Aroma Joe's Franchising

Note 10. Dispute Resolution. For fee information concerning arbitration, you can call your local office of the American Arbitration Association, American Dispute Resolution Center, or other arbitration agency (as applicable). You will also have to pay your own costs related to the proceeding, without limitation, including the costs of your own attorney or other advisors as well as travel expenses to Maine. You may also be liable to us for our collection costs, including attorneys’ fees. You will also have to pay us in the event we are required to enforce our rights set forth in your lease rider, including attorneys’ fees and legal costs. 11 25505974.1 Note 11. Technology & Software Fees. Each month you will pay a technology fee of approximately $350 per coffee shop. This includes the right to use the approved POS software solutions for all forms of customer ordering, required for use in all coffee shops. This also includes the rights to use other approved third-party software associated with inventory and reporting. We reserve the right to approve and require the use of different POS software during the term of your franchise agreement. The software is licensed to us through a third-party software supplier. We will sublicense the software to you. The technology fee also includes the right to use our approved financial reporting and business intelligence service provider, Qvinci. We will withdraw the technology fees from your pre-authorized account one a month on behalf the software supplier. In the future, you may be required to pay the technology fee on an annual basis. These fees may increase or decrease in the future.

We may provide you with copies of prepared advertising, marketing and promotional formats, and materials that are suitable for use at your individual AROMA JOE'S® Coffee Shops. Costs for these 25 25505974.1 materials will be paid for through your advertising contribution. You may develop advertising materials for your own use, at your own cost. Any advertising materials you develop, including coupons and billboards, must be approved by the AJF Marketing Department before distribution, as provided in the Operations Manual. You must submit to us in writing for our approval all press releases, policy statements and samples of all local advertising, marketing and related materials not prepared or previously approved by us. Our approval will not be unreasonably withheld. Pamphlets, brochures, cards or other promotional materials offering free or discounted AROMA JOE'S® services may only be used if approved in advance. If written approval is not given within 15 days from the date of receipt of the materials, it will be deemed that approval was not granted. At our request, all local advertising materials must include certain language, such as “Franchises Available” and our website address and telephone number. You will not establish a local domain name for a website or social channel using the words “AROMA JOE'S” without our prior written authorization, which we do not have to provide. You are strictly prohibited from promoting your coffee shop or using our proprietary marks in any manner on social or networking websites, such as Facebook, LinkedIn, Snapchat, TikTok and X, without our prior written consent. Presently, we work in conjunction with a chainwide advertising advisory council – Aroma Joe’s Advertising Advisor Council (AAAC) - comprised of elected franchisees to determine the allocation of advertising fund contributions in each respective market and throughout our current or future footprint. To be eligible for election to any chainwide advisory council we establish, you must: 1) have a coffee shop open for at least 6 months; 2) be up to date with your Advertising Fund contributions and Royalty payments or must have a payment plan approved by us and must have been current in making payments to that plan for 60 days; and 3) not accrue any new debt obligations with respect to royalty and Advertising Fees. Voting for council members will be on the basis of one vote for each operating coffee shop. The AAAC will not develop local policy. The activities of the AAAC governed by the Policy and Procedure Manual established by us. In the future, we may work in conjunction with local advertising advisory councils comprised of elected franchisees, respectively, throughout our current or future footprint and within each region.

Training Program Hours of Hours of Subject Classroom On-The-Job Location Training Training Scarborough, Culture 1 ME or Virtually Scarborough, AROMA JOE’S® Tools & Resources AJU and FranConnect 1.45 ME or Virtually Scarborough, Menu Breakdown 0.5 ME or Virtually Scarborough, Customer Engagement 2.5 ME or Virtually Scarborough, Food Safety & Cross Contamination 0.5 ME or Virtually Scarborough, POS Basics – Clerk Tasks 1 ME or Virtually Scarborough, Intro to Paperwork and Controls 0.5 ME or Virtually Scarborough, Control Sheet Mechanics 2.5 ME or Virtually Scarborough, Distribution 1 ME or Virtually Scarborough, Scheduling and Payroll 1 ME or Virtually Scarborough, Successful Team Building 0.5 ME or Virtually

