BridalLiveBridalLive
ised Store, Virtual Location True Society USA Inc. Franchise Disclosure Document – 04/24 24 SUBJECT Hours of on- the-job training Hours of Classroom Location IT Package – learning BridalLive, Zipline,
From the filings
True Society
Retail non foodTrue Society is a 6-unit bridal retailer that operates as its own single-brand holding company, with an FDD that names eight systems in passing but requires none of them. At this size, software purchasing runs through the small group of operators running the concept's Oregon, Michigan and Arizona locations rather than a large corporate IT function.
For software vendors selling into US franchise brands.
Live signals
Total units
6
4 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2024
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
$510K–$808K
all-in, Item 7
Procurement
—
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
r other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Fr anchised Business, including any profile on Facebook®, Instagram
InstagramMeta
sence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Fr anchised Business, including any profile on Facebook®, Instagram®, LinkedIn
LinkedInLinkedIn
ee may not promote or otherwise list its Franchised Bu siness, or the Proprietary Marks or System, on any social media or networking site, includi ng without limitation, Facebook, LinkedIn, Instagram,
PinterestPinterest
e advertise on the Internet or any other public computer network in connection with the Fr anchised Business, including any profile on Facebook®, Instagram®, LinkedIn®, SnapChat®, Pinterest®, Twitte r
QuickBooksIntuit
ocation True Society USA Inc. Franchise Disclosure Document – 04/24 24 SUBJECT Hours of on- the-job training Hours of Classroom Location IT Package – learning BridalLive, Zipline, Quickbooks, Portal,
SnapchatSnapchat
or otherwise advertise on the Internet or any other public computer network in connection with the Fr anchised Business, including any profile on Facebook®, Instagram®, LinkedIn®, SnapChat®, Pinterest
SOCiSOCi
ontrary in Section 6 of the Franchise Agreement (or otherwise), the parties acknowledge and agree that Franchisee is converting the Existing Boutique and not developing a new True Soci ety Business. F
TwitterX
list its Franchised Bu siness, or the Proprietary Marks or System, on any social media or networking site, includi ng without limitation, Facebook, LinkedIn, Instagram, Pinterest, Twitter or YouTube,
YouTubeGoogle
anchised Bu siness, or the Proprietary Marks or System, on any social media or networking site, includi ng without limitation, Facebook, LinkedIn, Instagram, Pinterest, Twitter or YouTube, without Fra
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall record all transactions and Gross Revenue of the Franchised Business on a Computer System that is approved by Franchisor, which
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Franchisor will, at all times and without notice to Franchisee, have the right to independently and remotely access and view Franchisee’s Computer System as described in Section 4 of this Agreement.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall submit to Franchisor, for review, financial statements, including a balance sheet and income statement prepared on a monthly basis, Gross Revenue reports detailing Gross Revenue of the Franchised Business from the preceding business month, and other information that Franchisor reasonably requires
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, EOA is an Approved Supplier for the Franchised Business and will supply inventory including bridal gowns, bridesmaid gowns, bridal accessories and other related items.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We have the right, under the Franchise Agreement, to change the standards and specifications applicable to operation of the Franchised Business by written notice to you or through changes in the Manuals.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
40Item 8
approximately 40% to 50% of your ongoing costs to operate the Franchised Business after the initial start-up phase.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
If Franchisor incurs any costs in connection with testing a particular product or evaluating an unapproved supplier at Franchisee’s request, Franchisee must reimburse Franchisor for Franchisor’s reasonable testing costs, regardless of whether Franchisor subsequently approves the item or supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to undertake either of these actions, you must request and obtain our approval in writing before: (i) using or offering the Alternative Product or Service in connection with your Franchised Business; or (ii) purchasing from an Alternative Supplier.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 6
Franchisor will be deemed for purposes hereof to be the subscriber of such telephone numbers, with full authority to instruct the applicable telephone or yellow pages directory company as to the use and disposition of telephone listings and numbers.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 8
You must comply with all data and customer protection laws, including the Payment Card Industry (“PCI”) Data Security Standard and maintain PCI compliance throughout the term of your Franchise Agreement.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor will, as it deems appropriate in its sole discretion, conduct inspections and/or audits of the Franchised Business and Premises to ensure that Franchisee is operating its Franchised Business in compliance with the terms of this Agreement, the Manuals and the System standards and specifications.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may from time to time revise the Manuals, and Franchisee agrees to adhere to and abide by all such revisions (at its expense).
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve your Franchised Business’s proposed site (consistent with the priority and procedure disclosures set forth above in this Item) before you take steps to secure it.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee may not establish any separate website or other Internet presence in connection with the Franchised Business, System or Proprietary Marks without Franchisor’s prior written consent.
Is a minimum grand opening advertising spend required?
