HQ-led decisions

We Scream

Quick service restaurant

Software purchasing at We Scream is controlled at the corporate level, where Founder & CEO Eric Murphy and President Jason Black lead a lean HQ team. The brand mandates the Impulse Software Platform across its 15 locations, creating a narrow but clear addressable market for complementary tools. With 14 company-owned units and a single franchised location, vendors are effectively selling into a corporate-owned chain with a $334,265 average unit volume.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Implse
Mandatory
Proprietary systemItem 11

Software: Implse (Scream Truck proprietary software and mobile app platform)

Impulse Software Platform
Mandatory
Industry softwareItem 11

Implse Software Platform (4 hours) listed in Initial Management Training Program

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
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Live signals

Total units
15
1 franchised
Unit growth YoY
vs prior filing
AUV
$334K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
0%
national + local
Initial fee
$40K
per unit
Investment range
$198K–$242K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at We Scream

We Scream is a quick-service restaurant brand headquartered in New Jersey with 15 total units—14 company-owned and a single franchised location. The brand generated an average unit volume of $334,265, according to its 2025 Franchise Disclosure Document. Year-over-year unit growth was not disclosed in the most recent filing.

The operator footprint is minimal: one mapped operator, with no multi-unit franchisees on file. That single operator is located in Wisconsin. The unit-band split confirms the concentrated structure—one unit in the 1-unit band, and zero operators in the 2–9, 10–24, or 25+ bands. For software vendors, this means the addressable market is essentially the corporate entity itself, not a dispersed franchisee base.

Who controls software purchasing

Purchasing authority sits at the corporate level. The 2025 FDD lists four executives in Item 1: Eric Murphy, Founder and Chief Executive Officer; Jason Black, President; Mia Miller, Director of Operations; and Brian Kutz, Vice President. In a chain of this size, the CEO and President are the likely final decision-makers for enterprise software, while the Director of Operations and Vice President probably evaluate and recommend tools that touch daily operations, point-of-sale, or back-office workflows.

No parent company is on file, and We Scream appears to be independently owned. That independence means vendors are pitching a single decision-making group rather than navigating a layered corporate parent structure.

Mandated and current tech stack

We Scream mandates the Impulse Software Platform, listed in the FDD as both "Implse" and "Impulse Software Platform." This is a required system across all locations. For vendors selling adjacent or complementary software—such as inventory management, labor scheduling, loyalty, or delivery integration—the mandate creates both a constraint and an opportunity. Any tool that must integrate with the POS or operational core will need to work alongside Impulse.

The FDD does not disclose additional mandated or recommended technology beyond Impulse. Vendors should investigate whether the brand uses separate systems for accounting, payroll, or marketing, as those may be open to new solutions.

Procurement, renewals, and timing

Item 8 of the 2025 FDD does not include a procurement extract, so the brand's supplier model—whether designated, approved, or open—is not publicly specified. Vendors should approach We Scream prepared to justify their product on merit and integration capability rather than relying on an existing approved-vendor pathway.

On renewal timing, Item 17 provides a clear window. Franchisees in good standing may sign a successor agreement for an additional 10-year term, provided they give written notice at least six months before the current term ends. The successor agreement fee is 25% of the then-current initial franchise fee. While this renewal mechanism applies to the single franchised unit, the corporate locations operate on their own internal refresh cycles. Vendors targeting the corporate side should align outreach with typical annual budgeting or operational planning periods.

How to read the We Scream FDD

The 2025 We Scream Franchise Disclosure Document is the primary source for the data in this profile. It contains the brand's mandated technology, executive roster, unit counts, financial performance representations, and contractual terms. The embedded viewer on this page provides the full document. For software vendors, the most actionable sections are Item 1 (the franchisor and its executives), Item 11 (the mandated tech stack), Item 8 (procurement restrictions, if any), and Item 17 (renewal and transfer conditions).

If you are evaluating where We Scream fits in your target account list, FranCloud can help you rank it against other franchise systems by decision-maker concentration, tech mandate rigidity, and unit economics.

Questions vendors ask

We Scream, answered from the filing

Founder & CEO Eric Murphy and President Jason Black are the named executives. Director of Operations Mia Miller and VP Brian Kutz likely influence operational tool decisions.
The 2025 FDD mandates the Impulse Software Platform (listed as 'Implse' and 'Impulse Software Platform') for all locations.
15 total units: 14 company-owned and 1 franchised, with a single mapped operator in Wisconsin.
The FDD does not disclose a designated or approved supplier list in Item 8. The procurement model is not specified in the available extract.
The initial franchise term is 10 years. Renewal requires six months' written notice and a successor agreement fee of 25% of the then-current initial franchise fee.
The 2025 FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below.
Source

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Operator footprint

Who runs the locations

1 operators run 1 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.