QuickBooks Online
Mandatorye Amount Due Date Remarks (Note 1) hours of training to set-up and learn to use the software. Additional services are available for additional fees: Payroll Processing system; and Quickbooks Online. Y
From the filings
+2.5% units YoYHQ-led decisions
Athletic Republic
FitnessSoftware purchasing at Athletic Republic is controlled at the headquarters level, with a tightly mandated technology stack that leaves little room for unit-level discretion. The franchise operates 41 franchised locations, all required to use a suite of proprietary and third-party systems including 3PQ software, AR Locker Room, AR Vision, the ART system, and Baseline’s scheduling, point-of-sale, and reporting platform. For software vendors, the addressable market is small but concentrated, with decisions flowing through a defined executive team in Utah.
For software vendors selling into US franchise brands.
Live signals
Total units
41
41 franchised
Unit growth YoY
+2.5%
vs prior filing
AUV
$618K
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
$299K–$679K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
7%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Baseline
le and other administrative and marketing tasks. Included in the $600 monthly BOS Fee is: a) the Athletic Republic Technology (“ART”) suite of software services which includes: AR Baseline for online
Canva
Color to provide interior branding design, graphics and installation to Franchisees that is included in the Equipment Fees for Interior Branding. We have a service agreement with Canva to manage our o
Facebook
nning 6 to 8 weeks before Grand Opening and extending up to 4 weeks post opening and depending on the market and time of year, the Grand Opening marketing plan may include Google, Facebook and Instagr
Google Ads
ing, ‘Cheetah Club’, NIL and ACL Bridge Webinars, NPS Survey, Black Friday and Holiday Marketing (iv) 12% for Paid Digital services, such as: Meta, Instagram, TikTok, LinkedIn and Google Ads; (v) 12%
Hyperice
n place as of the issuance date of this Disclosure Document: We have a manufacturing agreement with LogiCourt for our Wood PlyoFloor products. We have distribution agreements with HyperIce, NormaTec,
Instagram
weeks before Grand Opening and extending up to 4 weeks post opening and depending on the market and time of year, the Grand Opening marketing plan may include Google, Facebook and Instagram lead-gener
LinkedIn
/ BTS marketing, ‘Cheetah Club’, NIL and ACL Bridge Webinars, NPS Survey, Black Friday and Holiday Marketing (iv) 12% for Paid Digital services, such as: Meta, Instagram, TikTok, LinkedIn and Google A
Mindbody
nchise Training Centers (the “Training Center Study Group”) that were each open at the start of the 2025 calendar year under the same ownership and have granted us access to their Mindbody and/or AR B
Paycor
ocessing, reporting and the KPI Dashboard, and to make the services available to Franchisees through subscription that is included in the BOS Fee. We have a service agreement with Paycor to provide su
QuickBooks
ing, New Hire Processing and Human Resources support to franchisees. You have the option, but are not required to select and pay for this service. We have a service agreement with Quickbooks to provid
TikTok
ng’ fall / BTS marketing, ‘Cheetah Club’, NIL and ACL Bridge Webinars, NPS Survey, Black Friday and Holiday Marketing (iv) 12% for Paid Digital services, such as: Meta, Instagram, TikTok, LinkedIn and
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have full and complete independent access to information and data entered and produced by the Computer System (Franchise Agreement, Sections 8.D and 8.H).
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 17
You must submit to us monthly Financial Reports including monthly and total year-to-date Gross Sales, and expenses, as well as the Royalty Balance calculation by no later than the 15th of the following month.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are currently the manufacturer of the Generation V Super Sprinting Treadmill, Treadmill Platforms, as well as the PlyoPress, Pro Implosion, and Pro MultiHip machine, Balance Discs and Ramps, and Cord Storage Racks.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
533653Item 8
During our last fiscal year ending December 31, 2025, our revenue from the sale of items to franchisees and licensees was $533,653, or 48% of our total annual revenue of $3,194,005.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates reserve the right to receive payments or other consideration from suppliers for your purchase of goods, products and services as described in this Item 8, as well as for any future purchase of any goods, products or services.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You or the supplier must pay the reasonable cost of the inspection and evaluation and the actual cost of the test.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You must notify us in writing if you want to acquire or use in the operation of your Franchised Business any item that is not then approved by us, or to acquire any item from a supplier that is not then designated by us as an approved supplier.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 17
We and or our authorized representatives (including third parties hired by us) have the right to enter the Franchised Location at all reasonable times during the business day for the purpose of making periodic evaluations and to ascertain if the provisions of this Agreement and our Manuals are being observed by you.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Manual, but the modification will not alter your status and rights under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
we must approve your site and any relocation of your business.
Marketing
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Upon placing the equipment order, you must pay us $15,500 toward your Grand Opening marketing activities and we will apply the payment towards your Grand Opening Marketing, Paid Online Advertising, Social Media, Public Relations,Lead Generation and third-party Lead Management support that we will direct with your…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
You must spend a minimum of $1,000 Monthly.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We are the sole designated supplier for the proprietary equipment.
Must equipment be purchased from designated or approved suppliers?
