We Sell Restaurants

The vendor opportunity at We Sell Restaurants

We Sell Restaurants is a quick-service restaurant franchise headquartered in Florida with 60 total units—57 franchised and 3 company-owned—as of the 2026 FDD. The system grew unit count by 5.556% year-over-year, adding a modest number of new locations. Average unit volume sits at $194,933, and franchisees pay a 15% royalty. For software vendors, the addressable market is exactly 60 locations, with no multi-unit operators on file: all 46 mapped franchisees are single-unit owners. The top states by unit count are Florida (14), Georgia (5), Arizona (4), Texas (4), and South Carolina (4).

This is a small, tightly controlled system. The franchisor mandates four specific technology tools, which signals a top-down approach to tech adoption. If you sell software, your path runs through HQ, not through individual franchisees.

Who controls software purchasing

The 2026 FDD lists two executives in Item 1: Eric Gagnon, President, and Robin Gagnon, CEO. No CIO, CTO, or VP of Technology is named, which is common for a system of this size. In practice, the President and CEO are your likely buying center for any software that touches franchise operations, compliance, or the mandated tech stack. There is no parent company on file; We Sell Restaurants appears independently owned, so no external corporate procurement layer exists.

Because all 46 operators are single-unit franchisees with no multi-unit groups, there is no operator-level purchasing power to navigate. The decision-maker level is unambiguously HQ.

Mandated and current tech stack

The 2026 FDD mandates four systems by name: Business Analysis Tool©, Leasing Assessment Tool©, Valuation Analysis Tool©, and a Website. These are proprietary or specified tools that every franchisee must use. No POS system, payroll provider, inventory management platform, or CRM is named as mandated in the FDD. This leaves open the possibility that franchisees select their own operational software, but given the centralized mandate pattern, any vendor selling into this system should expect HQ to influence or approve those choices.

The mandated tools focus on business analysis, leasing, and valuation—reflecting the brand's core identity around restaurant brokerage and resale. A vendor offering complementary analytics, financial reporting, or compliance software may find a receptive audience if the tool aligns with these existing mandates.

Procurement, renewals, and timing

Item 8 of the 2026 FDD contains no extractable procurement language. There is no designated supplier list, no approved vendor program, and no purchasing cooperative disclosed. This suggests an open procurement model where vendors can pitch directly to HQ without navigating a formal preferred-vendor process.

Renewal timing offers a potential entry point. The initial franchise term is 10 years. Item 17 outlines renewal conditions: franchisees in good standing may renew for one additional 10-year term by providing written notice, being 100% compliant on minimum performance standards, signing a new agreement, paying a Successor Franchise Fee, and executing a release. Critically, the FDD states that upon renewal, "you may be asked to sign a new contract with materially different terms and conditions than your original contract including territory size." This creates a natural window where technology requirements could change, and new software mandates could be introduced.

How to read the We Sell Restaurants FDD

The full 2026 FDD is embedded below. For software vendors, the most relevant sections are Item 11 (franchisor's assistance, advertising, computer systems, and training), which lists the four mandated systems, and Item 17 (renewal, termination, transfer, and dispute resolution), which defines the 10-year term and renewal conditions. Item 1 discloses the two HQ executives. Item 8, typically where procurement restrictions appear, contains no extractable supplier language in this filing.

If you are evaluating We Sell Restaurants as a potential account, focus on the centralized decision-making structure, the existing mandated tech stack, and the 10-year renewal cycle as a timing signal. For a ranked target list of franchise systems matched to your software category, FranCloud can help.