Facebook
munications software, commonly referred to as the Internet or World Wide Web, including any account, page, or other presence on a social or business networking media site, such as Facebook, Instagram,
From the filings
HQ-led decisions
A Dog's Day Out
Personal servicesSoftware purchasing at A Dog's Day Out is controlled at the headquarters level by a small executive team including CEO Charles W. Richardson, Jr. and COO Charles W. Richardson, III. The franchisor mandates PetExec Software and QuickBooks by Intuit Inc. across its system. With only 3 total units reported in the 2025 FDD, the addressable market is extremely limited, but the mandated tech stack creates a captive replacement opportunity if you can displace an incumbent.
For software vendors selling into US franchise brands.
Live signals
Total units
3
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
—
per unit
Investment range
$750K–$754K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Instagram
s software, commonly referred to as the Internet or World Wide Web, including any account, page, or other presence on a social or business networking media site, such as Facebook, Instagram, TikTok, X
LinkedIn
eferred to as the Internet or World Wide Web, including any account, page, or other presence on a social or business networking media site, such as Facebook, Instagram, TikTok, X, LinkedIn, and on-lin
PetExec
orning opening 2 procedures Feeding process 1 Evening closing 2 procedures Kitchen management 1 Storage, cleaning, and 3 preventive maintenance Security procedures and 1.0 signage PetExec Software 20.
QuickBooks
. training, including reservations, in- processing dogs for care, pricing, passes, discounts, revenue management Website and 1.0 telecommunications Staffing, payroll reporting 3.0 QuickBooks, bank 2.0
TikTok
commonly referred to as the Internet or World Wide Web, including any account, page, or other presence on a social or business networking media site, such as Facebook, Instagram, TikTok, X, LinkedIn,
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the business data only (customer database, POS, sales, inventory, COGS) which is stored in your computer system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall submit to Franchisor within thirty (30) days after the close of each fiscal quarter, a quarterly profit and loss statement.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 11
We or our affiliate will sell you and install for you our custom Computer and IT Package that includes a front desk computer, telephone equipment, networking equipment, and related computer peripherals as we designate in the Manual or in writing.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may at any time revoke our approval of particular products or suppliers when we determine, in our sole discretion, that such products or suppliers no longer meet our standards.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We derived no revenues during our fiscal year ending December 31, 2024 as a result of franchisee required purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive money or other benefits from approved or designated suppliers as a result of your purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
100Item 8
We estimate that 100% of your expenditures for leases and purchases in establishing your Franchised Business and on an ongoing basis will be for goods and services which are subject to sourcing restrictions (that is, for which suppliers must be approved by us, or which must meet our standards or specifications).
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase products from a party other than an approved supplier, you must submit to us a written request to approve the proposed supplier, together with evidence of conformity with our specifications as we may require.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
FRANCHISOR AND ITS DESIGNATED AGENTS SHALL HAVE THE RIGHT AT ALL REASONABLE TIMES TO EXAMINE AND COPY, AT FRANCHISOR’S EXPENSE, THE BOOKS, RECORDS, ACCOUNTS AND TAX RETURNS OF FRANCHISEE.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may from time to time revise the contents of the Manual, and Franchisee expressly agrees to comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must operate the Franchised Business only at the location approved by us (“Approved Location”).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not establish a separate Website for the Franchised Business.. However, we require that you have one or more references or webpage(s), as designated and approved by us in advance, within our principal Website (currently, www.adogsdayout.com).
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend at least $4,000 on an initial, grand opening local advertising, marketing, and promotional program in the form and manner prescribed by us in the Manual or otherwise in writing within thirty (30) days before the opening of the Franchised Business.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
During the first 6 months of operation, you must spend at least an additional $3,000 each month on local advertising, with the first month prorated if necessary, and for each subsequent month you must spend at least 2.0% of monthly Gross Sales.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Cooperative has been established in your area before you open the Franchised Business, you must become a member of the Cooperative no later than 30 days after opening the Franchised Business.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all required products and supplies used at the Franchised Business from us, an affiliate, or a supplier designated or approved by us.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all required products and supplies used at the Franchised Business from us, an affiliate, or a supplier designated or approved by us.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
All payments to Franchisor required by Sections 4.2 and Article XII hereof shall be paid, using direct deposit or electronic funds transfer (“EFT”), by the tenth (10th) day of each month based on the Gross Sales from the preceding month.
Must the franchisee participate in a gift card program?
