From the filings

+16.667% units YoYHQ-led decisions

Snooze Mattress

Retail non food

Snooze Mattress operates 9 units — 7 franchised, 2 company-owned — in the retail segment, with a 5% royalty and unit count up 16.7% year over year. Item 8 reserves proprietary equipment and future software for the franchisor or its affiliates, keeping that layer of the technology decision at corporate.

For software vendors selling into US franchise brands.

Live signals

Total units
9
7 franchised
Unit growth YoY
+16.667%
vs prior filing
AUV
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$197K–$484K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

6%of gross sales (FY2025)

Ongoing fees: 6% of gross sales (FY2025)Royalty 5%, Ad fund 1%. Total 6% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 8

rtising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, LinkedIn, Pinterest and others (currently franchisees are authorized to participate on Facebook, Instagram

InstagramMeta
MarketingItem 11

ore. If we approve a separate 35 Snooze® Mattress Co. Franchise Disclosure Document [FDD]-4-29-24 Website for you (currently franchisees are authorized to participate in Facebook, Instagram and Yelp),

LinkedInLinkedIn
MarketingItem 8

ommunication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, LinkedIn, Pinterest

PinterestPinterest
MarketingItem 8

on of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, LinkedIn, Pinterest and others

TwitterX
MarketingItem 8

r written form of communication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, L

YelpYelp
MarketingItem 8

y other written form of communication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Faceb

Franchisor behaviours

What the franchisor requires

21 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 10 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We reserve the right to have independent access to all information that you store in any POS system, computer, laptop, tablet, camera surveillance system or software related to the Business (Franchise Agreement, Sections XII.I, XIV.A, XX.A and XX.H).

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Our affiliate, SSL, replaced DDL as the only approved vendor and supplier for all mattresses, pillows, pads, sheets, proprietary and privately labeled products to be purchased by you.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

For the last fiscal year 2024 we received $84,366.16 in allowances, rebates, and commissions from vendors for required purchases representing 5.68% of our total gross revenue.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

80

Item 8

It is anticipated that during the operation of your Franchised Business, required purchases from us, our affiliates, or the vendors that we specify or approve (not including labor costs) are estimated to be approximately 80%-90% of your total monthly purchases in the continuing operation of your Store

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

There is a product, vendor, and equipment assessment fee for supplier approval, and we may require third party testing, in which case you will pay the actual cost of the tests as described in Item 6.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

Our response to a request to approve any furnishing or fixture, piece of equipment, product, vendor and/or supplier will be made within 30 days after we receive it.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee Shall Cancel Assumed Names and Transfer Phone Numbers

Franchise management

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We have the right to add to, and otherwise modify, the Operations Manual to reflect changes in authorized furnishings, fixtures, equipment, products, supplies and services, as well as changes in specifications, standards, and operating procedures of a Snooze® Mattress Co. business.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You may not sign a lease for the site (or contract to purchase the premises, if applicable) in which you wish to operate your Business until you have obtained our written approval.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

Unless we approve otherwise in writing, you may not establish a separate Website and will only have one web page, as we designate and approve, within our Website.

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must also spend at least $10,000 on your "Grand Opening" promotion in the month preceding the Grand Opening Event, and an additional $10,000 in the month of your Grand Opening Event;

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must spend at least $6,000 per quarter on local advertising and promotion, in addition to the 1% System Advertising Fee contribution you pay to us.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

In addition, you must participate in and cooperate with any gift certificate, gift card, rewards program, loyalty program, or promotional programs we have or may establish and follow our requirements and guidelines.

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You are not permitted to: use or purchase furnishings, fixtures, equipment, products or supplies from an unapproved vendor and/or supplier;

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

and we may require you to use or contribute to specific POS and software support service providers, security alarm providers, music service providers, merchant service providers, third-party financing providers, vendor discounts, allowances, and rebates.

Must the franchisee participate in a gift card program?

Yes

Item 16

You must participate in any gift certificate, gift card, loyalty, and rewards programs we establish.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

You are required to retain a Store Manager for the operation and management of your Store.

Must employees wear uniforms specified by the franchisor?

Yes

Item 7

You must purchase and maintain an inventory of approved uniforms for the operation of your Business.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We reserve the right to have independent access to all information that you store in any POS system, computer, laptop, tablet, camera surveillance system or software related to the Business

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 8

The software items you are required to purchase for the operation of your Business include: a , specific third-party customer relationship management software program, and specific third-party door count software program.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

Anyone attending additional or refresher training programs (training other than by telephone, webinars, or video training) will be subject to an additional training fee and all costs associated with attending the training program such as travel, room, and board (as described in paragraph 14 (iii) above).

The filing answers no to 3 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Is attendance at an annual convention or conference mandatory for the franchisee?Item 11

The vendor opportunity at Snooze Mattress Snooze Mattress runs 9 units — 7 franchised, 2 company-owned — in the retail segment, with a 5% royalty and unit count up 16.7% year over year. The FDD makes no Item 19 financial performance representation.

Who controls software purchasing President and CEO Matt Smith, CMO Eric Thompson, Vice President of Franchise Success Isaiah Gonzales, Vice President of Franchise Development Brad Taylor and Director of Design Jennifer Smith run the corporate team. Item 8 reserves any future proprietary equipment or software for the franchisor or its affiliates, so new technology on the sales floor runs through HQ.

Tech named in the FDD, and what is actually required None of the six platforms named in the filing is required. Facebook, LinkedIn, Pinterest, Twitter/X and Yelp appear under Item 8, and Instagram under Item 11 — all mentioned in the filing without a purchase obligation attached.

Procurement, renewals, and timing Item 8 sets an approved-supplier-list model: franchisees purchase from the franchisor, its affiliates, or a pre-approved list of vendors and suppliers, provided during initial training, with written permission required to use any other source. That list already covers promotional materials, the brand's proprietary mattress line, privately labeled bedding, and any future proprietary equipment or software. Item 17 of the FDD sets renewal, transfer and termination terms for Snooze Mattress franchisees.

How to read the Snooze Mattress FDD The filing is filed with state franchise regulators in 2025. The embedded PDF viewer below carries Item 8's supplier rules in full.

Talk to FranCloud for a ranked list of targets like Snooze Mattress.

Questions vendors ask

Snooze Mattress, answered from the filing

President and CEO Matt Smith and CMO Eric Thompson lead the corporate team; Item 8 reserves future proprietary equipment and software for the franchisor or its affiliates, keeping that decision at HQ.
The FDD requires none of the social platforms it names. Facebook, LinkedIn, Pinterest, Twitter/X and Yelp appear under Item 8, and Instagram under Item 11, all mentioned without a purchase obligation.
9 total units — 7 franchised, 2 company-owned — in the retail segment, with unit count up 16.7% year over year per the 2025 FDD.
Item 8 sets an approved-supplier-list model: purchases come from the franchisor, its affiliates, or a pre-approved list of vendors, with written permission required for any unapproved source; the list is provided during initial training.
Item 17 of the FDD sets renewal, transfer and termination terms for Snooze Mattress franchisees — with unit growth already at 16.7%, new-store openings are as strong a signal as renewals.
It's filed with state franchise regulators in 2025. Use the embedded PDF viewer below to read Item 8's supplier rules directly.
Source

Read the filing itself

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Snooze Mattress2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

32 operators run 33 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit31
2–9 units1

Top states by locations

CO6
TX4
AZ2
MN2
UT2

Related Retail non food brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.