dware and software, including your POS systems, CRM systems and other facility management systems, to be used in the operation of your Studio from our exclusive Approved Supplier, ClubReady. The upfro
From the filings
Bünda Franchising Group
FitnessSoftware purchasing at Bünda Franchising Group is controlled at the headquarters level, where Co-Founder and CEO Katherine Lilly and COO John Davidson oversee operations for 19 total units (9 franchised, 10 company-owned). The system mandates ClubReady and Stairmaster Units, creating a defined tech environment for vendors to navigate. With 72.7% year-over-year unit growth, the addressable market is small but expanding rapidly.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
greement. We also may, at our option, discontinue any or all proprietary Internet sites at any time. We also may maintain one or more mobile media locations or social media (e.g., Facebook, Twitter, L
option, discontinue any or all proprietary Internet sites at any time. We also may maintain one or more mobile media locations or social media (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest,
ay, at our option, discontinue any or all proprietary Internet sites at any time. We also may maintain one or more mobile media locations or social media (e.g., Facebook, Twitter, LinkedIn, Instagram,
scontinue any or all proprietary Internet sites at any time. We also may maintain one or more mobile media locations or social media (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat,
ny or all proprietary Internet sites at any time. We also may maintain one or more mobile media locations or social media (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat, Tik Tok an
We also may, at our option, discontinue any or all proprietary Internet sites at any time. We also may maintain one or more mobile media locations or social media (e.g., Facebook, Twitter, LinkedIn, I
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You must use the computer equipment and operating and accounting software (the “Computer System”) that we specify.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have independent access to the information generated and stored in your systems, and we may access and copy the data on your point of sale system and computer system upon reasonable advance notice.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 11
You are required to provide us with a monthly profit and loss statement every 5th day of the month for the preceding month’s data.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
you must operate and develop your Studio in strict conformance with our methods, standards and specifications and obtain certain equipment, inventory, services, supplies, materials, equipment, furnishings, fixtures and other products, including your uniforms, advertising materials, computer hardware, and software, in…
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may modify specifications for and components of the Computer System from time to time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In the last fiscal year, we have received no rebates or commission payments.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may collect fees, payments, rebates and other compensation from any approved vendor related to your purchases, whether mandatory or voluntary.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge a fee for evaluating alternative suppliers not to exceed the reasonable cost of the inspection plus the actual cost of laboratory fees, professional fees and travel and living expenses as well as any other fees we pay to third parties in furtherance of the evaluation.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to construct or install any tenant improvements, furnishings, fixtures or equipment or if you propose to offer for sale any items, products or services that are not being sourced from one of our Approved Vendors or that we have not approved us in writing, you must first notify us in writing and submit…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
authorize the transfer of such numbers and directory listings to us or our nominee, and/or instruct the telephone company to forward all calls made to your telephone numbers to numbers we specify
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 1
You must comply with the Payment Card Industry Data Security Standard (“PCI DSS”) established by major credit card brands to ensure that merchants securely store, process, and transmit customer credit information.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesItem 11
You must participate in, and comply with the requirements of, any gift card, gift certificate, customer loyalty or retention, or special promotional program that we implement for all or part of the System and sign the forms and take the other action we require for you to participate in these programs.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We will conduct periodic quality assurance inspections and evaluations of your Studio and your operations during normal business hours with or without prior notice.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We can revise our Manual from time to time to meet the changing needs of our System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
The Location for your Studio must be approved by us in writing.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You, your employees and your Independent Contractors may not develop, maintain or authorize any other Proprietary Internet Site, other online presence or other electronic medium that mentions or describes you or the Studio or displays any of the Marks.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You agree to conduct a grand opening advertising and promotional program for the Studio, as approved by us in our reasonable discretion, for such purpose.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend at least 5% of your Gross Revenue each month (based on your prior month’s Gross Revenue), but not less than $2,000 per month, on direct advertising, promotions and public relations within your Protected Area (the “Local Advertising Expense”), commencing with your opening date.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
You are obligated to offer all customers participation in our loyalty program and register all participants as described in the Manual.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Co-op is established, you must participate in its programs and abide by its bylaws.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Except as otherwise expressly permitted in this Agreement, you must purchase all equipment, goods, supplies and services related to the operation of your Bünda franchised business only from suppliers that we designate or approve (which may include us, our affiliates and/or other restricted sources).
