FacebookMeta
us with a monthly report and documentation of local advertising expenditures during the previous calendar month. You may not use social media platforms, such as Instagram, TikTok, Facebook, Twitter, L
From the filings
HQ-led decisions
We Scream
Quick service restaurantSoftware purchasing at We Scream is controlled at the corporate level, where Founder & CEO Eric Murphy and President Jason Black lead a lean HQ team. The brand mandates the Impulse Software Platform across its 15 locations, creating a narrow but clear addressable market for complementary tools. With 14 company-owned units and a single franchised location, vendors are effectively selling into a corporate-owned chain with a $334,265 average unit volume.
For software vendors selling into US franchise brands.
Live signals
Total units
15
1 franchised
Unit growth YoY
—
vs prior filing
AUV
$334K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
0%
national + local
Initial fee
$40K
per unit
Investment range
$198K–$242K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
4 You must furnish us with a monthly report and documentation of local advertising expenditures during the previous calendar month. You may not use social media platforms, such as Instagram, TikTok, F
LinkedInLinkedIn
eport and documentation of local advertising expenditures during the previous calendar month. You may not use social media platforms, such as Instagram, TikTok, Facebook, Twitter, LinkedIn, blogs or o
TikTokTikTok
furnish us with a monthly report and documentation of local advertising expenditures during the previous calendar month. You may not use social media platforms, such as Instagram, TikTok, Facebook, Tw
TwitterX
monthly report and documentation of local advertising expenditures during the previous calendar month. You may not use social media platforms, such as Instagram, TikTok, Facebook, Twitter, LinkedIn, b
YouTubeGoogle
ing with other Scream Truck franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube or any other
Franchisor behaviours
What the franchisor requires
22 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have independent access to your sales information and customer data generated by and stored in your computer system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
12.2.2. Within five (5) days after the close of each calendar month and within ninety (90) days after the close of each fiscal year, Franchisee will furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the Franchised Business during said…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
You must license Implse (the Scream Truck proprietary software and mobile app) from our affiliate, Implse, LLC, to operate the Franchised Business.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the fiscal year ended December 31, 2024, neither we nor any of our affiliates received any revenue from vendors on account of required purchases by franchisees.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
In addition, you must pay us an evaluation fee equal to our costs and expenses incurred in our review of the potential supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee, at the option of Franchisor, shall assign to Franchisor all rights to the telephone numbers of the Franchised Business and any related public directory listing or other business listings and execute all forms and documents required by Franchisor and any telephone company at any time, to transfer such…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
conduct inspections of your Franchised Business, at the frequency and duration that we deem advisable.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 17
we and 22.4 may change the Operations Playbook and System standards at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
No site may be used for the location of the Franchised Business Truck(s) unless it is consented to in writing by Franchisor.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
prior to the opening of the Franchised Business, Franchisee shall conduct a grand opening campaign in the Territory in which Franchisee must spend at least Ten Thousand Dollars ($10,000.00) on marketing, promotion and awareness-generating activities at the time and in the manner specified by Franchisor.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all fixtures, furnishings, signs, equipment, inventory, uniforms, marketing materials, inventory, computer systems, certain software, and other supplies, products and materials from our approved suppliers and contractors or in accordance with our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all fixtures, furnishings, signs, equipment, inventory, uniforms, marketing materials, inventory, computer systems, certain software, and other supplies, products and materials from our approved suppliers and contractors or in accordance with our specifications.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
At Franchisor’s request, Franchisee must execute documents, including but not limited to, the Authorization attached hereto as Attachment 8, that allow Franchisor to automatically take the Royalty Fee and Brand Development Fund Contribution due as well as other sums due Franchisor, from business bank accounts via…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Franchise Agreement requires that you personally supervise your Scream Truck.
