From the filings

+2.318% units YoYHQ-led decisions

Winmark

Retail non food

Winmark runs 309 franchised Play It Again Sports stores in the US and Canada, with no company-owned units, under a 2026 FDD built around Winmark's own proprietary point-of-sale system -- purchased through Winmark and licensed from Winmark, which maintains and updates the software. VP of Technology Ryan D. Baune sits on the HQ team that controls that system directly, leaving little room for a third-party POS pitch but real openings around it.

For software vendors selling into US franchise brands.

Live signals

Total units
309
309 franchised
Unit growth YoY
+2.318%
vs prior filing
AUV
$1.17M
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
3%
national + local
Initial fee
$25K
per unit
Investment range
$346K–$460K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2026)

Ongoing fees: 8% of gross sales (FY2026)Royalty 5%, Ad fund 3%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 3%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

Constant ContactConstant Contact
MarketingItem 8

ranchisees. Winmark may receive a rebate from the vendor of the Constant Contact marketing program for franchisee participation which may be equal to 40% of the billed revenue for Constant Contact or

Franchisor behaviours

What the franchisor requires

24 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 7 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee will, at its expense, use one of the approved suppliers designated by Franchisor for accounting and bookkeeping services related to the operation of the franchised business.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

Winmark currently has independent access to certain operational and financial information and data produced by your POS System.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Franchisee also will, at its expense, provide Franchisor with quarterly and annual financial statements and such other financial reports as Franchisor specifies, prepared and delivered through such accounting systems or service provider(s), using the forms, chart of accounts, and reporting formats Franchisor requires.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Winmark is an “approved supplier” (i.e., a supplier that provides items meeting Winmark’s general standards for those items) for certain items used in your Store.

Is there a franchisee advisory council, association or committee?

Yes

Item 20

The Play It Again Sports® Franchisee Advisory Council is sponsored by us, but its members are nominated by franchisees.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

3654540

Item 8

During Winmark’s last fiscal year, Winmark derived revenues of $3,654,540from the sale of products, equipment and other items subject to Winmark’s standards

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

Winmark may receive a rebate from the vendor of the Constant Contact marketing program for franchisee participation which may be equal to 40% of the billed revenue for Constant Contact or an estimated total of approximately $63,000 per year.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

Any supplier who is able to provide items meeting Winmark’s standards (if any) is, in effect, an approved supplier.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

assign to Franchisor or, at Franchisor’s discretion, disconnect the telephone number for the Store

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

In addition, Franchisee must comply with the Payment Card Industry Data Security Standards (“PCI DSS”) as they may be revised and modified by the Payment Card Industry Security Standards Council or its successor organization, FACTA and any other card payment standards Franchisor may specify.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

Provide field consultants who conduct periodic evaluations of your Store and provide to you written reports to assist you in Store operations

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisor may periodically revise the contents of the Manuals.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must obtain Winmark’s consent to the proposed site for your Store.

Marketing

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 6

If you do not spend at least 5% of Gross Sales for the calendar year for the placement of cooperative or local advertising, Winmark may require that you pay Winmark the difference between what you should have spent for advertising during the calendar year and what you actually spent, with the money to be spent on…

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

Franchisee will participate, at its own expense, in the Play It Again Sports® national (electronic) gift card program and approved e-mail marketing, SMS and loyalty programs.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

You also must participate in and contribute to the local advertising cooperative established in the Designated Market Area (DMA) where your Store is located, if the DMA contains 2 or more unaffiliated franchisees.

