Aira Fitness

The vendor opportunity at Aira Fitness

Aira Fitness is a small, Illinois-based fitness concept with 16 total units—10 franchised and 6 company-owned—according to its 2025 Franchise Disclosure Document. The brand does not disclose average unit volume or royalty rates in the FDD. For software vendors, the immediate addressable market is the 10 franchised locations, all operated by single-unit franchisees with no multi-unit operators on file. The top state by unit count is Illinois, where all 10 mapped franchised units are located.

This is a concentrated, HQ-driven sales environment. With no parent company and an independent ownership structure, the executive team holds direct purchasing authority. The small unit count means every deal matters, but the sales cycle should be straightforward: you are selling to a handful of decision-makers, not navigating a sprawling franchisee network.

Who controls software purchasing

The 2025 FDD lists five executives in Item 1. Mike Bell serves as Founder, President, and Chief Executive Officer. Justin Barnett is the Chief Operating Officer. Megan Roberts holds the title of Vice President of Franchise Development. Alyssa Kathan and Ashley Bell share the role of Co-Vice President of Support.

For a software vendor, the primary buying center starts with Mike Bell and Justin Barnett. Bell’s founder-CEO role means he likely has final sign-off on any system that touches operations or franchisee experience. Barnett, as COO, is the probable day-to-day owner of the tech stack. Roberts may influence tools that affect franchise sales and onboarding, while the Co-VPs of Support are relevant if your product impacts franchisee training, compliance, or ongoing support workflows.

Mandated and current tech stack

Aira Fitness mandates Gymmaster as its operational system. The FDD does not list any other required software vendors, POS systems, or back-office platforms. Gymmaster is a fitness-specific management platform, so any add-on or replacement pitch should account for integration with that system.

Because the FDD does not disclose additional mandated or recommended technology, vendors should approach discovery calls prepared to map the full stack. Ask about payment processing, scheduling, CRM, marketing automation, and accounting tools. The absence of named vendors in the FDD does not mean those tools do not exist—it means they are not mandated at the franchisor level, leaving room for franchisee-level choice or HQ-level discretion.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 procurement extract. That means the brand’s purchasing rules—whether it uses designated suppliers, approved suppliers, or an open procurement model—are not publicly disclosed. Vendors should clarify this early in conversations with HQ.

Franchise agreements run for an initial term of 10 years. Renewal conditions require the franchisee to give written notice between six and 12 months before expiration, sign the then-current form of Franchise Agreement (which may differ materially from the original), meet modernization requirements, and pay a renewal fee. With only 10 franchised units and no disclosed year-over-year unit growth, renewal-driven software evaluation windows will be rare. Your best entry point is likely a direct HQ-led initiative to improve operations, support, or franchise development—not a wave of franchisee-driven replacements.

How to read the Aira Fitness FDD

The full 2025 Aira Fitness Franchise Disclosure Document is embedded below. Use it to verify the facts in this page, review the franchise agreement terms, and identify additional contacts or obligations that may affect your sales strategy. Pay particular attention to Item 11 (the source of the Gymmaster mandate) and Item 17 (renewal conditions). The FDD is the single best source for understanding the legal and operational constraints that shape software purchasing at this brand.

If you are evaluating whether Aira Fitness belongs on your target account list, FranCloud can help you rank it alongside other franchise systems by decision-maker concentration, tech mandates, and unit growth.