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must purchase all fixtures, furnishings, signs, equipment, inventory, uniforms, marketing materials, inventory, computer systems, certain software, and other supplies, products and materials from our approved suppliers and contractors or in accordance with our specifications.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You are required to use the hardware, software, system tools and processes as stated in the Operations Playbook.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have independent access to your sales information and customer data generated by and stored in your computer system.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
Software: Implse (Scream Truck proprietary software and mobile app platform); fleet operations tracking platform, email and cloud services, office/accounting software, customer service and CRM, online training, LED screen control and mobile device management.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We reserve the right to impose a reasonable fee for all additional training programs, including the national business meeting or annual convention.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
If required by Franchisor, Franchisee, or Franchisee’s principals shall participate in the following additional training: (i) on-going training at a location designated by Franchisor. (ii) a national business meeting or annual convention at a location designated by Franchisor.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at We Scream
We Scream is a quick-service restaurant brand headquartered in New Jersey with 15 total units—14 company-owned and a single franchised location. The brand generated an average unit volume of $334,265, according to its 2025 Franchise Disclosure Document. Year-over-year unit growth was not disclosed in the most recent filing.
The operator footprint is minimal: one mapped operator, with no multi-unit franchisees on file. That single operator is located in Wisconsin. The unit-band split confirms the concentrated structure—one unit in the 1-unit band, and zero operators in the 2–9, 10–24, or 25+ bands. For software vendors, this means the addressable market is essentially the corporate entity itself, not a dispersed franchisee base.
Who controls software purchasing
Purchasing authority sits at the corporate level. The 2025 FDD lists four executives in Item 1: Eric Murphy, Founder and Chief Executive Officer; Jason Black, President; Mia Miller, Director of Operations; and Brian Kutz, Vice President. In a chain of this size, the CEO and President are the likely final decision-makers for enterprise software, while the Director of Operations and Vice President probably evaluate and recommend tools that touch daily operations, point-of-sale, or back-office workflows.
No parent company is on file, and We Scream appears to be independently owned. That independence means vendors are pitching a single decision-making group rather than navigating a layered corporate parent structure.
Mandated and current tech stack
We Scream mandates the Impulse Software Platform, listed in the FDD as both "Implse" and "Impulse Software Platform." This is a required system across all locations. For vendors selling adjacent or complementary software—such as inventory management, labor scheduling, loyalty, or delivery integration—the mandate creates both a constraint and an opportunity. Any tool that must integrate with the POS or operational core will need to work alongside Impulse.
The FDD does not disclose additional mandated or recommended technology beyond Impulse. Vendors should investigate whether the brand uses separate systems for accounting, payroll, or marketing, as those may be open to new solutions.
Procurement, renewals, and timing
Item 8 of the 2025 FDD does not include a procurement extract, so the brand's supplier model—whether designated, approved, or open—is not publicly specified. Vendors should approach We Scream prepared to justify their product on merit and integration capability rather than relying on an existing approved-vendor pathway.
On renewal timing, Item 17 provides a clear window. Franchisees in good standing may sign a successor agreement for an additional 10-year term, provided they give written notice at least six months before the current term ends. The successor agreement fee is 25% of the then-current initial franchise fee. While this renewal mechanism applies to the single franchised unit, the corporate locations operate on their own internal refresh cycles. Vendors targeting the corporate side should align outreach with typical annual budgeting or operational planning periods.
How to read the We Scream FDD
The 2025 We Scream Franchise Disclosure Document is the primary source for the data in this profile. It contains the brand's mandated technology, executive roster, unit counts, financial performance representations, and contractual terms. The embedded viewer on this page provides the full document. For software vendors, the most actionable sections are Item 1 (the franchisor and its executives), Item 11 (the mandated tech stack), Item 8 (procurement restrictions, if any), and Item 17 (renewal and transfer conditions).
If you are evaluating where We Scream fits in your target account list, FranCloud can help you rank it against other franchise systems by decision-maker concentration, tech mandate rigidity, and unit economics.
Questions vendors ask
We Scream, answered from the filing
Founder & CEO Eric Murphy and President Jason Black are the named executives. Director of Operations Mia Miller and VP Brian Kutz likely influence operational tool decisions.
The 2025 FDD mandates the Impulse Software Platform (listed as 'Implse' and 'Impulse Software Platform') for all locations.
15 total units: 14 company-owned and 1 franchised, with a single mapped operator in Wisconsin.
The FDD does not disclose a designated or approved supplier list in Item 8. The procurement model is not specified in the available extract.
The initial franchise term is 10 years. Renewal requires six months' written notice and a successor agreement fee of 25% of the then-current initial franchise fee.
The 2025 FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment We Scream files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Ownership
The portfolio behind We Scream
unknown of scream experiences.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.