Approved PC-based POS System Hardware and Software. Approved POS hardware may be acquired though one of our two approved Managed Service Providers (“MSP”), Blue Mantis and Bit by Bit (“BitxBit”). There are presently two approved hardware platforms you can purchase to satisfy our requirements for the PC-based POS system. We reserve the right to update, add or remove platforms as we test and approve for use. Franchises are not permitted to use unapproved platforms. The primary PC-based POS system is the HP Engage One retail platform, manufactured by HP Inc. It is all black and presently comes with Windows 10 or 11 64-bit Operating System, 14-inch diagonal display panel (wide-aspect ratio); FHD1920 x 1080 resolution Projected Capacitive Touch Screen, ENS Genesis Tilt/Swivel Stand, 16GB RAM, 256GB Solid State Drive (SSD), 32 GB Internal SD Card, Integrated Customer Display, 7 USB ports (3 powered), Fingerprint Reader, HP Standard Cash Drawer (with till insert and cable), Epson receipt printer, battery backup, UPS Battery Backup, USB Wired Keyboard and Mouse, and an Intel® Core™ i5-7300U CPU @ 2.60GHz – 2.71 GHz x64-based processor. As of December 31, 2024, assuming a usage of the minimum two required point of sale systems the cost will be approximately $11,000-$15,000 plus taxes and shipping. You will be required to purchase the Select Electronic Kitchen Display System, which is also available through our approved MSPs, Blue Mantis or BitxBit, for approximately $839 plus taxes and shipping, with a minimum of three displays per location. We may act as collection agent for Blue Mantis and/or BitxBit and collect fees you owe through your pre-authorized account. Optional items may be available at an additional cost.

We may provide you with copies of prepared advertising, marketing and promotional formats, and materials that are suitable for use at your individual AROMA JOE'S® Coffee Shops. Costs for these 25 25505974.1 materials will be paid for through your advertising contribution. You may develop advertising materials for your own use, at your own cost. Any advertising materials you develop, including coupons and billboards, must be approved by the AJF Marketing Department before distribution, as provided in the Operations Manual. You must submit to us in writing for our approval all press releases, policy statements and samples of all local advertising, marketing and related materials not prepared or previously approved by us. Our approval will not be unreasonably withheld. Pamphlets, brochures, cards or other promotional materials offering free or discounted AROMA JOE'S® services may only be used if approved in advance. If written approval is not given within 15 days from the date of receipt of the materials, it will be deemed that approval was not granted. At our request, all local advertising materials must include certain language, such as “Franchises Available” and our website address and telephone number. You will not establish a local domain name for a website or social channel using the words “AROMA JOE'S” without our prior written authorization, which we do not have to provide. You are strictly prohibited from promoting your coffee shop or using our proprietary marks in any manner on social or networking websites, such as Facebook, LinkedIn, Snapchat, TikTok and X, without our prior written consent. Presently, we work in conjunction with a chainwide advertising advisory council – Aroma Joe’s Advertising Advisor Council (AAAC) - comprised of elected franchisees to determine the allocation of advertising fund contributions in each respective market and throughout our current or future footprint. To be eligible for election to any chainwide advisory council we establish, you must: 1) have a coffee shop open for at least 6 months; 2) be up to date with your Advertising Fund contributions and Royalty payments or must have a payment plan approved by us and must have been current in making payments to that plan for 60 days; and 3) not accrue any new debt obligations with respect to royalty and Advertising Fees. Voting for council members will be on the basis of one vote for each operating coffee shop. The AAAC will not develop local policy. The activities of the AAAC governed by the Policy and Procedure Manual established by us. In the future, we may work in conjunction with local advertising advisory councils comprised of elected franchisees, respectively, throughout our current or future footprint and within each region.

