We have the right to collect and retain any and all allowances, rebates, credits, incentives, or benefits (collectively, “Allowances”) offered by manufacturers, suppliers, and distributors to you, to us, or to our affiliates based upon your purchases of products and services from manufacturers, suppliers, and distributors. We or our affiliates will have all of your right, title, and interest in and to any and all of these Allowances. We or our affiliates may collect and retain any or all of these Allowances without restriction (unless otherwise instructed by the manufacturer, supplier, or distributor). We may also choose to contribute these Allowances to the Brand Development Fund, but if we do so it does not reduce or eliminate your obligation to pay the Brand Development Fee. For the fiscal year ended December 31, 2023, neither we nor our affiliates earned revenue from Allowances. Asian Box FDD 2024 F 16 Your Restaurant will provide catering and delivery services through Door Dash and UberEats, and any other delivery supplier we designate or approve. We do not anticipate that your employees will use their personal vehicles to provide catering or delivery services from your Restaurant.
From the filings
Asian Box
Quick service restaurantSoftware purchasing at Asian Box is controlled at the headquarters level by a lean executive team led by CEO Charles Imerson and Director of Operations Tracy Marin. The brand operates 8 company-owned quick-service restaurants and mandates a point-of-sale system, making the addressable market small but tightly centralized. For vendors, this means a single buying center with direct access to decision-makers who oversee both operations and technology selection.
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
5% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Recorded percentage components
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 technology requirement is recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.
We do not provide for placement of local advertising on your behalf, and we are not required to spend any amount on advertising in your area or territory. You are responsible for local advertising placement. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other Asian Box franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube or any other social media and/or networking site without our prior written approval.
In addition to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee email, System discussion forums and System- wide communications (among other activities) can be done. You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Restaurant; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic commerce presence or URL which in whole or in part incorporates the “Asian Box” name or any names confusingly similar to the Proprietary Marks. You are not permitted to promote your Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn, TikTok, Snapchat, YouTube, or Twitter, without our prior written consent. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Restaurant’s operation, including prohibitions on your and the Restaurant’s employees posting or blogging comments about the Restaurant or the System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram, TikTok and Snapchat, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites like YouTube, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We have the right to conduct collective/national campaigns via local social media on your behalf.
We do not provide for placement of local advertising on your behalf, and we are not required to spend any amount on advertising in your area or territory. You are responsible for local advertising placement. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other Asian Box franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube or any other social media and/or networking site without our prior written approval. Cooperative Marketing: We do not anticipate forming or approving the formation of marketing cooperatives.
You are not permitted to promote your Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn, TikTok, Snapchat, YouTube, or Twitter, without our prior written consent. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Restaurant’s operation, including prohibitions on your and the Restaurant’s employees posting or blogging comments about the Restaurant or the System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram, TikTok and Snapchat, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites like YouTube, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We have the right to conduct collective/national campaigns via local social media on your behalf.
In addition to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee email, System discussion forums and System- wide communications (among other activities) can be done. You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Restaurant; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic commerce presence or URL which in whole or in part incorporates the “Asian Box” name or any names confusingly similar to the Proprietary Marks. You are not permitted to promote your Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn, TikTok, Snapchat, YouTube, or Twitter, without our prior written consent. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Restaurant’s operation, including prohibitions on your and the Restaurant’s employees posting or blogging comments about the Restaurant or the System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram, TikTok and Snapchat, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites like YouTube, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We have the right to conduct collective/national campaigns via local social media on your behalf.
We do not provide for placement of local advertising on your behalf, and we are not required to spend any amount on advertising in your area or territory. You are responsible for local advertising placement. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other Asian Box franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube or any other social media and/or networking site without our prior written approval.
We do not provide for placement of local advertising on your behalf, and we are not required to spend any amount on advertising in your area or territory. You are responsible for local advertising placement. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other Asian Box franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube or any other social media and/or networking site without our prior written approval. Cooperative Marketing: We do not anticipate forming or approving the formation of marketing cooperatives.
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information that is generated and stored in the system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
11.2.1 You shall, at your expense, submit to us, in the form prescribed by us, a report of Gross Sales and a profit and loss statement for each month (which may be unaudited) for you within ten (10) days after the end of each month during the term hereof.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
A complete list of our approved products and suppliers will be included in the Manual and is subject to change over time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
For the fiscal year ended December 31, 2023, neither we nor our affiliates earned revenue from Allowances.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
You understand and acknowledge that we may periodically receive payments from approved suppliers, such as in the form of rebates, based on such approved suppliers’ sales of products and services to our franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
approximately 30% to 50% of your total purchases in the continuing operation of the Restaurant.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay our then-current evaluation fee for each product or supplier you request to have approved.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to purchase, lease or use any products that we have not previously approved, or purchase or lease from a supplier we have not previously approved, you must submit a written request for approval or you must request the supplier to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
(i) to transfer all of Franchisee’s interest in such Electronic Advertising and Telephone Listings to Franchisor; and (ii) to execute such documents and take such actions as may be necessary to effectuate such transfer.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You shall participate in all customer surveys and satisfaction audits, which may require that you provide discounted or complimentary products, provided that such discounted or complimentary sales shall not be included in the Gross Sales of the Restaurant.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
As we reasonably determine necessary, visits to and evaluations of the Restaurant and the products and services provided to make sure that our high standards of quality, appearance and service of the System are maintained.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 14
We may revise the contents of the Manual and you must comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
No site may be used for the location of the Restaurant unless it is first accepted in writing by us.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
We will provide access to branded social media pages/handles/assets, and you must update these regularly.
