Apple Spice

The vendor opportunity at Apple Spice

Apple Spice is a quick-service restaurant brand headquartered in Utah with 32 total units, 31 of which are franchised. The most recent Franchise Disclosure Document (2025) reports an average unit volume of $884,509 and a 6.0% royalty on gross sales. For software vendors, the addressable market is small—31 franchised locations—but the franchisor’s centralized control over technology creates a single point of sale for your product.

The initial franchise term is 10 years. Renewal conditions include a modernization requirement, meaning franchisees must update their units to then-current standards. This clause can force technology refreshes across the system when agreements come up for renewal, opening windows for new software adoption.

Who controls software purchasing

Purchasing authority sits at the franchisor level. The 2025 FDD Item 1 lists five directors and officers: Randy Clegg (Manager, CEO and Director), Charles Jones (Senior Vice President of Franchise Development and Director), Charles Purrington, Jr. (Officer and Director), Mac Purrington (Senior Vice President of Franchise Support and Director), and Gary Francis (Senior Vice President of Branding and Media Operations and Director). These five individuals form the likely buying center. Vendors should direct outreach toward the CEO and the SVPs of franchise support and branding, as they oversee operations and media—functions most adjacent to technology procurement.

No parent company is on file; Apple Spice appears independently owned. No multi-unit operators are mapped in our corpus, which further concentrates purchasing decisions at HQ.

Mandated and current tech stack

The FDD mandates two technology categories: an online ordering system and a point-of-sale system. Both are required for franchisees. The specific vendors are not named in the disclosure, which is common—FDDs often state the requirement without listing approved suppliers in Item 11. This ambiguity is itself a signal: if you sell online ordering or POS software, there may be an incumbent but no publicly locked-in vendor, making it worth a discovery conversation.

No other operational or back-of-house systems are mentioned as mandated in the FDD. That does not mean they are absent; it means the franchisor has not codified them as requirements in the disclosure. Vendors selling inventory management, labor scheduling, loyalty, or catering platforms should treat this as a greenfield opportunity until proven otherwise.

Procurement, renewals, and timing

Item 8 of the FDD—which typically describes purchasing requirements, designated suppliers, and rebate arrangements—was not extracted in our data. Without that extract, the procurement model remains unknown. It could be open, approved-supplier, or designated-supplier. Vendors should clarify this early in any outreach.

Item 17 provides a clear renewal framework. To renew, a franchisee must give written notice between 6 and 12 months before the end of the 10-year term, sign the then-current franchise agreement, comply with modernization requirements, not be in default, and pay a renewal fee equal to 50% of the then-current initial franchise fee. The modernization clause is the key lever for software vendors: when franchisees must update their units, technology stacks often get reevaluated. With 31 franchised units on 10-year terms, a handful of renewals likely come up each year, creating recurring, if small, sales opportunities.

How to read the Apple Spice FDD

The full 2025 Apple Spice Franchise Disclosure Document is embedded below. It is filed with state franchise regulators and contains the legal and operational disclosures that govern the franchise relationship. For software vendors, the most relevant sections are Item 11 (franchisor’s assistance, including required technology), Item 8 (restrictions on sources of products and services), and Item 17 (renewal, termination, transfer). These sections define what franchisees must buy, from whom, and when they might be forced to change.

If you sell software into franchise systems, understanding these documents is the difference between a cold pitch and a well-timed, relevant conversation. FranCloud helps you identify which franchise brands are the best fit for your product and when to engage them.