Amazing Athletes

The vendor opportunity at Amazing Athletes

Amazing Athletes operates 171 total units as of its 2026 Franchise Disclosure Document, with 169 of those franchised and just 2 company-owned. The system grew units by 9.032% year-over-year, signaling a franchise network in expansion mode. For software vendors, the addressable market is those 169 franchised locations, each generating an average unit volume of $257,984. The franchisor collects an 8.0% royalty, and the initial franchise term runs 10 years. This is a fitness concept headquartered in New Jersey, part of Amazing Athletes, LLC. The unit economics and growth trajectory suggest a network where operational efficiency tools could find traction, particularly given the lean HQ-to-franchisee ratio.

Who controls software purchasing

The 2026 FDD lists Carmen Bellavia as Chief Technology Officer at Amazing Athletes. In a system of this size, the CTO is the natural entry point for software vendors. The Item 1 disclosure also names Adam Geisler (CEO), John Erlandson (President), Paul Laudermilch (VP of Franchise Development), and Annie Spaulding (COO). While the CTO owns technology decisions, the COO and CEO are likely stakeholders in any system-wide software adoption. Vendors should expect a top-down purchasing motion: the franchisor evaluates, mandates, and rolls out technology to franchisees. There is no indication of multi-unit operator autonomy in the available data, as no operators are mapped in the FranCloud corpus for this brand.

Mandated and current tech stack

The 2026 FDD mandates two specific software products: QuickBooks by Intuit Inc. and QuickBooks Professional. These are the only named systems in the Item 11 disclosure. No point-of-sale, scheduling, CRM, or other operational platforms are listed as mandated or recommended. This narrow tech stack creates a clear gap for vendors selling complementary tools—anything that integrates with QuickBooks or fills functions not covered by the Intuit ecosystem. The absence of a mandated POS or class-management platform is notable for a fitness franchise with 171 locations. Vendors in those categories should investigate whether franchisees are adopting solutions independently or if the franchisor is evaluating additions to the tech stack.

Procurement, renewals, and timing

Item 8 of the 2026 FDD does not extract any procurement signal—no designated supplier list, no approved vendor program, and no purchasing cooperative is disclosed. This means the franchisor has not publicly formalized a procurement structure in the FDD, which can work in a vendor's favor: there is no locked-in incumbent across most software categories beyond QuickBooks. Renewal timing is governed by Item 17. The initial franchise agreement runs 10 years. Successor agreements run 5 years and require franchisees to execute the then-current franchise agreement, which may have materially different terms. This renewal trigger is a natural window for technology mandate changes. Franchisees must also bring their business into full compliance with current system standards at renewal, meaning any new software mandates would roll out to renewing franchisees on a staggered schedule.

How to read the Amazing Athletes FDD

The full 2026 Amazing Athletes FDD is embedded below. For software vendors, the critical sections are Item 11 (Franchisor's Obligations) for the mandated tech stack, Item 1 for executive decision-makers, Item 8 for procurement restrictions, and Item 17 for renewal and transfer triggers that open software evaluation windows. The document was filed with state franchise regulators and reflects the system's disclosures as of its 2026 filing year. Reviewing the FDD directly gives you the contractual language behind the summaries on this page. When you are ready to prioritize franchise systems by vendor fit, FranCloud can generate a ranked target list based on tech mandates, decision-maker access, and unit growth.