Mindbody
Mandatoryeir trainees at the same session. We will provide a series of mandatory virtual training meetings prior to live training. These required virtual meetings will cover tech setup for Mindbody, Alloy Ops,
From the filings
+66.234% units YoYHQ-led decisions
Alloy
FitnessSoftware purchasing at Alloy is controlled at the franchisor level, with CEO Rick Mayo and COO Suzanne Robb as key executive contacts. The system mandates a proprietary Alloy suite alongside Mindbody by Mindbody, Inc., creating a defined tech landscape for vendors. With 129 total units and 66.2% year-over-year unit growth, the addressable market is expanding rapidly for complementary software solutions.
For software vendors selling into US franchise brands.
Live signals
Total units
129
128 franchised
Unit growth YoY
+66.234%
vs prior filing
AUV
$395K
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
—
per unit
Investment range
$272K–$538K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Facebook
lloy – 2026 FDD 30 DMS_US.376755745.6 You are not permitted to promote your Franchised Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram,
InBody
. Our estimate includes a front reception desk, retail cabinet, washer, dryer, guest chairs, end tables and storage cubbies, sound system, television, refrigerator, defibrillator, Inbody and exercise
Instagram
bout the Franchised Business or the System, other than on a website established and authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram and Snapch
LinkedIn
S_US.376755745.6 You are not permitted to promote your Franchised Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn or Twitter,
Snapchat
hised Business or the System, other than on a website established and authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram and Snapchat, profession
Twitter
45.6 You are not permitted to promote your Franchised Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn or Twitter, without our
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 9 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You must compile, keep and submit to us the books, records and reports on the forms and using the methods of bookkeeping and accounting as we periodically may prescribe.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the data stored through your CRM account, and we will have the ability to download information relating to the Franchised Business, including your client database and sales information through the CRM software.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You also must, at your expense, submit to us within 90 days after the end of each fiscal year a detailed balance sheet, profit and loss statement and statement of cash flows for such fiscal year.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We reserve the right to designate a primary or single source of supply for certain required items, and we or an affiliate may be that single source.
Is there a franchisee advisory council, association or committee?
YesItem 11
We formed a Franchise Advisory Council in July 2025.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to designate a primary or single source of supply for certain required items, and we or an affiliate may be that single source.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
308543Item 8
For the fiscal year ended December 31, 2025, we collected $308,543 in Allowances, which was 3.36% of our overall revenue of $9,195,154, as reported in our audited financial statements included as Exhibit G to this Disclosure Document.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We have the right to collect and retain any and all allowances, rebates, credits, incentives, or benefits (collectively, “Allowances”) offered by manufacturers, suppliers, and distributors to you, to us, or to our affiliates based upon your purchases of products and services from manufacturers, suppliers, and…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
20Item 8
approximately 20%-30% of your total purchases in the continuing operation of your Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
We may charge you an evaluation fee to conduct our evaluation and testing.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
assign all right, title and interest in the telephone numbers for the Facility and cancel or assign, at our option, any assumed name rights or equivalent registrations filed with authorities.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We or our authorized representative have the right to enter your Facility at all reasonable times during the business day for the purpose of making periodic evaluations and to ascertain if the provisions of this Agreement are being observed by you, to inspect and evaluate your Facility and equipment, and to test…
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 14
We may revise the contents of the Manual, and you must comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
The Franchise Agreement grants you the right to operate your Franchised Business only at the location we approve (“Authorized Location”).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Franchised Business; establish a link to any website we establish at or from any other website or page; or at any time establish any other website…
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend no less than $30,000 to conduct a pre-sale marketing campaign and grand opening celebrations during the 8-12 week period prior to opening.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
you are required to spend (i) a minimum of $30,000 on approved grand opening advertising and marketing and such other amounts that we may require on a monthly basis, with the required local marketing requirements not to exceed 8% of Gross Sales (you must spend at least 2% on local marketing; we suggest you spend a…
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 16
You must participate in any membership gift card or loyalty card program we establish.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Cooperative has been established for a geographic area where your Facility is located when the Franchise Agreement is signed, or if any Cooperative is established during the term of the Franchise Agreement, you must become a member of the Cooperative.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must obtain all supplies, materials, fixtures, furnishings, equipment (including computer hardware and software), and other products used or offered for sale at the Facility solely from suppliers who demonstrate, to our continuing reasonable satisfaction, the ability to meet our then-current standards or in…
Payments
Must the franchisee participate in a gift card program?
YesItem 16
You must participate in any membership gift card or loyalty card program we establish.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
We have required vendors for equipment, millwork, our online POS and related technology services, printed marketing and promotional materials, supplements, bookkeeping services and camera/security system.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the data stored through your CRM account, and we will have the ability to download information relating to the Franchised Business, including your client database and sales information through the CRM software.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must purchase or lease the computer system, including the online software bundle that we designate, for your Facility.
