Wet Willie's

The vendor opportunity at Wet Willie's

Wet Willie's is a full-service restaurant concept headquartered in Georgia with 11 total units, of which 9 are company-owned and only 2 are franchised. For software vendors, the addressable market is those 2 franchised locations, as corporate-owned units typically fall under centralized HQ purchasing with little room for outside influence. The brand reported an average unit volume of $2,778,204 in its 2023 FDD, signaling healthy per-location economics that can support technology investment. The royalty rate is 5% and the initial franchise term is 10 years, with successor terms of 5 years. Year-over-year unit growth was not disclosed.

Who controls software purchasing

The FDD lists two executives in Item 1: William A. Dickinson, PhD, who serves as Chief Executive Officer, Secretary, and Treasurer, and Emily E. Dickinson, Vice President of Marketing and Human Resources. No CIO, CTO, or dedicated procurement officer is named, which is consistent with a small, tightly held organization. For a vendor, the CEO is the likely ultimate decision-maker on any software that touches operations or finance, while the VP of Marketing and HR may influence tools in those functional areas. There is no operator footprint mapped in our corpus, meaning no multi-unit franchisee names are available to target independently.

Mandated and current tech stack

Wet Willie's mandates specific technology in its franchise disclosure document. The point-of-sale system is Micros by Oracle Corporation, specifically the MICROS® 3700 Foundation System Software. For enterprise resource planning, the brand mandates Restaurant365 ERP by Restaurant365. These are hard requirements for franchisees, meaning any vendor selling adjacent or replacement software must either integrate with these systems or make a compelling case for displacement at the HQ level. No other mandated or recommended systems are disclosed in the 2023 FDD.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. Vendors should assume a controlled environment given the small franchise base and the existence of mandated systems. On renewals, Item 17 specifies that franchisees must provide notice, be in compliance, be current on payments, potentially remodel or refurbish, sign a successor agreement, and execute a general release. The successor term is 5 years, and while territorial boundaries remain the same, the new contract may contain materially different terms. With only 2 franchised units, contract windows are not driven by a large renewal calendar but by individual relationship timing.

How to read the Wet Willie's FDD

The 2023 Franchise Disclosure Document is the primary source for the data on this page. It details the executive team, unit counts, financial performance representations, mandated technology, and renewal conditions. For software vendors, the key items are Item 1 (executives), Item 11 (mandated systems), Item 8 (procurement, though absent here), and Item 17 (renewal and successor terms). The embedded PDF viewer below provides the full document for your own due diligence. When you need a ranked target list of franchise systems matched to your software category, FranCloud can help.