QuickBooks
Mandatorymaintenance, repairs, upgrades, or updates. We do not require you enter into any such contract with a third party, except that we require you to enter a subscription contract for QuickBooks and with S
From the filings
HQ-led decisions
Au Za'atar
Quick service restaurantSoftware purchasing at Au Za'atar is controlled at the headquarters level by President Ghassan Fallous and COO Tarik Fallous. The brand currently mandates QuickBooks for accounting and uses OpenTable and Resy for reservations. With only 2 company-owned locations, the addressable market is small but high-revenue, averaging $5.2M per unit.
For software vendors selling into US franchise brands.
Live signals
Total units
2
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$5.23M
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$553K–$992K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
OpenTable
and at least four Square point-of-sale systems, QuickBooks accounting software, and a personal computer with internet access. We may also require you to have access to RESY and/or OPENTABLE for reserv
Resy
your office and at least four Square point-of-sale systems, QuickBooks accounting software, and a personal computer with internet access. We may also require you to have access to RESY and/or OPENTABL
Franchisor behaviours
What the franchisor requires
15 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
Our current requirements are that you must acquire a personal computer, modem/router, and printer for your office and at least four Square point-of-sale systems, QuickBooks accounting software, and a personal computer with internet access.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Au Za’atar Franchising may change any such requirement or change the status of any vendor.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We currently do not derive revenue from the required purchases and leases by franchisees; although we anticipate that we will derive revenue from purchases of spices and spice mixes in the future.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
We estimate that the required purchases and leases of goods and services to operate your business are 50% to 80% of your total purchases and leases of goods and services to operate your business.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must at all times comply with payment card industry data security standards (PCI-DSS).
Franchise management
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
If the specific location is not known at the time you sign a franchise agreement, then your location is subject to our approval.
Marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
After you open, you must spend at least 2% of Gross Sales each month on marketing your business.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by Au Za’atar Franchising, in the manner specified by Au Za’atar Franchising in the Manual or…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase certain spices and spice mixes from us or our affiliate.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase (or lease) the point-of-sale software and hardware, and related software and hardware, that we specify.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall accept payment from customers in any form or manner designated by Au Za’atar Franchising (which may include, for example, cash, specific credit and/or debit cards, gift cards, electronic fund transfer systems, and mobile payment systems).
Must the franchisee participate in a gift card program?
YesFranchise agreement
At its own expense, Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by Au Za’atar Franchising, in the manner specified by Au Za’atar Franchising…
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall cause its personnel to comply with any dress attire, uniform, personal appearance and hygiene standards set forth in the Manual.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
Our current requirements are that you must acquire a personal computer, modem/router, and printer for your office and at least four Square point-of-sale systems, QuickBooks accounting software, and a personal computer with internet access.
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
The Principal Executive shall use reasonable efforts to attend all in-person meetings and remote meetings (such as video or telephone conference calls) that Au Za’atar Franchising requires, including any national or regional brand conventions.
The filing answers no to 3 questions
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is a minimum grand opening advertising spend required?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Au Za'atar
Au Za'atar is a quick-service restaurant brand headquartered in New York, with a small but high-revenue footprint. The 2025 FDD discloses 2 company-owned units, each averaging $5,229,544 in annual unit volume (AUV). While the unit count is tiny, the per-location revenue is substantial, making it an attractive target for software vendors selling high-ticket solutions. FranCloud's operator mapping identifies 4 individual operators across roughly 4 locations, all single-unit, suggesting that the official unit count may understate the actual operating footprint or include inactive units. Regardless, the brand's purchasing is centralized at HQ.
Who controls software purchasing
The FDD lists two executives: Ghassan Fallous, President, and Tarik Fallous, Chief Operating Officer. With no multi-unit franchisees and all units company-owned, software decisions are made at the headquarters level by these individuals. There is no CIO or technology-specific role disclosed, so sales outreach should target the President or COO directly. The small leadership team means that any software evaluation will likely involve these two decision-makers.
Mandated and current tech stack
Au Za'atar mandates QuickBooks for accounting, as stated in the FDD. Additionally, the brand uses OpenTable and Resy, which are reservation management platforms. No point-of-sale system is mandated or disclosed, leaving an opening for POS vendors. The presence of reservation systems suggests a dine-in or hybrid service model, so vendors offering integrated restaurant management or customer experience platforms may find a receptive audience. The tech stack is minimal, indicating potential for modernization.
Procurement, renewals, and timing
Item 8 of the FDD does not provide procurement signals, so the brand's supplier model—whether designated, approved, or open—is not disclosed. This lack of transparency means vendors should approach with a consultative pitch, emphasizing compliance and operational efficiency. The initial franchise agreement term is 10 years, with the option to renew for two additional 5-year terms, subject to conditions like compliance, renovation, and signing the then-current agreement. With no recent unit growth (YoY growth n/a), contract renewal windows are not tied to expansion cycles. Instead, vendors might target the renewal periods or any modernization initiatives.
How to read the Au Za'atar FDD
The full Franchise Disclosure Document is embedded below for your review. Filed with state franchise regulators in 2025, it contains the legal and operational details you need to assess this brand as a sales target. Key sections for software vendors include Item 11 (franchisor's assistance, advertising, computer systems, and training) where tech mandates appear, Item 8 (restrictions on sources of products and services) for procurement models, and Item 17 (renewal, termination, transfer) for contract timing. Use the viewer to search for specific terms like "software," "POS," or "technology."
For a ranked list of franchise targets matched to your software category, contact FranCloud.
Questions vendors ask
Au Za'atar, answered from the filing
President Ghassan Fallous and COO Tarik Fallous are the key executives listed in the FDD. As a small, owner-operated chain, purchasing decisions likely rest with them. No CIO or dedicated IT role is disclosed.
The FDD mandates QuickBooks for accounting. It also lists OpenTable and Resy as used systems, likely for reservation management. No POS mandate is disclosed.
The 2025 FDD reports 2 total units, all company-owned. No franchised locations are indicated. The brand operates in New York.
Item 8 of the FDD does not provide procurement signals, so the model is not disclosed. It may be open or designated, but no details are available.
The initial franchise term is 10 years, with two optional 5-year renewals. With only 2 units and no recent growth, contract windows are unpredictable. Renewal conditions require compliance and renovation.
The FDD is filed with state franchise regulators in 2025. You can view it in the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Au Za'atar files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
4 operators run 4 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit4
Top states by locations
| NY | 4 |
|---|
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.