YesItem 6
Simultaneously with the execution of this Agreement, Franchisee must pay to Franchisor the amount Franchisor designates (between Fifteen Thousand Dollars ($15,000) to Twenty-Five Thousand Dollars ($25,000)) (“Grand Opening Advertising Fee”).
Operations
Must the franchisee buy products from a designated distributor?
YesItem 1
You will be required to purchase the Approved Products from a designated or approved supplier (each, an “Approved Supplier”) for any Approved Product inventory or other items you must (a) acquire and/or offer for retail sale at your Franchised Business, or (b) otherwise use in connection with the establishment or…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We have the right to require you to purchase any products, services and other items necessary to operate your Franchised Business from a supplier that we approve or designate (each, an “Approved Supplier”)
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee shall pay all fees and other amounts due to Franchisor and/or its affiliates under this Agreement through an electronic funds transfer program (the “EFT Program”), under which Franchisor automatically deducts all payments owed to Franchisor under this Agreement, or any other agreement between Franchisee…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Franchised Business must, at all times, be managed and staffed with at least one (1) individual who has successfully completed our Initial Training Program.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must lease or purchase the computer hardware and software necessary to operate the POS System from our Approved Supplier (which may be us or an affiliate) and use in connection with your Franchised Business.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will also have the right to, at any time without notice, electronically and independently connect with your Systems Hardware and Software to monitor or retrieve data regarding the Boutique on the Systems Hardware and Software (or for any other purpose we deem necessary).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
Franchisor may, as it deems appropriate in its discretion, develop additional and refresher training courses, and require Franchisee and its management to attend such courses.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee must attend any business conference held by Franchisor, if conducted.
The filing answers no to 5 questions
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 6
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at True Society
True Society is a small bridal-retail concept — 6 total units, 4 franchised and 2 company-owned — operating as its own single-brand holding company. Item 19 of the FDD makes a financial performance representation, giving vendors a documented baseline even at this scale. Unit count held flat year over year, so this is a footprint play rather than a fast-growth target.
Who controls software purchasing
The mapped operator base is just 3 operators across 3 located units, one each in Oregon, Michigan and Arizona, and none running more than a single location. At this size, purchasing decisions are likely to sit close to individual store operators and the holding company itself rather than a dedicated corporate technology team.
Tech named in the FDD, and what is actually required
Eight systems appear across three FDD items, and the filing requires none of them. Item 1 names SOCi. Item 6 names LinkedIn. Item 11 names BridalLive — a bridal-retail point-of-sale platform — alongside Facebook, Instagram, Pinterest, QuickBooks and Snapchat. Each is mentioned in the filing without a purchase or use obligation attached, which is worth knowing before assuming any of them is a locked-in incumbent.
Procurement, renewals, and timing
Item 8 of the FDD sets True Society's supplier rules; read the embedded filing below for the specific terms. The initial franchise term runs seven years, and Item 17 governs what happens at renewal. With unit growth flat over the trailing year, expansion-driven contract windows are unlikely here — timing is better tied to each store's own multi-year anniversary.
How to read the True Society FDD
The FDD was filed with state franchise regulators in 2024. Use the embedded PDF viewer below to read Item 1 (impersonation and litigation history), Item 6 (fees), Item 8 (supplier restrictions), Item 11 (technology and training), Item 17 (renewal terms), Item 19 (financial performance) and Item 20 (outlets) directly. Talk to FranCloud for a ranked list of franchise systems that fit your product before you build the next pitch.
Questions vendors ask
True Society, answered from the filing
True Society operates as its own single-brand holding company. With only 3 mapped operators and none running multiple units, purchasing decisions sit close to the small group of individual store operators rather than a large corporate function.
The FDD requires none of the systems it names. Item 1 names SOCi, Item 6 names LinkedIn, and Item 11 names BridalLive, Facebook, Instagram, Pinterest, QuickBooks and Snapchat — all appear in the filing without being required.
6 total units — 4 franchised and 2 company-owned — as of the 2024 FDD, with unit count flat year over year and the mapped operator base concentrated in Oregon, Michigan and Arizona.
Item 8 of the FDD sets True Society's supplier rules for retail inventory and materials. Read the embedded filing below for the specific terms.
The FDD sets a seven-year initial term, with Item 17 governing renewal. With unit growth flat over the last year, new-store rollout is not a near-term driver — expect windows to track each location's own anniversary.
The filing was submitted to state franchise regulators in 2024. Use the embedded PDF viewer below to read Items 1, 6, 8, 11, 17, 19 and 20 directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment True Society files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit3
Top states by locations
| OR | 1 |
|---|---|
| MI | 1 |
| AZ | 1 |
Ownership
The portfolio behind True Society
single_brand_holdco of True Society.
Related Retail non food brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.