ranchisees. Winmark may receive a rebate from the vendor of the Constant Contact marketing program for franchisee participation which may be equal to 40% of the billed revenue for Constant Contact or
From the filings
Winmark
Retail non foodWinmark runs 309 franchised Play It Again Sports stores in the US and Canada, with no company-owned units, under a 2026 FDD built around Winmark's own proprietary point-of-sale system -- purchased through Winmark and licensed from Winmark, which maintains and updates the software. VP of Technology Ryan D. Baune sits on the HQ team that controls that system directly, leaving little room for a third-party POS pitch but real openings around it.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee will, at its expense, use one of the approved suppliers designated by Franchisor for accounting and bookkeeping services related to the operation of the franchised business.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
Winmark currently has independent access to certain operational and financial information and data produced by your POS System.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee also will, at its expense, provide Franchisor with quarterly and annual financial statements and such other financial reports as Franchisor specifies, prepared and delivered through such accounting systems or service provider(s), using the forms, chart of accounts, and reporting formats Franchisor requires.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Winmark is an “approved supplier” (i.e., a supplier that provides items meeting Winmark’s general standards for those items) for certain items used in your Store.
Is there a franchisee advisory council, association or committee?
YesItem 20
The Play It Again Sports® Franchisee Advisory Council is sponsored by us, but its members are nominated by franchisees.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
3654540Item 8
During Winmark’s last fiscal year, Winmark derived revenues of $3,654,540from the sale of products, equipment and other items subject to Winmark’s standards
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Winmark may receive a rebate from the vendor of the Constant Contact marketing program for franchisee participation which may be equal to 40% of the billed revenue for Constant Contact or an estimated total of approximately $63,000 per year.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
Any supplier who is able to provide items meeting Winmark’s standards (if any) is, in effect, an approved supplier.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
assign to Franchisor or, at Franchisor’s discretion, disconnect the telephone number for the Store
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
In addition, Franchisee must comply with the Payment Card Industry Data Security Standards (“PCI DSS”) as they may be revised and modified by the Payment Card Industry Security Standards Council or its successor organization, FACTA and any other card payment standards Franchisor may specify.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Provide field consultants who conduct periodic evaluations of your Store and provide to you written reports to assist you in Store operations
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may periodically revise the contents of the Manuals.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain Winmark’s consent to the proposed site for your Store.
Marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
If you do not spend at least 5% of Gross Sales for the calendar year for the placement of cooperative or local advertising, Winmark may require that you pay Winmark the difference between what you should have spent for advertising during the calendar year and what you actually spent, with the money to be spent on…
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee will participate, at its own expense, in the Play It Again Sports® national (electronic) gift card program and approved e-mail marketing, SMS and loyalty programs.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You also must participate in and contribute to the local advertising cooperative established in the Designated Market Area (DMA) where your Store is located, if the DMA contains 2 or more unaffiliated franchisees.
Operations
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee agrees to use in the operation of the franchised business only those service providers (including accounting service providers), manufacturers, brands or types of fixtures, equipment (including computer, cash register systems), and signs that Franchisor will designate and approve.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
At all times, Franchisee must maintain credit-card relationships with the credit and debit card issuers or sponsors, check or credit verification services, financial-center services and electronic funds transfer systems that Franchisor designates, and Franchisee must not use any such services or providers that…
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee will sign electronic transfer of funds authorizations, and/or other documents or instruments as Franchisor designates or Franchisor’s bank requires for Franchisor to draw on Franchisee’s account, so that Franchisor may electronically collect (draft on Franchisee’s account by electronic withdrawal) the…
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee will participate, at its own expense, in the Play It Again Sports® national (electronic) gift card program and approved e-mail marketing, SMS and loyalty programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee will, at all times when open for business, have a person designated as a management person on duty who will be responsible for the business operations of Franchisee’s business.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must install a computerized point of sale system (“POS System”) purchased through Winmark Corporation.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
Winmark currently has independent access to certain operational and financial information and data produced by your POS System.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor may periodically conduct refresher courses, seminars and other programs for all Play it Again Sports® franchisees.
The filing answers no to 3 questions
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is a minimum grand opening advertising spend required?Franchise agreement
- Must the franchisee buy products from a designated distributor?Item 8
The vendor opportunity at Winmark
Winmark runs 309 franchised Play It Again Sports stores, with no company-owned units, and franchised outlets grew 2.3% year over year. The 2026 FDD centers entirely on Winmark's own proprietary point-of-sale system, which the company builds, licenses, and updates itself -- a hard wall around POS, but one that leaves the rest of the store's technology stack comparatively open.
Who controls software purchasing
Chair, Director, and CEO Brett D. Heffes leads Winmark, with COO Renae M. Gaudette, CFO Anthony D. Ishaug, CMO Lisa Hake, and Vice President of Technology Ryan D. Baune. Mr. Baune's title makes him the clearest technology-buying contact at HQ. The operator footprint mapped for this filing is thin -- a single operator in Alaska -- so most purchasing signal here comes from the corporate mandate rather than operator-level data.
Tech named in the FDD, and what is actually required
Every store must install a computerized point-of-sale system purchased through Winmark Corporation; the POS software itself is owned by Winmark, and stores must obtain a license for it directly from Winmark, which may require an update every 5 years or more often. Winmark charges a handling fee of roughly 4% on computer hardware component purchases. Constant Contact is in use under a described fee arrangement per Item 8. Each store also needs a dedicated broadband internet connection from a local provider and a security system with at least 4 cameras.
Procurement, renewals, and timing
Item 8 makes Winmark itself the required source for its Proprietary Software and the POS System's computer hardware components; beyond that, stores must use equipment, signage, and materials meeting Winmark's standards, sourced from Winmark or any other qualifying supplier, except for signs, carpet, and flooring, which must come from a Winmark-designated supplier. The initial term runs 10 years, with a 10-year renewal available on advance written notice, a signed then-current agreement, a renewal fee, and a store remodel. The FDD's Item 19 figure averages $1,172,630 across 287 franchised stores that commenced operations between 1988 and 2024.
How to read the Winmark FDD
The embedded PDF viewer below holds the full 2026 Winmark Franchise Disclosure Document. Talk to FranCloud for a ranked target list across the retail franchise landscape.
Questions vendors ask
Winmark, answered from the filing
Read the filing itself
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FDD alert
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Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| AK | 1 |
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Related Retail non food brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.