TourScale

The vendor opportunity at TourScale

TourScale operates 36 units across at least five states, with 25 franchised locations and 11 company-owned. The system grew 25% year-over-year, adding new units that will each need to adopt the mandated technology stack from day one. For software vendors, the immediate addressable market is 36 locations, but the growth trajectory and 10-year initial term mean that every new franchisee represents a guaranteed technology adoption event. The operator base is small and concentrated: 15 mapped operators control roughly 27 located units, with four multi-unit operators in the mix. No single operator dominates—the unit-band split shows 11 operators with a single unit and four with 2–9 units. Florida (8 units), North Carolina (5), Tennessee (4), Oregon (4), and Texas (2) are the top states.

Who controls software purchasing

The 2025 Franchise Disclosure Document names Kai Kaapro and Andrew Cole as Co-Chief Executive Officers. Caleb Alte is listed as Vessel Operations Specialist. The presence of two Co-CEOs and a tightly mandated technology stack signals that software purchasing decisions are made at headquarters, not by individual franchisees. Vendors should direct outreach to the C-suite. There is no parent company on file; TourScale appears independently owned, which means the Co-CEOs likely have direct authority over technology partnerships without needing approval from a corporate parent.

Mandated and current tech stack

TourScale mandates seven technology systems. The digital booking system and Xola handle reservations and customer-facing transactions. Stripe processes payments. QuickBooks Online by Intuit covers accounting. Google Ads and a Marketing and AI System manage digital advertising and marketing automation. Finally, the TourScale System—a proprietary platform—is also mandated. This stack leaves little room for franchisee-chosen alternatives. For vendors selling adjacent or replacement tools, the opportunity lies in integrating with or displacing these mandated systems, but any pitch must address the reality that franchisees cannot independently adopt new software without HQ approval.

Procurement, renewals, and timing

Item 8 of the 2025 FDD does not include a procurement extract, so the formal supplier designation process is not publicly detailed. However, the seven mandated systems strongly suggest a designated-supplier model. Renewal terms are 5 years, and franchisees must provide written notice between 9 and 12 months before the end of their current term. They also pay a successor franchise fee equal to 50% of the then-current Initial Franchise Fee and may be required to sign an agreement with materially different terms. These renewal events create natural windows for technology evaluation, especially since franchisees must update their business to then-current System Standards. With 25% unit growth, new-unit openings add parallel evaluation cycles.

How to read the TourScale FDD

The 2025 TourScale Franchise Disclosure Document is embedded below. It contains the full legal and operational disclosures filed with state franchise regulators. For software vendors, the most relevant sections are Item 11 (franchisor’s obligations), which lists mandated technology, and Item 17 (renewal, termination, transfer), which defines the renewal timeline and conditions. Item 1 names the executives who control purchasing. Item 8, when populated, describes procurement and supplier requirements. Use the viewer to search for specific system names, executive titles, and unit counts.

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