DoorDashDoorDash
ost of Goods Sold2 $527,977 26.46% Labor Costs3 $706,664 35.41% Total Prime Costs4 $1,234,641 61.87% Disclosed Operating Expenses Third-Party $94,423 4.73% Ordering/Delivery Fees (DoorDash) POS System
From the filings
+75% units YoYHQ-led decisions
Timber Pizza Company
Quick service restaurantSoftware purchasing at Timber Pizza Company is controlled at the corporate level from its Washington, D.C. headquarters. The franchisor mandates a point-of-sale system and a proprietary franchise enterprise software resource across its 8-unit system, which is 88% franchised. With year-over-year unit growth of 75% and an average unit volume exceeding $1.1 million, the addressable market is small but expanding rapidly for vendors targeting emerging franchise brands.
For software vendors selling into US franchise brands.
Live signals
Total units
8
7 franchised
Unit growth YoY
+75%
vs prior filing
AUV
$1.12M
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$623K–$1.05M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
hat we will establish on your behalf, you are not permitted to promote your Franchised Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram,
InstagramMeta
may do cooperative advertising with other Timber Pizza Company franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, X, Instagram, LinkedIn,
LinkedInLinkedIn
erative advertising with other Timber Pizza Company franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, X, Instagram, LinkedIn, YouTube, o
SnapchatSnapchat
re not permitted to promote your Franchised Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram, Tik Tok, LinkedIn, X, Snapchat, personal b
YouTubeGoogle
vertising with other Timber Pizza Company franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, X, Instagram, LinkedIn, YouTube, or any othe
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
We also require that you use the software we designate for accounting, bookkeeping and budgeting, and inventory management.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The POS System software allows us to independently and remotely access all of your sales data, including your Gross Revenue, through the Internet.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within thirty (30) days after the close of each calendar quarter and within ninety (90) days after the close of each fiscal year, Franchisee will furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the Franchised Business during said…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may update or modify this list in writing at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the most recent fiscal year ending on December 31, 2025, we did not derive any revenue on account of franchisees’ required purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We currently receive a 2% rebate from our designated food and ingredients supplier based on the purchase commitment of each new location.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those which meet our specifications) will represent approximately 70%-80% of your costs to establish your Franchised Business and approximately 50%-70% of your costs for ongoing operation.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request that we approve a proposed item or supplier, we may charge for our actual costs of product testing and evaluation.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another item or supplier, you must make such request © 2026 Timber Pizza Franchise, LLC Franchise Disclosure Document 17 in writing to us and have the supplier give us samples of its product or service and such other information that we may require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon the expiration or termination of this Agreement, Franchisor may exercise its authority, pursuant to such documents, to obtain any and all of Franchisee’s rights to the telephone numbers of the Franchised Business and all related telephone directory listings and other business listings, and all Internet listings…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
conduct inspections of your Franchised Business, at the frequency and duration that we deem advisable.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may from time to time revise the contents of the Manual and other materials created or approved for use in the operation of the Franchised Business.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
No site may be used for the location of the Franchised Business unless it is consented to in writing by Franchisor.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not establish your own website or use social media platforms for the promotion of your Franchised Business without our prior written consent.
Is a minimum grand opening advertising spend required?
YesItem 7
During the opening of your Franchised Business, we require you to spend at least $5,000 on local advertising and promotional activities in your Territory at the time and in the manner we specify.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You are also required to spend at least 2% of Gross Revenue per month on local advertising to promote your Franchised Business.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all equipment, fixtures, furnishings, ingredients, supplies and services, including computer systems and certain software, from our designated suppliers and contractors or in accordance with our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all equipment, fixtures, furnishings, ingredients, supplies and services, including computer systems and certain software, from our designated suppliers and contractors or in accordance with our specifications.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee must execute documents that allow Franchisor to automatically take the Royalty Fee and Brand Fund Contribution due as well as other sums due Franchisor, from business bank accounts via electronic funds transfers.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Timber Pizza Company outlet must be directly supervised by a general manager.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use the point-of-sale system (“POS System”) we specify, and have the latest versions of hardware, software, and computer platforms to operate the POS System.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The POS System software allows us to independently and remotely access all of your sales data, including your Gross Revenue, through the Internet.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We may impose a reasonable fee for all other training programs.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
If we require it, you must attend mandatory training programs that we offer for up to ten days each year, and an annual conference or national business meeting for up to three days each year, at a location we designate.
