Data AxleData Axle
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From the filings
HQ-led decisions
United Country Real Estate
Real estateUnited Country Real Estate keeps its core software decision at headquarters: Item 11 requires every broker office to use the company's Bullseye Productivity Platform for listings and buyer/seller data, with United Country as the sole approved supplier and a recurring Technology Services Fee. The network spans 378 offices, 376 of them franchised, across a footprint of 330 mapped operators.
For software vendors selling into US franchise brands.
Live signals
Total units
378
376 franchised
Unit growth YoY
-0.529%
vs prior filing
AUV
—
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
—
national + local
Initial fee
$20K
per unit
Investment range
$11K–$46K
all-in, Item 7
Procurement
Standards based
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
5%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
TruliaZillow
ps that will show your listings, both on our Intranet and qualified specialty websites and on 2026 UC FDD 42 4835-1037-2176 v.66 selected major third-party websites (i.e., Google, Trulia, etc.). The B
Franchisor behaviours
What the franchisor requires
10 requirements the franchisor states in this filing, each in its own words; 13 explicit no's; 11 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information you input into the Bullseye Productivity Platform.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are the only approved supplier of the Bullseye Productivity Platform and you will pay us Technology Services Fees for the continuing use of the Bullseye Productivity Platform in your Broker Office.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We will occasionally modify our strategic partnerships.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
3006795Item 8
In 2025, we had revenues of $18,551,145, of which amount $3,006,795 (16.2%) consisted of revenues from our sales of products and services to Broker Offices
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may, on occasion, receive payment or trade-outs from suppliers for access to franchisees (at our seminars, conventions, etc.).
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
0Item 11
You are not required to purchase any items from us and, as to certain of these items, we will provide you with names of other approved suppliers.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
UC shall have the right, at all reasonable times, to inspect and audit Franchisee’s books and records
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Royalties should be paid by ACH.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information you input into the Bullseye Productivity Platform.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We offer numerous optional training classes for no charge or an incidental fee and highly encourage both broker and agent participation.
The filing answers no to 13 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisor approve the franchisee's site or location before opening?Item 11
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is a minimum grand opening advertising spend required?Item 6
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 6
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?Item 11
- Must equipment be purchased from designated or approved suppliers?Item 8
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
- Must employees wear uniforms specified by the franchisor?Franchise agreement
- Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
The vendor opportunity at United Country Real Estate
United Country Real Estate operates 378 broker offices, 376 of them franchised, with its ownership record naming Five D I as the parent entity. The franchisee base includes 330 mapped operators, 25 of them multi-unit, across roughly 367 located offices, concentrated in Texas, Missouri, Arkansas, Oklahoma, and Colorado. The FDD makes no financial performance representation, and franchised outlets fell 0.5% year over year.
Who controls software purchasing
Software purchasing for United Country's core platform runs through headquarters, where M. Daniel Duffy holds the Chief Executive Officer role. Item 11 requires every broker office to use the Bullseye Productivity Platform for entering listings and accessing the company's confidential buyer and seller data, and United Country is the only approved supplier of that platform, charging franchisees ongoing Technology Services Fees.
Tech named in the FDD, and what is actually required
Outside Bullseye, United Country does not identify approved suppliers or issue specifications for the computer hardware or internet access franchisees need to reach the platform; franchisees who lack it must purchase a computer and arrange internet access with Google Chrome browser. The FDD names Data Axle in Item 1 and Trulia by Zillow in Item 11, without designating either as required.
Procurement, renewals, and timing
Item 8 runs mostly on specifications: except for the Bullseye Productivity Platform, franchisees are not required to purchase or lease goods, services, supplies, fixtures, equipment, inventory, or real estate from United Country or any of its designees. Signs, stationery, business cards, and other paper supplies bearing the Licensed Marks must meet the company's approval for mark placement, but can come from any source. The royalty is a flat-rate percentage of the commission received on each transaction, set by the office's level of Gross Commissions, and the initial term is 5 or 10 years at the franchisee's option, with renewal available for 5 or 10 years to franchisees who sign the current agreement, pay a renewal fee, and remodel if required.
How to read the United Country Real Estate FDD
The embedded viewer below carries United Country Real Estate's 2026 Franchise Disclosure Document in full, including the Item 11 technology mandate and Item 8 supplier rules summarized above.
Talk to FranCloud for a ranked list of franchise systems like United Country Real Estate where the technology mandate and footprint line up with your product.
Questions vendors ask
United Country Real Estate, answered from the filing
M. Daniel Duffy, Chief Executive Officer, sits atop the decision structure that mandates the Bullseye Productivity Platform. Vendors should approach United Country's corporate technology function directly, since Bullseye is the sole company-approved system and the company does not otherwise designate hardware or internet suppliers.
Item 11 requires every broker office to use the Bullseye Productivity Platform for listings and confidential buyer and seller data, with United Country as the only approved supplier. The FDD names Data Axle in Item 1 and Trulia by Zillow in Item 11, without designating either as required.
378 real-estate broker offices, 376 of them franchised and 2 company-owned.
Item 8 runs mostly on specifications rather than a closed supplier list: outside the Bullseye Productivity Platform, franchisees are generally not required to buy from United Country or a designated supplier, though signs and paper supplies bearing the Licensed Marks must meet the company's quality standards.
Renewal requires signing the then-current Franchise Agreement, paying a renewal fee, remodeling if required, and staying default-free, for a term of 5 or 10 years. Franchised outlets fell 0.5% year over year, so renewals look like the steadier trigger for technology refreshes than new-unit growth.
The embedded PDF viewer below carries United Country Real Estate's 2026 Franchise Disclosure Document in full.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment United Country Real Estate files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
330 operators run 367 mapped locations. 25 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit305
2–9 units25
Top states by locations
| TX | 39 |
|---|---|
| MO | 27 |
| AR | 24 |
| OK | 18 |
| CO | 15 |
Ownership
The portfolio behind United Country Real Estate
unknown of five d i.
Related Real estate brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.