BB Franchise

2026 The Baked Bear FDD 16 We may designate a single supplier or multiple suppliers for any given item or service and may concentrate purchases with one or more suppliers in our business judgment. These suppliers may include, and may be limited to, us or an affiliate of ours. We are currently the only Approved Supplier of the social media management services that you are required to use to manage the content on the Facebook page for your Baked Bear Store. Other than the social media management services, neither we nor our affiliate are currently an Approved Supplier of any product or service that you are required to purchase. On notice by us, you will immediately cease and desist from using/offering any equipment, products, and/or services otherwise not authorized by us.

Regional Advertising on Social Media We currently require you to pay us a monthly “Social Media Ad Budget” fee in the amount of $250, which we use exclusively for regional advertising on Instagram and TikTok. This is a “pass-through” fee; we collect and pay this fee directly to the third-party suppliers/vendors for placing advertisements on Instagram and TikTok. We do not derive any revenue from this fee. We may increase or decrease this fee upon thirty (30) days’ notice to you.

You must acquire a computer for use in the operation of the Baked Bear Store. You must install and use the electronic data processing and communications hardware and software, including voicemail, business management systems, and an online point-of-sale reporting system (“POS System”), as designated by us (collectively, the “Computer System”). The Computer System must be equipped with a high-speed connection to the Internet and must include a local area network with a dedicated server. You must purchase a Square Register with an iPad for your POS System, which is part of the Computer System. We require each Baked Bear Store to purchase two (2) full POS System setups. You may either have both set up or have one as a backup in case one breaks. You are responsible for purchasing the hardware through the “Square” website, www.squareup.com/stand. We will help you set up an account with Square as well as train you proficiently. The cost of each POS System through our approved supplier is about $1,219, which includes the iPad Air, square stand, register and receipt printer. The cost for the required Computer System, which includes 2 POS Systems (approximately $2,438), computer hardware and software, a security system, phone system, sound system, and 3 months of Internet service, ranges from $3,900 to $6,900. There are no annual POS software support or maintenance costs; the approved supplier of the POS System does not charge you for updates or support but will charge you a transaction processing fee equal to 2.4%, plus 5 cents per transaction.

Regional Advertising on Social Media We currently require you to pay us a monthly “Social Media Ad Budget” fee in the amount of $250, which we use exclusively for regional advertising on Instagram and TikTok. This is a “pass-through” fee; we collect and pay this fee directly to the third-party suppliers/vendors for placing advertisements on Instagram and TikTok. We do not derive any revenue from this fee. We may increase or decrease this fee upon thirty (30) days’ notice to you.

(4) distribute or sell products and services under the Marks through the use of third- party national shipping platforms (e.g., Goldbelly) and third-party delivery platforms (e.g., DoorDash, UberEats, and Postmates), within and outside your Protected Radius. Internet Sales / Alternative Channels of Commerce

You must strictly follow the social media guidelines, code of conduct, and etiquette as set forth in the Manual regarding social media activities. Any use of “Social Media” (a network of services such as blogs, microblogs, Facebook, LinkedIn, Instagram, TikTok, YouTube, Flickr, and the like) pertaining to the Baked Bear Store must be in good taste and not linked to controversial, unethical, immoral, illegal or inappropriate content. We reserve the right to “occupy” any Social Media websites/pages and be the sole provider of information regarding the Baked Bear Stores on such websites/pages (e.g., a system-wide Facebook page). At our request, you will promptly modify or remove any online communication pertaining to the Baked Bear Store that does not comply with the Franchise Agreement or the Manual. (Franchise Agreement, Section 9.6) We will manage the social media content on the Facebook page for your Baked Bear Store and charge you a Social Media Management Fee, which is currently $100 per

(4) distribute or sell products and services under the Marks through the use of third- party national shipping platforms (e.g., Goldbelly) and third-party delivery platforms (e.g., DoorDash, UberEats, and Postmates), within and outside your Protected Radius. Internet Sales / Alternative Channels of Commerce We may sell products and services to customers located anywhere, even if such products and services are similar to what we sell to you and what you offer at the Baked Bear Store. We may use the internet or alternative channels of commerce to sell “The Baked Bear” brand products and services. You may only sell the products and services from your approved Baked Bear Store location, and may only use the internet or alternative channels of commerce to offer or sell the products and services, as permitted

2026 The Baked Bear FDD 7 TYPE OF FEE (1) AMOUNT DUE DATE REMARKS Alternative Supplier $1,500 per day for At time of request. Additionally, you must reimburse Approval (8) personnel engaged us for any travel, in evaluating a accommodations, and meal supplier. expenses. Gift Card Program (9) 3% of the amount As incurred. You must participate in our Gift loaded onto each Card Program. Gift Cards will be gift card, plus the available for sale and cost of the gift redemption at any Baked Bear cards, which is Store in the System. You will pay currently $147 per this fee directly to our approved 500 cards. supplier of the Gift Card Program. Social Media $100 per month Monthly You will pay us this fee to manage Management Fee (10) the content on the local Facebook page for your Baked Bear Store. Social Media Ad $250 per month Monthly You will pay us this fee, which we Budget(11) will spend on regional Instagram and TikTok ads. Non-compliance Up to $500 per As incurred We may charge you a fee, at our Fees occurrence, or per sole discretion, if you fail to week until comply with the terms of the compliance is Franchise Agreement or Manual achieved. or fail to participate in any special marketing and advertising promotions required by us. POS System 2.4% of the As incurred You will pay this fee to the Transaction transaction approved supplier of the POS Processing Fee amount, System. plus 5 cents. Cloud Marketing $53 per month Monthly You will pay us this fee for the Platform Fee(12) “SOCi” comarketing cloud platform that we use to manage the online listings of the Baked Bear Stores and for local searches, social media, ads, customer reviews, surveys, etc. Liquidated Damages for $10,000 As incurred. If you in any way compromise the Compromising the secure access to the online Secure Access to the version of the Manual, including, Manual allowing unauthorized users access to the Manual and its confidential contents, you will be required to pay us this amount to compensate us for the breach

(4) distribute or sell products and services under the Marks through the use of third- party national shipping platforms (e.g., Goldbelly) and third-party delivery platforms (e.g., DoorDash, UberEats, and Postmates), within and outside your Protected Radius. Internet Sales / Alternative Channels of Commerce We may sell products and services to customers located anywhere, even if such products and services are similar to what we sell to you and what you offer at the Baked Bear Store. We may use the internet or alternative channels of commerce to sell “The Baked Bear” brand products and services. You may only sell the products and services from your approved Baked Bear Store location, and may only use the internet or alternative channels of commerce to offer or sell the products and services, as permitted

You must strictly follow the social media guidelines, code of conduct, and etiquette as set forth in the Manual regarding social media activities. Any use of “Social Media” (a network of services such as blogs, microblogs, Facebook, LinkedIn, Instagram, TikTok, YouTube, Flickr, and the like) pertaining to the Baked Bear Store must be in good taste and not linked to controversial, unethical, immoral, illegal or inappropriate content. We reserve the right to “occupy” any Social Media websites/pages and be the sole provider of information regarding the Baked Bear Stores on such websites/pages (e.g., a system-wide Facebook page). At our request, you will promptly modify or remove any online communication pertaining to the Baked Bear Store that does not comply with the Franchise Agreement or the Manual. (Franchise Agreement, Section 9.6) We will manage the social media content on the Facebook page for your Baked Bear Store and charge you a Social Media Management Fee, which is currently $100 per