From the filings

+4% units YoYHQ-led decisions

Ben's Soft Pretzels

Quick service restaurant

Software purchasing at Ben's Soft Pretzels appears to be controlled at the headquarters level, with Scott A. Jones (President and CEO) and Brian B. Krider (Vice President) named as key executives. The most recent FDD does not disclose any mandated technology systems or vendors, suggesting an open or decentralized tech landscape. With 85 total units—78 franchised and 7 company-owned—the addressable market is modest but concentrated, offering a targeted opportunity for SaaS vendors.

For software vendors selling into US franchise brands.

Live signals

Total units
85
78 franchised
Unit growth YoY
+4%
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
4%
national + local
Initial fee
$30K
per unit
Investment range
$122K–$345K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
1 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

10%of gross sales (FY2025)

Ongoing fees: 10% of gross sales (FY2025)Royalty 6%, Ad fund 4%. Total 10% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 4%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

Facebook
MarketingItem 11

ry system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Twitter®, Instagram®, Facebook®, or YouTub

Instagram
MarketingItem 11

ronic delivery system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Twitter®, Instagram®, Facebook

LinkedIn
MarketingItem 11

common carrier electronic delivery system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Twitter®,

Twitter
MarketingItem 11

rier electronic delivery system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Twitter®, Instagram®

YouTube
MarketingItem 11

we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Twitter®, Instagram®, Facebook®, or YouTube®) in the ope

Franchisor behaviours

What the franchisor requires

28 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 5 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

You must compile, keep and submit to us the books, records and reports on the forms and using the methods of bookkeeping and accounting as we periodically may prescribe.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have independent access to the information and data you maintain; and there are no contractual limitations on our right to access the information and data.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You also must, at your expense, submit to us within 90 days after the end of each fiscal year a detailed balance sheet, profit and loss statement and statement of cash flows for such fiscal year.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

we or an affiliate may be that single source.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may revoke our approval of a supplier at any time for any reason.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates reserve the right to receive rebates or other consideration from suppliers in connection with your purchase of goods, products and services as described in this Item 8, as well as in connection with any future purchase of any goods, products or services.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

50

Item 8

We estimate that your required purchases and leases in compliance with the above specifications of goods, services, supplies, fixtures, equipment, inventory, computer hardware and software, real estate and comparable items will represent 90 to 95% of your overall purchases and leases in establishing the Store and 50…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

We may charge you an evaluation fee to conduct our evaluation and testing.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

if you wish to purchase products, supplies, materials or equipment from other suppliers not approved by us, you must submit to us a written request to approve the proposed supplier

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 11

You must acknowledge that we have the sole rights to and interest in all these telephone number(s).

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

It is your responsibility to make sure that you are in compliance with all laws that are applicable to the POS System or other technology used in the operation of your Store, including all data protection or security laws as well as PCI compliance.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We or our authorized representative have the right to enter your Store at all reasonable times during the business day for the purpose of making periodic evaluations and to ascertain if the provisions of this Agreement are being observed by you, to inspect and evaluate your building, land and equipment, and to test…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We may from time to time revise the contents of the Operations Manual and you expressly agree to comply with each new or changed requirement.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

must obtain our approval of the site location and the lease.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

In particular, you shall not either directly or indirectly create, develop, maintain, and/or use your own website, blog, vlog, social network, or other on-line venue or communication on the Internet using any of the Trademarks, or otherwise use any of the Trademarks on the Internet in any other manner including for…

Is a minimum grand opening advertising spend required?

Yes

Item 11

Within three months of the opening of your Store, you must spend a minimum of $1,000-$5,000 on local advertising, marketing and promotion of the opening of the Store in accordance with an opening marketing plan approved by us.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You also are required to spend 2% of the Gross Sales of your Store on local advertising.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

you must purchase your loyalty cards, gift cards, starter kit, some flavor toppings and some of the equipment and signage for your Store solely from our affiliate, Live Large Distribution Inc.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must obtain your point of sale hardware and software system and your payments processing system from our approved supplier.

Must equipment be purchased from designated or approved suppliers?

