francloud.
Talk to sales

From the filings

+1.244% franchised outlets YoYHQ-led decisions

AFC, Advanced Fresh Concepts, Wild Blue, Zenshi

Quick service restaurant

AFC (Advanced Fresh Concepts), Wild Blue and Zenshi operate 4,275 quick-service units, almost entirely single-unit franchisees, and the 2023 FDD requires every franchisee to buy a computer system with internet connectivity and a Samsung Galaxy Tab E or A, dongle and printer meeting AFC's specifications to print product labels. Software vendors pitching this account are working a franchisor-mandated tech stack across a large footprint concentrated in FL, CA, GA, NC and IL.

For software vendors selling into US franchise brands.

Live signals

Total units
4,275
4,070 franchised
Franchised outlet growth
+1.244%
Item 20, last two year-ends
AUV
—
Item 19
Royalty
8%–11% component; full terms unconfirmed
percentage component
Ad fund
—
percentage component
Initial fee
$6K
per unit
Investment range
$41K–$139K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ordinary royalty terms

8% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

DoorDashDoorDash
DeliveryItem 10

\\Prolaw1\shares\Documents\CD\9640-14\3054576.docx 2023 AFC FDD 12 Name of Fee Amount Due Date Remarks including food safety, facility audits and customer service. Third-Party Delivery Fee Varies, 0% to 6.5% of Gross Monthly Our (or our parent’s) agreement with (3) Sales of delivered food the store or other facility may allow that they keep a percent of Gross Sales to reimburse the store or facility for third-party delivery fees they incur for delivery of your products, such as through Grubhub and DoorDash. If a Third-Party Delivery Fee is assessed for food ordered from you, it will be deducted from the amount returned to you as follows:

GrubhubGrubhub
DeliveryItem 10

\\Prolaw1\shares\Documents\CD\9640-14\3054576.docx 2023 AFC FDD 12 Name of Fee Amount Due Date Remarks including food safety, facility audits and customer service. Third-Party Delivery Fee Varies, 0% to 6.5% of Gross Monthly Our (or our parent’s) agreement with (3) Sales of delivered food the store or other facility may allow that they keep a percent of Gross Sales to reimburse the store or facility for third-party delivery fees they incur for delivery of your products, such as through Grubhub and DoorDash. If a Third-Party Delivery Fee is assessed for food ordered from you, it will be deducted from the amount returned to you as follows:

Franchisor behaviours

What the franchisor requires

18 requirements the franchisor states in this filing, each in its own words; 9 explicit no's; 7 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee shall conform these records to any accounting system that Franchisor may prescribe in the Manuals or otherwise in writing.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

Franchisor may require Franchisee to provide Franchisor independent access to the information generated or stored on Franchisee’s computer system.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Franchisee shall provide Franchisor at frequencies that Franchisor requests, profit and loss statements and balance sheets for months, quarters and years, all as Franchisor specifies.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We typically provide the initial inventory and equipment to the Food Service Counter before you arrive to start operating. As a result, you will obtain these items from us.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisor may revise the list from time to time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

250.7

Item 8

From the revenue to AFC, approximately $250.7million in the US was from required purchases by franchisees, which is 17.2% of the gross receipts and 36.1% of our total revenue.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

95

Item 8

Your purchases from us and/or our approved suppliers will be 85% or more of the purchases you will make to start the business; and nearly 95% or more of the purchases you will make on an ongoing basis to operate the business.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

Request for Approval of $500 plus our out of pocket If requested If you request to sell a non-approved New Product, Supplier or investigation expenses product, or use a non-approved Vendor (3)(9) supplier or vendor, you pay our investigation expenses and a fee of $500.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to offer something we haven’t approved, or buy from a supplier we haven’t approved, you must tell us in writing and provide us samples and other information we need to check out the product or supplier.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Assign to Franchisor or its designee, all right, title and interest in and to the phone numbers of the Food Service Counter(s), notify the phone company and all listing agencies that Franchisee’s right to use the phone numbers ended, and authorize the transfer of the phone numbers to Franchisor or its designee;

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

We (or independent third party inspectors) will periodically inspect your Food Service Counter(s) and tell you of operations we think you need to address or improve.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisor shall have the right to modify the Manuals from time to time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must select a location before signing the franchise agreement.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

Franchisee acknowledges that Franchisee shall be required to purchase the proprietary or private labeled products from Franchisor, or from a limited number of suppliers designated by Franchisor.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You are required to purchase a computer system with Internet connectivity to permit you to submit purchase orders online and to obtain information on new products, product specifications or other information.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

Your Food Service Counter(s) must be staffed by a sushi chef (if applicable to your location) before and during what we consider to be peak hours.

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

Franchisee shall purchase and Franchisee’s employees shall at all times wear uniforms imprinted with the Marks and conforming to other specifications prescribed by Franchisor.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisor shall have the right to charge Franchisee Franchisor’s then current fee for each person for whom Franchisor provides any additional training, even if that training was required by Franchisor.