YesFranchise agreement
To participate in any gift certificate or gift card programs prescribed by Franchisor in the Manual or otherwise in writing from time to time, including, but not limited to, selling and offering for sale gift certificates/cards that may be redeemed at any A Dog’s Day Out business for services or products;
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
wear uniforms of the color, design, and other specifications that Franchisor requires
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisor shall have the right to specify or require that certain brands, types, makes, and/or models of communications, computer systems, and hardware be used by Franchisee, including without limitation: (a) front office and point of sale systems, data, audio, and video, systems for use at the Franchised Business;
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the business data only (customer database, POS, sales, inventory, COGS) which is stored in your computer system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
You, your managers, and other employees shall also attend such additional courses, seminars and other training programs as we may reasonably require from time to time.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at A Dog's Day Out
A Dog's Day Out is a personal-services franchise headquartered in Virginia, with 3 total units reported in its 2025 Franchise Disclosure Document. The franchisor does not disclose a split between franchised and company-owned locations, nor does it report year-over-year unit growth or average unit volume. For a software vendor, the total addressable market is 3 locations — a micro-cap system where every seat matters. The royalty rate is 6.0%, and the initial franchise term runs 10 years. No parent company is on file; the brand appears independently owned.
Because the system is so small, a vendor's path to revenue depends on either displacing the mandated incumbents or layering on complementary tools that the franchisor has not yet standardized. The absence of disclosed growth suggests a slow or static expansion trajectory, meaning net-new unit deployments are unlikely to drive pipeline.
Who controls software purchasing
Software purchasing authority sits at headquarters. The 2025 FDD Item 1 lists four executives: Charles W. Richardson, Jr. (CEO), Charles W. Richardson, III (COO), Dana Richardson (Director of Marketing and Human Resources), and Katie Watt (Trainer). In a system of this size, the CEO and COO are the de facto technology buyers. Dana Richardson may hold influence over marketing or HR software, but any system-wide mandate will almost certainly require sign-off from the CEO or COO. There is no CIO, CTO, or dedicated IT role disclosed.
Vendors should expect a direct, relationship-driven sales process. With no mapped operator footprint in our corpus, there is no multi-unit owner class to influence from the franchisee side. The franchisor is the sole gatekeeper for technology decisions.
Mandated and current tech stack
The 2025 FDD mandates two named systems. PetExec Software serves as the operational platform — likely covering scheduling, client management, and point-of-sale functions for a pet-care business. QuickBooks by Intuit Inc. is mandated for accounting. No other technology vendors are named in the FDD, and no additional mandates or recommended systems are disclosed.
For a vendor selling adjacent software — payroll, HR, marketing automation, or business intelligence — the stack is thin and presents a greenfield. However, any pitch must account for the fact that the franchisor has already standardized on PetExec and QuickBooks, meaning integration with those two systems is table stakes. A vendor attempting to replace PetExec would need to convince a three-unit franchisor to absorb switching costs across its entire system, a high bar absent a compelling event.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the formal supplier-qualification process is not publicly known. Vendors should ask directly whether A Dog's Day Out operates a designated-supplier model, an approved-supplier list, or an open procurement environment. Given the system's size, procurement is likely informal and handled by the executives named above.
Renewal conditions, detailed in Item 17, offer a potential trigger for technology evaluation. To renew, a franchisee must provide timely written notice, complete all required maintenance and refurbishment to reflect the then-current image, comply with the franchise agreement, satisfy all monetary obligations to the franchisor and trade creditors, remain in possession of the premises, execute the then-current form of franchise agreement (which may have materially different terms), execute a general release, and meet then-current qualification and training requirements. The renewal term is 10 years. Because the system has only 3 units and no disclosed growth, renewal-driven software evaluations will be rare and unpredictable.
How to read the A Dog's Day Out FDD
The full 2025 FDD is embedded below. Vendors should focus on Item 1 for the executive roster and any updates to the buying center, Item 11 for the complete mandated-tech table (PetExec and QuickBooks are the named systems, but the full table may include hardware or other specifications), and Item 17 for the precise renewal conditions that could create a decision window. Item 8, if present in the full document, will clarify the procurement model. Because the FDD is filed with state franchise regulators, the information is updated annually; check the filing year to ensure you are working with the most current data. For a ranked target list of franchise systems that match your software category, talk to FranCloud.
Questions vendors ask
A Dog's Day Out, answered from the filing
The buying center is concentrated in the C-suite. Charles W. Richardson, Jr. (CEO) and Charles W. Richardson, III (COO) are the named executives most likely to control technology decisions, with Dana Richardson (Director of Marketing and Human Resources) potentially influencing martech or HR-related tools.
The 2025 FDD mandates PetExec Software as the operational platform and QuickBooks by Intuit Inc. for accounting. No other named systems or vendors are disclosed in the FDD.
The 2025 FDD reports 3 total units. The breakdown between franchised and company-owned locations is not disclosed. This is a very small, early-stage franchise system.
The FDD does not include an Item 8 procurement extract, so the designated-supplier versus approved-supplier model is not publicly known. Vendors should inquire directly about supplier qualification requirements.
The initial franchise term is 10 years. Renewal requires written notice, facility updates to then-current image standards, and execution of the then-current franchise agreement. With only 3 units and no disclosed growth rate, renewal-driven windows will be infrequent.
The FDD was filed with state franchise regulators in 2025. You can read the full document using the embedded PDF viewer below to analyze Item 11 tech mandates, Item 1 executives, and Item 17 renewal conditions directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment A Dog's Day Out files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.