The filing answers no to 3 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Timber Pizza Company
Timber Pizza Company is a quick-service restaurant franchisor headquartered in Washington, D.C., with 8 total units as of its 2026 Franchise Disclosure Document. Of those, 7 are franchised and 1 is company-owned. The system is small but growing fast: year-over-year unit growth clocked in at 75%, signaling an active development pipeline. Average unit volume sits at $1,124,088, which gives franchisees a meaningful revenue base to invest in operational technology.
For software vendors, the immediate addressable market is 8 locations. That number is modest, but the growth trajectory matters. A franchisor adding units at this pace will need to scale its tech stack — and the mandates already in place suggest corporate control over those decisions. If you sell POS, operations management, or enterprise software, the buyer is at HQ, not the franchisee level.
Who controls software purchasing
The FDD’s Item 1 lists five executives: Luke Watson (CEO), Fred Fried (Executive Chairman), Christopher Brady (President), Andrew Dana (Chief Dough Boy), and Daniela Moreira (Executive Chef). No chief information officer or chief technology officer is named. In a system this size, technology purchasing authority likely rests with the CEO or President. When pitching, expect a direct conversation with the C-suite rather than a dedicated IT procurement function.
Because the franchisor mandates specific technology systems, the decision-making center is unequivocally at HQ. Franchisees are not free to choose their own POS or enterprise software; they must adopt what corporate specifies. That centralization simplifies vendor outreach: you need to win one account, not eight.
Mandated and current tech stack
Item 11 of the 2026 FDD mandates two technology components. First, a point-of-sale system — the specific vendor is not named in the disclosure, but the requirement is explicit. Second, a “Timber Pizza Company franchise enterprise software resource,” which appears to be a proprietary or designated platform for franchise operations. No other mandated or recommended systems are disclosed.
This dual mandate creates both a barrier and an opportunity. If you sell POS software, you are competing against an incumbent system that already has corporate buy-in. If you sell adjacent tools — inventory management, labor scheduling, catering, or delivery integration — the enterprise software mandate may leave room for complementary products, provided you can demonstrate integration value to the HQ team.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the franchisor’s supplier model — whether designated, approved, or open — is not publicly detailed. Vendors should clarify during discovery whether Timber Pizza Company requires franchisees to purchase from specific suppliers or allows approved alternatives.
Contract timing signals come from Item 17. The initial franchise term is 10 years. Franchisees in good standing can renew for up to two additional successive terms of 5 years each, unless the franchisor has withdrawn from the geographic area. This structure means franchise agreements are long, but the 5-year renewal windows create periodic moments when franchisees — and the franchisor — may reassess operational tools. Combined with 75% unit growth, new store openings represent the most immediate trigger for technology evaluation and procurement.
How to read the Timber Pizza Company FDD
The 2026 FDD is the primary source for understanding Timber Pizza Company’s technology mandates, executive structure, and contractual terms. Item 11 details the mandated POS and enterprise software. Item 1 identifies the leadership team who control purchasing. Item 17 outlines renewal conditions that shape long-term technology planning. The embedded PDF viewer below provides full access to the document as filed with state franchise regulators. For vendors building a ranked target list of emerging franchise brands, Timber Pizza Company represents a small but high-growth account where HQ relationships drive technology adoption. Talk to FranCloud to see how this brand compares to others in your ideal customer profile.
Questions vendors ask
Timber Pizza Company, answered from the filing
The FDD lists CEO Luke Watson, President Christopher Brady, and Executive Chairman Fred Fried as key officers. No dedicated CIO or CTO is named, so technology decisions likely route through the president or CEO.
Item 11 mandates a point-of-sale system and a proprietary Timber Pizza Company franchise enterprise software resource. Specific POS vendor names are not disclosed in the FDD.
There are 8 total units: 7 franchised and 1 company-owned, all operating as a quick-service restaurant concept based in Washington, D.C.
The FDD does not extract a specific Item 8 procurement signal, so whether the franchisor uses designated suppliers, approved suppliers, or an open model is not disclosed in the most recent filing.
Initial franchise terms are 10 years. Renewals allow two additional 5-year successive terms, contingent on good standing. With 75% recent unit growth, new franchise onboarding may create near-term software evaluation windows.
The 2026 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to review the full document, including Item 11 technology mandates and Item 17 renewal conditions.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Timber Pizza Company files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Timber Pizza Company’s FDD on file does not disclose a franchisee directory.
Ownership
The portfolio behind Timber Pizza Company
unknown of lifr acquisition.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.