From the filings

HQ-led decisions

BELLE JOURNEE FRANCHISING INC.Belle Journée Bakery

Quick service restaurant

Software purchasing at Belle Journée Bakery is controlled by CEO Sangyun Shin, the only executive listed in the 2025 FDD. The brand currently uses Facebook, Instagram, LinkedIn, and YouTube for marketing, but no operational or POS systems are mandated. With only 2 company-owned locations, the addressable market is extremely small.

For software vendors selling into US franchise brands.

Live signals

Total units
2
0 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$350K–$900K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2025)

Ongoing fees: 8% of gross sales (FY2025)Royalty 6%, Ad fund 2%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 11

easible, you may do cooperative advertising with other Belle Journée Bakery franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, X, Bluesky

InstagramMeta
MarketingItem 11

operative advertising with other Belle Journée Bakery franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, X, Bluesky, Instagram, LinkedIn,

LinkedInLinkedIn
MarketingItem 11

dvertising with other Belle Journée Bakery franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, X, Bluesky, Instagram, LinkedIn, YouTube, T

YouTubeGoogle
MarketingItem 11

with other Belle Journée Bakery franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, X, Bluesky, Instagram, LinkedIn, YouTube, Threads, Tik

Franchisor behaviours

What the franchisor requires

25 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 5 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee agrees to keep and maintain complete and accurate books and records of its transactions and business operations using the accounting procedures and chart of accounts specified by Franchisor.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

The POS System allows us to independently and remotely access all of your sales data, including your Net Sales, through the Internet.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Within ten (10) days after the close of each calendar month and within ninety (90) days after the close of each fiscal year, Franchisee will furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the Franchised Business during said period…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

You must purchase certain creams, sauces, dressings, and pre-made dough and baked goods from our affiliate, Belle Journee Bakery One, LLC.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisee shall make any and all upgrades to equipment, including but not limited to, food preparation and storage equipment, the POS System, and any technology used in conjunction therewith, as Franchisor requires in its sole and absolute discretion.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

In our recent fiscal year ending December 31, 2024, neither we nor any of our affiliates has received any revenue from franchisees’ required purchases or leases.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

25

Item 8

We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those which meet our specifications) will represent approximately 75% of your costs to establish your Franchised Business and approximately 25% of your costs for ongoing operation.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

If you request that we approve a proposed item or supplier, we may charge you an evaluation fee equal to our actual cost and expense of inspection and testing.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Upon the expiration or termination of this Agreement, Franchisor may exercise its authority, pursuant to such documents, to obtain any and all of Franchisee’s rights to the telephone numbers of the Franchised Business and all related telephone directory listings and other business listings, and all Internet listings…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

conduct inspections of your Franchised Business, at the frequency and duration that we deem advisable.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisor may from time to time revise the contents of the Manual and other materials created or approved for use in the operation of the Franchised Business.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

No site may be used for the location of the Franchised Business unless it is approved in writing by Franchisor.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.

Is a minimum grand opening advertising spend required?

Yes

Item 11

We require you to spend a minimum of $5,000 and up to $10,000 on opening advertising and promotional activities beginning at least 30 days prior to, and for 30 days following, the opening of your Franchised Business.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

Thereafter, you must spend a minimum of $2,000 each month on advertising for the Franchised Business in your Territory.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

Accept and honor all loyalty cards, promotional coupons, or other System-wide offers, on a uniform basis, as accepted by other franchisees in the System.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase all equipment, furniture, fixtures, ingredients, supplies and services from our designated suppliers and contractors or in accordance with our specifications.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase all equipment, furniture, fixtures, ingredients, supplies and services from our designated suppliers and contractors or in accordance with our specifications.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Franchisee shall execute documents, including but not limited to, the Authorization attached as Attachment 3, that allow Franchisor to automatically take the Royalty Fee and Brand Fund Contribution due as well as other sums due Franchisor, from business bank accounts via electronic funds transfers or Automated…

People

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

Franchisee shall use its best efforts to ensure that Franchisee’s employees maintain a neat and clean appearance, including adherence to Franchisor’s standards for dress and uniforms, and render competent and courteous service to customers of the Franchised Business.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must purchase and use the point-of-sale system (“POS System”) we approve, and have the latest versions of hardware, software and computer platforms to operate the POS System.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

The POS System allows us to independently and remotely access all of your sales data, including your Net Sales, through the Internet.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

Remedial Training Fee Our then-current per As incurred We may impose this fee, payable diem rate for each to us, if you request additional trainer, plus travel training at your premises from and other expenses. time-to-time, or if you are Our current rate is operating below our standards and $1,000 per day, not we…

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

If we require it, you must attend mandatory additional training course(s) for up to 5 days per year and a national business meeting or systemwide franchisee convention for up to 5 days per year at location(s) we designate.

