Magazine Manager
MandatoryYou must use our current Contact Relationship Management (“CRM”) program, Magazine Manager.
+7.692% units YoYHQ-led decisions
TheHomeMag
Professional servicesSoftware purchasing at TheHomeMag is controlled at the corporate level, led by CEO Sean Campbell and COO Chris Goebel. The franchisor mandates Magazine Manager and an online CRM platform across its 62 locations. With 42 franchised and 21 company-owned units generating an average unit volume of $1,765,966, the addressable market for compliant vendors is clearly defined.
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
online CRM platform
MandatoryYou must use our designated online CRM platform to run your business (Franchise Agreement - Section 5.6).
Live signals
Total units
62
42 franchised
Unit growth YoY
+7.692%
vs prior filing
AUV
$1.77M
Item 19, 2022
Royalty
6.5%
of gross sales
Ad fund
0%
national + local
Initial fee
$30K
per unit
Investment range
$199K–$349K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at TheHomeMag
TheHomeMag operates a focused network of 62 units, split between 42 franchised and 21 company-owned locations. For a software vendor, the total addressable market is these 62 locations. The average unit volume sits at $1,765,966, indicating healthy per-location revenue that can support technology investment. The system showed a year-over-year unit growth of 7.692%, suggesting a slowly expanding footprint. The franchisor is based in Florida and operates in the professional services sector, specifically in the home-services advertising space.
Who controls software purchasing
Technology decisions are centralized at the headquarters level. The 2022 Franchise Disclosure Document names Sean Campbell as Chief Executive Officer and Chris Goebel as Chief Operating Officer. These two executives represent the buying center for any software pitch. There is no indication of multi-unit operators with independent purchasing authority in our corpus. Vendors should prepare to engage directly with the C-suite, focusing on enterprise-level value propositions that align with a tightly controlled franchise system.
Mandated and current tech stack
TheHomeMag mandates two specific technology components for its franchisees: Magazine Manager and an online CRM platform. Magazine Manager is a specialized system for magazine publishing and ad management, which is core to TheHomeMag's business model. The online CRM platform is not named by vendor in the FDD, presenting a potential replacement or integration opportunity. No other operational, financial, or point-of-sale systems are disclosed as mandated or recommended. Any software vendor must demonstrate clear integration paths with Magazine Manager or a compelling case to replace the unnamed CRM.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement signal, meaning the franchisor's exact supplier approval process is not publicly detailed. Vendors will need to clarify whether they face a designated supplier model, an approved supplier list, or a more open procurement environment during initial conversations. The initial franchise term is 10 years, with a 5-year renewal term. Renewal conditions require executing a new Franchise Agreement, which may contain materially different terms. This contractual refresh point is a natural window for introducing new software, as franchisees and the franchisor reassess operational tools.
How to read the TheHomeMag FDD
The 2022 FDD provides the foundational intelligence for any vendor's sales strategy. Key items to scrutinize include Item 11 for the full list of mandated technology and Item 17 for renewal and termination clauses that signal contract windows. The embedded PDF viewer below contains the complete filing. Focus on the franchisor's obligations regarding technology support and any restrictions on franchisee-purchased systems. For a ranked target list of franchise brands aligned with your software, FranCloud can provide the data-driven prioritization you need.
Questions vendors ask
TheHomeMag, answered from the filing
The C-suite controls purchasing. The 2022 FDD lists Sean Campbell (CEO) and Chris Goebel (COO) as the principal executives. A vendor pitch should target these decision-makers, as no franchisee-level autonomy is indicated.
The FDD mandates Magazine Manager and an online CRM platform. No specific POS system is named. Any new operational tool must integrate with or complement this mandated stack.
The system has 62 total units, comprising 42 franchised and 21 company-owned locations. This represents a modest but concentrated target for a software vendor.
The procurement model is not explicitly detailed in the available FDD extract. Vendors should inquire directly about designated versus approved supplier processes when engaging HQ.
The initial franchise term is 10 years. Renewals are for 5 years and require executing a new agreement, which may have materially different terms. This renewal cycle creates a potential trigger for tech stack re-evaluation.
The 2022 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal and operational disclosures relevant to your sales strategy.
Source
Read the filing itself
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FDD alert
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Related Professional services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.