Facebook
Mandatoryr any other written form of communication of our approval or disapproval. You must not conduct any advertising without our written permission, in any Social Media such as Twitter, Facebook, LinkedIn,
HQ-led decisions
W2WDOTPET
Youth servicesSoftware purchasing at W2WDOTPET is controlled at the HQ level, with CEO Carolina Lizama, President Dillion Toscano, and Director of Training Vanessa Medina listed as key executives. The brand's most recent FDD does not disclose any mandated or recommended technology systems. With only 1 company-owned unit and no franchised locations mapped, the addressable market for vendors is currently a single location.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$25K
per unit
Investment range
$210K–$402K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
7 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Instagram
Mandatory: Internet and World Wide Web home pages, as well as other electronic sites (such as: business citations, Google and Bing business listings, social networking sites like Facebook, Instagram, Twitter,
LinkedIn
Mandatoryr written form of communication of our approval or disapproval. You must not conduct any advertising without our written permission, in any Social Media such as Twitter, Facebook, LinkedIn, Pinterest,
Pinterest
Mandatoryform of communication of our approval or disapproval. You must not conduct any advertising without our written permission, in any Social Media such as Twitter, Facebook, LinkedIn, Pinterest, Yelp and
TikTok
Mandatoryour written permission, in any Social Media such as Twitter, Facebook, LinkedIn, Pinterest, Yelp and others (currently franchisees are authorized to participate on Yelp, Facebook, TikTok and Instagram
Twitter
Mandatory3-10-23 or any other written form of communication of our approval or disapproval. You must not conduct any advertising without our written permission, in any Social Media such as Twitter, Facebook, L
Yelp
Mandatorymunication of our approval or disapproval. You must not conduct any advertising without our written permission, in any Social Media such as Twitter, Facebook, LinkedIn, Pinterest, Yelp and others (cur
The vendor opportunity at W2WDOTPET
W2WDOTPET is a youth-services brand headquartered in California. According to its 2024 Franchise Disclosure Document, the system consists of exactly 1 unit, which is company-owned. No franchised locations are reported, and our corpus contains no mapped operators. For software vendors, the immediate addressable market is this single location. The brand charges a 5.0% royalty, though average unit volume is not disclosed. Year-over-year unit growth is not available, and the initial franchise term is not stated in the FDD. This is a nascent concept, and any vendor engagement will be with a very small, centralized team.
Who controls software purchasing
The 2024 FDD identifies three executives in Item 1: Carolina Lizama serves as CEO, Dillion Toscano as President, and Vanessa Medina as Director of Training. With no franchised operators in the system, there is no multi-unit owner influence on purchasing. Decisions are almost certainly made by this HQ group. Vendors should direct outreach to the CEO and President, as the Director of Training may influence operational tool selection but is unlikely to hold final budget authority. No CIO, CTO, or dedicated IT role is listed, suggesting technology purchasing is handled by general leadership.
Mandated and current tech stack
The FDD contains no mandated or recommended technology systems. Item 11, which typically lists required POS, scheduling, accounting, or CRM platforms, is silent. This means W2WDOTPET has not locked its single location—or any future franchisees—into a specific vendor ecosystem. For software sellers, this represents a blank slate. There is no incumbent to displace, but also no established procurement path. You will need to build the business case from scratch and likely educate the buyer on category value.
Procurement, renewals, and timing
Procurement signals are absent from the 2024 FDD. Item 8, which would normally disclose designated or approved suppliers and any revenue-sharing arrangements, contains no extract. The franchise agreement's initial term and Item 17 renewal conditions are also not disclosed. Without a franchised base, there are no upcoming renewal cycles to target. Any software sale will be a one-off decision by HQ for the company-owned unit. Timing is unpredictable and likely driven by immediate operational needs rather than a structured evaluation calendar.
How to read the W2WDOTPET FDD
The full 2024 FDD is available below. Focus on Item 1 for executive names and contact, Item 8 for any future supplier restrictions, and Item 11 for technology obligations that may be added as the brand grows. Because this is a single-unit system, the FDD is thin, but it remains the only regulatory filing that defines the franchisor-franchisee relationship. Review it carefully before investing time in outreach. For a ranked target list of franchise brands with stronger tech-mandate signals and larger addressable unit counts, FranCloud can help.
Questions vendors ask
W2WDOTPET, answered from the filing
The 2024 FDD lists Carolina Lizama (CEO), Dillion Toscano (President), and Vanessa Medina (Director of Training). With no franchised operators mapped, purchasing decisions likely rest with this small HQ team.
The 2024 FDD does not mandate or recommend any specific POS or operational technology systems. Vendors should approach this as a greenfield opportunity with no legacy tech lock-in disclosed.
The 2024 FDD reports 1 total unit, which is company-owned. No franchised units are disclosed. This is a very early-stage youth-services concept based in California.
The procurement model is not disclosed in the 2024 FDD. Item 8 contains no extract regarding designated or approved suppliers, so the purchasing process remains undefined for vendors.
Contract renewal windows are unknown. The initial franchise term and Item 17 renewal signals are not disclosed in the 2024 FDD. With only 1 unit, purchasing is likely ad-hoc rather than cyclical.
The W2WDOTPET FDD was filed with state franchise regulators in 2024. You can review the full document using the embedded PDF viewer below to analyze procurement, tech, and decision-maker details directly from the source.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment W2WDOTPET files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
No franchisee network yet. W2WDOTPET’s latest FDD reports no franchised locations.
Related Youth services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.