchased through BooXkeeping or $55 per month

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We reserve the right to independently access information and data pertaining to the Franchised Business produced by and/or stored on your computer system, including all web-based software and applications.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

by the fifteenth (15th) day of the month a profit and loss statement for the preceding calendar month, a year-to-date profit and loss statement, and a balance sheet as of the end of the preceding month; (iv) within seventy-five (75) days after the end of each fiscal year of the Franchised Business, an annual profit…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

You must purchase marketing and advertising materials and specialty items, uniforms, equipment and other items bearing our Marks from us or our affiliate or an approved or designated supplier.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right to revoke our approval of any products or suppliers previously authorized at any time upon written notice to you

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

Item 8

In our fiscal year ended December 31, 2022, neither we nor our affiliate derived revenue from the purchase of goods and services by our Franchisees.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

BooXkeeping, our designated supplier for bookkeeping services, pays us a rebate of 5% of all franchisee purchases.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

Item 8

approximately 10% to 20% of your total expenses in operating the Franchised Business

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you propose to use any of type or brand of equipment, uniform, gear, or supplies, and/or suppliers which are not then approved, you must first notify us and submit sufficient information, specifications and samples concerning such product type or brand and/or supplier as we request for our determination of whether…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

or if we request, transfer to us or our designee the telephone number of the Franchised Business and all telephone directory listings associated with the Marks

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We or our agents shall have the right to enter and inspect the operation of your Benefit Personal Training Business, including but not limited to the operations and the services being performed, at all reasonable times and without prior notice to you.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We may make reasonable modifications to the Manual from time to time to reflect changes in the specifications, standards and operating procedures of Benefit Personal Training Franchised Businesses.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

You are strictly prohibited from creating your own Social Media account or posting anything on Social Media involving your Franchised Business, or that uses our Marks, except as provided in Paragraph 9.o.ii(b) below.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase software, car wraps, and magnetic signs for vehicles from a supplier we designate.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase marketing and advertising materials and specialty items, uniforms, equipment and other items bearing our Marks from us or our affiliate or an approved or designated supplier.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

You shall make payments of the royalty fee, marketing fund contributions and all other payments due us through an Electronic Bank Draft Plan on a bank account you are required to establish and maintain for the purpose of making payments to us.

People

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

You shall require all employees to maintain a neat and clean appearance and to conform to the employee uniform requirements as we specify.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

You must use Keap software for your business, a cloud-based Customer Relationship Management (CRM) system that serves as a client and prospect database and enables scheduling, automated marketing and other process automation.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We reserve the right to charge you a fee for refresher and supplemental training.

The filing answers no to 7 questions

Is there a franchisee advisory council, association or committee?Item 11
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
Must the franchisor approve the franchisee's site or location before opening?Item 12
Is a minimum grand opening advertising spend required?Item 7
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal

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The vendor opportunity at Benefit Personal Training

Benefit Personal Training is a micro-franchise fitness concept headquartered in New Jersey, with just 3 total units reported in its 2023 Franchise Disclosure Document. The system is composed of 2 franchised locations and 1 company-owned unit, spread across three states: Maryland (2 units), New York (1), and Virginia (1). All four mapped operators are single-unit owners; no multi-unit franchisees exist. For software vendors, the addressable market is extraordinarily small. There are no aggregate unit growth percentages disclosed, and no average unit volume (AUV) or royalty rate published in the FDD. Sales outreach should be calibrated for a single decision-making entity and two independent operators with limited scale.

Who controls software purchasing

Software purchasing authority is concentrated at the corporate level. The FDD’s Item 1 lists Bentley W. Ritter, Jr. as President and Chief Executive Officer, and Faith Ritter as Vice President. These two executives represent the entirety of the known corporate leadership. With no parent company on file—the brand appears independently owned—the Ritters are the sole buyers to engage for any enterprise-level technology proposal. The operator base consists of non-multi-unit franchisees who are unlikely to have independent procurement budgets or decision-making autonomy over core systems.

Mandated and current tech stack

The 2023 FDD mandates three specific technology solutions. Keap is required, serving as the CRM and marketing automation backbone. QuickBooks and QuickBooks Online are both mandated for accounting. BooXkeeping is mandated for bookkeeping services. Additionally, the brand lists Facebook, Google Ads, and LinkedIn among its technology tools, though these are not explicitly flagged as mandated in the same manner. No point-of-sale system is disclosed. Vendors offering complementary or replacement solutions for CRM, accounting, or bookkeeping face a high barrier due to these mandates, but adjacent tools—such as scheduling, member management, or payroll—may represent a gap.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement and supplier restrictions, contains no extractable signal in this filing. The procurement model remains unknown; it is unclear whether the franchisor designates exclusive suppliers, maintains an approved vendor list, or permits open purchasing. Vendors must clarify this directly with HQ. Renewal terms, however, are detailed in Item 17: franchisees in good standing may renew for a single additional 5-year term by providing 6 to 12 months’ notice, paying a $1,000 renewal fee, signing a new agreement and a release, and upgrading equipment to then-current standards. This 6-to-12-month window before term expiration is the natural inflection point for technology reevaluation. Because the initial term is 5 years, vendors should map contract cycles based on each unit’s original signing date.

How to read the Benefit Personal Training FDD

The 2023 Benefit Personal Training Franchise Disclosure Document is the authoritative source for all legal, financial, and operational details discussed here. It contains the Item 7 investment tables, Item 19 financial performance representations (if any), and the complete franchise agreement governing renewal and system standards. Use the embedded PDF viewer below to examine the filing directly. Pay close attention to the lack of disclosed AUV, royalty rates, and procurement specifics—these gaps are just as informative for go-to-market planning as explicit mandates. For a ranked target list of franchise systems that align with your software category, reach out to FranCloud's research tools to prioritize your outreach efficiently.

Questions vendors ask

Benefit Personal Training, answered from the filing

President and CEO Bentley W. Ritter, Jr. and Vice President Faith Ritter are the executives on file. As the sole corporate officers, they control all purchasing decisions for the system.

The FDD mandates Keap (CRM), QuickBooks and QuickBooks Online (accounting), and BooXkeeping (bookkeeping). No POS system is disclosed. Facebook, Google Ads, and LinkedIn are also used.

There are 3 total units: 2 franchised and 1 company-owned. Units are located in Maryland (2), New York (1), and Virginia (1). No multi-unit operators exist.

The FDD does not disclose Item 8 procurement details. It is unknown whether suppliers are designated, approved, or open, leaving software vendors to inquire directly.

With 5-year initial terms and a single 5-year renewal option available if in good standing, contract review windows align with the 6–12 month notice period required before term expiration.

The 2023 FDD was filed with state franchise regulators. You can explore the full document using the embedded PDF viewer below for detailed legal and operational disclosures.

Source

Read the filing itself

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Benefit Personal Training2023 FDDView only

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The brands you can actually sell into, from the filings.

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Operator footprint

Who runs the locations

4 operators run 4 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit4

Top states by locations

MD	2
NY	1
VA	1

Related Fitness brands

Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.