Microsoft Dynamics 365Microsoft
Mandatorydocument, it will cost about $20,000 to $25,000 to acquire the Computer System’s components. As part of your Store’s retail management system, we require you to implement and use Microsoft Dynamics 36
From the filings
HQ-led decisions
Woodcraft
Retail non foodSoftware purchasing at Woodcraft is controlled at the corporate level, with a mandated Microsoft-centric tech stack and centralized procurement signals. The Vice President of Information Technology, Michael Davies, is the key technology decision-maker, supported by a C-suite that includes the CEO and CFO. With 65 total units (54 franchised, 11 company-owned) and an average unit volume of $1,848,662, the addressable market is compact but concentrated, making a targeted pitch to HQ essential.
For software vendors selling into US franchise brands.
Live signals
Total units
65
54 franchised
Unit growth YoY
-6.897%
vs prior filing
AUV
$1.85M
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$574K–$756K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
SVSSVS
Mandatorytion Agreement directly with Total System Services, Inc. (“TSYS”) or other vendor that we designate, who will serve as your credit card processor and with Stored Value Solutions (“SVS”) who administer
TSYSGlobal Payments
Mandatoryards to their customers for use as gift certificates, promotional cards and store credit. You will enter into a Participation Agreement directly with Total System Services, Inc. (“TSYS”) or other vend
FacebookMeta
us for the System, in the manner directed by us in the Manual or otherwise in writing, with regard to your authorization to use, and use of, blogs, common social networks (such as Facebook, YouTube, L
LinkedInLinkedIn
in the manner directed by us in the Manual or otherwise in writing, with regard to your authorization to use, and use of, blogs, common social networks (such as Facebook, YouTube, LinkedIn, X, and Thr
QuickBooksIntuit
ments are: Software: Server Microsoft Dynamics 365 Microsoft Windows Server TSYS/Genius Pay Minimum 3yr warranty New West Technologies (various applications) Hyper-V Quickbooks (most rec
YouTubeGoogle
System, in the manner directed by us in the Manual or otherwise in writing, with regard to your authorization to use, and use of, blogs, common social networks (such as Facebook, YouTube, LinkedIn, X,
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You shall establish and maintain a computer-based bookkeeping, accounting and record keeping system conforming to the requirements prescribed by us
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have the right to independently access all data collected by the retail management system, POS System or any other aspect of your Computer System.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You will supply to us on or before the twenty-fifth (25th) day of each month, in the form prescribed by us, a profit and loss statement and balance sheet for the last preceding calendar month.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, Woodcraft Supply, is the sole supplier of Branded Products which you will offer for retail sale.
Is there a franchisee advisory council, association or committee?
YesItem 20
The following trademark specific franchisee organization is endorsed by the franchisor: Woodcraft Franchise Council Wayne Lousteau, President 1809 Sheely Drive Fort Collins, Colorado 80506 ph: (757) 685-5242 owner@woodcraftcolorado.com
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to review from time to time our approval of any suppliers and may revoke our approval of any supplier who fails to meet our criteria.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
1735209Item 8
For our fiscal year ended December 31, 2025, our affiliate, Woodcraft Supply received $1,735,209 or approximately 2.6% of its total revenue of $67,412,367 as a result of franchisee purchases of Branded Products including warehouse fulfillment fees, the Retail System Support Fee, custom Woodcraft – 03/26 FDD 11…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We or our affiliates may receive fees, commissions, or other payments or consideration from suppliers based on sales to you and other franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
2Item 8
Required purchases or leases of all products and services including Branded Products are estimated to make up 50% to 54% of your total initial investment and approximately 2% of your annual operating expenses.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge a reasonable fee for inspection and/or testing and will decide within a reasonable time after receiving the required information whether you may purchase the service or product from such proposed supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to use any service and/or product that we have not approved (for services or products that require supplier approval), you shall first send us sufficient information, specifications and/or samples to enable us to determine whether the service or product complies with our standards and specifications or…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You shall, at our option, assign to us all right, title and interest in and to any telephone numbers relating to the Retail Store
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee is responsible for maintaining PCI compliance and shall adhere to specific IT security requirements/practices.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We or our designee shall have the right at all reasonable times, both during and after the term of this Agreement, to inspect, copy, and audit or request copies of your books, records and federal and state tax returns, and such other forms, reports, information and data as we reasonably may designate, applicable to…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may make additions or modifications without prior notice to you.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve your site before you enter into a lease or begin operating your Woodcraft Retail Store.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not develop, maintain, or authorize any website that mentions the Marks.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Depending on your level of sales, you are required to spend 3.75 to 5% of your annual Gross Revenue (or a minimum of $75,000 if your annual Gross Revenues are over $2,000,000) on local advertising.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You will, at our request, accept credit and debit cards and use credit card vendors, other payment systems including gift and loyalty card programs, other payment systems, and check verification services and compliance programs and systems relating to the same.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
In some cases, we require that you purchase those products and services only from specific vendors and suppliers, which may include or be exclusively us or one of our affiliates.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
In addition to the Branded Products, various services and products used in establishing and in operating your Woodcraft Retail Store including, but not limited to, inventory other than Branded Products, stationery, business forms, calling cards and other materials shall comply with our specifications and quality…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You will enter into a Participation Agreement directly with Total System Services, Inc. (“TSYS”) or other vendor that we designate, who will serve as your credit card processor
Must the franchisee participate in a gift card program?