The filing answers no to 9 questions
  • Is there a franchisee advisory council, association or committee?Item 20
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
  • Is a minimum grand opening advertising spend required?Item 11
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 8
  • Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11

The vendor opportunity at AFC, Wild Blue and Zenshi AFC (Advanced Fresh Concepts), Wild Blue and Zenshi run 4,275 quick-service units as of the 2023 FDD — 4,070 franchised, 205 company-owned. Franchised outlets grew 1.244% year over year. The footprint is heavily single-unit: of 4,003 mapped operators, 3,994 run exactly one location and only 9 run more than one. Florida (848), California (391), Georgia (301), North Carolina (253) and Illinois (219) hold the largest concentrations. The franchisor's immediate parent is Advanced Fresh Concepts Corp., whose own parent is Zensho USA Corporation, a wholly owned subsidiary of Tokyo-based Zensho Holdings Co., Ltd.

Who controls software purchasing Because almost every operator runs a single unit, purchasing decisions track the franchisor's standard rather than any large multi-unit buying group. Jeffery Seiler holds Chief Executive Officer, President, Secretary and Chief Financial Officer titles simultaneously, putting both operational sign-off and budget authority in one seat. Yohei Ogawa sits on the board; Noriyuki Honda, Masahiko Tajima and Daniel Hayes run product management, R&D and business development respectively.

Tech named in the FDD, and what is actually required Item 11 requires a computer system with internet connectivity for submitting purchase orders online, a Samsung Galaxy Tab E or A tablet with dongle and printer (the “Tablet System”) meeting AFC's specifications to print product labels, plus a monthly web and data fee of currently up to $100 for each Food Service Counter. AFC may in the future develop or designate computer application software for use with the Tablet System, and a franchisee must then purchase, implement and use it and comply with AFC's upgrade and maintenance standards. AFC also reserves the right to require independent access to the information stored on the tablet, including inventory tracking logs.

Procurement, renewals, and timing Item 8 runs an approved-supplier list. Proprietary food products, sauces and spices, plus initial inventory and equipment, must come from AFC or a designated affiliate; other goods and services come from an approved-supplier list, and franchisees are free to propose an alternate supplier for approval. AFC discloses that 85% or more of a new franchisee's startup purchases will come from the company or its approved suppliers. Item 17 renewal calls for 180 to 360 days' written notice, compliance with then-current qualifications and training, and bringing Food Service Counters into updated full compliance before the 5-year initial term expires — a natural point for new tech to get adopted.

How to read the AFC FDD The embedded viewer below carries AFC's 2023 Franchise Disclosure Document in full, including the technology and supplier language summarized above. Talk to FranCloud if you want this brand ranked against other quick-service systems for the same pitch.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

AFC, Advanced Fresh Concepts, Wild Blue, Zenshi, answered from the filing

Jeffery Seiler holds Chief Executive Officer, President, Secretary and Chief Financial Officer titles at once, giving him both operating and budget authority. Item 11's mandates — a computer system with internet connectivity and a Samsung Tablet System meeting AFC's specifications — are set corporate-wide, even though nearly all 4,003 mapped operators run a single unit.
The FDD requires a computer system with internet connectivity for online purchase orders, a Samsung Galaxy Tab E or A tablet with dongle and printer (the “Tablet System”) to print product labels. If AFC later designates software for use with the Tablet System, franchisees must purchase, implement and use it.
4,275 total units as of the 2023 FDD — 4,070 franchised and 205 company-owned — in the quick-service restaurant segment, concentrated in Florida, California, Georgia, North Carolina and Illinois.
Item 8 runs an approved-supplier list: proprietary food products, sauces, spices, initial inventory and equipment must come from the franchisor or an affiliate, and AFC discloses that 85% or more of a franchisee's startup purchases will be from AFC or its approved suppliers. Franchisees may propose alternate suppliers for approval.
Item 17 renewal requires 180 to 360 days' written notice before the 5-year initial term ends, plus bringing Food Service Counters into updated full compliance — the point new tech gets adopted. Franchised outlets grew 1.244% last year, so renewals arrive steadily rather than in a cluster.
Use the embedded PDF viewer below — it's AFC's 2023 Franchise Disclosure Document, covering the computer system, Tablet System and supplier terms referenced above.
Source

Read the filing itself

Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.

AFC, Advanced Fresh Concepts, Wild Blue, Zenshi2023 FDDView only

Loading filing…

View only A one-time purchase: the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

Request an email alert when a newer filing for AFC, Advanced Fresh Concepts, Wild Blue, Zenshi is available.

The brands you can actually sell into, from the filings.

Run Analyze →Talk to sales

Operator footprint

Who runs the locations

4,002 operators run 4,013 mapped locations. 9 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit3,993
2–9 units9

Top states by locations

FL848
CA391
GA301
NC253
IL219

Ownership

The portfolio behind AFC, Advanced Fresh Concepts, Wild Blue, Zenshi

Ownership: Advanced Fresh Concepts.

Sibling brands

Freshly Go

Related Quick service restaurant brands

Crumbl CookiesLa Pino'z PizzaPapa Murphy'sCici's PizzaEgg on a Roll FranchisingMarco's Franchising

Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.