We may provide you with copies of prepared advertising, marketing and promotional formats, and materials that are suitable for use at your individual AROMA JOE'S® Coffee Shops. Costs for these 25 25505974.1 materials will be paid for through your advertising contribution. You may develop advertising materials for your own use, at your own cost. Any advertising materials you develop, including coupons and billboards, must be approved by the AJF Marketing Department before distribution, as provided in the Operations Manual. You must submit to us in writing for our approval all press releases, policy statements and samples of all local advertising, marketing and related materials not prepared or previously approved by us. Our approval will not be unreasonably withheld. Pamphlets, brochures, cards or other promotional materials offering free or discounted AROMA JOE'S® services may only be used if approved in advance. If written approval is not given within 15 days from the date of receipt of the materials, it will be deemed that approval was not granted. At our request, all local advertising materials must include certain language, such as “Franchises Available” and our website address and telephone number. You will not establish a local domain name for a website or social channel using the words “AROMA JOE'S” without our prior written authorization, which we do not have to provide. You are strictly prohibited from promoting your coffee shop or using our proprietary marks in any manner on social or networking websites, such as Facebook, LinkedIn, Snapchat, TikTok and X, without our prior written consent. Presently, we work in conjunction with a chainwide advertising advisory council – Aroma Joe’s Advertising Advisor Council (AAAC) - comprised of elected franchisees to determine the allocation of advertising fund contributions in each respective market and throughout our current or future footprint. To be eligible for election to any chainwide advisory council we establish, you must: 1) have a coffee shop open for at least 6 months; 2) be up to date with your Advertising Fund contributions and Royalty payments or must have a payment plan approved by us and must have been current in making payments to that plan for 60 days; and 3) not accrue any new debt obligations with respect to royalty and Advertising Fees. Voting for council members will be on the basis of one vote for each operating coffee shop. The AAAC will not develop local policy. The activities of the AAAC governed by the Policy and Procedure Manual established by us. In the future, we may work in conjunction with local advertising advisory councils comprised of elected franchisees, respectively, throughout our current or future footprint and within each region.

We may provide you with copies of prepared advertising, marketing and promotional formats, and materials that are suitable for use at your individual AROMA JOE'S® Coffee Shops. Costs for these 25 25505974.1 materials will be paid for through your advertising contribution. You may develop advertising materials for your own use, at your own cost. Any advertising materials you develop, including coupons and billboards, must be approved by the AJF Marketing Department before distribution, as provided in the Operations Manual. You must submit to us in writing for our approval all press releases, policy statements and samples of all local advertising, marketing and related materials not prepared or previously approved by us. Our approval will not be unreasonably withheld. Pamphlets, brochures, cards or other promotional materials offering free or discounted AROMA JOE'S® services may only be used if approved in advance. If written approval is not given within 15 days from the date of receipt of the materials, it will be deemed that approval was not granted. At our request, all local advertising materials must include certain language, such as “Franchises Available” and our website address and telephone number. You will not establish a local domain name for a website or social channel using the words “AROMA JOE'S” without our prior written authorization, which we do not have to provide. You are strictly prohibited from promoting your coffee shop or using our proprietary marks in any manner on social or networking websites, such as Facebook, LinkedIn, Snapchat, TikTok and X, without our prior written consent. Presently, we work in conjunction with a chainwide advertising advisory council – Aroma Joe’s Advertising Advisor Council (AAAC) - comprised of elected franchisees to determine the allocation of advertising fund contributions in each respective market and throughout our current or future footprint. To be eligible for election to any chainwide advisory council we establish, you must: 1) have a coffee shop open for at least 6 months; 2) be up to date with your Advertising Fund contributions and Royalty payments or must have a payment plan approved by us and must have been current in making payments to that plan for 60 days; and 3) not accrue any new debt obligations with respect to royalty and Advertising Fees. Voting for council members will be on the basis of one vote for each operating coffee shop. The AAAC will not develop local policy. The activities of the AAAC governed by the Policy and Procedure Manual established by us. In the future, we may work in conjunction with local advertising advisory councils comprised of elected franchisees, respectively, throughout our current or future footprint and within each region.