Magazine ManagerMagazine Manager
Mandatoryn estimate of the cost you will incur to maintain or upgrade computers that you select. You must use our current Contact Relationship Management (“CRM”) program, Magazine Manager. Magazine Manager is
From the filings
+7.692% units YoYHQ-led decisions
TheHomeMag
Professional servicesSoftware purchasing at TheHomeMag is controlled at the corporate level, led by CEO Sean Campbell and COO Chris Goebel. The franchisor mandates Magazine Manager and an online CRM platform across its 62 locations. With 42 franchised and 21 company-owned units generating an average unit volume of $1,765,966, the addressable market for compliant vendors is clearly defined.
For software vendors selling into US franchise brands.
Live signals
Total units
62
42 franchised
Unit growth YoY
+7.692%
vs prior filing
AUV
$1.77M
Item 19, 2022
Royalty
6.5%
of gross sales
Ad fund
0%
national + local
Initial fee
$30K
per unit
Investment range
$199K–$349K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6.5%of gross sales (FY2022)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
15 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 14 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must use our designated online CRM platform to run your business (Franchise Agreement - Section 5.6).
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information and magazine data collected and/or generated via our CRM 24 hours a day, 7 days a week.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are the only approved supplier of the graphics services and services relating to your Local Website.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We formulate and modify, at our sole discretion, specifications and standards we impose on franchisees and suppliers.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
491612Item 8
In the calendar year ended December 31, 2021, we derived $491,612 in revenues from franchisee purchases or or 8.3% of our total revenues of $5,927,871.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
70Item 8
the on-going cost of these required and optional purchases and leases to be approximately 70% to 75% of your total on-going operating expenses
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
or render any service that does not comply with the standards of the System or is to be purchased from a supplier that has not yet been approved, you must first submit a written request for approval of the proposed supplier and obtain our approval of the supplier before purchasing any items from this supplier.
Franchise management
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 14
We may revise the contents of the Confidential Operations Manual(s), and you must comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We also retain the final right to approve the location, which must be within your non-exclusive territory.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
you must purchase the mailing list rental from our approved supplier and printing services of your magazine protectively from one of our designated suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
you must purchase the mailing list rental from our approved supplier and printing services of your magazine protectively from one of our designated suppliers.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Franchised Business must have constant supervision by you or by a designated and approved manager who has satisfactorily completed our training program.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information and magazine data collected and/or generated via our CRM 24 hours a day, 7 days a week.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must use our current Contact Relationship Management (“CRM”) program, Magazine Manager.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
If an additional classroom or in-market Sales training session has to be scheduled, then we reserve the right to charge for this training session.
The filing answers no to 5 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is a minimum grand opening advertising spend required?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at TheHomeMag
TheHomeMag operates a focused network of 62 units, split between 42 franchised and 21 company-owned locations. For a software vendor, the total addressable market is these 62 locations. The average unit volume sits at $1,765,966, indicating healthy per-location revenue that can support technology investment. The system showed a year-over-year unit growth of 7.692%, suggesting a slowly expanding footprint. The franchisor is based in Florida and operates in the professional services sector, specifically in the home-services advertising space.
Who controls software purchasing
Technology decisions are centralized at the headquarters level. The 2022 Franchise Disclosure Document names Sean Campbell as Chief Executive Officer and Chris Goebel as Chief Operating Officer. These two executives represent the buying center for any software pitch. There is no indication of multi-unit operators with independent purchasing authority in our corpus. Vendors should prepare to engage directly with the C-suite, focusing on enterprise-level value propositions that align with a tightly controlled franchise system.
Mandated and current tech stack
TheHomeMag mandates two specific technology components for its franchisees: Magazine Manager and an online CRM platform. Magazine Manager is a specialized system for magazine publishing and ad management, which is core to TheHomeMag's business model. The online CRM platform is not named by vendor in the FDD, presenting a potential replacement or integration opportunity. No other operational, financial, or point-of-sale systems are disclosed as mandated or recommended. Any software vendor must demonstrate clear integration paths with Magazine Manager or a compelling case to replace the unnamed CRM.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement signal, meaning the franchisor's exact supplier approval process is not publicly detailed. Vendors will need to clarify whether they face a designated supplier model, an approved supplier list, or a more open procurement environment during initial conversations. The initial franchise term is 10 years, with a 5-year renewal term. Renewal conditions require executing a new Franchise Agreement, which may contain materially different terms. This contractual refresh point is a natural window for introducing new software, as franchisees and the franchisor reassess operational tools.
How to read the TheHomeMag FDD
The 2022 FDD provides the foundational intelligence for any vendor's sales strategy. Key items to scrutinize include Item 11 for the full list of mandated technology and Item 17 for renewal and termination clauses that signal contract windows. The embedded PDF viewer below contains the complete filing. Focus on the franchisor's obligations regarding technology support and any restrictions on franchisee-purchased systems. For a ranked target list of franchise brands aligned with your software, FranCloud can provide the data-driven prioritization you need.
Questions vendors ask
TheHomeMag, answered from the filing
The C-suite controls purchasing. The 2022 FDD lists Sean Campbell (CEO) and Chris Goebel (COO) as the principal executives. A vendor pitch should target these decision-makers, as no franchisee-level autonomy is indicated.
The FDD mandates Magazine Manager and an online CRM platform. No specific POS system is named. Any new operational tool must integrate with or complement this mandated stack.
The system has 62 total units, comprising 42 franchised and 21 company-owned locations. This represents a modest but concentrated target for a software vendor.
The procurement model is not explicitly detailed in the available FDD extract. Vendors should inquire directly about designated versus approved supplier processes when engaging HQ.
The initial franchise term is 10 years. Renewals are for 5 years and require executing a new agreement, which may have materially different terms. This renewal cycle creates a potential trigger for tech stack re-evaluation.
The 2022 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal and operational disclosures relevant to your sales strategy.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment TheHomeMag files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
33 operators run 33 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit33
Top states by locations
| FL | 7 |
|---|---|
| TX | 3 |
| IL | 3 |
| NE | 2 |
| OH | 2 |
Related Professional services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.