Yes

Franchise agreement

You must only use approved products, services, inventory, equipment, fixtures, furnishings, signs, advertising materials, trademarked items and novelties, and other items or services (collectively, “approved supplies”) in connection with the design, construction and operation of the Store as set forth in the approved…

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

The POS System also will include any credit card processing system and/or gift card processing system we designate.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

all amounts due and owing to us weekly, and will be paid through electronic funds transfer.

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

You must use and honor only system-wide gift cards, certificates and checks that we designate, and you must obtain all certificates, cards or checks from an approved supplier.

People

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

You must adopt and use as your continuing operational routine the required standards, service style, procedures, techniques and management systems described in our Manuals or other written materials relating to product preparation, menu, storage, uniforms, financial management, equipment, facility and sanitation.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must obtain a POS system that complies with our standards and requirements, including all future updates, supplements and modifications (the “POS System”) and sign any related agreements, attached as Schedule G to the Franchise Agreement.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have independent access to the information and data you maintain; and there are no contractual limitations on our right to access the information and data.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

The fee for additional training programs or meetings is provided in Item 6 plus you pay all your travel and living expenses.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

You must attend, at your expense, all annual franchise conventions we may hold or sponsor and all meetings relating to new products or product preparation procedures, new operational procedures or programs, training, store management, sales or sales promotion, or similar topics.

The filing answers no to 1 question
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Ben's Soft Pretzels

Ben's Soft Pretzels operates 85 locations across the United States, with 78 franchised units and 7 company-owned stores. The brand falls within the quick-service restaurant segment and reported year-over-year unit growth of 4.0%. For software vendors, the total addressable market is 85 units, though the absence of a mandated tech stack means each location may operate independently when selecting tools. The royalty rate is 6.0%, and the initial franchise term is 5 years, with renewal options for two additional 5-year periods.

Who controls software purchasing

According to Item 1 of the 2025 Franchise Disclosure Document, the key executives are Scott A. Jones, who serves as Director, President, and Chief Executive Officer, and Brian B. Krider, who holds the roles of Director, Vice President, Secretary, and Treasurer. No other executives or departmental heads are listed. This lean leadership structure suggests that software purchasing decisions likely rest with these two individuals at the headquarters level. Vendors should direct their outreach accordingly, as there is no indication of a distributed or franchisee-led buying model.

Mandated and current tech stack

The 2025 FDD does not identify any mandated or recommended technology systems, including point-of-sale, back-office, or operational platforms. No vendor names appear in the disclosure. This means the current tech landscape at Ben's Soft Pretzels is not publicly documented, and franchisees may have latitude to choose their own software. For a vendor, this represents both a challenge—no incumbent to displace—and an opportunity to become a preferred solution if you can demonstrate value to the leadership team.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, was not extracted in the available data. Without this signal, it is unclear whether franchisees must buy from approved vendors or may freely source software. Item 17 provides more clarity on renewal timing: franchisees who substantially comply with their agreement can renew for two additional 5-year terms, contingent on signing a new agreement, refurbishing the premises, and updating equipment to current standards. The renewal process may introduce materially different terms, including fees and territorial rights, creating potential windows for software evaluation and adoption as franchisees upgrade their operations.

How to read the Ben's Soft Pretzels FDD

The full 2025 Franchise Disclosure Document for Ben's Soft Pretzels is available below. This FDD is filed with state franchise regulators and contains the legal and operational disclosures that govern the franchise relationship. Reviewing the document directly will give you the most complete picture of any technology requirements, purchasing obligations, and decision-maker roles. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize your outreach.

Questions vendors ask

Ben's Soft Pretzels, answered from the filing

The FDD lists Scott A. Jones (President and CEO) and Brian B. Krider (Vice President, Secretary, Treasurer) as the principal officers, making them the likely software decision-makers.
The 2025 FDD does not disclose any mandated or recommended POS, operational, or technology systems for franchisees.
There are 85 total units: 78 franchised and 7 company-owned, operating as a quick-service restaurant concept.
The FDD does not include an Item 8 procurement extract, so the designated vs. approved supplier model is not publicly disclosed.
With 5-year initial terms and two additional 5-year renewal options, contract windows may align with franchise agreement cycles, though no specific timing is mandated.
The 2025 FDD is filed with state franchise regulators. You can view it directly in the embedded PDF viewer below.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

108 operators run 108 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit108

Top states by locations

IN53
MI12
TX11
FL9
IL6

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.