Tire Pros private label credit card (currently by Synchrony)
Tire Pros
Automotive servicesSoftware purchasing decisions at Tire Pros are controlled at the headquarters level, with CEO Ira B. Silver and COO Sean P. Franciscus among the key executives. The franchise mandates Synchrony for financing and Tire Guru for operational technology across its network. With 605 franchised locations, the addressable market for a vendor pitch is the entire system, though unit count contracted by 6% year-over-year.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
we may use all sales data from the Tire Guru platform, if used by you
Live signals
The vendor opportunity at Tire Pros
Tire Pros presents a concentrated sales target for software vendors. The network consists of 605 franchised locations, all operated by single-unit franchisees. There are zero multi-unit operators, which simplifies the sales motion: you are selling to a single headquarters that dictates technology standards to a network of independent owners. The system is not growing; year-over-year unit growth was -6.056%, suggesting a focus on retention and efficiency improvements within the existing base. The top states by unit count are California (36), Texas (20), North Carolina (19), Alabama (16), and Florida (13). Average unit volume (AUV) and royalty rates are not disclosed in the most recent FDD.
Who controls software purchasing
Control is centralized at the North Carolina headquarters. The Item 1 disclosure lists the key executives: Ira B. Silver (Chief Executive Officer), Sean P. Franciscus (Chief Operating Officer), Josh Lewis (Interim Chief Financial Officer and Senior VP Corporate Strategy and Planning), Robert Toms, IV (Associate General Counsel, Vice President and Secretary), and Gregory Bell (President). For a software vendor, the initial engagement point is likely the COO or the Interim CFO, given their operational and strategic planning roles. The CEO is the ultimate decision-maker. Because the franchise agreement allows the franchisor to mandate technology, winning a deal at HQ can unlock the entire 605-unit network.
Mandated and current tech stack
The 2025 FDD explicitly mandates two technology partners. Synchrony is required for financing solutions. Tire Guru is named as the operational software provider. These mandates mean any competing or complementary software must either integrate with these systems or demonstrate a compelling reason for the franchisor to switch or add a vendor. The FDD does not disclose any other mandated point-of-sale, inventory management, or customer relationship management systems. Vendors selling into this account should be prepared to discuss their integration capabilities with Tire Guru and their compatibility with Synchrony's financing workflows.
Procurement, renewals, and timing
The procurement model is opaque. Item 8 of the FDD, which typically outlines designated or approved supplier requirements, provided no extract in the filing. This absence means a vendor must clarify early in discussions whether Tire Pros operates a closed, preferred, or open vendor list. Regarding contract timing, the initial franchise term is 5 years. Renewal is not guaranteed; the franchisor may offer a 5-year renewal at its own discretion, contingent on signing a new agreement that may contain materially different terms. Franchisees have only 30 days to accept. This structure creates periodic inflection points where the franchisor may reassess its technology stack, particularly if a large cohort of franchise agreements is approaching renewal simultaneously.
How to read the Tire Pros FDD
The 2025 Franchise Disclosure Document is the definitive source for understanding the legal and operational constraints of selling into this system. The embedded viewer below contains the full filing. Key sections for a software vendor include Item 1 (the executive team listed above), Item 11 (the mandated Synchrony and Tire Guru systems), and Item 17 (the renewal and termination clauses that dictate contract windows). The document confirms Tire Pros appears independently owned, with no parent company on file, meaning decisions are made without a larger corporate hierarchy. For a ranked target list of similar franchise systems, FranCloud can help you prioritize your outbound efforts.
Questions vendors ask
Tire Pros, answered from the filing
Read the filing itself
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FDD alert
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Operator footprint
Who runs the locations
261 operators run 261 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| CA | 36 |
|---|---|
| TX | 20 |
| NC | 19 |
| AL | 16 |
| FL | 13 |
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.