Wayback Burgers

The vendor opportunity at Wayback Burgers

Wayback Burgers operates 184 quick-service restaurants across the United States, with a footprint concentrated in the Northeast and Southeast. The system is 99.5% franchised—just one company-owned unit exists—and grew by 2.2% year-over-year. For software vendors, the addressable market is 184 locations, though the single-entity operator structure (229 mapped operators, all single-unit) means any sale must resonate with a headquarters that exerts strong control over technology mandates.

Average unit volume is not disclosed in the most recent FDD. The royalty rate is 6.0%, and the initial franchise term runs 20 years. These economics suggest franchisees operate on tight margins typical of QSR, making ROI-focused software pitches essential.

Who controls software purchasing

The buying center at Wayback Burgers is lean. The FDD lists five executives: John Eucalitto (CEO), Patrick Conlin (President), Ron Greytak, Jr. (VP of Real Estate), Jason Murawski (VP of Franchise Development), and Brian Corsetti (VP International). No chief information officer, chief technology officer, or head of IT is named. In practice, technology decisions likely route through the CEO and President, with operational input from the franchise development and real estate functions. Vendors should target Eucalitto and Conlin as the probable economic buyers, recognizing that a formal IT evaluation layer may not exist.

Mandated and current tech stack

The 2026 FDD explicitly mandates an online ordering platform. No vendor name is disclosed for that system, and no other technology—POS, loyalty, scheduling, inventory, or delivery aggregators—appears as a mandate. This does not mean those systems are absent; it means the franchisor has not chosen to require a specific vendor in the disclosure document. For a vendor selling complementary or replacement tech, the absence of a mandated POS or back-of-house system represents a greenfield opportunity, provided you can demonstrate value to a headquarters that has so far kept its tech mandates minimal.

Procurement, renewals, and timing

Item 8 procurement signals are not present in the available data, leaving the supply chain model unclear. The renewal structure, however, offers concrete timing cues. Franchise agreements carry a 20-year initial term, with subsequent renewals of 5 years. Franchisees must give written notice between 6 and 9 months before expiration and must sign the then-current agreement, which may contain materially different terms. They also pay a renewal fee of 10% of the then-current initial franchise fee. For software vendors, this creates two natural entry points: when a franchisee renovates as a condition of renewal, and when new units open. With 184 units and a 20-year term, a small but steady cadence of renewals is likely each year, each a potential trigger for technology re-evaluation.

How to read the Wayback Burgers FDD

The full 2026 Franchise Disclosure Document contains the legal and operational detail behind every claim in this profile. Use the embedded viewer below to examine Item 1 (executives), Item 11 (franchisor assistance and mandated tech), Item 17 (renewal conditions), and Item 20 (outlet tables) directly. Cross-reference the operator count and unit-band split to understand the owner concentration risk. When you are ready to prioritize franchise brands by tech mandate strength, decision-maker accessibility, and unit growth, FranCloud can generate a ranked target list tailored to your software category.