Athletic Republic

The vendor opportunity at Athletic Republic

Athletic Republic is a fitness franchise headquartered in Utah with 41 franchised locations and no company-owned units disclosed in the 2026 FDD. Year-over-year unit growth sits at 2.5%, indicating modest but steady expansion. For software vendors, the total addressable market is exactly those 41 locations — a small footprint that demands a high attach rate to justify the sales effort. The royalty rate is 7.0%, while average unit volume and initial franchise term are not disclosed in the most recent filing.

The franchise operates in the sports-performance segment, and its technology stack is unusually prescriptive. Vendors evaluating this account should understand that Athletic Republic is not a loose federation of independent operators; it is a system where headquarters dictates the core operational software. That centralization concentrates buying power but also raises the bar for displacement.

Who controls software purchasing

The 2026 FDD Item 1 lists the following executives as responsible for the franchisor’s operations: Charlie Graves (Director and Chief Executive Officer), Stephanie Fairbourn (Chief Operating Officer), Kyle Ballew (Vice President of Sports Performance Training), Taylor Fletcher (Sales and Partnership Manager), and Peter Barbaresi (Special Advisor). In a system this small and tightly controlled, software purchasing decisions almost certainly route through Graves and Fairbourn, with Ballew likely influencing training-related tools and Fletcher managing vendor relationships. There is no separate CIO or CTO named, so the CEO and COO are the de facto technology buyers.

No multi-unit operators are mapped in our corpus, which further reinforces the HQ-centric purchasing model. Vendors should not expect to close deals by selling into individual franchisees; the path runs through the Utah headquarters.

Mandated and current tech stack

Athletic Republic’s FDD mandates a comprehensive set of systems. The named platforms include 3PQ software, AR Locker Room, AR Vision, the ART system, and Baseline’s Scheduling, Point-of-Sale and Reporting software. Additionally, the BOS package, a CRM System, and LockerRoom are all listed as required. This stack covers scheduling, point-of-sale, reporting, customer relationship management, and proprietary training or locker-room functionality.

The presence of multiple “AR”-branded systems (AR Locker Room, AR Vision) suggests internally developed or white-labeled tools that would be difficult to displace. Baseline’s POS and scheduling platform is a third-party mandate, but it is deeply embedded as the operational backbone. Any vendor pitching an alternative POS, CRM, or reporting tool must be prepared to demonstrate integration with or clear superiority over this entrenched stack.

Procurement, renewals, and timing

The 2026 FDD does not include an Item 8 extract, so the formal procurement model — whether Athletic Republic designates specific suppliers, maintains an approved-vendor list, or allows open purchasing — is not publicly known. Similarly, Item 17 renewal terms are absent, and the initial franchise term is not disclosed. Without these data points, vendors cannot map contract expiration cycles or predict when competitive windows might open.

What is clear is that the mandated nature of the tech stack means any change would require a top-down decision. Vendors should approach this as a long-cycle, relationship-driven sale targeting the CEO and COO, with the understanding that the current stack is deeply integrated and contractually required.

How to read the Athletic Republic FDD

The Athletic Republic 2026 Franchise Disclosure Document is the primary source for understanding the franchise’s legal and operational requirements, including technology mandates, fees, and executive leadership. The embedded PDF viewer below contains the full filing. Key sections for software vendors include Item 1 (executives), Item 11 (franchisor assistance and mandated systems), and — when available — Item 8 (purchasing restrictions) and Item 17 (renewal and termination). Because several of those items are not extracted in our corpus, direct review of the PDF is essential for a complete picture.

For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize accounts by tech-stack fit, growth rate, and decision-maker accessibility.