Payments
Must the franchisee participate in a gift card program?
YesItem 11
You must participate in, and comply with the requirements of, any gift card, gift certificate, customer loyalty or retention, or special promotional program that we implement for all or part of the System and sign the forms and take the other action we require for you to participate in these programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must always employ a sufficient number of properly trained and qualified employees, including a Lead Trainer, to operate your Studio according to our standards.
Must employees wear uniforms specified by the franchisor?
YesItem 8
you must operate and develop your Studio in strict conformance with our methods, standards and specifications and obtain certain equipment, inventory, services, supplies, materials, equipment, furnishings, fixtures and other products, including your uniforms, advertising materials, computer hardware, and software, in…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
Currently, we require that you use a computer system with POS capabilities, including hardware and software, exclusively from ClubReady.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have independent access to the information generated and stored in your systems, and we may access and copy the data on your point of sale system and computer system upon reasonable advance notice.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
You must also purchase or lease all of the computer hardware and software, including your POS systems, CRM systems and other facility management systems, to be used in the operation of your Studio from our exclusive Approved Supplier, ClubReady.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge reasonable fees for future training sessions, and if travelling to your Studio, for our employees’ travel related expenses.
The filing answers no to 1 question
- Is there a franchisee advisory council, association or committee?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
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The vendor opportunity at Bünda
Bünda Franchising Group operates 19 total units — 9 franchised and 10 company-owned — as disclosed in its 2026 Franchise Disclosure Document. The system grew units by 72.7% year-over-year, signaling an early-stage brand in active expansion mode. For software vendors, the immediate addressable market is small, but the growth trajectory suggests a rising number of net-new locations that will need provisioning with operational and member-management tools.
Average unit volume (AUV) is not disclosed in the most recent FDD. The royalty rate is 6.0% of gross sales, and the initial franchise term runs 10 years. The franchisor is independently owned, with no parent company on file. Headquarters are located in California.
Who controls software purchasing
Software purchasing authority sits at the headquarters level. The FDD lists Katherine (Katie) Lilly as Co-Founder, Manager, and Chief Executive Officer, and John Davidson as Chief Operating Officer. These two executives are the most likely decision-makers for any system-wide technology procurement. Emily Langlois Bava, Director of Franchise Development and HR Manager, and Kassidy Valdez, Franchise Business Manager, may also influence or evaluate tools that touch franchisee onboarding and operations.
No multi-unit operators are mapped in our corpus, meaning all franchisees currently appear to be single-unit owners. This centralizes technology decisions further — franchisees are unlikely to have independent purchasing authority for mandated systems.
Mandated and current tech stack
Bünda’s FDD mandates four specific technology and equipment systems. ClubReady is the mandated software platform, likely handling membership management, scheduling, and billing. Stairmaster Units are mandated for fitness equipment. Additionally, the franchisor requires proprietary Bünda dumbbell racks and Bünda Workout Stations. These mandates mean any software that integrates with or complements ClubReady and Stairmaster equipment has a defined entry point.
No other operational or POS systems are named in the FDD. Vendors offering adjacent solutions — such as payroll, HR, or advanced business intelligence — should note that the current tech stack leaves room for add-on tools, provided they align with the mandated core.
Procurement, renewals, and timing
Item 8 of the FDD does not provide an extract on procurement rules, so the designated-supplier versus approved-supplier framework remains unclear. Vendors should clarify directly with the franchisor whether they must be designated to sell into the system.
Renewal terms offer one additional 10-year term. Franchisees must give six months’ written notice and pay a renewal fee equal to 25% of the then-current initial franchise fee. After that renewal, no further extension rights exist. This 10-year cycle, combined with 72.7% recent unit growth, means new franchise agreements are being signed now — each representing a fresh software implementation window.
How to read the Bünda FDD
The 2026 Bünda Franchising Group FDD is embedded below. It is filed with state franchise regulators and contains the full legal and operational disclosures, including Item 11 (mandated tech), Item 8 (procurement), and Item 17 (renewal). Reviewing the FDD directly is the most reliable way to validate the tech stack, identify decision-maker names, and understand the contractual constraints that shape software purchasing.
For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Bünda Franchising Group, answered from the filing
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Operator footprint
Who runs the locations
23 operators run 23 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| CA | 15 |
|---|---|
| FL | 3 |
| TX | 3 |
| WI | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.