YesItem 17
You will place the initial equipment order with us and may not acquire equipment from third parties that have not been previously authorized by us in writing.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 17
The undersigned authorizes Athletic Republic, Inc. d/b/a/ Athletic Republic® (“Franchisor”) to initiate ACH debit entries each Tuesday, or the day following any Tuesday that is a holiday, against the account of the undersigned for payment of amounts for Royalties, Marketing Fees, or other amounts that become payable…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
If you will operate a Training Center you must have a General Manager, Assistant Manager, Sales & Marketing Manager or Membership Sales Consultant (the “Manager”) as well as a Director of Sports Performance Training or Head Trainer.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have full and complete independent access to information and data entered and produced by the Computer System (Franchise Agreement, Sections 8.D and 8.H).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
You shall reimburse us all the costs we incur in providing any additional training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 17
Either you or your Manager and/or Head Trainer must attend, at your expense, all scheduled franchise conventions we may hold or sponsor and all in-person or virtual meetings regarding new products, new operational procedures or programs, training, management, sales or sales promotion, or similar topics.
The filing answers no to 6 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 8
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 17
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Athletic Republic
Athletic Republic is a fitness franchise headquartered in Utah with 41 franchised locations and no company-owned units disclosed in the 2026 FDD. Year-over-year unit growth sits at 2.5%, indicating modest but steady expansion. For software vendors, the total addressable market is exactly those 41 locations — a small footprint that demands a high attach rate to justify the sales effort. The royalty rate is 7.0%, while average unit volume and initial franchise term are not disclosed in the most recent filing.
The franchise operates in the sports-performance segment, and its technology stack is unusually prescriptive. Vendors evaluating this account should understand that Athletic Republic is not a loose federation of independent operators; it is a system where headquarters dictates the core operational software. That centralization concentrates buying power but also raises the bar for displacement.
Who controls software purchasing
The 2026 FDD Item 1 lists the following executives as responsible for the franchisor’s operations: Charlie Graves (Director and Chief Executive Officer), Stephanie Fairbourn (Chief Operating Officer), Kyle Ballew (Vice President of Sports Performance Training), Taylor Fletcher (Sales and Partnership Manager), and Peter Barbaresi (Special Advisor). In a system this small and tightly controlled, software purchasing decisions almost certainly route through Graves and Fairbourn, with Ballew likely influencing training-related tools and Fletcher managing vendor relationships. There is no separate CIO or CTO named, so the CEO and COO are the de facto technology buyers.
No multi-unit operators are mapped in our corpus, which further reinforces the HQ-centric purchasing model. Vendors should not expect to close deals by selling into individual franchisees; the path runs through the Utah headquarters.
Mandated and current tech stack
Athletic Republic’s FDD mandates a comprehensive set of systems. The named platforms include 3PQ software, AR Locker Room, AR Vision, the ART system, and Baseline’s Scheduling, Point-of-Sale and Reporting software. Additionally, the BOS package, a CRM System, and LockerRoom are all listed as required. This stack covers scheduling, point-of-sale, reporting, customer relationship management, and proprietary training or locker-room functionality.
The presence of multiple “AR”-branded systems (AR Locker Room, AR Vision) suggests internally developed or white-labeled tools that would be difficult to displace. Baseline’s POS and scheduling platform is a third-party mandate, but it is deeply embedded as the operational backbone. Any vendor pitching an alternative POS, CRM, or reporting tool must be prepared to demonstrate integration with or clear superiority over this entrenched stack.
Procurement, renewals, and timing
The 2026 FDD does not include an Item 8 extract, so the formal procurement model — whether Athletic Republic designates specific suppliers, maintains an approved-vendor list, or allows open purchasing — is not publicly known. Similarly, Item 17 renewal terms are absent, and the initial franchise term is not disclosed. Without these data points, vendors cannot map contract expiration cycles or predict when competitive windows might open.
What is clear is that the mandated nature of the tech stack means any change would require a top-down decision. Vendors should approach this as a long-cycle, relationship-driven sale targeting the CEO and COO, with the understanding that the current stack is deeply integrated and contractually required.
How to read the Athletic Republic FDD
The Athletic Republic 2026 Franchise Disclosure Document is the primary source for understanding the franchise’s legal and operational requirements, including technology mandates, fees, and executive leadership. The embedded PDF viewer below contains the full filing. Key sections for software vendors include Item 1 (executives), Item 11 (franchisor assistance and mandated systems), and — when available — Item 8 (purchasing restrictions) and Item 17 (renewal and termination). Because several of those items are not extracted in our corpus, direct review of the PDF is essential for a complete picture.
For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize accounts by tech-stack fit, growth rate, and decision-maker accessibility.
Questions vendors ask
Athletic Republic, answered from the filing
The buying center includes Charlie Graves (Director and CEO), Stephanie Fairbourn (COO), Kyle Ballew (VP of Sports Performance Training), and Taylor Fletcher (Sales and Partnership Manager). Peter Barbaresi serves as Special Advisor.
The 2026 FDD mandates Baseline’s Scheduling, Point-of-Sale and Reporting software, the BOS package, a CRM System, LockerRoom, 3PQ software, AR Locker Room, AR Vision, and the ART system.
Athletic Republic has 41 total units, all of which are franchised. The FDD does not disclose any company-owned locations.
The FDD does not include an Item 8 procurement extract, so the designated-supplier versus approved-supplier model is not publicly disclosed in the most recent filing.
The FDD does not provide an Item 17 renewal extract or initial term length, so contract-cycle timing cannot be determined from the available data.
The Athletic Republic 2026 Franchise Disclosure Document is filed with state franchise regulators. You can view it directly in the embedded PDF viewer below.
Source
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Athletic Republic files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
206 operators run 206 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit206
Top states by locations
| UT | 23 |
|---|---|
| NY | 13 |
| ND | 12 |
| FL | 12 |
| PA | 10 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.