SquareBlock
MandatoryThe cost of the computer system that you are required to purchase ranges from $650 to $1,750. Currently, the designated Business Management System that you must license and use is Square Franchisee pl
From the filings
+42.857% units YoYHQ-led decisions
Wild Bill's
Quick service restaurantSoftware purchasing at Wild Bill's is controlled at the headquarters level, with key decision-makers including the Chief Growth Officer and VP of Operations named in the 2026 FDD. The franchise currently mandates the Square Franchisee platform by Block, Inc. across its 24-unit system, giving vendors a clear picture of the existing tech environment. With 20 franchised locations and a 42.9% year-over-year unit growth rate, the addressable market is small but expanding rapidly for vendors who align with the mandated stack.
For software vendors selling into US franchise brands.
Live signals
Total units
24
20 franchised
Unit growth YoY
+42.857%
vs prior filing
AUV
$353K
Item 19, 2026
Royalty
3%
of gross sales
Ad fund
—
national + local
Initial fee
$50K
per unit
Investment range
$110K–$337K
all-in, Item 7
Procurement
Approved supplier
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
3%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and the Business Management System Data and to duplicate and evaluate the data;
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business including, but not limited to, income statement, statement of cash flows, balance sheet, and other operational reports designated…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We, our affiliate, or our Parent Company, Bluewater, LLC, are currently designated as approved suppliers of syrups and mugs.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor, in Franchisor’s Reasonable Business Judgment, may, from time to time, modify the list of approved brands, suppliers and distributors of System Supplies, Service Vehicles and Mobile Stands, and approved equipment, supplies and services to be used by the Franchised Business
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates may receive rebates, payments and other material benefits from suppliers based on franchisee purchases and we reserve the right to institute and expand rebate programs in the future.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
25Item 8
approximately 25% to 35% of the on- going operating expenses of the Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
shall pay to Franchisor a supplier evaluation fee per requested product, service, equipment, supply, supplier and/or distributor to be considered
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information that we may request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
All rights in and to telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred to Franchisor.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any time during business hours, and without prior notice to Franchisee, to inspect Franchisee’s non-residential Administrative Office, Service Vehicles, Mobile Stands, and System Supplies.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Manuals.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Otherwise, you are responsible for selecting a site for your administrative office and must obtain our approval of your selected location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not utilize, access or open accounts regarding or related to Digital Media unless expressly approved by Franchisor in writing which approval Franchisor may withhold, condition, limit, modify, or withdraw as determined by Franchisor in Franchisor’s Reasonable Business Judgment
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You are required to engage in local marketing and you are required to commit specific minimum amounts of funds to your local marketing efforts.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
customer service and satisfaction standards including, customer rewards programs, refund policies, gift card policies, special promotions and other customer incentive and goodwill programs
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
System Supplies, including soda syrups, canned soda, and reusable mugs must be purchased exclusively from Franchisor or Franchisor's designated affiliate or approved third-party supplier.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
System Supplies, including soda syrups, canned soda, and reusable mugs must be purchased exclusively from Franchisor or Franchisor's designated affiliate or approved third-party supplier.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
Credit Card Processing – You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
All amounts shall be debited automatically from Franchisee's bank account by ACH or such other means as Franchisor may designate from time to time.
People
Must employees wear uniforms specified by the franchisor?
YesItem 11
For the protection of the System, you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
Currently you are required to purchase, license and utilize a Square Franchisee point of sale and Business Management System with one configured hardware terminal.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
At all times, Franchisor shall possess direct live access and storage based access to the Business Management System for the Franchised Business and to Franchisee’s Business Management System Data.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
“Business Management System” means the software, internet, web based and/or cloud based system or systems, point of sale system or systems and customer relationship management system or systems as same may be individually or collectively designated by us, in our Reasonable Business Judgment, as being required for use…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor reserves the right to assess Franchisee reasonable charges for such training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee shall be required to pay to Franchisor an Annual Conference Attendance Fee.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Is a minimum grand opening advertising spend required?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Wild Bill's
Wild Bill's operates 24 total units as of the 2026 FDD, split between 20 franchised locations and 4 company-owned stores. The system grew units by 42.9% year-over-year, signaling an active expansion phase. For software vendors, this means a small but growing addressable market where early alignment with HQ mandates could secure a foothold. The brand is a quick-service restaurant concept headquartered in Pennsylvania, and it appears to be independently owned with no parent company on file.
