marketing services and exclusively use, at your cost, our social media platforms, vendors and marketing channels. 3. Business Management System and Computer Equipment – Currently, Glofox is the design
From the filings
AWAT Fitness
FitnessSoftware purchasing at AWAT Fitness flows through a small leadership team led by CEO Richard Decker, with brand and marketing directors also shaping vendor decisions. The franchise currently mandates Glofox for fitness management and POS Operation for point-of-sale, giving vendors a clear picture of the existing stack. With only 2 total units—1 franchised and 1 company-owned—the addressable market is extremely limited, making this a niche target for highly specialized add-on tools.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
2%+of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
29 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 8
At all times we will have direct access to all information entered by you and/or maintained in the business management system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, Roll Fast Media, Inc. is currently designated as an approved supplier of our Roll Fast Media Program.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor, in Franchisor’s Reasonable Business Judgment, may, from time to time, modify the list of approved brands, suppliers and distributors of System Supplies, AWATFIT Truck, and approved equipment, supplies and services to be used by the Franchised Business
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In 2021 we did not and our affiliates did not receive revenue from suppliers of source restricted purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
We estimate that your purchase of goods and services from suppliers according to our specifications, including your purchase of goods or services from our designated exclusive suppliers to represent approximately 80% of your total purchases and leases in establishing the Franchised Business and approximately 30% of…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you a supplier review and testing fee and we may request that you send us samples from the supplier for testing and documentation from the supplier for evaluation.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information that we may request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
All rights in and to telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred to Franchisor.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesItem 6
You must subscribe to and participate in the customer review tracking and reputation management services and providers that we designate.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any time during business hours, and without prior notice to Franchisee, to inspect Franchisee’s non-residential Administrative Office, AWATFIT Truck and System Supplies.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Manuals.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisee must obtain Franchisor’s written approval of the location of Franchisee’s Administrative Office.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
We strictly control how you may or may not use websites and digital media and you must assign all website media and digital media accounts to us.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Not less than 30 days prior to the opening of the Franchised Business and during the initial three month period following the Actual Opening Date, Franchisee shall spend not less than $4,000 to market and promote the grand opening of the Franchised Business in accordance with Franchisor’s standards and specifications;
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
On an on-going monthly basis, you must spend not less than 4% of your monthly Gross Sales on the local marketing of your AWATFIT Business within your operating territory and in accordance with our standards and specifications.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If Franchisee’s AWATFIT Business or Operating Territory is located within the geographic area of an Advertising Cooperative, franchisee must participate in and contribute to the Advertising Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase the System Supplies, as designated by us, from us, our affiliates, and/or our designated suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase the System Supplies, as designated by us, from us, our affiliates, and/or our designated suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must use our designated supplier and vendor for credit card processing which may be integrated with the business management system that we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You will be required to sign an ACH Authorization Form (Franchise Agreement, Exhibit 5) permitting us to electronically debit your designated bank account for payment of all fees payable to us and/or our affiliates.
Must the franchisee participate in a gift card program?
YesItem 8
Customer Rewards and Gift Cards – You must use our designated supplier and vendor for the ability to access and use online, point of sale integrated, web based, and/or app based, customer rewards, and/or gift card systems.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
The Managing Owner, at all times, must participate (on a full-time basis) in the day-to-day operations of the Franchised Business.
Must employees wear uniforms specified by the franchisor?
YesItem 11
you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
“Business Management System” refers to and means the software, internet, web based and/or cloud based system or systems, point of sale system or systems and customer relationship management system or systems as same may be individually or collectively designated by us, in our Reasonable Business Judgment, as being…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and the Business Management System Data and to duplicate and evaluate the data;
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall exclusively use the Business Management System or systems designated by Franchisor, in Franchisor’s Reasonable Business Judgment, and as may be modified, supplemented or replaced by Franchisor from time to time.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisee or, if Franchisee is a Corporate Entity, Franchisee’s Managing Owner and Manager, at Franchisee’s sole cost and expense, must attend and successfully complete all refresher training courses or system-wide training courses, additional training programs and seminars as Franchisor periodically may designate…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
If we offer a franchisee annual conference in a given year you will be required to attend the conference on the dates and at the location that we designate.
The filing answers no to 1 question
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
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The vendor opportunity at AWAT Fitness
AWAT Fitness is a small, Colorado-based fitness concept with just 2 total units—1 franchised and 1 company-owned—according to its 2023 Franchise Disclosure Document. For software vendors, the addressable market is tiny: a single franchised location plus a corporate unit that may already be fully equipped. There is no disclosed average unit volume or royalty rate, and year-over-year unit growth is not reported, which is consistent with a brand in very early stages of franchise development.
The opportunity here is not volume. It is early alignment. If AWAT Fitness begins to scale, vendors who are already embedded or have relationships with the leadership team could become default choices as new franchisees come on board. But for now, the total number of software-buying entities is effectively two.
Who controls software purchasing
The buying center at AWAT Fitness is concentrated at headquarters. The FDD lists Richard Decker as CEO and President, making him the most likely final decision-maker for any enterprise-level software purchase. Gary De Jesus serves as Director of Branding, and Andrea Llano Tamayo is Director of Advertising and Marketing. While neither holds a traditional CIO or VP of Technology title, both are positioned to influence decisions around marketing technology, customer engagement platforms, and any tools that touch brand experience.
Because the system is so small, there is no field-level operator footprint mapped in our corpus. The single franchisee likely has limited autonomy; the franchisor mandates specific systems, which suggests HQ controls the core stack. Vendors should direct outreach to Decker, with De Jesus and Llano Tamayo as secondary contacts for brand- and marketing-adjacent tools.
Mandated and current tech stack
The 2023 FDD explicitly mandates two systems: Glofox, a fitness management platform, and POS Operation for point-of-sale. Glofox handles membership management, class scheduling, and billing, while POS Operation covers in-club transactions. No other mandated or recommended vendors are named in the disclosure.
This leaves gaps that vendors could explore. There is no mention of a mandated CRM, email marketing tool, payroll provider, or accounting system. However, with only two units, the franchisor may not yet see a need to standardize beyond the core fitness and POS stack. Any pitch should acknowledge the existing Glofox and POS Operation mandates and position your product as a complementary layer rather than a replacement.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. In practice, with a leadership team of three named executives, procurement is likely informal and relationship-driven.
Renewal terms offer one of the few timing signals. The initial franchise term is 10 years. To renew, a franchisee must provide 180 days' written notice, sign the then-current form of Franchise Agreement, execute a general release, pay a renewal fee, and meet all other conditions in the agreement. The single franchised unit's renewal window could be a trigger for technology re-evaluation, but with no operator names or contract dates in our corpus, the specific timing is unknown. Vendors should monitor any public growth announcements from AWAT Fitness for signals of new unit openings, which would create fresh implementation opportunities.
How to read the AWAT Fitness FDD
The 2023 AWAT Fitness FDD is embedded below for full review. It contains the legal and operational disclosures that govern the franchise system, including Item 11 (franchisor's obligations) where the mandated Glofox and POS Operation systems are listed, and Item 17 (renewal) where the 10-year term and 180-day notice requirement appear. Item 1 identifies the three HQ executives. Because the system is so small, the FDD is the single best source of truth on how this franchise buys and manages technology. For vendors building a ranked target list of fitness franchises, FranCloud can help you compare AWAT Fitness against larger, faster-growing systems with clearer procurement paths.
Questions vendors ask
AWAT Fitness, answered from the filing
Read the filing itself
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Operator footprint
Who runs the locations
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| FL | 1 |
|---|---|
| WI | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.