YesItem 8
We require franchisees to accept credit cards and participate in a gift card program and issue stored value cards to their customers for use as gift certificates, promotional cards and store credit.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
As part of your Store’s retail management system, we require you to implement and use Microsoft Dynamics 365 (“Microsoft Dynamics”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have the right to independently access all data collected by the retail management system, POS System or any other aspect of your Computer System.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall only use such Computer System software and hardware as approved by Franchisor.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may provide and, if so, require that you or your general manager attend and successfully complete ongoing training programs including refresher training, seminars, informational classes and/or meetings.
The filing answers no to 2 questions
- Is a minimum grand opening advertising spend required?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at Woodcraft
Woodcraft operates a small but high-performing retail network of 65 locations, 54 of which are franchised and 11 company-owned. The average unit volume sits at $1,848,662, a figure that signals healthy per-location revenue for a specialty retail concept. For software vendors, the total addressable market is limited to these 65 units, but the centralized purchasing model means a single HQ relationship can unlock the entire system. The brand is headquartered in West Virginia and shows a year-over-year unit decline of nearly 7%, suggesting a consolidating footprint where efficiency and modernization may be priorities.
Who controls software purchasing
Technology decisions at Woodcraft are made at the corporate level. The FDD lists Michael Davies as Vice President of Information Technology, making him the primary buyer for any software pitch. The executive team also includes CEO Samuel B. Ross III, CFO Amanda Harris Silvus, Vice President of Sales & Marketing Beth Coffey, and Vice President of Distribution & Purchasing Michael Townsend. Any enterprise software sale will likely require Davies’ technical approval and financial sign-off from the CFO or CEO. There is no parent company on file; Woodcraft appears independently owned, so decisions are not filtered through a larger corporate hierarchy.
Mandated and current tech stack
Woodcraft’s Item 11 disclosures reveal a tightly mandated Microsoft ecosystem. Franchisees are required to use Microsoft Dynamics 365 as both the back office system and the point of sale system. QuickBooks by Intuit Inc. is also mandated, likely for accounting or supplementary financial management. Payment processing runs through TSYS/Genius Pay. This stack leaves little room for alternative POS, ERP, or accounting platforms, but creates adjacency opportunities around integrations, analytics, e-commerce, inventory optimization, or marketing automation that can layer on top of Dynamics 365 and QuickBooks.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract detailing procurement rules, so it is unclear whether Woodcraft designates specific suppliers, maintains an approved vendor list, or allows open purchasing. Vendors should clarify this directly with the IT or purchasing team. On the renewal side, franchise agreements run for an initial 10-year term. Renewals are for 5 years and require a $1,000 renewal fee, compliance with current system standards, and execution of the then-current franchise agreement, which may contain materially different terms. These renewal events, along with any system upgrade cycles driven by the Dynamics 365 environment, represent natural windows for software vendors to engage.
How to read the Woodcraft FDD
The 2026 Woodcraft Franchise Disclosure Document is the authoritative source for unit counts, financial performance representations, executive leadership, and mandated technology. It is filed with state franchise regulators and available for review below. Reading the FDD gives vendors a clear picture of the franchisor’s operational requirements, investment costs, and contractual obligations — all of which shape the software buying environment. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize the right opportunities.
Questions vendors ask
Woodcraft, answered from the filing
Michael Davies, Vice President of Information Technology, is the named technology buyer. The C-suite, including CEO Samuel B. Ross III and CFO Amanda Harris Silvus, likely signs off on major software investments.
Woodcraft mandates Microsoft Dynamics 365 for both back office and point of sale, QuickBooks by Intuit Inc., and TSYS/Genius Pay for payment processing.
There are 65 total Woodcraft units: 54 franchised and 11 company-owned. Year-over-year unit growth declined by 6.9%, indicating a contracting footprint.
The most recent FDD does not disclose a specific Item 8 procurement structure. Vendors should inquire directly whether Woodcraft uses designated suppliers, approved suppliers, or an open purchasing model.
Initial franchise terms are 10 years, with 5-year renewals requiring a $1,000 fee and compliance with current standards. Contract windows may align with renewal cycles or system upgrade initiatives driven by HQ.
The Woodcraft FDD was filed with state franchise regulators in 2026. You can read the full document using the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Woodcraft files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| CO | 1 |
|---|
Ownership
The portfolio behind Woodcraft
unknown of woodcraft franchise.
Related Retail non food brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.