Average unit volume (AUV) is not disclosed in the most recent FDD, so vendors cannot benchmark per-location revenue potential directly. However, the 3.0% royalty rate and 5-year initial franchise term provide a basic financial framework. The real vendor opportunity lies in the mandated technology stack and the centralized decision-making structure.
Who controls software purchasing
Software purchasing decisions at Wild Bill's are made at the headquarters level. The 2026 FDD Item 1 names the executive team: Michael Quilty (Chief Executive Officer), Roger de Lusignan (Chief Financial Officer), Michael Russo (Chief Growth Officer), Chris Norvold (VP of Operations), and Andrew St. Cyr (Director of Operations). For technology vendors, the Chief Growth Officer and VP of Operations are the most likely points of contact for software evaluation and adoption, given their operational and growth-focused roles.
There is no multi-unit operator footprint mapped in our corpus, meaning no franchisee groups with independent purchasing power have been identified. This reinforces the HQ-driven procurement model. Vendors should prepare to engage directly with the corporate team rather than pursuing a franchisee-led sales strategy.
Mandated and current tech stack
Wild Bill's mandates the Square Franchisee platform by Block, Inc. across its system. This is the only named technology system in the 2026 FDD. Square Franchisee typically includes point-of-sale, payment processing, and basic operational management tools. For vendors selling complementary software—such as inventory management, labor scheduling, or customer engagement platforms—integration with Square's ecosystem is likely a prerequisite.
No other mandated or recommended systems are disclosed in the FDD. This suggests either a lean tech stack or that additional systems are selected at the franchisee level without franchisor mandates. Vendors should clarify during discovery whether HQ imposes further technology requirements beyond the POS.
Procurement, renewals, and timing
The 2026 FDD does not include an Item 8 extract detailing procurement or supplier requirements. Without this signal, it is unclear whether Wild Bill's uses a designated supplier model, an approved supplier list, or an open procurement process. Vendors will need to inquire directly about how the franchisor manages vendor selection and whether there are preferred provider relationships in place.
Franchise agreements carry a 5-year initial term. Renewal conditions, outlined in Item 17, require franchisees to be in compliance with their agreement, provide 180 days' prior written notice, sign the then-current form of Franchise Agreement, execute a general release, pay a renewal fee, and meet all other requirements. The renewal agreement may contain materially different terms. For software vendors, these renewal windows—and the ramp-up of new units given the 42.9% growth rate—represent natural points to introduce new solutions. Aligning sales outreach with these cycles can improve timing.
How to read the Wild Bill's FDD
The Wild Bill's 2026 Franchise Disclosure Document is filed with state franchise regulators and is available for review below. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated technology), and Item 17 (renewal and contract terms). The embedded PDF viewer on this page provides full access to the filing. Focus on the named executives and the Square mandate to understand the current tech environment and decision-making structure before initiating contact.
For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on real FDD data.
Questions vendors ask
Wild Bill's, answered from the filing
The 2026 FDD lists Michael Russo (Chief Growth Officer) and Chris Norvold (VP of Operations) as key executives. These roles typically influence or approve technology decisions at the franchisor level.
Wild Bill's mandates the Square Franchisee platform by Block, Inc. for its franchisees, as disclosed in the 2026 FDD. No other mandated or recommended systems are named.
The 2026 FDD reports 24 total units: 20 franchised and 4 company-owned. This is a small quick-service restaurant chain based in Pennsylvania.
The 2026 FDD does not include an Item 8 extract detailing procurement or supplier requirements. The specific purchasing model is not disclosed in the available filing.
Franchise agreements have a 5-year initial term. Renewals require 180 days' written notice and signing the then-current agreement. Contract windows may align with these renewal cycles or new unit openings.
The Wild Bill's 2026 FDD is filed with state franchise regulators. You can review it directly using the embedded PDF viewer below on this page.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Wild Bill's files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
17 operators run 17 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit17
Top states by locations
| NY | 3 |
|---|---|
| VA | 2 |
| TN | 2 |
| IN | 1 |
| AZ | 1 |
Ownership
The portfolio behind Wild Bill's
unknown of bluewater.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.