The filing answers no to 4 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Belle Journée Bakery

Belle Journée Bakery is a quick-service restaurant concept with a minimal footprint: just 2 company-owned locations as of the 2025 FDD. No franchised units are reported, and year-over-year unit growth is not disclosed. For software vendors, the addressable market is limited to these two locations, both presumably in New Jersey (the HQ state). The brand is part of a larger entity, "belle journee," but no further ownership details are provided. With no AUV data and a 6% royalty on a 10-year initial term, the financial profile is thin. Vendors should approach this account with realistic expectations: the total contract value opportunity is small, and any sale would likely involve direct engagement with the CEO.

Who controls software purchasing

The 2025 FDD lists only one executive: Sangyun Shin, Chief Executive Officer. There is no CIO, CTO, or VP of Operations named. This suggests that all purchasing decisions, including software, flow through Mr. Shin. Without a franchisee network, there is no multi-unit operator (MUO) layer to influence buying. The decision-making is centralized at HQ. For vendors, this means a single point of contact, but also a high bar for attention; the CEO likely handles all aspects of the business, so software pitches must be concise and directly tied to operational pain points.

Mandated and current tech stack

The FDD does not mandate any point-of-sale, back-office, or operational software. The only technology references appear in the context of marketing: Facebook, Instagram, LinkedIn, and YouTube are listed, likely as platforms for brand promotion. There is no indication of a required POS system, inventory management, scheduling, or accounting software. This absence of mandates means the two locations may be using ad-hoc or consumer-grade tools. A vendor selling operational software would need to start from scratch, demonstrating value in a greenfield environment. However, the lack of existing systems also means no incumbent to displace, which could be an advantage if the CEO is open to modernization.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement and supply chain requirements, contains no extract. This means the franchise does not publicly disclose a designated supplier program or approved vendor list. Without this signal, it is impossible to know whether the brand requires franchisees (if any existed) to buy from specific sources. For the two company-owned units, procurement is likely handled internally by HQ. The renewal terms in Item 17 indicate that if a franchisee is in good standing, they may sign a successor agreement for an additional 10-year term, provided they give 6 months' notice and meet various conditions, including equipment upgrades to then-current specifications. However, with no franchised units, these renewal windows are not currently relevant. For the company-owned locations, software contract cycles are not tied to franchise agreement timelines. Vendors would need to identify any upcoming operational changes or expansion plans, but none are disclosed.

How to read the Belle Journée Bakery FDD

The 2025 Franchise Disclosure Document is the primary source of this analysis. It is filed with state franchise regulators and available for review in the embedded PDF viewer below. The FDD provides a snapshot of the franchise system as of the filing year, including unit counts, executive leadership, fees, and contractual terms. For software vendors, the most relevant sections are Item 1 (the franchisor and its affiliates), Item 8 (restrictions on sources of products and services), Item 11 (franchisor's assistance, advertising, computer systems, and training), and Item 17 (renewal, termination, transfer, and dispute resolution). In this case, Item 11 does not list any computer systems, and Item 8 is silent, so the document offers limited procurement intelligence. Nevertheless, it confirms the small scale and centralized control of the brand.

For a ranked target list of franchise systems with stronger tech mandates and larger addressable unit counts, FranCloud can help. Our platform maps FDD data across thousands of brands to identify the best software sales opportunities.

Questions vendors ask

BELLE JOURNEE FRANCHISING INC.Belle Journée Bakery, answered from the filing

CEO Sangyun Shin is the sole executive listed in the 2025 FDD, making him the likely decision-maker for any software purchases.
The FDD does not mandate any POS or operational technology. Only social media platforms (Facebook, Instagram, LinkedIn, YouTube) are referenced.
There are 2 company-owned locations, with no franchised units disclosed in the 2025 FDD.
The FDD does not provide an Item 8 procurement signal, so the model is unknown. No designated or approved suppliers are listed.
With only 2 units and a 10-year term, renewal windows are minimal. The FDD requires 6 months' notice for renewal, but no recent activity is indicated.
The 2025 FDD is filed with state franchise regulators. You can view the embedded PDF below for full details.
Source

Read the filing itself

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BELLE JOURNEE FRANCHISING INC.Belle Journée Bakery2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

No franchisee network yet. BELLE JOURNEE FRANCHISING INC.Belle Journée Bakery’s latest FDD reports no franchised locations.

Ownership

The portfolio behind BELLE JOURNEE FRANCHISING INC.Belle Journée Bakery

unknown of belle journee.

Related Quick service restaurant brands

Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.