Is a minimum grand opening advertising spend required?
YesItem 11
You must conduct a marketing campaign announcing the grand opening of your Restaurant, and you must spend at least $15,000 for this campaign.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Local Marketing: You must conduct local marketing in your designated territory and you must spend at least 2% of Gross Sales each month on local marketing for your Restaurant.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must obtain all food and beverage items, ingredients, supplies, materials, fixtures, furnishings, equipment (including point of sale system and communication systems), and other products used or offered for sale at the Restaurant solely from suppliers who demonstrate, to our continuing reasonable satisfaction…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
4.4 Payments to Us By executing this Agreement, you agree that we shall have the right to withdraw funds from your designated bank account by ACH in the amount of the Royalty Fee, Brand Development Fee, and any other payments due to us and/or our affiliates.
Must the franchisee participate in a gift card program?
YesItem 6
Software Fee $99 Monthly Payable to approved supplier Point of Sale System $120 Monthly Payable to approved supplier Support Gift Card Program Will vary, depending As incurred Payable to approved supplier. on number of gift cards You must participate in our sold and/or processed gift card program.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
of ensuring that the Franchised Business is at all times staffed at those levels necessary to operate the Franchised Business in conformity with the System and the products, services, standards of quality and efficiency, and other Asian Box brand attributes known to and desired by the consuming public and associated…
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Accordingly, you expressly understand and agree that we may from time to time change the components of the System including, but not limited to, altering the products, programs, services, methods, standards, forms, policies and procedures of that System; abandoning the System altogether in favor of another system in…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
21.1.3 You shall record all sales on computer-based point of sale systems approved by us or on such other types of systems as may be designated by us in the Manual or otherwise in writing (“Point of Sale Systems”), which shall be deemed part of your Computer System.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information that is generated and stored in the system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge you a fee for each trainee attending refresher training that will be calculated based on our estimated cost of presenting the training, and you will pay for all of the expenses incurred by your trainees, including travel, lodging, meals and wages.
The filing answers no to 3 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
The vendor opportunity at Asian Box
Asian Box is a quick-service restaurant concept headquartered in California with 8 company-owned locations. The brand reported an average unit volume of $1,980,767 in its 2025 Franchise Disclosure Document. There are no franchised units on file, and year-over-year unit growth is not disclosed. For a software vendor, the total addressable market is 8 units — small, but with a single decision-making node at HQ.
Because the system is entirely company-owned, there is no franchisee-level purchasing autonomy. Every technology decision flows through the corporate office. This centralization simplifies outreach: you are selling to one entity, not a dispersed network of independent operators.
Who controls software purchasing
The 2025 FDD lists two executives in Item 1: Charles Imerson, Chief Executive Officer, and Tracy Marin, Director of Operations. With no CIO, CTO, or VP of IT named, software evaluation and purchasing likely sit with the CEO and the Director of Operations. In a system this small, the person who runs day-to-day operations often owns the tech stack by default. Vendors should direct initial conversations toward operations leadership, not a procurement department that may not exist.
No parent company is on file; Asian Box appears independently owned. This means there is no larger corporate structure or shared-services group that might override local technology decisions. The buyer is the brand itself.
Mandated and current tech stack
The only mandated technology disclosed in the 2025 FDD is a point-of-sale system. The filing does not name the POS vendor, nor does it list any other required or recommended software — no online ordering platform, no loyalty engine, no back-of-house or inventory management system. This absence of detail is itself a signal: the brand may be running on a minimal stack, or it may not publicly disclose vendor relationships beyond the POS mandate.
For vendors selling adjacent tools — labor scheduling, catering management, delivery integration, or financial reporting — the lack of a named incumbent means there may be greenfield opportunity. However, you will need to map the current stack during discovery, because the FDD provides no further technical detail.
Procurement, renewals, and timing
Item 8 of the FDD, which typically describes procurement obligations, contains no extract in our corpus. Without that data, we cannot confirm whether Asian Box operates under a designated-supplier model, an approved-supplier program, or an open procurement policy. Vendors should clarify this directly with HQ early in the sales process.
Item 17 provides a clear renewal mechanism. The successor term is granted automatically, and the franchisor sends required documents within the last six months of the current term. Franchisees who do not wish to renew must give notice at least 60 days before expiration. The successor term runs 10 years, and fees will not exceed those charged to similarly situated franchisees. For a vendor, the practical takeaway is that any franchisee-level contract tied to a term cycle would have a window that opens roughly six months before expiration. Since the system currently has no franchised units, this renewal dynamic is prospective — it becomes relevant only if Asian Box begins selling franchises.
How to read the Asian Box FDD
The 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (executives and ownership), Item 8 (procurement obligations, though absent here), Item 11 (mandated technology — the POS mandate appears here), and Item 17 (renewal and contract timing). Because the system is small and company-owned, the FDD is relatively short, but the absence of franchised-unit data means you will need to supplement it with direct conversations at HQ.
If you sell software into quick-service restaurant chains, Asian Box represents a compact, centralized target. The decision-makers are named, the tech stack appears lean, and the addressable market, while small, is accessible through a single door. For a ranked list of franchise systems that match your ideal customer profile, FranCloud can help.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
Asian Box, answered from the filing
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Ownership
The portfolio behind Asian Box
Parent company: Asian Box Holdings, Inc..
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Read the original filing for definitions, conditions, and qualifications.