From the filings
Software purchasing decisions at 810 Bowling are made at the headquarters level by executives including Founder and President Michael Siniscalchi and Director of Operations Donato Palombo. The brand currently has no mandated technology stack, leaving the door open for vendors across POS, operations, and marketing. With 11 total units (6 franchised, 5 company-owned) and an average unit volume of $1.56M, the addressable market is small but concentrated.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
3%of gross sales (FY2026)
15% reference
Franchisor behaviours
23 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You must provide us with independent access to all of the information that will be generated and stored on your computer system if we request it, including the delivery of a backup of your database.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Submit to Franchisor, monthly, quarterly, and/or annual financial report including balance sheets, cash flow statements, profit and loss statements, and other reports as required by Franchisor.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, 810 Management LLC, with the address of 1220 Moser Dr., Myrtle Beach, South Carolina 29577, is the non-exclusive supplier of sales representative services.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may designate new or different approved suppliers including designating ourselves or one of our affiliates as an approved supplier of any goods or services.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
810 Franchise Concepts, LLC and our affiliates did not derive any revenue, rebates, or other material consideration from required purchases or leases to 810 Entertainment franchisees or suppliers in the calendar year 2025.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
The estimated proportion of any required purchases and leases in relation to all purchases and leases to be made by you in establishing your Franchised Business is 90%, and 90% to 100% of the estimated proportion of any required purchases and leases in relation to all purchases and leases while operating your 810…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
Franchisor may charge a reasonable fee for inspection, review, and approval of suppliers.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If Franchisee desires to purchase any items from an unapproved supplier, Franchisee shall submit to Franchisor a written request for such approval or shall request the supplier itself to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
At the option of Franchisor, assign to Franchisor or Franchisor’s designee all of Franchisee’s rights, title and interest in and to any and all (i) telephone numbers of Franchisee’s franchise and all related Yellow Pages, White Pages and other business listings
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisee agrees to fully cooperate with representatives of the Franchisor making any inspection or observing or evaluating the work of Franchisee or its employees.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor shall have the right to add to or otherwise modify the Manual from time to time to reflect changes in any of the System Standards, provided that no such addition or modification shall alter Franchisee’s fundamental status and rights under this Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We approve the Site for your Franchised Business (Section IV of the Franchise Agreement).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not establish a separate Website or Social Media account or page without Franchisor’s prior written approval.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Currently, we require you to spend 2% of Gross Revenues on local advertising (Local Advertising).
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If your Territory is within the geographic boundaries of a Region or Local Cooperate that we designate, you will be required to participate in the cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Franchisees may not contract with alternative suppliers for designated products or services.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You are required to purchase uniforms, some food items and bowling supplies from suppliers and vendors that we designate or approve.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee agrees to execute and deliver to Franchisor an authorization for electronic transfer of funds (in the form attached hereto as Exhibit 5 or such other form as Franchisor may accept) for direct debits from Franchisee’s business bank operating account, and to comply with procedures specified by Franchisor and…
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee shall maintain a competent, conscientious, trained staff (who shall have been adequately trained per Franchisor Standards) in numbers sufficient to service customers promptly and properly, including at least a trained manager (or other trained supervisory employee in accordance with the Manual) on duty at…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must buy and use Toast Point of Sale System for food and beverage, Switch Point of Sale for bowling and scoring.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
You must provide us with independent access to all of the information that will be generated and stored on your computer system if we request it, including the delivery of a backup of your database.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor reserves the right to charge a fee for a refresher, remedial, and additional training it provides.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
You must attend the national convention.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
810 Bowling is a boutique fitness-oriented bowling concept headquartered in South Carolina. With only 11 total units—6 franchised and 5 company-owned—the brand is in an early growth phase. Its average unit volume of $1,558,492 and a low 2.0% royalty rate suggest healthy unit economics, but year-over-year unit growth is not reported in the most recent FDD. For software vendors, the immediate addressable market is small: just 11 locations across three states (Georgia, Florida, Michigan). However, the absence of any mandated technology stack creates a wide-open field for vendors who can demonstrate value to both the franchisor and its operators.
The operator footprint reveals a fragmented structure: three mapped operators, none of whom are multi-unit, control the three located units captured in the data. This means purchasing influence is likely concentrated at the headquarters level rather than with large franchisee groups. The brand appears independently owned, with no parent company on file, which can simplify decision-making but also means fewer layers of corporate procurement.
The 2026 FDD lists four key executives at the franchisor level: Founder and President Michael Siniscalchi, Director of Operations Donato Palombo, Director of Finance Owen Mackin, and Marketing Manager Savannah McLane. In a small organization like this, Siniscalchi and Palombo are the most likely decision-makers for operational and technology purchases, with Mackin holding the purse strings. McLane may influence marketing technology choices. Because there are no multi-unit franchisees, individual operators likely have limited autonomy; any software that affects brand standards or operations will almost certainly require HQ approval.
Notably, the 2026 FDD does not mandate or recommend any specific technology systems. There is no mention of a required POS, inventory management, scheduling, or CRM platform. This is unusual even for a small franchise system and represents a significant opportunity for vendors. The brand may be using ad-hoc solutions at individual locations, or it may be relying on manual processes. Vendors who can offer an integrated suite—covering point-of-sale, online booking, membership management, and marketing—could position themselves as a de facto standard before the franchisor formalizes its tech requirements.
Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, contains no extractable signal. This suggests that 810 Bowling does not currently impose supplier mandates on its franchisees. Similarly, Item 17, which covers renewal, transfer, and termination, provides no details on contract windows or renewal cycles. The initial franchise term is not disclosed. Without these signals, it is difficult to predict when a franchisee might be open to switching vendors or when the franchisor might issue an RFP. Vendors should monitor the brand for new unit openings or leadership announcements that could signal a technology initiative.
The full 2026 Franchise Disclosure Document is embedded below. It contains the legal and operational details that underpin this analysis, including the franchise agreement, financial performance representations, and lists of current and former franchisees. For software vendors, the most relevant sections are Item 8 (procurement obligations), Item 11 (franchisor assistance, including technology), and Item 17 (renewal and termination). Because the FDD is filed with state franchise regulators, it is a reliable source of the brand's current obligations and constraints. Review it carefully to identify any recent changes that might open a door for your product.
For a ranked list of franchise targets matched to your software category, talk to FranCloud.
Questions vendors ask
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View only A one-time purchase: the original filing, yours to keep.
FDD alert
We’ll email you the moment 810 Bowling files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| GA | 1 |
|---|---|
| FL | 1 |
| MI | 1 |
Related Fitness brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.