The Toasted Yolk Franchise Company

The vendor opportunity at The Toasted Yolk

The Toasted Yolk Franchise Company operates 42 quick-service restaurants, with 36 franchised and 6 company-owned locations. The brand’s 2025 FDD reports an average unit volume (AUV) of $1,973,294.74 and a 24.1% year-over-year unit growth rate, signaling an expanding footprint. For software vendors, the total addressable market is currently 42 units, but the growth trajectory and a 5.0% royalty on a near-$2M AUV suggest healthy unit economics that can support technology investment. The chain is independently owned, with no parent company on file, meaning decisions are made within the HQ team in Texas without external corporate oversight.

Who controls software purchasing

Technology purchasing authority sits squarely at headquarters. The FDD lists Chris Milton as Chief Executive Officer and Co-Owner, and Matthew DeMott as President and Co-Owner, making them the ultimate decision-makers for any system-wide software adoption. Donnie Mixon, Vice President of Franchise, is the operational gatekeeper for franchisee-facing tools, while James Gray, Vice President of Emerging Brands, and Shan Peters, Director of Operations, are likely to influence evaluations for new technology that touches store-level execution or brand expansion. No multi-unit operators are mapped in our corpus, reinforcing that franchisees do not drive independent software procurement at scale.

Mandated and current tech stack

The 2025 FDD mandates three specific technology systems. Craftable is required, covering inventory management and back-of-house operations. HungerRush is mandated for online ordering and digital marketing capabilities. The point-of-sale system is Revention POS, which franchisees must use. This tightly controlled stack means any vendor selling adjacent or replacement technology must either integrate with these systems or build a compelling case for displacement at the HQ level. There is no disclosed list of approved alternative vendors, so the mandate is absolute for franchisees.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines purchasing and procurement restrictions, was not extracted in the available data, so the designated-supplier versus approved-supplier model remains unclear for non-mandated categories. On the renewal side, Item 17 provides a concrete window: the initial franchise term is 10 years, and renewal terms are 5 years. To renew, franchisees must be in full compliance, have no more than three events of default, provide six months’ written notice, pay a successor agreement fee of 25% of the then-current initial franchise fee, and execute a new agreement that may contain materially different terms. These renewal events, combined with the brand’s recent growth, create periodic opportunities for vendors to present technology that aligns with updated franchise agreement requirements.

How to read the The Toasted Yolk FDD

The full 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 11, which details the franchisor’s obligations regarding the mandated Craftable, HungerRush, and Revention systems, and Item 19, which provides the financial performance data behind the $1.97M AUV. Review Item 17 for the precise renewal conditions that may trigger technology re-evaluation cycles. For a ranked target list of franchise brands matched to your software category, FranCloud can help you prioritize outreach based on mandate strength, growth rate, and decision-maker accessibility.