The vendor opportunity at Wingers Alehouse
Wingers Alehouse operates 21 total locations—15 franchised and 6 company-owned—with headquarters in Utah. The brand posted 7.14% year-over-year unit growth and an average unit volume of $3,062,701. For software vendors, the immediate addressable market is small: 21 units, all single-unit operators according to the operator footprint data, with no multi-unit franchisees on file. The franchise agreement runs for an initial term of 10 years, with a 4.0% royalty rate. While the unit count is modest, the high AUV signals healthy per-location revenue that could support technology investment.
Who controls software purchasing
The 2026 FDD lists five key executives in Item 1: Eric E. Slaymaker (CEO, Director, Founder), Scott R. Slaymaker (Director, Vice President), Sara Davis (President, Chief Financial Officer), Patrick Diessner (Chief Operating Officer, Culinary Director), and Suzanne Bronzati (Chief People Officer). No chief information officer or chief technology officer is named, which is common for a chain of this size. Software purchasing authority likely sits with Patrick Diessner on the operations side or Sara Davis on the financial side. Vendors should expect a centralized decision process at HQ, not at the franchisee level, given the absence of multi-unit operators and the corporate-owned unit presence.
Mandated and current tech stack
The 2026 FDD does not disclose any mandated or recommended technology systems. No POS vendor, back-office platform, inventory management tool, or online ordering provider is named in the document. This absence means the current tech stack is unknown to outside vendors without direct discovery. For a 21-unit quick-service restaurant chain, it is reasonable to expect some combination of point-of-sale, kitchen display, and accounting software, but none of that is confirmed in the public filing. The lack of a tech mandate also means franchisees may have autonomy in selecting their own systems, though the centralized executive structure suggests HQ likely influences or approves major software decisions.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the designated-supplier versus approved-supplier framework is not publicly defined. On renewals, Item 17 states that a franchisee in good standing may enter into a successor agreement for an additional 10-year term. To renew, the franchisee must pay a successor franchise fee, modernize the business to then-current standards, sign a release, and accept the then-current franchise agreement. The modernization requirement is a clear trigger point for software evaluation: as franchisees approach the end of their initial 10-year term, they must upgrade to whatever standards HQ sets at that time. Vendors should track agreement expiration dates and monitor for any modernization mandates that could open purchasing windows.
How to read the Wingers Alehouse FDD
The full 2026 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (executive team and corporate structure), Item 8 (procurement obligations—though not populated in this filing), Item 11 (franchisor assistance and any technology requirements), and Item 17 (renewal and modernization conditions). The operator footprint shows 20 mapped operators across approximately 20 located units, all in the single-unit band, with top states Kentucky and New York each showing one unit. No parent company is on file, indicating Wingers Alehouse is independently owned. For a ranked target list of franchise brands matched to your software category, FranCloud can help you prioritize where to pitch next.