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Attendance at the annual National franchisee conference is mandatory for you and your Operating Partner or General Manager unless the absence is excused by us.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
- 87.1% of fitness brands mandate no CRM, yet 27 do — without FranCloud you cannot see which ones.Stop chasing the 182 brands with no CRM mandate; our tech_landscape play isolates the 27 CRM-mandating brands so your reps spend time only on qualified accounts, boosting win rates by 30%.
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The vendor opportunity at Alloy
Alloy is a fitness franchise headquartered in Georgia with 129 total units—128 franchised and a single company-owned location. The system reported 66.2% year-over-year unit growth in its 2026 Franchise Disclosure Document, signaling an aggressive expansion trajectory. For software vendors, this means a growing base of franchisees who must adopt the franchisor’s mandated technology stack. The royalty rate is 7.0%, and the initial franchise term runs 10 years. Average unit volume is not disclosed in the most recent FDD. The absence of a disclosed parent company suggests Alloy operates independently, which often concentrates procurement authority at the franchisor level.
Who controls software purchasing
The 2026 FDD lists five executives in Item 1. Rick Mayo serves as Chief Executive Officer and Founder, and Suzanne Robb is the Chief Operating Officer. These two roles typically hold final authority over enterprise software decisions. Matt Helland, VP of Club Operations, and Chamberlynn Campuzano, VP of Corporate Operations, are likely influencers for operational and member-facing platforms. Jared Breen, VP of Real Estate and Construction, may weigh in on facility-related technology. No multi-unit operators are mapped in our corpus, reinforcing that purchasing control sits squarely with the franchisor. Vendors should direct initial outreach to the CEO and COO, with operational VPs as secondary contacts.
Mandated and current tech stack
Alloy’s Item 11 technology mandates are specific and restrictive. The franchisor requires all franchisees to use the Alloy App, Alloy HQ, and Alloy Ops—three proprietary platforms that likely cover member engagement, back-office management, and operational workflows. Additionally, the FDD mandates CRM software without naming a specific vendor, leaving room for a preferred or approved solution. The most notable third-party mandate is Mindbody by Mindbody, Inc., a widely used fitness industry platform for scheduling, point-of-sale, and membership management. Any software vendor pitching Alloy must demonstrate integration capability with Mindbody and the proprietary Alloy suite, or risk immediate disqualification.
Procurement, renewals, and timing
Item 8 of the 2026 FDD contains no extract regarding procurement or supplier designation. This means the franchisor’s formal supplier approval process—if one exists—is not publicly detailed. Vendors should prepare for a direct sales conversation to uncover whether Alloy uses a designated supplier model, an approved vendor list, or an open procurement approach. Renewal conditions in Item 17 require franchisees to give written notice between 6 and 12 months before the end of a 10-year term, pay a $5,000 renewal fee, and sign the then-current franchise agreement. These renewal windows, combined with rapid unit growth, create natural opportunities for technology evaluation and vendor switching. The remodeling and modernization requirements tied to renewal may also trigger system upgrades.
How to read the Alloy FDD
The 2026 Alloy Franchise Disclosure Document is embedded below for full reference. Key sections for software vendors include Item 11 (mandated technology), Item 1 (executive team), and Item 17 (renewal and modernization obligations). The FDD is filed with state franchise regulators and provides the most authoritative source on what the franchisor requires, who enforces those requirements, and when franchisees must comply. For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize outreach based on tech mandates, growth rates, and decision-maker concentration.
Questions vendors ask
Alloy, answered from the filing
CEO/Founder Rick Mayo and COO Suzanne Robb are the top executives. VP of Corporate Operations Chamberlynn Campuzano likely influences operational software decisions.
Alloy mandates Alloy App, Alloy HQ, Alloy Ops, unspecified CRM software, and Mindbody by Mindbody, Inc. for operational and member management functions.
129 total units as of the 2026 FDD: 128 franchised and 1 company-owned. The fitness franchise is headquartered in Georgia.
The 2026 FDD does not disclose a specific procurement or supplier approval framework in Item 8. Vendors should inquire directly about designated or approved supplier requirements.
Franchise agreements run 10 years, with renewal requiring 6–12 months' written notice. Renewal cycles and rapid unit growth (66% YoY) create recurring evaluation periods.
The 2026 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below for full details on obligations, fees, and mandated systems.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Alloy files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
228 operators run 228 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit228
Top states by locations
| TX | 40 |
|---|---|
| GA | 28 |
| CA | 17 |
| FL | 11 |
| UT | 10 |
Ownership
The portfolio behind Alloy
unknown of alloy inter holdco.
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.