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Franchise agreement

Franchisee agrees to use in the operation of the franchised business only those service providers (including accounting service providers), manufacturers, brands or types of fixtures, equipment (including computer, cash register systems), and signs that Franchisor will designate and approve.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

At all times, Franchisee must maintain credit-card relationships with the credit and debit card issuers or sponsors, check or credit verification services, financial-center services and electronic funds transfer systems that Franchisor designates, and Franchisee must not use any such services or providers that…

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Franchisee will sign electronic transfer of funds authorizations, and/or other documents or instruments as Franchisor designates or Franchisor’s bank requires for Franchisor to draw on Franchisee’s account, so that Franchisor may electronically collect (draft on Franchisee’s account by electronic withdrawal) the…

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

Franchisee will participate, at its own expense, in the Play It Again Sports® national (electronic) gift card program and approved e-mail marketing, SMS and loyalty programs.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

Franchisee will, at all times when open for business, have a person designated as a management person on duty who will be responsible for the business operations of Franchisee’s business.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must install a computerized point of sale system (“POS System”) purchased through Winmark Corporation.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

Winmark currently has independent access to certain operational and financial information and data produced by your POS System.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisor may periodically conduct refresher courses, seminars and other programs for all Play it Again Sports® franchisees.

The filing answers no to 3 questions
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
  • Is a minimum grand opening advertising spend required?Franchise agreement
  • Must the franchisee buy products from a designated distributor?Item 8

The vendor opportunity at Winmark

Winmark runs 309 franchised Play It Again Sports stores, with no company-owned units, and franchised outlets grew 2.3% year over year. The 2026 FDD centers entirely on Winmark's own proprietary point-of-sale system, which the company builds, licenses, and updates itself -- a hard wall around POS, but one that leaves the rest of the store's technology stack comparatively open.

Who controls software purchasing

Chair, Director, and CEO Brett D. Heffes leads Winmark, with COO Renae M. Gaudette, CFO Anthony D. Ishaug, CMO Lisa Hake, and Vice President of Technology Ryan D. Baune. Mr. Baune's title makes him the clearest technology-buying contact at HQ. The operator footprint mapped for this filing is thin -- a single operator in Alaska -- so most purchasing signal here comes from the corporate mandate rather than operator-level data.

Tech named in the FDD, and what is actually required

Every store must install a computerized point-of-sale system purchased through Winmark Corporation; the POS software itself is owned by Winmark, and stores must obtain a license for it directly from Winmark, which may require an update every 5 years or more often. Winmark charges a handling fee of roughly 4% on computer hardware component purchases. Constant Contact is in use under a described fee arrangement per Item 8. Each store also needs a dedicated broadband internet connection from a local provider and a security system with at least 4 cameras.

Procurement, renewals, and timing

Item 8 makes Winmark itself the required source for its Proprietary Software and the POS System's computer hardware components; beyond that, stores must use equipment, signage, and materials meeting Winmark's standards, sourced from Winmark or any other qualifying supplier, except for signs, carpet, and flooring, which must come from a Winmark-designated supplier. The initial term runs 10 years, with a 10-year renewal available on advance written notice, a signed then-current agreement, a renewal fee, and a store remodel. The FDD's Item 19 figure averages $1,172,630 across 287 franchised stores that commenced operations between 1988 and 2024.

How to read the Winmark FDD

The embedded PDF viewer below holds the full 2026 Winmark Franchise Disclosure Document. Talk to FranCloud for a ranked target list across the retail franchise landscape.

Questions vendors ask

Winmark, answered from the filing

Chair and CEO Brett D. Heffes leads Winmark's HQ team, with Ryan D. Baune as Vice President of Technology -- the direct buying-center contact. Winmark itself owns and licenses the store's POS software, so that decision sits entirely at HQ.
Winmark requires every store to install a computerized point-of-sale system purchased and licensed through Winmark itself. Constant Contact is in use for a described purpose under Item 8.
309 total franchised Play It Again Sports stores in the United States and Canada as of the 2026 FDD, with none company-owned, in the retail (non-food) segment.
Item 8 makes Winmark itself the required source for its Proprietary Software and the computer hardware components for the POS System; signs, carpet, and flooring must come from a Winmark-designated supplier, and most other items can come from any supplier meeting Winmark's standards.
The initial term runs 10 years, with a 10-year renewal available on written notice, a signed then-current agreement, a renewal fee, and a store remodel. Franchised outlets grew 2.3% year over year.
The embedded PDF viewer below holds Winmark's 2026 Franchise Disclosure Document in full.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

AK1

Related Retail non food brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.